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Michael Fox 13.

7

Evaluation of finished product

Appeal to audience Class Feedback The class felt that my documentary appealed to them as an audience not only regarding the topic itself but at how I tackled the topic thereby informing and educating them. They also expressed that it clearly showed that it was targeting those aged 16 -24. It was however argued that I could have had a range of different responses from the females’ point of view which I agree with totally. It did not really register with me at first because my topic is mainly male orientated, maybe if I tackled an issue relating to both genders it would have been a priority to me. Client Feedback My clients felt that my documentary appealed to the audience that I justified in my treatment but it didn’t and wouldn’t appeal to those on a national scale. I agree with this statement totally because my intention was to appeal to those interested in my topic. The fact that it wouldn’t appeal to those on a national scale was justified by the use of colloquial language and ‘off road’ interviews. Furthermore, they emphasised the fact that all those featured in my documentary were black and would therefore only appeal to a specific ethnic group. I disagree with this statement because I think those who have a general interest in the topic will watch it regardless of the ethnic variety. Own Feedback I think I successfully appeal to the target audience explained in my treatment. However, after carefully analysing my documentary, I can see why my clients argued the fact that I didn’t include a variety of different ethnicities. It would have created the appeal needed to be suitable to be sown on the BBC. Alongside this, I think that I should have involved the opinions of more females, not increase appeal but to give a more balanced view on the topics investigated.

USP/Place in market Class Feedback It was expressed by the class that my documentary was a USP itself purely because it is a topic that has not been focused on in too much detail by any other mediums. They came to conclusion that this has probably been the first documentary to focus on what I focused on. Furthermore, they also said that it was good how I looked at both sides of the argument and of how I incorporated the issue of gun culture and knife crime amongst young people in the UK into my documentary also. What was the most insightful response I got was that I included quite a lot of information from all aspects of the topic whilst not losing focus. However, in terms of being suitable for the BBC, it was expressed that due to the lack of different ethnicities featured in my documentary it affected its suitability. I agree with this statement to a certain extent as I could have had a variety of different ethnicities

Michael Fox 13.7 through the vox pops but I realised it too late so I tried to include some variety through the archive footage and graphics used towards the end, but I do understand and agree with this statement. Client Feedback My clients felt that my documentary was unique in the way in which I looked at grime from a different angle. I agree with this statement because I saw the niche in the market and tried to exploit to the fullest. Referring back to the appeal to the audience, they did feel that it might not have a place in the market because of the fact that it does not appeal to everyone. Own Feedback After watching and analysing my documentary I think that it has a place in the market because the argument regarding grime and the increase in crime has grown. Therefore a lot of people will be interested to watch the documentary. Furthermore, also with the increase in crime in the UK, in relation to grime music, the documentary will definitely have a place in the market.

Conventions Class Feedback The class felt that I successfully demonstrated a range of different conventions in my documentary. I disagree with this statement to a certain extent because I think I could have clearly shown the different ways in which I used the conventions. Moreover, they agreed that the choice of music was good and helped contribute the style and tone of the documentary. I agree with this but I tried to find suitable songs to create a specific atmosphere. However, I chose specific songs particularly to reflect the points expressed in the documentary. Client Feedback My clients argued that I showed the general conventions of a general documentary, however, the main aspect of my documentary that stood out to them was the vast amount of archive footage used. I agree that the amount of archive footage could have been minimised but I think I should get credited for the way in which I edited the footage through out the documentary playing close attention to how it was used in relation to the voice over. What I believe to be the best feedback was the fact that I didn’t demonstrate a variety of different camera shots and angles. I agree with this simply because it’s true. There were minor attempts to demonstrate different shot types at specific times of documentary but it clearly wasn’t enough. Own Feedback After watching my documentary I think that I demonstrated the general conventions of interviews, vox pops and the use of archive footage but I did not explore the creative conventions. I think that if I had a presenter in my documentary it would have enabled me to explore different conventions. The feedback I got regarding the archive footage was made clear to me once I was constructively criticised my own work. The vast amount of archive footage failed to show my own individuality in the documentary itself. But as explained before, I think what I did with the footage showed

Michael Fox 13.7 creativity. I didn’t notice what I had done in terms of using the camera because I was so blind sighted but the all the archive footage. Therefore, I utterly regret not experimenting with different camera techniques because it may have had a dramatic impact on my final grade. This is not to say that I didn’t try to experiment with the camera but I just felt that it looked tacky in relation to the whole documentary. I wanted it to be professional and simple.

Use of Technology Class Feedback The class felt that I used the editing programme, Imovie, effectively to produce a creative documentary. They paid close attention to the how I carefully monitored the sound levels between both the music and the voice. I agree with this statement because I wanted to ensure that the voice over was predominantly heard and that the music at a level to create an atmospheric effect. On another issue, they felt that I used fireworks effectively to produce good graphics. Even though this is good feedback I don’t think that the graphics demonstrated a good use of technology because I didn’t do anything spectacular with it. Client Feedback My clients focused closely on the way in which I edited my footage especially regarding the vox pops as I demonstrated intercutting. I totally agree with this because I think the editing was the best aspect of my documentary. I wanted to reflect the characteristics of my topic regarding its tempo and reflect it in my documentary but maintaining a fast pace. Own Feedback In my own opinion I think that I demonstrated a good level of technological use in my documentary. It was shown in many ways, by the use of graphics, the recording of the voice over, the editing of captured and archive footage and the general operation of a camera and a tripod. Referring back to the archive footage, I think that it was good how I implemented and incorporated different examples of archive footage for a particular purpose. Paying close attention to the general operation of a camera and a tripod I think that I could have stretched myself in terms of the equipment used. Perhaps I could have used a microphone or dolly thereby enabling better sound quality and possibly the improvement of different shot types.

Improvements Class Feedback After the class watched my documentary they suggested that since it focused on grime music and the media to a certain extent, I should have involved an individual who actually works in the media like the BBC for example. I agree with this to the fullest because I was too focused on getting grime artists to feature in my ‘grime’ documentary that I forgot about getting other possible contributors surrounding the topic. I think that it would have helped increased the overall appeal of the

Michael Fox 13.7 documentary thereby allowing it to be suitable to be broadcasted on the BBC. Furthermore, it would have provided the balance between the use of colloquial informal language and formal language and would have helped justify the other argument investigated in my documentary. Client Feedback One improvement suggested by my clients was that there should have been a clear distinction between those who were interviews and those who weren’t. I can understand why this may have been said because I used the exact same shot types for the vox pops and the interviews. However, I must disagree because when I first showed the rough edit to my clients they felt the same way but I am 100% certain sure that I introduced my contributors clearly in my final piece. I used the archive footage and the graphics in relation to the voice over to introduce every interview; I don’t think there could have been any better way of me introducing them and the interview. Own Feedback What was brought to my attention after watching my documentary was that I could have had a more engaging voice over. Even though I recorded the voice over, I think that those who watch it but get bored because I did. On another note, I think a possible improvement could have to have more females feature in documentary to appeal to the female audience and also to provide the female voice which is not often heard in the grime scene. If I had more females in my documentary for that particular purpose then it would have been my unique selling point. Additionally, that I should have had my shooting script with me at all times during the production process rather than at the post production stage as it may have reminded me off the different shot types and angles that I originally had written down. Another improvement for documentary would be to have a range of different contributors giving their opinions rather than just having Mcs because I think that it would’ve broaden the level of responses and would have therefore appealed to those of an older generation.