By Chloe Hayler

Title : The title is written in capitalised

bold letters, this allows the name to
stand out and be memorable, if the
audience like the film and are being
targeted by the film but cannot
remember the name then they may
not be able to find it/go and see it; this
would lead to the piece of media

Placed at the top of the film poster are the main

actors names. This is an advertising strategy to
draw audience in to see the film, if the audience to
this poster like the actors films then they may go
and see the film as they may think that it will be
similar. This strategy is called billing. They have
placed the actors names in bold as it one of the
first things that the audience will see.

The white
background
helps to
emphasis the
characters
and allows the
text not to be
lost to the
background. It
shows that
the picture
and the text is
important as
it is blank and
therefore not
stealing the
audiences
attention

The film credits

are in the
terminal area
because this is
the last thing
that the
audience will
see. Also, the
tagline is big
things come in
small
packages. This
adds to the
comedy
The actors names are once
element, as it is
again used in the film, thisa joke and is
draws in the audience
playing on the
through celebrity
endorsement. The names are
relatively large in comparison

The main image

used on the
poster takes up
the majority of
the space, as it is
a comedy, bright
colours are used
to trigger our
attention. Also as
humans we are
emotionally
attracted to
colours, it allows
the messages to
be emphasised
and become
conveyed much
stronger. The
picture that has
been chosen
allows the
audience to see
the facial
features of the
characters, this
allows the
audience to
connect and see
the feelings of
the characters so
they can gain
some ideologies
The film poster
about the
uses bright
characters
colours; its colour
themselves. The
scheme is red,
main image is
black and white.
also correlated
This allows the
theof
title,
The tagline
the left
thethis
audience
to is aligned to with
poster. It
involves repetitive lexis,
straight
away
repeating
words,
know
that the
filmhis and her; then mother
father. The
repetition suggest that the
isand
a comedy,
they
tasksthis
thatbecause
they have to complete within
know
thecolours
narrative are repetitive themselves as
the
well as a
laborious
provide
happy, and tedious. Furthermore,
the length of the tagline also adds to the
positive
idea that the
atmosphere
totasks
the require effort. The
amount that this tagline adds to the
meanings created within the poster, really
has started getting me to think about what

By Chloe Hayler

The main
characters
Kate and Brad
are shown
smiling, this
suggests that
the genre is a
comedy and it
is light-hearted
and
uplifting/funny.
The body
language of
the way that
they are
standing
shows that
they may
bicker and not
always get on.
However, in
their
arguments
they are both
just as wrong
as each other

The colour scheme of red, gold and

The title of mean girls font is
green allows the audience to know
purple which gradients to a
that its a Christmassy film straight
light pinky purple colour. This
main
character
is Lindsay
away The
if they
hadnt
of guess
from
Lohan
she
shown
theallows the female audience to
the title
itself.
Thisishelps
to as
give
be targeted, as this is the
mainto
character
on the
character
the narrative
asposter.
it hints
target audience of the film is
Lohan was
veryhas
at theLindsay
films storyline.
Reda also
girls. This is because these
popular of
actor
atthings
the time
that
connotations
such
such
as
colours are stereotypically
this
film
was
produced,
love, which helps us to see that
is romance
being usedgirls
as colours. The films target
there therefore
must me she
some
the within
USP ofthe
thefilm,
film,suggesting
and sheaudience is girls due to the
involved
main characters being girls.
brings in previous audiences
from her other films to this This
film.way the audience will be
able
to connect with them and
Her name is also displayed
inject themselves in to the
beside her so if people do not
film fantasy world as they can
know what she looks like then
her name is a conformationrelate
that with the problems faced

The billing block

contains the
actors names,
institutions,
directors and
producers. This
also adds to
targeting the
audience as they
may go to the
see the film
based on the
idea that they
like the actors,

The release date

conforms to the
colour scheme,
this allows the
audience to see
that it stands out
due to the bold
colour. This
allows them to
know when to go
and see it, so
they do not
forget about the
film and
automatically
link the film with
the month that it

By Chloe Hayler

The slogan Watch your back is

a subtext which is hidden
meaning behind the story. This
gives hints to the audience,
Three actors within the back,
which they can pitch together
Rachel McAdams, Lacey
with the other visual aids such
Chabert
and Amanda Seyfried
as the body language of the
IT
are said to be the IT girls
girls. It also adds to the idea
that the IT girls that are within the movie, you can tell
standing in an aggressive this from their body language
and
attacking posture are going
tothis allows the audience to
see
attack Linsey Lohan in either athe social status that they
physically or mentally wayhave.
due
to the fact that Lindsay Lohan
is looking over her shoulder

By Chloe Hayler