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JARET SCOTT HAFFNER

Local Address: 234 South Atherton Street. State College, PA 16801. Home Address: 317 Crescent Gardens Drive. Pittsburgh, PA 15235. Phone: (412) 400-9412 E-mail: jsh5067@psu.edu

EDUCATION:
Pennsylvania State University, University Park, PA Bachelor of Science in Marketing Minor in Economics Expected Graduation: May 2010 Cumulative GPA 3.68/4.0 Dean’s List

RELATED WORK EXPERIENCE:
LionCash+ Program, Sales and Marketing Associate April 2009 – August 2009 • Organized a “Merchant of the Month” promotion for 42 merchants for the 2009-2010 school year • Pioneered a successful marketing program through social media outlets including Facebook and Twitter • Increased revenues by adding $932,045 in LionCash+ deposits from incoming freshman students • Expanded program by gaining 16 new merchants through B2B sales • Responsible for strengthening and maintaining good relations with 300+ merchants at all Penn State campuses Penn State Athletics, Marketing Associate August 2008 – April 2009 • Marketed promotional events to create a niche market and improve attendance at men and women home basketball games • Coordinated and managed a concession to work directly with season ticket holders to answer questions and provide customer service • Generated revenue through the sale of student tickets on campus GENCO Supply Chain Solutions/Pittsburgh Pennsylvania, Marketing Intern May 2008 – August 2008 • Constructed 13 facility process improvement storyboards highlighting GENCO’s best practices including research and development, productivity improvements, cost reduction, and ongoing value as a massive strategic initiative • Analyzed data from Six Sigma and Lean projects to implement in facility process improvement storyboards • Contacted over 30 facility managers, customer service vice presidents, and teammates to acquire process improvement information • Worked in a cross-functional team and proposed ideas to the CEO and members of senior staff to improve customer traffic on GENCO’s B2C website • Conducted research for the development of quality leads to target in a marketing campaign College Works Painting/Pennsylvania Division, Branch Manager October 2006 – September 2007 • Generated over $40,000 in revenue and sales • Orchestrated a marketing plan which relied on direct marketing as well as extensive cold calling and constant exposure to the company brand • Managed and trained a five employee work branch • Conducted all hiring, promotions, salary adjustments, and terminations as needed • Organized, oversaw, and was responsible for production management • Coordinated a bi-weekly production projection in accordance with customer preferences • Composed over 45 legally binding contracts

ACTIVITIES:
Delta Upsilon Fraternity, President November2008 – November2009 • Set standards and expectations for the chapter, as well as positioned the chapter to accomplish our goals • Built and harnessed relationships with the University, Alumni, and other fraternities • Presided at all Chapter meetings, directed its proceedings, and enforced a due observance of its Constitution and By-Laws Professional Development Committee, Vice President of Marketing Fall 2007 – Fall 2009 • Formulated marketing campaigns for events occurring at the Smeal College of Business • Networked and built rapport with company executives while planning events Phi Eta Sigma Honor Fraternity, Member