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Agenda
9.15am Tea/Coffee & registration 9.40am Get Thinking!
Welcome from today’s Chair: Julie Tait, Culture Sparks.
http://www.culturesparks.co.uk

Silver Glen Blair Atholl Room
Live online evencast starts

9.45am Introduction to the AmbITion Scotland roadshow, and the world of digital development by Hannah Rudman of AmbITion Scotland
Hannah will update you on the AmbITion Scotland programme; showcase how some of the very latest digital developments create benefits and opportunities for any arts organisation; and will introduce the day to you.
http://consultrudman.com http://envirodigital.com

10.00am Keynote: Professor Ewan McIntosh, NoTosh Limited
Finding the balance: taking our audiences forward with us: Digital media creates strong opportunities for arts organisations to engage deeper with wider audiences. What lessons can we take from other worlds, such as education, politics and health, that might show some new creative leads for arts organisations? And what are the challenges in helping our audiences engage with deeper experiences online?
http://www.notosh.com

10.50am Break 11.10am Case Study 1: Andy Catlin, The Queen’s Hall http://www.thequeenshall.net 11.40am Case Study 2: Julia Fenby, Glow http://www.LTScotland.org.uk and Paul Gorman, Visible Fictions
http://www.visiblefictions.co.uk

Silver Glen

Case studies of two arts organisations’ journeys through digital development, focusing on the universally applicable learnings.

12.10pm Q & A: Your chance to ask questions of the morning’s speakers. 12.30pm What’s your AmbITion! Share your experience of digital development: discussions to share best practice, questions, pitfalls, inspiration and lessons learned. 1.00pm Lunch & Networking

Live online evencast ends

participate in small group The Restaurant Blair Atholl Room Blair Atholl Room

Mini-surgeries with The Scottish Centre for Enabling Technologies (SCET) will be running throughout the lunch break. http://www.ictthatworks.org/drupal/AboutUs 2.00pm What’s your AmbITion! Key themes from group discussion before lunch, brought to the floor for general group conversation. 2.25pm Introduction to Get Immersed! Workshops and Seminars from the AmbITion team 2.30 – 3.30pm Session 1 Get Immersed! Workshops and Seminars 3.40 – 4.40pm Session 2 Get Immersed! Workshops and Seminars

Various locations – see next page

Parallel sessions looking at practical things you can do to turn your organisation into a Web 2.0 organisation. The 3 workshop sessions run for one hour each and then repeated, so you will be able to attend two different workshops. See overleaf for the choice of workshops.

4:45pm Summary and close 5.00-5:30pm Networking

Blair Atholl Room Silver Glen

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Get Immersed! Workshops and Seminars
1. Hands-on Online Promotion Monument Room

How to use free online tools to help you market your organisation effectively online through social media. Use digital media tools to communicate your message through social networks. Spread the word, increase awareness and reach new audiences. Digital media production and promotion company Inner Ear (the people behind the UK's longest running internet radio station, Radio Magnetic), demonstrate a selection of effective tools and platforms available to arts organisations that can be used for audience, business and artistic development. In this hour long introduction to marketing the arts using social media, Inner Ear will guide you through a series of practical examples of how to use blogs, services like Issuu, YouTube and Flickr as well as platforms such as Facebook and Twitter with reference to RSS, tags and embeddable media. At the end of the seminar you will be given access to a Delicious feed and step-by-step guide with many links to useful references and further information. For the workshop you will require: sign-up to the AmbITion Scotland online network (you will implement examples of these free tools during the workshop); a Wi-Fi enabled laptop; or mobile phone capable of internet access. Sign-up at http://getambition.ning.com so you can develop your skills on your own page on the network. 30 people maximum per session. http://www.innerear.co.uk

2. Intellectual Property Blair Atholl Room Intellectual Asset Centre and the Business Service Partner lawyer, Joanna Boag-Thomson, Solicitor at Shepherd and Wedderburn LLP, will give an overview of the intellectual property (IP) issues around digital content and some of the solutions. Intellectual property advice from people who know that content and live experience is the business of the arts. 45 people maximum per session. http://www.ia-centre.org.uk http://www.shepwedd.co.uk

3. Digital Video for Beginners

Wallace Room

If you’ve ever wanted to create digital video, this is the workshop for you. New Media Scotland, a national development agency for new media practice, will give insight into what content might exist in your organisation, and how you might capture and disseminate it! 25 people maximum per session. http://www.mediascot.org Join the online social network! http://getambition.ning.com

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Biographies
Chair

Julie Tait, Culture Sparks
Julie Tait has recently repositioned GGA Glasgow Grows Audiences, Glasgow’s first audience development agency to become Culture Sparks, Scotland’s intelligence and innovation partnership for the Cultural sector. We have gathered intelligence an applied it working directly with arts organisations across Scotland since we began in 2004. As Culture Sparks Julie believes the team are better able to harness their combined skills and experience. They bring together artists, arts organisations, members and stakeholders interested in achieving their growing ambitions, reflecting back intelligence and ideas about audiences at every stage of the creative and business process. Prior to setting up GGA, Julie had a varied career across Tourism, Sports, Healthcare and Education sectors. This experience has shaped an expertise in managing people, change and performance. Currently, Julie assists cultural organisations to find and reach new audiences providing market intelligence, creative ideas and new strategies for growth. Although establishing GGA as a charity, Julie has worked in marketing, commercial development and training roles and as a consultant (The Lighthouse, Scotland's Centre for Architecture, Design and the City, Fraser Associates; Johnson and Johnson Ltd). She has led teams and been directly responsible for marketing, revenue generation; estates management; retail, visitor services; conferencing and corporate hospitality; sales; staff development and training. Julie is currently vice chair of Glasgow Tourism Skills Initiative , a public/private sector team with a focus on delivering citywide targets for management, leadership and customer service. In the arts, she has gained experience across a range of venues and events as Marketing Manager (Kyle and Carrick District Council Leisure Services), Head of Marketing and Commercial Development (Glasgow City Council Culture and Leisure Services) where her marketing responsibilities included The Gaiety and Civic Theatres, The Ticket Centre, Tramway, The Mitchell and King's Theatres (Glasgow), Glasgow's Museum retail and libraries. Julie serves as a Board member for a range of organisations: the booth Scotland, a not for profit online ticketing operation, Network, the UK’s association of audience development agencies and Central College in Glasgow. Julie has an academic background in marketing, education and social science. She has lectured in the further education sector and presented in Scotland, Europe and North America. She maintains a lively interest in all aspects of Web 2.0 as a stimulus for change. http:// www.culturesparks.co.uk AmbITion Lead

Hannah Rudman, Rudman Consulting
Hannah Rudman of Rudman Consulting, is Lead Consultant of AmbITion Scotland, having been director of the AmbITion pilot in England. She advises on national cultural policy around digital development in the UK; is Specialist Advisor to the Mission Models Money programme; Specialist Advisor to IC:Innovative Craft; Specialist Advisor for Scottish Arts Council for whom she wrote "Getting Digital"; and is a Lecturer at Edinburgh Napier University’s School of Computing. Hannah is also Arts Professional’s “Harnessing IT” columnist; and on the boards of Milk With 2 Sugars and New Media Scotland. http://consultrudman.com Hannah also runs Envirodigital – a change agency that encourages organisations to become environmentally sustainable through digital developments. Envirodigital helped to establish the new National Theatre Wales, and is

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helping to ensure AmbITion Scotland's environmental sustainability through providing webcasting. http://envirodigital.com

Keynote

Ewan McIntosh, NoTosh Limited
Ewan McIntosh is one of Europe’s foremost experts in digital media for public services. Having founded NoTosh Limited in 2009, he now invests in startups on behalf of public and private investors, consults on digital media potential in communications and civic participation, and develops digital media skills in the world of education. He was a key player in setting up one of the most ambitious investment funds from a public service broadcaster in the UK, himself making the call on investing over £1m in cutting edge and high impact digital media products. He is also the founder of 38minutes.co.uk, the creative industries platform for the North of the UK. His understanding and application of the latest web, mobile and games technology also continues to influence policy and practice in the world of education, where his personal passions lie. Ewan’s background is firmly in the world of education, latterly as National Adviser on Learning and Technology Futures for Learning and Teaching Scotland, the education agency responsible for curriculum development, and a member of several advisory boards, including the Channel 4 New Media Education Advisory Board. As a teacher of French and German in the high school sector and an educational technologist working with children aged 3-18, he frequently gives talks and workshops around the world, trying to find new and better ways of using emerging technologies in education. Ewan has also consulted for Governments around the world, and organisations including the BBC, British Council, General Teaching Council of Scotland, RM and Scottish Enterprise, advising on how social media can be harnessed for to improve learning in the organisation, leadership and communication. http://www.notosh.com http://edu.blogs.com

Case Study #1

Andy Catlin, The Queen’s Hall
Andy Catlin, Marketing Manager, The Queen's Hall. Prior to joining The Queen's Hall in Jan 2009, he has previously worked as Marketing Manager at Edinburgh's Traverse Theatre (2002-09), Marketing Manager at Aberdeen's The Lemon Tree (1996-2002) and freelance arts marketer in the East Midlands (1994-96). He is also a member of the Edinburgh Pilot Portal Project Strategy Working Group, a guest lecturer at Queen Margaret University, Edinburgh, and has previously presented arts & technology case studies for the Arts Marketing Association and The Audience Business. http://www.thequeenshall.net

Case Study #2

Julia Fenby, Glow
Julia Fenby is Glow Arts Development Officer with Learning and Teaching Scotland. She is responsible for Co-Create, a partnership project with the Scottish Arts Council, which brings together arts organisations with schools and other partners to develop innovative practice and inspiring content for Glow, the world’s first national intranet for education.

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Prior to this, she played a key role in the shaping and development of The Lighthouse, Scotland’s Centre for Architecture and Design where her roles included Acting and Deputy Director. As Education Director, she led a strong team to deliver an internationally recognised programme for schools, colleges and the wider learning community. She has considerable experience in arts administration and project management, with past projects including the Six Cities Design Festival 2007; Senses of Place: Building Excellence, a national conference and publication on school design in partnership with the Scottish Government; the cross curricular Building Connections website for the National Grid for Learning and Glasgow 1999 Year of Architecture and Design Festival. http://www.LTScotland.org.uk

Paul Gorman, Visible Fictions
Paul has considerable experience in participatory arts and education projects and has particular experience of working with disadvantaged and excluded young people. Since joining Visible Fictions Paul has devised and managed a diverse range of creative projects which have engaged groups of young people from across Scotland. Groups have included: clients of a drug rehabilitation project in Greenock, Higher Drama pupils from Fife, young men from Polmont Young Offenders Institution, Looked After and Accommodated groups in West Lothian, and two youth theatres in East Ayrshire and Port Glasgow. The approach adopted focuses on collaboration and partnership with young people, artists and organisations. The projects allow children and young people to engage with professional artists to explore and create their own art. Paul studied acting and performance at Motherwell College before completing the BA Hons Community Arts degree at the University of Strathclyde. http://www.visiblefictions.co.uk

Lunchtime mini-surgeries

The Scottish Centre for Enabling Technologies (SCET)
Established in June 2008 and located within Glasgow's Digital Media Quarter, The Scottish Centre for Enabling Technologies (SCET) aims to help Scotland's creative companies explore and exploit the latest technologies in the development of new/existing products, services, systems and knowledge. Funded by the Scottish Governments SEEKIT programme, Scottish Enterprise and our university partners, the centre strives to increase the sustainability and competitive advantage of Creative Industry companies across Scotland by building lasting links with the Scottish universities knowledge base. We pride ourselves on our impartial free support and guidance as well as the success of our highly attractive 'Feasibility Study' grant funding. The expertise of the centre staff combined with that of our university partners spans a wide range of technologies, processes and business models including computer games, animation, virtual reality, interactive digital TV, video on demand, digital content publishing, archiving, search, database, business intelligence, GPS, web-based technologies, social networking, wireless/mobile technologies, 3D visualisation, 3D sound, speech recognition, haptic (touch) technology, gesture-based interaction and camera-based tracking. An extensive but not exhaustive list! http://www.ictthatworks.org/drupal/AboutUs

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Intellectual Property Workshop

The Intellectual Asset Centre
The IA Centre exists: “to assist Scottish businesses to maximise the economic potential of their intellectual assets”. Funded by the Scottish Government, the Centre is the first of its kind in Europe and is a trailblazer in the field of intangible asset management. The Centre works with companies and organisations across Scotland regardless of size, sector or status and offers a free advice, guidance and one-to-one service tailored to the companies’ individual needs. It aims to raises awareness & understanding of IA, their value, identification, protection, management and exploitation for business benefit; demonstrate how IA impact upon the development of strategy, products processes, services, markets and supply and distribution channels; and delivers a bespoke service to identified sectors including the creative & cultural industries. http://www.ia-centre.org.uk

Joanna Boag-Thomson, Shepherd and Wedderburn LLP

The Intellectual Assets Centre’s Business Service Partner leading this event is:

Joanna is a partner in Shepherd and Wedderburn's Media and Technology group. She is well known in the Scottish market as an approachable and commercially astute lawyer with extensive experience in the Intellectual Property fields, with work ranging from branding and sponsorship work for a range of clients to major deals in the life sciences sector, including the high profile Translational Medicine Research Collaboration. Joanna is also an accredited specialist in Intellectual Property Law, teaches intellectual property law and writes for a range of publications. http://www.shepwedd.co.uk

Digital Video Workshop

Mark Daniels, New Media Scotland
Mark Daniels is a curator interested in smart spaces and responsive environments. He trained as an architect at Kingston University before completing the MA Art as Environment at Manchester Metropolitan University. He was the inaugural Director at Northern Architecture in 1998 where he curated a diverse range of subjects including love hotels, sitooteries and science fiction cinema. As International Co-ordinator he was responsible for the look and feel of the 2004 Liverpool Biennial. An increasing interest in new media led him to Folly in Lancaster, and now New Media Scotland in 2008. http://www.mediascot.org

Luke Collins, OB:Meeja / New Media Scotland
A deep relationship and facility with digital platforms is fundamental to Luke's practice as an artist and his role as Producer for NMS. Luke had full responsibility for the project management and production of NMS exhibitions at CCA and Inspace as well as for managing talks and events programmes produced with partner organisations CCA and DCA. Luke's career as an artist has rapidly developed with the production of large complex video projects for Transmission and CCA, Glasgow and Studio Voltaire, London. A residency at PRIM (a media production facility in Montreal) in summer 2010 will concentrate on live streamed video. Despite leaving NMS at the beginning of 2010 Luke continues to work closely with the organisation in a freelance capacity. Through his new and nascent project OB:Meeja (Oscar Box Media), Luke is building on a developed base of

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freelance video editing and production jobs for clients including; Frieze Art Fair, the Collective Gallery and Dundee Contemporary Arts; and artists such as Kate Davis, Mel Brimfield and Duncan Campbell. http://www.obmeeja.org (in development) http://www.mediascot.org

Hands-on Online Promotion Workshop

Dougal Perman, Inner Ear

Dougal Perman is the managing director of digital media production and promotion company Inner Ear (In 2001 Dougal co-founded Inner Ear's flagship project, Radio Magnetic, the UK's longest running internet radio station). Over the past nine years, Dougal has created content and consulted on social media marketing campaigns for a variety of arts organisations, music businesses, marketing agencies, consumer brands, corporate private and public sector clients. Dougal is also a board member of the Scottish Music Industry Association. When not engaged in arts business, Dougal tries to find the time to make music, DJs in bars, clubs and festivals and is always having a go at creating things and dreaming up wild ideas. He likes cooking too. http://www.innerear.co.uk http://www.radiomagnetic.com

Andy Colgan, Inner Ear
Andy McColgan is Inner Ear's production manager, a role which also doubles as Radio Magnetic's station manager. Andy manages Radio Magnetic's content, contributors and social media presence. Before coming to Inner Ear, he managed the online community for The Tennents Mutual, a crowd sourced music festival run by experiential marketing agency Better Days. For the Glasgow Short Film Festival, Andy has curated an evening celebrating Glasgow music videos. In his spare him he makes music and writes beat poetry that would make Aidan Moffat and Ivor Cutler (RIP) raise an eyebrow. http://www.innerear.co.uk http://www.radiomagnetic.com

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Links
All these links are on our social network! http://getambition.ning.com AmbITion's website http://getambition.com The AmbITion Toolkit http://toolkit.getambition.com Glasgow Grows Audiences (GGA) http://www.gga4arts.co.uk Rudman Consulting http://consultrudman.com 38minutes – Powered by 4iP A creative network for companies and individuals in the creative and digital sector in Scotland and Northern Ireland http://www.38minutes.co.uk/ Our partners' websites, who host AmbITion content: ArtsProfessional http://www.artsprofessional.co.uk Creative & Cultural Skills http://www.ccskills.org.uk Intellectual Asset Centre http://www.ia-centre.org.uk
We are on twitter: http://www.twitter.com/getambition. Twitter hashtag for this event is #getambition AmbITion Roadshow tag is getambition. We are using a number of different social network sharing community platforms including del.icio.us, flickr, Scribd, slideshare, blip.tv, viddler, YouTube, Qik. We will be tagging media with ‘getambition’ and aggregating it on the network, please feel free to do the same.

Getting Digital Roadshows:
Roadshow Central (Stirling) May 27th, 2010, Stirling Management Centre, University of Stirling Roadshow South (Edinburgh) June 10th, 2010, Edinburgh First, University of Edinburgh