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Bringing Logic to Online Marketing

OMLogic Consulting

www.omlogic.com

Who We Are?
  omprehensive Online Marketing Service Provider C
 (SEO, SMM and PPC Services)

  ur Mantra O
 Relevant Traffic and Relevant Leads that convert to meet Business
Objectives.

  ur Fundamental belief O
 Online presence (website, descriptions, social media presence) must
first address all customer concerns before they engage.

  trategic partners with SEOMoz S
  op Internet marketing solutions company. Gillian Muessig (SEOMoz T
founder) sits on OMLogic board as an advisor

  rovides access to unlimited expertise P
www.omlogic.com

Our Online Marketing Methodology
Increasing Maturity of Online Marketing
“Develop capability for people to contact you online.” Actual sale may not be online.

Sales / Leads

Brand Promotion Awareness

“Build Trust & Credibility with potential customer”

Online Reputation Management

“Generate awareness of your products/services” Make yourself omnipresent online. Through Videos, presentations, blogs, photos, articles, etc.

Interactivity / Engagement Visibility (Online promotion)

“Provide information to engage people ongoingly”

“You are there only if they can find you”

Generate visibility with the relevant community. Anyone looking for similar services should be able to find it

www.omlogic.com

OMLogic Online Marketing Output
  ustomer oriented Keyword analysis leading to “relevant traffic C
generation”

 Marketing driven promotions” rather than “optimization driven “
promotions”

  onversion oriented online presence leading to best “traffic to C
leads conversion” experience” online”

  ynchronized marketing providing “holistic customer S   everaging SMM to “Engage target customer community L   nd-to-end measurability leading to “ROI based online E
marketing decision making”

 terative growth approach: “Constant Improvement” I
www.omlogic.com

What do our customers say?

“Now
our
website
is
genera0ng
more
revenues
and
is
a4rac0ng
right
talent
for
a
growing
 company
like
us.
Thank
you
OMLogic
for
doing
a
wonderful
job!”
 ‐
Vineet
Agarwal
(CEO,
OSSCube)



“The
approach
is
professional
and
the
output
is
many
0mes
worth
the
money
spent.”
 –
Tushar
Bha<a
(President,
Saigun
Technologies)






More
than
the
report,
it
was
the
session
that
you
guys
took
on
that
report
that
was
very
good
and
 opened
lot
of
op0ons
in
mind
and
showed
us
why
we
need
experts
on
this.

 
 ‐
Raj
Singhal
(COO,
BrickRed
Technologies)


Please visit www.omlogic.com/clients.html for more feedbacks

www.omlogic.com

Our Services
  onversion Oriented Online Presence C
  ynchronized communication across all platforms S   e are online communication expert. We are not webW
developers, but we know what it takes

  earch Engine Optimization (SEO) S
  isibility / Awareness V

  aid Advertisements (PPC) P
  eads / Sales Generation L

  ocial Media Marketing (SMM) S
 nteractivity / Engagement, Brand promotion I
www.omlogic.com

Conversion Oriented Online Presence
Framework to leverage SEO/PPC/SMM

  e take the lead role in ensuring our customers develop a W
search friendly world class online presence
 We are online communications experts. We use our experience and
expertise to help develop the best online presence for your business.

 Usability, navigation and messaging/communication on the website.  Sync technology (web-development) with business objectives.  We are not web-developers, but we know what it takes, and what it
should encompass

 For businesses with no online presence, we offer this service as the
beginning point for all online marketing efforts.

 For customers who directly use our other services, we include an
abridged version for developing right infrastructure

www.omlogic.com

Visibility, Awareness & Lead Generation

Search Engine Optimization (SEO)

  e ensure our customers are able to best leverage the search W
engines
 Its not about rankings, its about relevant traffic and conversions.  Build End-to-end measurability for successful implementation and ROI
based decision making.

 Conduct “Marketing driven SEO promotions” rather than “optimization
driven SEO promotions”.

www.omlogic.com

Pay-Per-Click Advertisements (PPC)
Lead Generation

  e ensure our customers get the best traffic at the lowest perW
click costs to meet their growth objectives
 All our PPC resources are Google Adwords certified.  Our experts ensure your ad-copy as well as landing pages are best
suited for causing conversions

 Use Google adwords and multiple other PPC alternatives (MSN,
Yahoo, Miva, Baidu, niche search portals, Ad-Networks) for best ROI.

 Build End-to-end measurability for successful implementation and ROI
based decision making.

www.omlogic.com

Interactivity, Engagement & Brand Promotion

Social Media Marketing (SMM)

  e help our customers reach their targets and build branding W
 Define the “right customer communication”  Develop virality in the message  Promote message in the social media world  Develop corporate blog  Build communities and leverage existing forums, blogs  Build & leverage a corporate brand, as well as brand for key individuals
in the company

 Build End-to-end measurability for successful implementation and ROI
based decision making.

www.omlogic.com

SOCIAL MEDIA STRATEGY

Listen
[Tools & Alerts]

Cure
  ocial S

Prevent
  irect D

Build
  dvertising A   ocial S

Media Presence Blog, Videos, Photos, PPTs, Wiki, Facebook, LinkedIn, Social Bookmarking, Wiki, Twitter, Yahoo Answers etc.
  eview R   orums F

Feedback Channel Sites

  orums F   eview R   ommunity C

Media Campaigns   ommunity Building C

Building   ocial Media Marketing S

Sites

Measure, Monitor & Optimize
[Results | Rankings | Traffic | Members | Engagements | Feedbacks | Tonality | Queries | Customers]

www.omlogic.com

Our Social Media Marketing Offering

Community development for brand promotion and sales generation

Content Proliferation across the internet- News, Photos, Videos, PPTs, Polls, Contests, Feedback

Presence & participation in top forums, blogs where relevant customers visit

Moderation & reputation management

Viral Campaigns for reach and engagement

www.omlogic.com

ONLINE REPUTATION MANAGEMENT STRATEGY

www.omlogic.com

MEASUREMENT AND REPORTING

Measurement
and
Repor<ng
 SEO
and
SMM
Measurement
&
Repor<ng

•  •  •  •  •  •  •  •  SEO
implementa0on
progress

 Organic
rankings
on
major
search
engines

 Website
traffic

 Conversion
report
 Accomplishments
of
the
month

 Next
month
plan

 Social
Media
Reports
based
on
channels
selected
 Other
specifics
measurability
parameters
iden0fied
during
 measurability
implementa0on
 •  •  •  •  •  •  •  •  •  •  • 

PPC
Measurement
&
Repor<ng

PPC
implementa0on
progress

 Conversion
Metrics
 Total
Clicks
and
Spending
 CPC
(Cost
Per
Click)
 CTR
(Click
Through
Rate)
 Total
No
of
Conversions
 Conversion
%
 Cost
Per
Conversion
 Accomplishments
of
the
month

 Next
month
plan

 Other
specifics
measurability
parameters
 iden0fied
during
measurability
implementa0on.


Measure
 Lead
Genera0on
and
Sales+
Brand
Promo0on
+
Engagement
+
Brand
Recall
+
Increased
probability
of
Sales



www.omlogic.com

Case Studies

www.omlogic.com

Our SMM Successes

TRIVIA,
CONTESTS,
POLLS,
AWARDS
 Who
got
the
most
money
per
runs
scored
or
wicket
taken
in
IPL
 Sponsor
the
“Match
Ka
Mujrim
Contest”


www.omlogic.com

Our SMM Successes

www.omlogic.com

0 to 15+ leads/month in 6 month for open source solution company
Customer Problem Statement: Couldn’t generate online leads for services & solutions Our Findings: Comprehensive online marketing campaign which builds trust and interactivity with the customer is must. Our Solution: Comprehensive SEO, PPC, SMM solution. Addressed key customer concerns in entire web presence Results: Online Leads, visibility and branding. Potential customers can get enough info from social media sites to help with decision making. Online is now primary sales channel

www.omlogic.com

Negligible to top 7K Indian websites in 6 months
Customer Problem Statement: Need visibility for Economic Research products & services. Niche customer segment. Our Findings: Negligible online presence. Huge opportunity to promote old research reports for engaging with potential customers online & building trust. Our Solution: ROI based SEO (complemented with SMM presence) Publishing research articles online (assets lying idle) Results: Online visibility, leads & highly valuable partnerships for its online economic research (e.g. Google, ET)

www.omlogic.com

Improved B2C Top Line Revenue by 25%
Customer Problem Statement: Poor Conversions Our Findings: Only talking to one customer segment. Our Solution: Identified appropriate message for all customer segments. Targeted all customer segments. Simplified pricing. Revamped site navigation and user experience. Results: Top line revenue grew by 25%

www.omlogic.com

B2B Leads increased by 250%
Customer Problem Statement: No improvement in online leads for 1 year. Stagnation and increasing CPC. Our Findings: Not addressing customer concerns. Our Solution: Identified and focused on the most suited customer segment. Identified the right message. Designed the new marketing campaign including text ads, image ads and landing micro-sites. Results: Traffic grew by 155% with improved relevancy !! Number of relevant leads grew by 250%
www.omlogic.com

B2B Leads grew by 50% with zero cost
Customer Problem Statement: Steep growth plan couldn’t be met with existing PPC. Our Findings: PPC campaign not optimized. Our Solution: Optimized PPC campaign with focused ad-groups. Optimized PPC by improving quality score. Results: Cost per acquisition decreased by 50%, leads increased by 50%

www.omlogic.com

Thank You!

Ready to realize the full potential of Online Marketing?

www.omlogic.com

Email: info@omlogic.com | Phone: +91-11-47052803 / 47052805
www.omlogic.com