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DIANE CHAN

Flushing, NY | 718-938-1028 | dchan3121@gmail.com | www.linkedin.com/in/dianeychan

PROFESSIONAL PROFILE
SENIOR INTEGRATED MARKETING & MEDIA PLANNING DIRECTOR with Proven Track Record
Committed to Impacting Bottom-line Results

Well-rounded and accomplished director of marketing and strategic communications planning with a solid history of
building a loyal client base.
Fine attunement to clients business, producing customized, innovative, multi-platform advertising that achieves
verifiable growth and commendations from clients and management.
Expertise in the end-to-end process, from inception to completion.
Resourceful leader with robust managerial and analytical skills, complemented by an empowered outlook.
Diverse experience in a broad range of categories: consumer packaged goods, retail, entertainment, health care,
insurance, apparel/accessories, media, tourism, education, fast food, publishing, and multi-cultural efforts, etc.

SKILLS / EXPERTISE
Communications Planning | Broadcast, Digital, Print, & Out-of-Home Advertising | Marketing Communications | Media
Insights & Research Analytics | Competitive Analyses |Brand Development | Strategic & Tactical Marketing | Multi-channel
Programs | KPIs & Performance Metrics | Project Management | Relationship Media | Written/Oral Communications |
Client Relations & Loyalty | Team Leadership & Building |Critical Thinking & Problem Solving | Negotiations | Budgeting|
Microsoft Office Products (Excel, Word, PowerPoint) | Syndicated Research | Cantonese & Toishanese basic proficiency

PROFESSIONAL EXPERIENCE
KZSW Advertising, Setauket, NY (Interim)
Print Media Director

2015-Present

Oversee print responsibilities and other media for the agency.


Perform all aspects of the media end-to-end process, including brand evaluation, research and insights,
competitive analyses, planning, negotiating, buying, maintenance, and analyzing performance metrics.
Create rich, integrated media campaigns to optimize awareness and engagement by potential customers.

ASSEMBLY (formerly RJ PALMER), New York, NY


VP, Integrated Communications Director (VP, Associate Media Director)

2008 - 2015

Headed an integrated team on all media aspects including research, planning, negotiation, and buying for a broad range of
accounts, while seamlessly partnering with both advertisers and agencies. Created integrated media plans that blended
broadcast, digital, print, and Out-of-Home activations.
Designed media campaigns for the Helmsley Park Lane Hotel targeting both domestic and international travelers,
yielding optimal occupancy consistently in the 95% range.
Implemented tourism strategy for LI Convention & Visitors Bureau, generating increases in leads, up to 50%.
Developed budget-driven, strategic campaigns for Foster Grant, resulting in recurring annual sales lifts ranging
from 7%28% over a six-year period.
Launched multi-channel ad campaigns for Centers Health Care to introduce new services / locations, exceeding
awareness goals within targeted communities. Within six months, the facility had a waiting list of prospects.
Formulated integrated multi-cultural programs to expand the brands customer bases.
Consistently negotiated aggressive rates, providing significant client value and over-delivered performance.
Performed in-depth analyses of media research and campaign delivery.
Other accounts managed: Build-A-Bear, Loews Hotels, Delta Dental, Kozy Shack, Winthrop Hospital, Pomi
Tomatoes, Hotel Mela, and publishers, i.e., Amazon, Disney-Hyperion, Doubleday, Random House, etc.

DIANE CHAN
Flushing, NY | 718-938-1028 | dchan3121@gmail.com | www.linkedin.com/in/dianeychan

INITIATIVE / MEDIA FIRST INTERNATIONAL, New York, NY


Account Director / Partner

1997 - 2008

Directed a media group on all aspects of media for a wide range of accounts encompassing all media vehicles. Group
functioned as the media arm of agencies, providing them with the expertise and clout of a full service media agency.
Doubled billings and revenues for team by increasing spending of existing clients and gaining new accounts.
Executed integrated media campaigns (broadcast, digital, print, Out-of-Home, sports advertising, B2B) for Delta
Dental, resulting in eight years of record-breaking sales growth. Elevated product awareness significantly over a
broader audience and gained sizable market share. Delivered media plans with rates at 30-45% off contract levels.
Implemented cross-platform media programs that led Maine Office of Tourism to outperform all five of its major
regional competitors in year-over-year share and revenue growth.
Conducted media training seminars for media assistants internally to develop staff and also at the client level.
Other accounts managed: Madison Square Garden Entertainment, New York Palace, T.Anthony, Natures Earth,
Lincoln Tech, Publishers, i.e., Doubleday, Random House, and Putnam.

QUANTUM MEDIA INTERNATIONAL, INC., New York, NY


Vice President, Account Supervisor

1995 - 1997

Supervised all media functions for Toys R Us and Babies R Us domestic broadcast campaigns.
Performed research analyses of demographics, competitive positioning and proprietary sales data.
Budgeted, planned, implemented and maintained institutional, seasonal and promotional TV and radio campaigns
on a national and regional basis in over 150 markets within tight time parameters.
Organized dynamic, multi-market promotions for retail Grand Openings, special events and on-going campaigns.

MEDIA INC., New York, NY


Account Manager

1994 - 1995

Managed all aspects of media servicing for various retail, consumer packaged goods, health & beauty, and health care
accounts through advertisers and advertising agencies.
Built strong client loyalty leading them to follow team from previous agency to current agency.
Accounts managed: Huffman Koos, Greenwich Hospital, Mercy Health Plans, BioCosmetics, Komix Bicycles,
Xanthus Footwear, Quasar Cologne, Topps Meat.

ADDITIONAL RELATED EXPERIENCE


VITT MEDIA INTERNATIONAL, INC., New York, NY
Handled all media servicing for accounts spanning a broad range of categories.
Implemented unique media ideas such as Short Form Programming for Popeyes Chicken and :30/:10 impacted TV
plans for Half Price Stores, resulting in an annual 48% sales increase.
Other accounts managed: Chuck E. Cheese, Newsday, Natures Bounty, Huffman Koos, Boars Head, NEC, NBO
Stores, Freeman Cosmetics, Yonkers Raceway, Independent Life, LBS Communications.

EDUCATION, PROFESSIONAL ORGANIZATIONS, & AWARDS


Bank Street College - New York, NY
M.S., Education
Vassar College Poughkeepsie, NY
B.A., Psychology
AWNY (Advertising Women of New York)
NAPW (National Association of Professional Women) a 2015/2016 Professional Woman of the Year
WWANA (Whos Who Among Notable Alumni) - Member of the Year Honoree