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Blogging 101

Building WFSE’s Online Community

Bloggers speak truth to power and are starting to fill the checks and balances role formerly performed by the conventional press. The best in blogging pursues the truth, with fact-checking comparable to the best of the press.
- Craig Newmark, founder of and HuffPost blogger

What is a blog?
• • • • • The word “blog” comes from web log Originally an online journal Updated frequently Implies a community - writers and readers Chronological entries called “posts”

In summary:
• Blogs help people share information and connect with people who share interests • Blogs are an opportunity to set the record straight • Blogs are inclusive, they let everyone participate

Why blog?
• Pew (4/2009) reports that 63% of adult Americans now have broadband service. • 35% of adults belong to a social network. • This is up from 54% in 2007 • Applying these statistics, it’s possible that 23,750 WFSE bargaining unit members have internet at home.

Who blogs?
• • • • • • Academics, advocates Businesses, special interest groups Non-profits, political organizations Watchdog organizations Artists, musicians, poets Families, bookclubs, and pet lovers

Category by age group (%)


Getting back:
• Blogs help people share information and connect with people who share interests • Blogs are an opportunity to set the record straight • Blogs are inclusive, they let everyone participate

Interpreters United

Federation Blog

LPA Political Blog

President’s Blog

Blog types
• Unifying a community around a single objective • Presenting news and allowing for viewer commentary (alternate vehicle) • Presenting commentary and debating the issues

Bargaining Unit & Committee Blogs
• Corrections News Blog • Natural Resources
– Natural Resources Task Force blog – Natural Resources Policy Committee – Ecology News Blog

• IT Shared Services • Next Wave

Building an online community • Courage • Honesty • Presence • Ability to differentiate right action from wrong

7 Deadly Sins

• Grim reaper of social media sins • Can’t admit you are wrong • Defend flawed positions • Spin facts to convince others

• Ok to make a mistake • Accepting you are wrong - priceless • If clarifying response is not immediate or genuine - all hell breaks loose.

• Too much too fast • Find themselves swamped, ineffective and wasting everyone's time.

• Add value to communities you join • Do not push messaging.

• Lazy • Never posts comments, new content or value • Failure to join the conversation

• Dedicated time • If the effort is not a passion, the creativity will dry up

• Jealous of other’s success • Failure to build a strong network • If a tree falls in the forest . . .

• Put yourself in the conversation • Genuine

• Fakes • Flacks

• Put yourself in the conversation • 80/20 rule • Truth tellers

• Superficial praise • Smoochy comments

Self Control
• Skill, tact and common sense

• Uncontrolled feelings of hatred and anger that stream out vile only meant to tear someone or something down.

• Resist publicly berating an individual or organization • Don’t personalize anything • No name calling

"Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering,"
- Yoda.

Helpful Tools
• Commenting
– Examples – Logins – Guidelines

• RSS Readers
– Google reader demonstration

We appreciate our readers
• • • • Keep comments on topic - any comment that appears to be offtopic will be edited or deleted. Profanity - we’re PG13 here. Moderate language is allowed, but we reserve the right to edit out anything offensive. Personal attacks - personal attacks on the authors or other commentators will result in an immediate ban. Editor’s right - While we encourage comments that challenge or offer constructed criticism, we reserve the right to edit or remove any post, and to ban a user.* External linking - external links are ok, if they are relevant to the original post and your comment. Simply linking to your own site will be frowned upon.