Comparative Study

Aijaz Fatima (15502)

Muhammad Arsalan (15236)
Aakash Kumar(16129)
Sidra Ghaffar(16881)

Textile Industry Profile:

Asia

Providing Jobs
to 15 Million
People

World
4

GDP

Pakistan; 48%

Pakistan Standing

Others; 52%

Midas safety

Midas has been established in 1977.

They are operating in protective textiles and providing Head to Toe solution
for personal protection

Operating in B2B Market only

Earns 3% share of gloves market in world

Global presence: Manufacturing in Asia, Distribution in Middle East and

Marketing in North America.

Yarn

Clothing

Gloves

Other Safety
Equipments

Gul-Ahmed Textile Mills Ltd

Amongst 01st textile Company who became

Public Limited Company

Annual Turn over is $350 Million

As operating in B2C & B2B so focus is to capture

market via external communication.
Largest Exporter for France and Europe

Communication strategy:

Strategic communicationis an umbrella term to describe the activities of

disciplines including public relations, managementcommunication, and
advertising.

External communication: e.g.; Publicity and advertising, Public Relations,

corporate communications

Internal communication: e.g.; Transmission of information with in organization

at all levels to achieve organizational goals.

Communication Strategy: (Cont.)

Midas - Operating in B2B Market so focused mainly on corporate

communication to promote Midas as best employer and place to work

Active on social websites to promote Midas as best place to work.

Dedicated team working for corporate communication responsible to build

awareness about Midas and what safety is all bout within and outside the
organization

Gul Ahmed dealing in B2B and B2C

Gul Ahmed having a Vibrant communication externally for Market exploration

Transforming towards cooperate culture and enhancing internal

Communication

Employee Engagement Strategy

Midas has comprehensive employee engagement plan.

Resources required to Workforce for better performance

Value addition towards employees

Performance Management

EEI Action Plan.xlsx

Employee Engagement Strategy

Gul-Ahmed formal Employee engagement lacks formal

engagement plan

However some activities that are considered as pat of

engagement plan are:

Domestic and Foreign trips

Reward on achievement of Targets

Facilities rendered on their respective Position

Organization development strategy:

Midas has very well sound organizational development strategy. The three
main heads of this strategy are:

Learning enabling

Talent empowerment

Culture engagement

Organization development strategy- Gul

Ahmed

Investing in state-of-the-art machinery to ensure quality

Implementation of the Enterprise Resource Planning software to

integrate all the operations of the Company

Retaining and hiring competent and experienced staff/workers at

competitive remuneration and benefits

Paying benefits to the employees competitive to the labor market,

considering the welfare of employees as well

Nurturing of creative talent and skills in relevant human resource who

can visualise and create new fashion trends

Ensure that the workforce is fully aware of the safety measures which
they have to take while performing daily assigned jobs and/or in case
of any emergency

Encouraging the employment of females and special persons

Learning and development strategy:

Midas has a House of learning and

development who is responsible for four
main functions that are:

Functional Training

Inspiring Management

Talent Optimization PIP and IDP Plan

Business Support

Learning and development strategy

Gul Ahmed Textile Mills

However on other hand Gul-Ahmed has plan for learning development that is
focused on only retail section of Ideas

Learning and development strategy (cont.)

Thank You!