VIDEOCON

Videocon- “The Indian Multinational”, also known as the ‘desi’ brand favorite among Indians in terms of electrical appliance shopping. VIDEOCON was born in the year 1987, found by Shri Nandlal Madhavlal Dhoot.

Videocon is in a steady climb to be amongst the top global consumer durable companies and believes it has to constantly evolve to fit the needs of the consumer.The company offers a full range of products in televisions (conventional, flat and LCD), washing machines, air-conditioners, refrigerators, audio products, home theatre systems and microwave ovens. The company has 18 manufacturing facilities globally, including Italy, China and Oman. Videocon has R&D centres in China and Tokyo that are constantly working towards innovating consumerfocused technology with emphasis on the environment

•TYPE : Private • ConglomerateGenre: Conglomerate •Founded1987 •Founder(s)Nandlal Madhavlal Dhoot •HeadquartersAurangabad, Maharashtra, India

•Area served: Consumer ElectronicsHome AppliancesComponentsOffice AutomationInternetPetroleumPower etc •Industry:Consumer Durables, Oil and Gas

Videocon’s mission •Videocon’s mission tells us about both existing and emerging realities: “To delight and deliver beyond expectation through ingenious strategy, improved technology, innovative products, insightful marketing and inspired thinking about the future.” The statement means: “Videocon dotes upon customer satisfaction, make reliable customers, despite this cutthroat competition, advance planning, and strategies will fail all odds and obstacles and will deliver the best of product and energy.”

NEW LOGO Videocon's All-New, Youthful Brand Identity Unveiled by Shah Rukh Khan in the USNEW LOGO AND IDENTITY UNVEILED IN San Francisco; SIGNALS -RENEWED FOCUS ON CLASSLEADING PRODUCT APPEAL OWNERSHIP DELIGHT & SERVICE QUALITY

Mr Kim, Vice-Chairman & CEO, Videocon Group said, "The rationale behind Videocon´s brand evolution comes from our constant endeavour to listen and respond to the changing market dynamics in India and overseas. With Videocon completely adapting to our new tagline ´Experience change´, in every sphere of our operating domain, today will mark the beginning of a sea-change for customers of consumer durable goods

About the Logo The ´V´ in the new Videocon logo is representative of the new identity of this leading consumer

durables brand - an identity that is fresh, dynamic, and has been provided a life of its own. The new ´V´ is composed of two animated green, lava-like shapes - called Chouw and 1111, with distinct identities of their own. Chouw and Mouw are ´live´ characters, and will be used through a series of short videos to tell simple stories, each depicting a positive dimension of Videocon´s new tagline, "Experience Change." Both have certain personality traits, based on their physical attributes. The bigger one, Chouw, is slow but earnest; strong and silent; he is patient, good natured, kind, and maybe a little romantic too. The smaller one, Mouw, is quick witted, energetic- bordering on restless, curious, and funny. Physically, they can coerce their bodies into rudimentary shapes that help them to get on with tasks at hand.

According to Mr. K R Kim , “We have to see how each brand performs in the next one year. Today Videocon is the most successful brand while Hyundai is the unsuccessful one in the company’s portfolio. We may have to kick out the unsuccessful brands.”

•Streamlining the multi-brand strategy, followed by Videocon Industries all these years, the new CEO is expected to bring all the brands under the Videocon umbrella and improve efficiencies within the company. •Adds Mr. Kim, “Today each brand is under a different company and under these circumstances, it is difficult to be competitive and productive. I would like to have all the brands under one company.”

INTERNATIONAL MARKET •Apart from the Indian market, Videocon is expected to build brands for the international market. •“We aim to have 50 per cent of the turnover from the international market where Videocon presently has a negligible presence,” says Mr. Kim