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Information Technology And The Changing Role Of The Media

In Nigeria (A Case Study Of The Impact Of Information And


Media Development In Nigeria)

TABLE OF CONTENTS
Title page
1

Approval page
Dedication
Acknowledgement
Abstract
Table of contents

CHAPTER ONE
INTRODUCTION
1.1

Background of study

1.2

Statement of problem

1.3

Objectives of study

1.4

Significant of the study

1.5

Research question

1.6

Research hypothesis

1.7

Conceptual and operational definition

1.8

Assumptions

1.9

Limitation of the study

CHAPTER TWO
2.0

Review of literature

2.1

Sources of literature

2.2

Literature review

CHAPTER THREE
3.1Research method
3.2Research design
3.3Measuring instrument
3.4Data collection
3.5Research sample
3.6Data analysis
3.7Expected result

CHAPTER FOUR
4.1

Data analysis

4.2

Results

4.3

Results of the hypothesis tested]

4.4

Discussions

CHAPTER FIVE
5.1Summary
5.2 Recommendation
Bibliography
Questionnaire

CHAPTER ONE
INTRODUCTION
The information and communication age came along with many
possibilities. Indeed, the advances in information and communication
technologies have brought many hopes to the modern man. In the civilized
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west for instance, great transformations in the lives of the people, are in part
functions of advances in information and communication technologies.
According to Onwubalili (2004:125) the magical changes are quite glaring in
every facet of our lives and touches simplest of domestic services, to corporate
and limitless industrial applications.
One of the areas where information technology has had quite an impact
is in the media. The media being a watchdog of the society are of the interface.
They link people together with those in authority, in both the public and private
sectors. They serve as the ears and eyes of the public and those in power, and
transmit information in the form of news analysis and indeed entertainment.
When Marshall McLuhan talked about the global village many years
ago, people at that time thought he was a joker. Today, the new communicate
technologies have proved that he was a man of vision. The new communication
technologies have made people to become increasingly involved in one another
life. As Baran (1999:51) observes, Mcluhan did believe that the media, would
permit the human tribe to become one family. Technology is not itself a
medium, but a social force bringing changes to the media world. Therefore

communication technology is any artifacts manipulated by man to aid him


communicate interpersonally or massively.
The impact of the information technology on the media industry has
been improved. Information can reach people around the nation or world
within a second, for instance digital technology has placed us at a point of a
very significant way of development in the history of human communication,
often called the information society, and has transformed the way many men
and women work in the media industry.(ilo 2000:22).information can be sent
around the world in seconds with the new technologies, and news can reach
people when it happens.
This research project therefore intends to investigate these issues in the
light of the impact of information technology and media development in
Nigeria.
1.2

STATEMENT OF PROBLEM
Information technology acts as a great facilitator in globalization, unting

the disintegrated world and enabling people to gain access to knowledge and
services, from around the world now more than ever before. Globalization
however, has led to the internalization of liberal democracy and integrated

economy, society and culture. There is no doubt that the world is becoming
homogenous and differences between people are diminishing. Therefore there
is need for the Nigeria media, to live up to the challenge. They should be ready
to meet head on the trends, i.e digitization, liberalization, consolidation and
globalization, that are driving global media today.
Since the ongoing trend, is such that the world has in many respects and
at generally accelerating rate, become one relatively borderless social sphere.
There is need for an investigation into the impact of infroamtion technology on
media development, a sa vital ingredient for a changing role on the media in
Nigeria.

1.2.1 RESEARCH QUESTIONS


1.

Should there be lack of capacity for conversion from analogues to


digital technology Nigerian media?

2.

Is there an increased consumption of Nigerian media and


entertainment products and services, as result of information
technology?

3.

Is the development information technology transforming the media


significantly?

1.3

PURPOSE OF THE STUDY


The advert of information technology, has opened up possibilities for

storing and transmitting data and images using digital technology as a


communication system. The study therefore is to understand the significant
effect of digital technology as of how distinct and relevant it is the media. This
will analyze the concept of media development with reference to the changing
role of the media in Nigeria.

1.4

RESEARCH HYPOTHESIS
The following hypothesis will be tested in the course of this study
Ho: Information technology significantly enhances media development

Hi: Information technology does not

significantly enhances media

development
Ho: Digital technology is better than analogue system in the media
development.
Hi: Digital technology is no better than analogue system in the media
development

1.5

SIGNIFICANCE OF THE STUDY


The importance of information technology in media development cannot

be over emphasized once again; it is one thing for a medium, to adopt the use
of the new communication technologies for efficiency and adoption to the
trend, while another which neglects it cannot meet the pace of globalization.

1.6

LIMITATIONS OF THE STUDY


This research work has been carried out in the face of many limitations-

firstly time constraints. The researcher had size months to research thoroughly

and submit eh research project, alongside her normal academic load. It was
therefore not easy to combine the demands of carrying pout this study, with
tight academic works.
Inadequate fianc is another limitation faced by the researcher, this made
the collection of data from libraries and internet not an easy task. This also
limited the speed of the researcher as fianc came little by little. However, the
researcher succeeded in getting enough information, for the study at the long
run.
A major problem encountered by the researcher is the unwilling attitude
of the respondents to disclose the required information necessitating
continuous persuasion and repeated visits.
Nevertheless despite these limitations which in time were out witted the
researcher was able to gather enough data, from which reliable conclusions
were drawn

1.7

DEFINITION OF TERMS.

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Media: This is

the channel of communication through which

information is conveyed to the public e.g television, radio, newspapers,


magazines. Internet, fax, films, books, adverts etc.
Technology: This is the scientific ways of doing things. It is science
applied towards the enhancement of human ability of the application of
the knowledge or ideas obtained from science in the creation of
implements or dues for the betterment of human beings
Information- This is fact told or heard or discovered, which is relayed
to the people for their general knowledge and well-being.
Globalization: this is a process where the human tribe can become one
family and mans consciousness is freed, from the shackles of
mechanical culture and is enabled to roam the cosmos. Globalization in
all aspects can be achieved through electronic communication, thus the
world has become a global village.
Communication- this is the act of making something known , convey
something, passing something, exchange of information, new ideas
message etc.

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