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CARAT MEDIA WEEKLY NEWSLETTER

No. 831

Media Report

2015 Meerkat Periscope 17 App


Facebook

UGC(User Generated Content)

Facebook

Facebook

/FB newsroom(2016/03/01)Google

FIND2015
12
1,604
36.4

20144G20115104G
44%4G

FacebookLINE

FIND(2015/12/02)INSIDE(2015/04/01)(2015/10/27)

FIND2015978.4%
App

,
21.60%

70
60
50
40
30
20
10
0

,
78.40%

APP

FIND(2015/10/15)

57.8
49.7

16.3

()

FIND

(35.6%)

6.9% 2.5%

YouTube

32.2%
26.3%

80YouTubeTwitchLivestream

32.2%

30
1~3
5

30~1
3~5

3
90
80
70
60
50
40
30
20
10
0

79.4

16.3

14.1

11.9

11.3

10.3

()
FIND(2015/10/15)

8.8

8.1

7.8

3.4

+=

dcplus (2015/08/31)

Versace

20154Versace

Periscope

Donatella Versace

Twitter

/Luxury Daily(2015/04/14)

Burberry

BurberryTwitter
Apple Music

BurberryApp Snapchat

2016Snapchat
24LIVE

Burberry

Snapchat
Snapchat

BurberrySnapchat
2016
Cara Delevingne

/The New York Times(2015/09/21)Wojdylo Social Media(2015/09/22)

Jean Paul
Gaultier

Periscope
Twitter #expoJPG

/2015
(Roulette)

Twitter
Periscope

Apple Watch

15,00040
(Heart)

/Luxury Diary(2015/07/02)Ramalytics(2015/09/12)Mobile Marketer(2015/04/29)

Facebook

INSIDE(2016/02/25)Google


carat.weekly@carat.com

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