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Submitted by
Class : BBM(IB)
Roll No : S-1207
Year: 2015-2016
MAEERS MIT Arts, Commerce, & Science College , Alandi
(D), Pune.
Under the guidance of
Prof. Sharad Kadam

Affiliated To:

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Savitribai Phule Pune University

S. No.

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Page . No.














I take this opportunity to express my sincere gratitude to everyone who has directly or
indirectly helps me in completing the report successfully.
I own profound intellectual debt to Prof. Amol Mane ( BBA & BBM-IB Dept. Head) who
notwithstanding his busy schedule and personal commitments has been guiding the force and a
source of encouragement and helped me throughout the course of my report & for being an
inspirational force by devoting genuine interest throughout the progress of the industrial visit and
report work completion, interacting with him i learnt a few important aspects of professional
management such as questioning and taking down notes while visits and inquiring ways to
approach the officials by clearing doubts and I am sure the knowledge imparted to me will help
me to enrich my career in the long run.
I also express my gratitude to Prof. Sharad Kadam (Faculty and Guide of Business
Exposure) for providing me valuable advice on various topics and imparting manager like
leadership qualities, completing of this report under your valuable guidance and continuous
I take this opportunity to thank my classmates, friends and family because without their
cooperation I would not have been able to complete this project.


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This report constitutes description of the different industries visited as a part of curriculum
subject of Business Exposure and captures the learning experiences of all the industries visited by
me and our fellow classmates of S.Y BBM(IB) along with our faculty members. Primary objective
of the visit was to get exposed to the general nature of International Business. To enhance the
awareness students towards study and use of Trade and Industry directories, business websites and
published data and information relating to Indent House, International Business Transactions,
Foreign Exchange Department of the Bank, Foreign trade Brokers, Agents, Agri business etc.
Current ways of industrial production and to see the application of all the management
aspects in the industries in practical and on the floor operations to gain the perspective of overall
what exactly a industry looks like what is its structure hierarchy people employed demand and
supply promotions use of new technologies and etc.
This was done by gaining information about the industries, market conditions and actual visits.
Specific attention was provided about International Trade of the visiting industries, exports,
international selling price and rates to fathom out the information about those industries and their
product market. Extracted information was in turn utilized for drawing inferences and learning
product trading and company tactics for innovation. Sales promotion in form of demonstrations is
also a part of these industries.

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2nd January 2016
Khopoli - 401203, Maharashtra, India
Sub: Report on the industrial visit at PARLE INDUSTRIES RAIGAD.
PARLE INDUSTRIES Khalapur, BBM IB and BBA students with faculty members went on
an industrial visit to the factory on 02-01-2016. We all assembled at the college at 6 a.m. and
left the college in our college bus .We reached the factory at 1 oclock.
The HR head of parle industries Mr. Kishor Shelke received us at the entrance and gave a brief
introduction to the factory.
Parle Factory Over here we were shown the processes involved in manufacture of Parle-G
biscuits, a popular biscuit brand of Parle Foods. Initially we were shown a half an hour long
promotional film of Parle. The theme of the film was that of two kids who in their dreams are
taken into the Parle World by Chachaji (Parle Character).The entire process involved in making
of the Parle biscuits and confectionaries were shown in the film. After the screening were taken
to the shop floor, where the actual process was shown. Then he took us around from one
section to the next and explained the process involved in the making of biscuits. The workers
were doing the work concentrated. Everyone was wearing masks. He showed raw material
which are Wheat Flour,Sugar and Salt, Edible Vegetable Oils, InvertSyrup, Skimmed Milk
Powder,Leavening Agents, Permitted Emulsifier, Flavor, Dough Conditioners.
Then we see different process of manufacturing:1 : Mixing of the ingredients Wheat flour , Edible oil , Skimmed Milk Powder , Sugar Then it
goes to a dough making machine which is associated with a roller which moulds the dough to
a particular shape. The dough is passed through a die/mould to be given the desired shape and
size of biscuit.
2: After molding it takes a unique shape of Parle-G with its brand name embedded on it.

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3: After that it passes through a conveyer,the conveyer passes for baking process through a
series of oven.The temperature maintained is in between 180 c to 330c. The ASIAs largest
oven is used in this plant.
4: After the baking process, the biscuits are allowed to cool down. In the process, theyre
flipped over half way to ensure proper cooling from both sides. The quality of the biscuit is
neatly checked during the process by the support staffs continuously.
5: After baking it again passes through another 6 levels of conveyer belts for cooling. After
cooling of the fresh baked biscuits it is collected in a sorting machine and goes for wrapping
and packaging. They use eco friendly packaging material to avoid PVC in it. The last stage is
packing, where the biscuits are automatically sorted into queues and automatic packing
machines wrap the packing material around them.
6: The packets so obtained are packed manually by labourers and sent to a CFC packing unit
which seals the CFC The capacity of production line is around 1 tonne/day. There were two
production lines for Parle G alone. The factory also had similar setup for its other brands
Milano and Hide and Seek. However we were not having permission to visit those facilities.
Then the packets are collected through a channel and sent to go down for distribution.The
quality is not compromised any process so the product has to pass through several QC

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We left the premises at 4p.m.It was an informative, interesting and a successful visit. As students
of BBM IB. We learned about production and execution. We express our thanks to the faculty
members who accompanied us and the officials who explained the various departments.
A major observation that came out was that the numbers of labourers involved in large scale
industries for actual processes were very less and a major share of employment was for ancillary
activities like housekeeping, packaging etc.
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Established in 1929
1st brands Parle Glucose and Parle Monaco
Won acclaim at the Monde selection since 1970
35% share of the total biscuit market
15% share of the total confectionery market
14 manufacturing units for biscuits & 5 manufacturing units for confectioneries
Parle has largest such manufacturing units in India
Annual turnover 2000 corers
It has provided its products to the mass with the affordable range.
Parle Company practices mass marketing for Parle- G which appeals to masses. It is a
product liked by everyone and does not cater only to a specific group or part of the whole

Parle Products was established as byconfectionery in the Vile Parle suburb of Mumbai, in
1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the
company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian
alternative to the British biscuits.
Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. The "G" in the name
Parle-G originally stood for "Glucose", though a later brand slogan also stated "G means
Genius". They use sugar rather than glucose as the main sweet ingedient, although they do
contain some invertedsugar.
In 2015, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore mark in
retail sales.


Monaco Funion
Hide and Seek

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Hide and Seek Milano

Parle Marie
Parle 20-20 Cookies

Primarily eaten as a tea-time snack, Parle-G is one of the oldest brand names in India. For decades,
the product was instantly recognized by its iconic white and yellow waxpaperwrapper. The
wrapper features a young girl (an illustration by Everest creative MaganlalDaiya back in the
Now, it is available in plastic wrapping. Design of packaging is the same as earlier. When the
company changed the packaging of Parle-G from wax paper to plastic, they made an ad of putting
Parle-G in fish tank.
As of January 2013, Parle-G's strong distribution network covered over 6 million retail stores in
India.TheBrandTrustReport ranked Parle-G as the 42nd most trusted brand of India in 2014.
The low price is another important factor in Parle-G's popularity. Outside India, it is sold for 99
cents for a 418 gram pack as of 2012. A more common 80 gram "snack pack" is sold for as low as
15 cents( 5 INR) at Indian grocers, and 40 cents at major retailers.

Parle-G, the glucose biscuit brand from the country's largest biscuit maker Parle Products, has
consolidated its position as the world's largest selling biscuit brand, says a new report by market
researcher Nielsen.
The study, for last year, says Parle-G has topped brands like Kraft's Oreo, Wal-Mart's private labels
and Mexico's Gamesa in voulme sales to lead the Rs 11,295-crore Indian biscuits category.

The Nielsen study adds India is the world's leading market for biscuits, ahead of the US, Mexico,
China, Argentina, France, Italy, Germany, Turkey and Spain. While India showed a volume market
share of 22%, the second slot was occupied by the US at 13%. The top three countries -- India, US
and Mexico -- contribute over 40% of the total biscuits 10 largest markets for biscuits in volumes
Going by the data for the year 2009-10, the volume sales of Parle-G is bigger than the fourth
largest biscuit consuming country China.
Industry analysts say the Rs 5,000-crore Parle's focus on the volumes segment and competitive
pricing backed by strong distribution, especially in rural markets has led the rise.
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Of the overall 40 brands across biscuits, chips and confectionery that Parle Products makes, ParleG contributes 50% to the firm's topline, Parle Products group product manager Mayank Shah said.
"Though Parle-G is available across multiple packs spanning Re 1 to Rs 50, our top selling packs
are priced at Rs 4 and Rs 5," Shah said.
The brand is exported to SAARC countries, the US, Europe and parts of Africa.
With universal acceptance, affordable packs and wide distribution, the category has been attracting
players ranging from cola and snacks maker PepsiCo, to cooking oils firm Marico, to milk foods
drinks maker GlaxoSmithKline.
The category has been a traditional stronghold of Parle and Britannia, followed by ITC, Cremica
and Priyagold. UK's United Biscuits launched McVities digestives biscuits in the country last year,
while Kraft is widey speculated to be entering this space.


When you own the largest-selling biscuit brand in the world, what do you do next? That's a
question that may not quite keep the Chauhans of Parle Products awake at nights, but it sure
may have popped up a few times in the boardroom, if not at the dinner table. After all, when a
biscuit brand that's close to completing 75 years finds itself in a near-monopoly population at a
time when the demographics are skewed hopelessly towards the youth three fourths of the
population is under 35 you have to wonder: Will today's youth still be chomping on Parle-Gs a
couple of decades down the road?
`Perhaps with tomorrow in mind, Parle Products recently launched an advertising campaign the
first in a decade to hunt down 'Kalke Genius.' Created by Ogilvy India and shot by Chrome
Pictures, the campaign made waves online overnight or perhaps even before that. Law &
Kenneth which managed the social media campaign for the brand, used hashtag, #BeCurious, to
talk about the campaign and it was among the Top 5 trending topics on Twitter worldwide for a
couple of hours after launch.
If Parle has to make a noise in the market, it is also because of the presence of two formidable
rivals in the glucose segment Britannia and ITC. As of June 2012, Nielsen data indicates the
former had a share of 8.7% and ITC 8.3%. Parle still rules the roost with a 79.4% share, but with
both the competitors armed with deep pockets, the battle is going to rage on for some time to
Along with competition, the glucose segment itself stands the risk of getting crowded out by a
basket of newer options, from oat and ragi cookies to digestive and milky biscuits. Agrees AJAY
CHAUHAN executive director, Parle Products: "Consumers today have acquired a taste for
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'variety', which is seen by the success of multiple biscuit variants across price points. As consumer
preferences evolve, the market for biscuits as a whole will increase but the relative share of
different categories might change," he says.
Adds Nabunkar Gupta, founder, Nobby Brand Architects: "Glucose has a healthy imagery in
consumers' minds and today the health platform has gained more voice than ever. The new ad
campaign will immediately draw a larger number of customers into the space as well as refresh the
connect with the existing customers."


2nd January 2016
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ADDRESS : Mohan Wadi, Khopoli, Raigad - 410203

Sub: Report on the industrial visit at Mohan Rocky Springwater Breweries Ltd.
On 2nd January 2016 our class of 2nd year BBM IB visited to MOHAN ROCKY SPRINGWATER
LTD. Khopoli . On receiving the letter of permission from Mohan Rocky Springwater Ltd. We
headed to Khopoli early morning 6 with our faculty members and assembled in the company by 10
oclock. Mohan Rocky Springwater Ltd is a beer manufacturing company.
Mohan Rocky Springwater Ltd. produces both mild and strong beers and alcohol products such as
the famous OLD MONK and beer products are Golden Eagle, Super Stud, Lion 5000,
Meakins10000. It undertakes all the process starting from the production of beer to the bottling to
packaging and packing . the customers of Mohan Rocky Springwater Ltd are wholesalers and
Defense CSD Canteen Officials, they distribute their products in Maharashtra and do not have
retailers as their direct customers.
We all had a very great time to experience each and every process in brewing of beer. Term
Brewing is used for the process of production of beer, and the Brewer is the person who produces
the beer, with all the quality checks.


Raw Materials:
Alcohol can be prepared from starchy material. Hence in the initial process is to get the raw
material, which can be any starchy material, such as Rice Flakes, Barley, Malt, Sugar etc. Mohan
Breweries uses Rice Flakes and Barley or a mixture of both according to the concentration, as the
raw materials. They get Rice Flakes from the Northern India (Haryana).
Malt is prepared from the barley, by crushing and separating the husk from
it. The process is all about breaking the complex sugar in to simpler forms.
Mixture of water, Rice Flakes, Malt is mixed in the mashing tank which
generates Sweet Barley water, which is nothing but the mixture of Glucose,
Fructose and Maltose.

Water + Rice Flakes + Malt Water

Put into

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Mashing Tanks

Mashing Tank

Sweet Barley
(Glucose + Fructose + Maltose)
Temperature of 77-80 degree Celsius is maintained inside the mashing tank and the continuous
stirring process is done, which takes 4 hours to produce the sweet barley water, and the by product
is the cattle feed.
Barley water thus produced is tested with iodine to find the proper concentration and the quality.
All the process of brewing in Mohan Rocky Breweries Ltd. Undertake In-process Quality Control,
such as Chemical Process - Iodine test, Physical Process - Turbidity test, Gravity Test etc.
Barley Water is then put into the Whirlpool tank and the temperature of 10-20 degree Celsius is
maintained. Tank is made up of copper, where HOPS LEAFS (Imported from Germany) are added
to add the bitterness and the aroma in the beer. The output of the whirlpool tank is called WORT.
It is called as the heart of any brewing process, because it is the cardinal process in the
manufacturing of beer.
WORT produced in the earlier process is put into the tank and the Peach & yeast are added and the
Bottom Fermentation is done, and the Aerobic and Anaerobic reaction is carried out. It takes
duration of 8-10 days to produce C2H5OH(Ethanol) or Alcohol.This process is called bottom
fermentation because, the yeast after fermentation gets settled down and removed.
Again second fermentation process is carried out and the settled down yeast are taken away. The
temperature in this process is maintained at 0 degree Celsius for 22 days.
DELLA TOFFOLA is a machinery container where the concentrated material prepared in the
earlier process are put in and the yeast is removed, in addition to this, filtration and the polishing of
the beer is done, hence this make the beer more clear and shiny.
Carbonization is the process by which CO2 is added to the beer produced from the above process.
Again the second carbonization process is carried our, where temperature is maintained at zero
degree and more Carbon Dioxide is added to the liquid manually.
All the empty bottles are brought in the bottling plant where the bottles are washed, sterilized and
made germ free and clean. These bottles are then used for filling up the beer.
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Tunnel Pasteurization:
Beers once filled in bottles and capped, then it goes along Pasteurization process which increases
its shelf life from 24 hour to 6 months. In this process, the rain of warm water (60 degree Celsius)
are poured over the filled and capped bottles, hence increases the shelf life. This process is called
Tunnel Pasteurization.
Labeling and Packaging:
It is among the final process, in which the labels are sticked over the bottles and the final product
are packed in the group of 6 bottles per carton using the hydraulic machine.
3 tests are performed by Mohan industry in manufacturing of beer:

Turbidity Test.
Gravity Test.
Iodine Test for Sugar


0.31% of Glycerine is added to Beer.

Production capacity is 1 Lakh bottles per day.
Cases are 1.54 Lakh bottles per month.
By-product that come out of Mashing Tank is used for cattle feed.
Government Charges up to 200% excise duty over the products.
Mohan Breweries challenge, that they have the worlds best water source.
Mohan Breweries sister concern are in Ghaziabad, Punjab, Lucknow, Kolkata and Chennai.

Channels of distribution : ( 2 Level Channel )





It was a nice experience because we have seen that how to apply theoretical knowledge in practical
life which is basically more important while studying BBM IB. We have discussed many concepts
with the guide related to operation management, Inventory Control, maintaining labors, security at
working place etc and from the discussion we come to know that how to apply theoretical
knowledge and also modifications in it according to situation.

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Tank Tun



Add Yeast
Cash or

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3rd Feb 2016

Sub: Report on the One Day industrial visit at SAKAL TIMES, Hadapsar.
The students of BBM IB with faculty members went on an industrial visit to the factory on 03-022016.We all assembled at the college at 10.30 a.m. and left the college in a BUS. We reached the
factory at 1 oclock.
An instructor of the SAKAL TIMES Mr. Chetan Khadse sir received us at the entrance and gave a
brief introduction to the factory. Then he took us around from one section to the next and explained
the process involved in printing news papers. The workers were doing the work concentrated.
First they showed us raw material which are white sheet or plane paper that paper was
imported from Canada, Russia, Malaysia, and USA. The thickness or size of that paper is 42gm.
The machineries were manufactured was made in Kolhapur in Maharashtra.
Sakal (Marathi: , meaning "Morning") is a Marathi-language daily newspaper by Sakal
Media Group with its headquarters in Pune, Maharashtra, India. Sakal is the flagship newspaper of
the foundation publication, Sakal Media Group. It ranks among the top 10 language dailies of
India. It is Alexa's top ranked web-site in Marathi category. Dr. N. P. aka Nanasaheb Parulekar was
the founder of Sakal. It is published in the cities of Pune, Mumbai, Kolhapur, Sangli, Nashik,
Aurangabad, Nanded, Solapur, Nagpur, Satara, Amravati and Jalgaon. The groups other
operations consist of regional newspapers, magazines and Internet publishing, together employing
over 3000 people. It holds one of the largest Marathi websites, eSakal, which reaches to 300,000
Internet users across globe
List of editors (HQ Pune) chronologically

N. B. Parulekar 1 Jan 1932 to 31 Dec 1943

Ramchandra Balawant aka Babasaheb Ghorpade 1 Jan 1944 to 20 Feb 1951
N. B. Parulekar 21 Feb 1951 to 8 Jan 1973
Shridhar aka S. G. Mungekar 9 Jan 1973 to 9 Feb 1985

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V. D. Ranade 10 Feb 1985 to 30 Apr 1987

S. K. Kulkarni 1 May 1987 to 31 Jul 1987
Vijay Kuwalekar 1 Aug 1987 to 7 Aug 2000
Anant Dixit 8 Aug 2000 to 15 Jul 2005
Yamaji Malkar 16 Jul 2005 to 9 May 2009
Uttam Kamble 10 May 2009 to 31 July 2012 (Editor In Chief)
Shriram Pawar - 1 Aug 2012 to till date (Editor In Chief)

The Manufacturing Process:

Modern technology has replaced the Linotype process through a method called phototypesetting.
The first step in this process is the transfer of the dummy to the page layout section of the
newspaper. There, an operator transfers the instructions on the dummy into a rough page prototype.
A printed version may be looked over and adjusted several times by one of the reporters whose
story is featured as well as by the copy editor. If another breaking story comes in, this page layout
can be altered in a matter of minutes.
Image transference
At the printing center, typically a large plant separate from the newspaper's editorial offices and
centrally located to facilitate citywide distribution, the pages arrive at the laser room and are put
through a laser writer, another scanning device that makes a negative image of them. In the
negative image of the page, the text is white while the blank spaces are black. The final images of
each page are further adjusted. This last-minute adjustment may involve fine-tuning of the colored
sections and retouching photographs.
Plate making
From these negatives, the forms from which the paper will be printed are composed in a plate
making room. The film of the page, usually done two pages at a time, is then placed on a lighted
box. Next, an aluminum plate containing a light-sensitive coating is placed on top of the image of
the pages. The light box is then switched on, and ultra violet light develops the image of the pages
onto the aluminum plate. The aluminum plate is then bent at the edges so that it will fit into a
press, and is fitted onto plate cylinders.
The plate cylinders then press the image of the page onto a blanket cylinder, leaving a version of
the page's image on the cylinder's soft material. When the paper runs through the press, the blanket
cylinder presses the image onto it. The chemical reaction of the ink, which contains oil, and the
squirting of jets of water into the process result in the actual newspaper page of black or colored
images on a white back-ground. Since oil and water do not mix, the areas where ink should adhere
to the page are black or colored, and water washes away the parts where ink is not needed. This is
why this printing process is referred to as "offset."

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Next, the large sheets of printed newsprint move on to another large piece of machinery called a
folder. There, the pages are cut individually and folded in order. This entire printing process can
move as fast as 60,000 copies per hour. Quality control technicians and supervisors take random
copies and scan them for printing malfunctions in color, order, and readability. Next, a conveyer
belt moves the papers into a mail room section of the plant, where they are stacked into quires, or
bundles of 24. The quires then move to another section where a machine wraps them in plastic.
The bundles are now ready to be loaded onto delivery trucks for distribution.
The plant of Hadapsar Sakal times is established in 2002. There are two shift for print paper. Every
shift contain 100 employees. There are no female employee worked. The main branch of this Sakal
news paper is Shivajinagar. In this factory, 5 machine on working process and one machine is on
reserved basis. When some crisis or a machine failure atthat time reserved machine was used and
the production process will processing. The cost of production of one news paper is only Rs 1.50
and the selling price of per news paper is Rs 4.
We left the premises at 4 p.m.It was an informative, interesting and a successful visit. As students
of BBM IB, We learned about production and execution. We express our thanks to the Principal
who permitted us to go on the visit, the faculty members who accompanied us and the officials
who explained the various departments.
Pull outs and sections
Today - Sakal started a separate pull out for local content. A traditional Marathi newspaper, Sakal
adopted Today, an English title of the pullout. In 2006 - 2007, Today was launched across all
major cities of Maharashtra. Pune edition initiated the pull out on 14 August 2006. It opened new
avenues for local content as well local advertisers.
Garcia Design - It concentrated on multimedia activities and emerged as a Multimedia House.
Newspaper designer Mario Garcia (Sr.) redesigned Sakal newspaper in year 2007-2008. The new
look of Sakal was flashy, energetic and colorful. The masthead of Sakal changed to blue reverse.
Garcia Design was implemented successfully across the Maharashtra.
Newzine - In 2010 Sakal adopted Newzine style of presenting the news. Newzine is the newly
coined word derived from the News In The Form of Magazine. The word Newzine is in use since
2008 - 2009. This style gives detailed view focusing future insights for the readers, besides
including contents that give an edge in their quest for better practices and prosperity. It took
initiatives in solving key issues affecting the people.
Features - It has weekly supplements for the targeted sectors. Saptrang ( ) for family
(Sunday), Jobz for employment (Tuesday), Pratibimb for hyper-local content (Thursday), Family
Doctor for holistic and ayurvedic approach to health (Friday) and Balmitra () for children
Masthead - Its masthead is dark blue in color. Earlier the masthead was black. Each Sunday it
used to publish red masthead. In year 2008 the masthead was changed to blue reverse. Masthead
undergone many changes from style to typography.
Tagline - Present tagline of Daily Sakal is Uday Bhavishyapatracha ( ). Its
literally meaning is "rise of the future newspaper". The ideology behind the tag line is that the

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content is to consolidate its readers' awareness about the future. Earlier the tag line was Mitra
Navya Shatkacha ( ). Its literally meaning is A friend of the New Century.
Sakal's multimedia platforms are as follows.
Mobile app - Sakal news was made available on smart mobiles through native apps. For Apple
and Android
eSakal.comWebsite, also adopted new design designed by Mario Garcia (Jr.).
It added interactivity. Also, epaper facility launched for various publications including Sakal.
News-updates, interactive features, citizen journalism, dialogue with the users are the key elements
of the website. The website consist of epaper facility for the user.
SMS - Sakal initiated Push SMS service; Sakal Live; for its registered users. It has started 54321
SMS short-code to serve News alerts and engagement activities with its readers.Many of users
receive regular news updates from this service.
Saam TV - In year 2008,Sakal entered into Television business With a Marathi GEC (General
Entertainment Channel), Saam TV

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ADDRESS : Telco Road, Pimpri, Pune - 411018, Near KSB Chowk
TATA MOTORS formerly known as TELCO (TATA Engineering and Locomotive Company)
As a part of our business exposure subject students and our college faculties planned different
industries to visit and one of them were TATA MOTORS .
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Visiting TATA MOTORS was one of our most memorable industry visits.
We left from our college at 9.30 am and reached there about 10. As soon as we reached there we
were made to sit in the visitors lounge which was spacious for over 100 people and were served on
our arrival. Our classes of BBM and BBA was then introduced to the visiting manager incharge of
TATA MOTORS where we were shown a short film on TATA GROUP and its lineage of
successors, company history, company values, R&D , developments and innovations , company
plans, customer relations , and evolution of the company was entirely covered in the movie .
Then we had interaction and question and answer session with the TATA MOTORS official and
were enlightened about all the amazing facts about this giant automobile industry.
Followed by Q & A session and informative session we left the admin visitors building and were
picked by TATA WINGER cabs without shield customized for site and actual industry visits. Our
driver were our guides who explained our groups the whole 12 km visiting zones sites to assembly
dies shop, paint shop, assembly lines of different models of cars, trucks, commercial vehicles, etc.
Our drivers were amazing as they had years of experience and explained to us every single shops
and assembly lines while driving our drive by visit. We also saw the testing tracks of TATA
MOTORS and soon to be launched models of Defence and TATA vehicles. The whole experience
was very enthralling and after our visit we were taken to the canteen of Tata Motors and we had
lunch there and as a part of Tata culture food is free at Tata Motors for its employees and even for
the visitors. So, after the lunch we went to admin departments visitors arena to meet the HR but
unfortunately HR was not available at the moment for the session so we stayed there for a while
clicked pictures , greeted the representative of TATA MOTORS and meanwhile our bus arrived as
scheduled and we left.
Personally for me it was a lifetime privilege visiting such a huge organization where its values,
consumer based approach for its customer and zero defect policy are the core of the company and
its foundational values reflect the same.
TATA Group is one of the fortune 500 companies of the world and ranks at 49th according to the
Forbes latest rankings and the only company to rank in top 50 worldwide.

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Brief Overview of Tata Motor

Tata Motors is a part of the Tata Group manages its share-holding through Tata Sons. The company
was established in 1935 as a locomotive manufacturing unit and later expanded its operations to
commercial vehicle sector in 1954 after forming a joint venture with Daimler-Benz AG of
Germany. Despite the success of its commercial vehicles, Tata realized his company had to
diversify and he began to look at other products. Based on consumer demand, he decided that
building a small car would be the most practical new venture. So in 1998 it launched Tata Indica,
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India's first fully indigenous passenger car. Designed to be inexpensive and simple to build and
maintain, the Indica became a hit in the Indian market. It was also exported to Europe, especially
the UK and Italy. In 2004 it acquired Tata Daewoo Commercial Vehicle, and in late 2005 it
acquired 21% of Aragonese Hispano Carrocera giving it controlling rights of the company. It has
formed a joint venture with Marcopolo of Brazil, and introduced low-floor buses in the Indian
Market. Recently, it has acquired British Jaguar Land Rover (JLR), which includes the Daimler
and Lanchester brand names.
About Tata Motors, Pune
The Pune unit is spread over 2 geographical regions- Pimpri and Chinchwad and has a combined
area of around 510 acres. It was established in 1966 and has a Production Engineering Division,
which has one of the most versatile tool making facilities in the Indian sub-continent. It houses a
Vehicle manufacturing complex which is one of the most integrated automotive manufacturing
centers in the country producing a large variety of individual items and aggregates. It is engaged in
the design and manufacture of sophisticated press tools, jigs, fixtures, gauges, metal pattern and
special tools, as well as models for the development of new ranges of automobile products. Its
capabilities have enabled Tata Motors to introduce new products and improve existing ones
without resorting to imports of dies or fixtures.
Over the years, this division has developed expertise in design and manufacture of
automated dies, fixtures and welding equipment. Its large design group is fully conversant with
state-of-the-art CAD facilities and manufacturing facilities comprising
Board of Directors
Mr. Cyrus P. Mistry (Chief Executive officer and Chairman)
Mr.Nusli N. Wadia (Non-Executive, Independent Director)
Dr. Raghunath A. Mashelkar (Non-Executive, Independent Director)
Mr.C.Ramkrishnan(Chief Finance officer)
Mr.Satish B. Borwankar, Executive Director (Quality)
The Committee comprises of four Independent Directors, all of whom are financially literate and
have relevant finance and/or audit exposure. Mr Munjee is the Financial Expert. The quorum of the
Committee is two members or one-third of its members, whichever is higher. The Chairman of the
Audit Committee also attended the last Annual General Meeting of the Company. During the
period under review, eleven Audit Committee meetings were held on May 27, 2014, July 9, 2014,
July 19, 2014, August 8, 2014, August 30, 2014, November 7, 2014, November 13, 2014, January
15 - 16, 2015, February 4, 2015, February 27, 2015 and March 31, 2015. The maximum gap
between any two meetings was less than four months. Each Audit Committee meeting which
considers financial results is preceded by a meeting of the Audit Committee members along with
the Auditors only.
Vision Statement
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To be passionate in anticipating and providing the best vehicles and experiences that excite our
customers globally.
Mission Statement
Most admired by our customers, employees, business partners and shareholders for the experience
and value they enjoy from being with us.
Customer & product focus
Concern for the environment
Passion for excellence

Different Models of Tata Cars:

Cars and Utility Vehicles:
Tata Nano

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Production:- Since 2008.

Class: - City Car.
Designer:- GirishWagh, Justin Norek, Pierre Castine.
Assembly:-Sanand Plant, Sanand ,Gujrat
Successor:- GenX Nano.
Price:- 1,00,000Rs ($ 2000 US).
Closest Competitor:- Maruti 800.
Tata Indigo
Production:- Since 2002
Class: - Subcompact Car
Designer:-I.DE.A Institute
Assembly:-PimpariChinchwad, Pune
Succesor:-Tata Manza
Price:-531,570 (for petrol variant), 629,245
( for Diesel Variant)
Closest Competitor:-Maruti Suzuki Swift Dzire
Tata Indica
Production:- Since 1998
Class :-Supermini
Designer:- I.DE.A Institute
Assembly:-PimpariChinchwad, Pune
Succesor:- Second Generation Tata Indica V3
(Further is Tata Bolt)
Price:-473,126 (for Petrol Variant), 538,946 (For Diesel Variant)
Closest Competitor:-Maruti Suzuki Swift and Hyundai i10
Safari Dicor

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Production: Since 1998

Class:Mid Size SUV (Sports Utility Vehicle)
Assembly:PimpariChinchwad, Pune
Succesor: Safari Storme
Price: 11,23,335 (for Petrol
13,09,851 (for Diesel Variant)


Closest Competitor: Renault Duster

Trucks and Buses
Production:- Since 2008
Class:- Heavy Truck
Manufacturer:Tata Daewoo Commercial Vehicle
Assembly:- South Korea, India
Price:- 65 lakh
Closest Competitor:-Mahindra Navistar

Tata Marco polo: - (Bus)

Production:Since 2008
Class : Bus and Coach
Manufacturer: Tata Marcopolo Motors Ltd.
Assembly:Dharwad, India
Price:30.49lacs each
Closest Competitor: Volvo Buses

Pickups:-Tata Ace

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Production:- Since 2005

Class: - Mini Truck
Manufacturer:- Tata Motors
Assembly:- Pune,
Uttarakhand, India.



Successor:- Tata Super Ace (Tata Magic

passenger Variant)
Closest Competitor:-Mahindra Maximo
Defense: Armored Personnel Carrier: - (MPV)
Features: Anti-mine protector.
Life saver that offers all around Protection
Bullet resistant Glass
Class: Anti-mine Defense Van.
Manufacturers: Tata Motors
Jamshedpur, Lucknow, Pune, Dharwad
The health situation in the villages is abysmally poor due to absence of adequate basic health
services. We extend curative and preventive health services in the villages through medical camps.
These camps not only provide necessary medicine but they also carry various social messages.
Through these health camps, we raise awareness amongst the community members on balanced
diet, malnutrition, use of tobacco, etc. We also train community members in first-aid, as mid-wives
and as community health worker in order to ensure that community members do not fall in hands
of quacks.
We have created full-fledged hospital in Jamshedpur for community. This hospital has adequately
furnished operation theatre and post- operative ward is a help in providing quality health services
to the community by conducting operations on cataract, Lap TT & NSV. We have also done cleft
surgeryin partnership with SMILE TRAIN Project which aims to bring a smile to children with
cleft lip and palate deformities
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Under aegis of Sumant Moolgaokar Development Foundation (SMDF), NationalSafe Drinking
Water program is implemented in the drought prone villages. Employees who contributed by the
company. Since inception, this project quenched thirst of people living in 202 villages. This
program has not only made water available in drought prone villages but it has also eased lives of
women who have to walk 5-6 kilometres every day in search of drinking water.
Our education program envisions bringing positive impact on the lives of children through
effective, case based holistic approach. The educational assistance needs to be earned by the
student as one is expected to demonstrate improvement in school grades for every subsequent
class. Moreover, working with parents and teachers has ensured their participation in our education
program. Our secondary school education program at Pune has not only motivated students to
complete their education but it has also guided them towards right career path. Some
students, associated with us through this program, have now joined the company as apprentices.
The success of this program encourages us to upscale this model across manufacturing units and
going a step further, we have also started Special Coaching Classes for secondary school students.
Skill development of Indian Youth is one of our major CSR program. We have a three step
prolonged approach adopted to promote and enhance employability of youth. This is followed by
post-training engagement with the employable youth to help them to have gainful employments
thus, become productive members of the society.
For skill development of unemployed youth, we have associated ourselves with 137 ITIs across 19
states and launched series of programs to provide technical and vocational training. Focussed
initiatives have been undertaken in terms of upgrading the in-house training facilities, improving
the quality of training by Training the Trainer program etc. with an ultimate aim of creating world
class skilled work force and making the potential employees Job-ready before they embark upon
their professional career.

Rising industrialization has seen overexploitation of natural resources. Environmental conservation
is major pillar of our CSR program and wherever possible we try to synergise the same with
livelihood. In the consultation with key stakeholders within the community, we have developed
comprehensive environment conservation program, which comprises of: tree plantation on
wasteland, building awareness amongst community members, promote use of renewable energy.

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The spirit, commitment and dedication of our employees who contributed to CSR activities
through volunteering is phenomenal. Their enthusiastic participation is witnessed in range of
activities from conducting coaching classes for weak students to volunteering for a social cause.
Our special focus is on Employability and Education, since we believe that education and Skill
building (employability) initiatives are keys to generate more entrepreneurs and to create talent
pool of skilled manpower.


India's Most Valuable Corporate Brand in the annual study done by Brand

Accredited with the 'Sustainable Plus' marque (Gold category) the world's
first Corporate Sustainability label by CII

Forbes Fab50 list of the best publicly traded companies in Asia-Pacific, for
thriving amid decelerating growth in Asia

Star Performer Award 2011-12 by Indian Engineering Export Promotion

Council (EEPC)

Bankers Choice Award at the Asian Banker Leadership Awards 2012

Golden Peacock Global Award for Sustainability 2012 for significant

contribution towards corporate sustainability

ET Now World CSR Award for Best CSR Practice

Only Indian company to feature among top 15 in R&D in emerging

economies OECD Inclusive Development Report

Best Learning Organisations of Asia (2011-12)

Annual Gartner Top 25 Asia Pacific Supply Chain Organisations 2012

Most Preferred CV of the Year at the Northeast Consumer Awards 2012

IT Business Excellence Award by the Computer Society of India

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Rural Marketing Association of India Award for Best CSR by a Brand &
Best Long-term Rural Communication Initiative

Champions of the Champions trophy at the Association of Business

Communicators of India (ABCI) Awards

The Tata Indigo eCS enters Limca Book of Records for a non-stop nationwide endurance drive, across 19 states, covering over 14,000 kms, in just
15 days

Tata Nano rated Most Trusted 4-wheeler brand - Brand Trust Report India
Study 2013 and 2nd most trusted brand (4-wheeler) - ET Brand Equity
Survey 2012.

Tata Motors PVBU plants, Pune & Ahmedabad were conferred the pinnacle
Safety Award - Sword of Honour Award - by the British Safety Council

Tata Motors Pantnagar plant received LEED India Gold rating

For decades, Tata Motors has led Indias commercial vehicle market from the front. Through our
deep understanding of the customers needs, we have consistently brought innovation to this
industry with new product segments such as the sub-tonne mini truck Tata Ace as the ideal last
mile delivery vehicle and the Winger mini bus for short distance passenger travel to
revolutionise the trucking landscape in the country with market-leading products, applications and
In our role as a game changer, we have introduced best-in-class automotive technologies in India
the globally benchmarked Prima and Ultra enabling a world-class trucking experience, in terms of
performance as well as user comfort and convenience. As the fourth largest bus manufacturer
globally, we provide innovatively designed and technologically superior buses for the smart cities
of tomorrow. The new buses personify safety and comfort, reliability and profitability. Our global
subsidiaries Daewoo Commercial Vehicles Company and Marcopolo have only strengthened
our portfolio.
As strategic partner to the Indian Armed Forces since 1958, we provide defense, paramilitary and
police mobility solutions through our portfolio of light-to-heavy defense vehicles, including
armoured troop carriers and high-mobility vehicles.

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Tata Motors leverages its years of auto expertise to design creatively styled cars and SUVs that
come pre-packaged with technology, high-end features, connected solutions, a best-in-class
purchase experience, and the convenience of a seamless network for after-market service.
Our customer-centric approach has led to the development of the premium compact car Zest and
hatchbacks Bolt and GenX Nano, which offer a never-before combo of technology-rich features,
contemporary designs and rich ambience interiors.
At Tata Motors, we are accelerating towards a new horizon.Compact cars, mid-sized sedans,
SUVs, utility vehicles, hatchbacks and crossover cars.

In this visit and study of Tata Motors Indias no.1 vehicle Manufacturer Company is most ethical
based company which also carries out various CSR activities. As per as the profit is considered it
has a consistent profit from last two years. Mission and vision of the company is completed based
on customer comfort. Services provided by this company after the delivery of the vehicle are very
reliable and some door steps services are also provided by the company which acts as customer
delight for the company. Company follows concepts of JIT, KAIZEN, etc. to diminish entire
inventory and stock-keeping and thus avoiding any losses and solving the problem of stocks and

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27th February 2016

ADDRESS : MIDC, Plot No A1, Mahalunge Village, Chakan 410 501 Dist. Pune
As a part of our curriculum we have a subject as Business Exposure and our college successfully
planned visits for us to get exposed to different industries. After visiting four industries our college
planned to visit one more industry and that was BAJAJ MOTORCYCLES an industrial unit in
Chakan close from our college.
We left college campus at 10 a.m and reached there by 11 a.m and were well received by Bajaj
representative an Assistant Manager at Bajaj Industry. We were briefed about the various
operations and location centres at Bajaj such as assembly lines, paint shop, power house,
international operations, exports, inventory management, vendors, engine assembly, future plans,
new models, management and engineering aspects at BAJAJ. And so were shown assembly lines
of Dtsi engines assembling, robotics at work, assembling of Bajaj Avenger and we were lucky
enough to see the assembly of Vikrant a bike soon to launched as a new product in market made
from the recently scrapped metal INS Vikrant.
We were amazed by the industrial infrastructure as engine assembly line had air conditioned floor
and the boards marked with quotes of management aspect all round the gallery and improvement
in every field of the organization, main walk through corridor had even directions for different
shops and places to go as employees and visitors may get lost around the place. We were also
informed about the ongoing expansion of the land which they already had acquired for the
expansion of industrial complex.
Bajaj Auto's has in all three plants, two at Waluj and Chakan in Maharashtra and one plant at Pant
Nagar in Uttranchal, western India.
Waluj : Bajaj range of motorcycles and three-wheelers
Chakan : Bajaj range of motorcycles
Pant Nagar : Bajaj range of motorcycles
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About Bajaj Auto Pune
The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide
range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances,
lighting, iron and steel, insurance, travel and finance. The group's flagship company, Bajaj Auto, is
ranked as the world's fourth largest two- and three- wheeler manufacturer and the Bajaj brand is
well-known across several countries in Latin America, Africa, Middle East, South and South East
Asia. Founded in 1926, at the height of India's movement for independence from the British, the
group has an illustrious history. Jamnalal Bajaj, founder of the group, was a close confidant and
disciple of Mahatma Gandhi.
His son, Kamalnayan Bajaj, then 27, took over the reigns of business in 1942.
Kamalnayan Bajaj not only consolidated the group, but also diversified into various manufacturing
activities. The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965.
Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up from
INR.72 million to INR. 120 billion, its product portfolio has expanded and the brand has found a
global market. He is one of Indias most distinguished business leaders and internationally
respected for his business acumen and entrepreneurial

Bajaj RE (auto-rickshaw)
Bajaj manufactures and sells motorcycles, scooters, auto-rickshaws and most recently, cars. Bajaj
Auto is Indias largest exporter of motorcycles and three-wheelers.[1] Bajaj Autos exports
accounted for approx. 35% of its total sales. 47% of its exports are made to Africa.[1] Boxer
motorcycle is the largest selling single brand in Africa.[1]
Motorcycles in production are the Platina, Discover, Pulsar and Avenger and CT100. Bajaj also
distributes motorcycles in India for other manufacturers, such as the Kawasaki Ninja 250R
the Ninja 650R and new for 2012, the KTM Duke 200 & 390.
In FY 2012-13, it sold approx. 3.76 million motorcycles which accounted for 31% of the market
share in India. Of these, approx. 2.46 million motorcycles (66%) were sold in India and remaining
34% were exported.

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Three wheelers
It is the world's largest manufacturer of 3-wheelers and accounts for almost 84% of Indias threewheeler exports. During the FY 2012-13, it sold approx. 480,000 three-wheelers which was 57%
of the total market share in India. Out of these 480,000 three-wheelers, 53% were exported and
remaining 47% were sold in India.

Low cost cars
In 2010, Bajaj Auto announced cooperation with Renault and Nissan Motor to develop a
US$2,500 car, aiming at a fuel efficiency of 30 kilometres per litre (85 mpg-; 71 mpg-) (3.3
L/100 km), or twice an average small car, and carbon dioxide emissions of 100 g/km.
On 3 January 2012, Bajaj auto unveiled the Bajaj RE60, a mini car for intra-city urban
transportation. The target customer group will be Bajaj's three-wheeler customers. According to its
Managing Director Rajiv Bajaj, the RE60 powered by a new 200 cc rear mounted petrol engine
will have a top speed of 70 kilometres per hour (43 mph), a mileage of 35 kilometres per litre
(99 mpg ; 82 mpg) and carbon dioxide emissions of 60 g/km.
Timeline of new releases




Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj
Discover DTS-i

2005 Bajaj Wave, Bajaj Avenger, Bajaj Discover 112

2006 Bajaj Platina

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Bajaj Pulsar-200 (Oil Cooled), Bajaj Kristal, Bajaj Pulsar 220 DTS-Fi (Fuel
Injection), XCD 125 DTS-Si

2008 Bajaj Discover 135 DTS-i sport

Upgrade of
135 cc model

Bajaj Pulsar 135, Bajaj XCD 135 cc, Bajaj Pulsar 150 DTS-i UG IV, Bajaj
2009 Pulsar 180 DTS-i UG IV, Bajaj Pulsar 220 DTS-i,Bajaj Discover 100 DTSSi, Kawasaki Ninja 250R

2010 Bajaj Discover 150


Bajaj Discover 125

2012 Bajaj RE 60

2012 Bajaj Pulsar 200 NS, Discover 125ST

2013 Bajaj Discover 125ST, Discover 100T

2014 Bajaj Discover 150F, 150S

Bajaj Platina 100 ES, Bajaj CT 100 (Re introduced), Pulsar RS 200, Pulsar
2015 AS200, Pulsar AS150, Pulsar NS150, Bajaj Discover 125, Avenger 150 &
220 street

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Mini car for


Bajaj Auto bought a controlling stake in the Tempo Firodia company, renaming it "Bajaj Tempo".
Germany's Daimler-Benz, a long-time collaborator with Firodia because of their ownership of the
original Tempo works in Germany, owned 16% of Bajaj Tempo. Daimler sold their stake back to
the Firodia group in 2001, meaning that they once again held a controlling interest, with BAL
retaining 24% of the shares. It was agreed that Bajaj Tempo would gradually phase out the use of
the "Tempo" brand name, as it still belonged to Mercedes-Benz.[19] The name of the company
was changed to Force Motors in May 2005, dropping "Bajaj" as well as "Tempo",over the
objections of Bajaj Auto with whom the company shares a long history as well as a compound
KTM Power Sports AG
In November 2007, Bajaj Auto acquired 14.5% stake in KTM Power Sports AG (holding company
of KTM Sportmotorcycles AG). The two companies have signed a cooperation deal, by which
KTM will provide the know-how for joint development of the water-cooled four-stroke 125 and
250 cc engines, and Bajaj will take over the distribution of KTM products in India and some other
Southeast Asian nations. As on 31 March 2013, Bajaj Auto held 47.96% stake in the company.
Demerger in 2008
The demerger of Bajaj Auto Ltd into three corporate entitiesBajaj Finserv Ltd (BFL), Bajaj Auto
Ltd (BAL), and Bajaj Holdings and Investment Ltd (BHIL)was completed with the shares
listing on 26 May 2008
Bajaj Auto had a total of 8,036 employees as of 31 March 2013, of which 51 were women (0.63%)
and 25 were differently-abled (0.31%). It spent INR 6.5 billion on employee benefit expenses
during the FY 2012-13. The company is headed by Rahul Bajaj whose net worth was around US$2
billion in March 2013.
Awards and recognitions

Bajaj Pulsar 135 LS received Bike of the Year 2010 award from BBC - TopGear and Bike
Pulsar 220 DTS-Fi received the Bike of the Year 2008 award by all major Indian
automobile magazines like Overdrive, AutoCar, Business Standard Motoring and Bike Top
In 2006, Bajaj Auto won the Frost & Sullivan Super Platinum Award for manufacturing
excellence in its Chakan Plant.
It received award for The Most Customer Responsive Company in Automobiles category in
a survey conducted by Economic Times for the years 2004, 2006 and 2008.
Bajaj Auto received the Bike Maker of the Year award in ICICI Bank Overdrive Awards
Bajaj Pulsar 180 DTS-i won the BBC World Wheels Viewers Choice Two Wheeler of the
Year 2003 award.
A Quarter of Records for Bajaj Auto highest ever turnover of 2909 crore, highest ever
exports of 224334 vehicles and highest ever net profit of 403 crore.

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Visiting Bajaj was a fun and learning experience which I will remember as a fine learning and
exciting experience visting this Indian giant automobile industry.
Just like all the modern and new era industries work and serve their customers and follow the all
new latest time saving improvement functions and concepts like KAIZEN and Just in time
inventory options for all round operations and BAJAJ were no different with all the latest
technology and R&D efforts put by this giant are already visble and proven by its products and
results it has produced over the years.

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Web Resource

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