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January 24–29, 2010
MIT Sloan n n n Executive Educationn nn
“This seminar is a must for everybody who wants to be challenged beyond what conventional seminars offer. It is one of the few that is clearly focused on top entrepreneurial performance.”
Axel Schmiegelow CEO, Denkwerk Neue Medien Holding GmbH Vice President, German Multimedia Association (dmmv)
Duration: Dates: Location: One week January 24–29, 2010 Tang Center MIT Sloan School of Management Cambridge, Massachusetts, USA TBD ($8,800 2009) (covers tuition, all program materials, and most meals) http://mitsloan.mit.edu/apply
Apply online at:
Entrepreneurship Development Program
An intense, one-week program for aspiring entrepreneurs/ intrapreneurs, corporate venturing officers, academics, and regional development officers.
This course introduces participants to MIT’s entrepreneurial education programs, technology transfer system, and global entrepreneurial network. The Entrepreneurship Development Program covers the entire venture creation process, from idea generation to building viable global businesses, with special emphasis on the nurturing roles of corporations, universities, governments, and foundations. Using MIT’s entrepreneurial culture as a model, participants learn what they need to know in order to develop ideas into successful businesses and to increase entrepreneurial opportunities in their corporations, institutions, and regions.
“The program delivers on its promise— entrepreneurs can be made, not born. I have been able to harden my ideas in the crucible of entrepreneurial participants, faculty, and business builders.”
David Gallimore Senior Manager, Boeing Ventures
The MIT Edge
Entrepreneurship is an evolving discipline, and MIT is at the vanguard of that evolution. From the Institute’s first “New Enterprises” course launched in 1961 to the founding of the MIT Entrepreneurship Center in 1996, MIT has played a major role in shaping modern entrepreneurial concepts and best practices. MIT’s programs are powered by leading-edge technology and breakthrough business research, and offer extraordinary opportunities for those wishing to study entrepreneurship. In addition to its leadership in the development of new technologies, MIT has an unparalleled track record of driving technology from the lab to the marketplace. MIT’s entrepreneurial network has created more than 5,000 new firms with combined annual sales of over $200 billion.
The program will enable participants to: • CREATE, identify, and evaluate new venture opportunities • INTERPRET customer needs and quantify the value proposition • NAVIGATE the venture capital investment process • UNDERSTAND how the process of starting new ventures may vary geographically and culturally • OBTAIN critical feedback on business plans • START and build a successful technology-based company • DEVELOP the skill and fervor needed to create totally new industries • LEVERAGE new science and technologies from corporate or university laboratories • ENHANCE and expand their networks
A Sample Landmark Week in the Life of a Successful Entrepreneur/Intrapreneur
Day 1 • The Spirit of Entrepreneurship at MIT and the Importance of Sales and Quantifying the Value Proposition • Coaching Sessions • Networking Tips and What Makes a Good Elevator Pitch • Starting and Building a Successful High-Tech Venture: Finding the Inspiration to Start and Build a High-Tech Venture • Winning Buisness Plans • Team Formation Day 2 • Breakfast Meetings with Entrepreneurs and Start-Ups • Entrepreneurial Marketing: Basics and Framework; Application in the Real World • Organizational Models for Fast Growth Enterprises • Starting and Building a Successful High-Tech Venture: Critical Success Factors for Early-Stage Ventures • The Importance of Human Capital: The Example of Paul Revere • Networking Reception • Coaching Sessions Day 5 • Team Presentations and Feedback • Final Team Presentations • Awarding of Certificates • Starting and Building a Successful High-Tech Venture: Selling Your Products and Solutions Day 4 • Breakfast Meetings with Entrepreneurs and Start-Ups • Marketing Strategy: Evaluating Marketing Attractiveness I • Starting and Building a Successful High-Tech Venture • Marketing Strategy: Evaluating Marketing Attractiveness II • Starting and Building a Successful High-Tech Venture: Financing and Governing the New Enterprise • Capture Value Through Technology and Commercialization Strategy • Team Presentation Preparation Work • Dinner • Coaching Sessions
The MIT E-Center
Day 3 • Breakfast Meetings with Entrepreneurs and Start-Ups • Models for Going Global • IP Strategies to Achieve Sustainable Competitive Advantage • Starting and Building a Successful High-Tech Venture: Legal Strategies for Early Stage Ventures • Global Sales Strategies for Start-Ups: The Cases of Spotfire and Meridio • Reception and Dinner • Coaching Sessions
The mission of the MIT Entrepreneurship Center is to educate and nurture the leaders who will make startup companies successful. More than 1,400 students attend over 20 entrepreneurship courses each year. Over 500 participants from 30 countries have attended the Entrepreneurship Development Program since the course was launched in 1999. Alumni of the program form a vibrant and dynamic worldwide support network for the next generation of aspiring entrepreneurs. http://entrepreneurship.mit.edu
The Learning Experience
Through lectures by senior MIT faculty, visits to high-tech startups, and live case studies with successful entrepreneurs, participants will be exposed to the content, context, and contacts that enable entrepreneurs to design and launch successful new ventures based on innovative technologies. Specially designed team projects give participants hands-on, practical experience developing a business plan, while networking events bring participants together with members of MIT’s entrepreneurial community.
Who Should Attend
The Entrepreneurship Development Program is designed for aspiring entrepreneurs, corporate venturing officers, and persons who would like to develop or strengthen a climate of entrepreneurship in their corporations, universities, and regions. Teams of entrepreneurs or intrapreneurs are encouraged to attend the program together with university staff and/or development professionals from their region. The benefits of the program are reinforced when three or more executives from the same organization attend. Companies are strongly encouraged to sponsor team participation, and admissions preference will be given to teams.
Titles of past participants have included: CEO Managing Director Vice President Chief Technology Officer Director of Knowledge and Technology R&D Manager Business Development Manager Investment Manager Venture Manager Development Officer Head of Innovations and Enterprise Professor
“The passion, energy, and talent at the MIT Entrepreneurship Center and in the surrounding entrepreneurial community are both humbling and inspiring. It’s crystal-clear to me that they know what the building blocks of entrepreneurship are.”
Robert Davila, Chairman of the Board, Grupo Guayacan, Inc.
Organizations of past participants have included: Biogen Idec Boeing Technology Ventures Cambridge Enterprise (UK) Catalunya Politechnica Convergys Danfoss Ventures Danish Venture Capital Association Denkwerk AG Enterprise Equity (NI and Ireland) Ltd. EOI Business School Grupo Guayacan, Inc. Hewlett-Packard R&D Labs Invest Northern Ireland (Belfast) Manchester Science Enterprise Centre Motorola Ventures National Technology Enterprises Company (NTEC) Sevenval GmbH Swedish Agency for Innovation Swedish Royal Institute of Technology Tech Capital Partners (Waterloo) TechnoGlobal Advisors WaveStar Energy Wellington Partners
Venture Capital 8% Telecommunications 3% Health/Medical 3% Scientific Research 3% Financial Services 3% Computer Hardware 3% Electric & Electronic Equipment 4% Industrial Machinery & Equipment 4% Government/Public 5% Software & Internet 8% Motor Vehicles & Aircraft 8% Other 15% Education 25%
Europe (excluding UK/Scandinavia) 11% Eastern Asia 2% Middle East 12% US/Canada/Mexico 31%
Oil & Gas 8%
The faculty team planned for the Entrepreneurship Development Program includes: William Aulet, Senior Lecturer, MIT Sloan School of Management, Entrepreneur-in-Residence, MIT Entrepreneurship Center, is a serial entrepreneur who has run three companies, directly created hundreds of millions of dollars in market value, raised more than $100 million in funding for his companies, produced award-winning products, and helped develop numerous business leaders in his 25-year business career. Steve Brown, Technology Licensing Officer at the MIT Technology Licensing Office, manages the evaluation, prosecution, maintenance, marketing, and licensing of seven hundred MIT inventions in the chemicals, materials, bio/pharma and medical device areas. Diane Burton, the Michael M. Koerner Assistant Professor of Management of Technology, Innovation & Entrepreneurship, studies employment relations in entrepreneurial companies and human resource management practices. In ongoing research, she is studying entrepreneurial teams and executives' careers. Fiona Murray, Senior Sarofim Family Career Development Professor and Associate Professor, Management of Technological Innovation and Entrepreneurship, studies and teaches innovation and entrepreneurship including the campus-wide iTeams course developing "go-to-market" strategies for breakthrough innovations developed in MIT labs. Michael Grandinetti, Senior Lecturer, formerly Senior Vice President and Chief Marketing Officer with PTC's Software Solutions Group spent 12 years as a senior executive at four venture-backed technology companies, where he helped co-lead one company through an IPO road show, contributed to a second company's IPO, and was instrumental in the creation of several new product categories. Duncan Simester, Associate Professor of Management Science, investigates marketing problems. His work on retail pricing investigates how customers form inferences from competitive prices from common marketing cues such as sale signs, price endings, installment billing offers and credit card logos. Janet Shanberge, Senior Lecturer, MIT Entrepreneurship Center, has spent the past 26 years focused on providing consulting services to multinational and domestic companies on China business development. She is a specialist in transaction facilitation between foreign investors and Chinese counterparties and has a successful record of project negotiation and implementation on behalf of MNC clients. Kenneth Morse, Former Managing Director, MIT Entrepreneurship Center, has played a key role in launching several MIT-related high-tech startups, including 3Com Corporation; Aspen Technology, Inc.; a biotech company; and an expert systems firm. His expertise includes global sales and marketing strategies for new high-tech ventures and university-based technology entrepreneurship initiatives. Richard Locke, the Alvin J. Siteman Professor of Entrepreneurship and Political Science, and Director of the MIT Italy Program, studies economic adjustment and development, comparative labor relations and political economy. His current work examines cooperative patterns of economic development in Eastern Germany, Southern Italy, and Northeast Brazil.
Executive Education Programs and Executive Certificates
MIT Sloan Executive Certificates are awarded to participants who have completed four or more open enrollment programs within a four-year period. Certificates are offered in three areas of concentration and provide executives with the opportunity to tailor their education plans to meet their own career development needs. Visit http://mitsloan.mit.edu/certificate for more details.
STRATEGY AND INNOVATION MANAGEMENT AND LEADERSHIP
• Building, Leading, and Sustaining the Innovative Organization • Corporate Strategy • Developing and Managing a Successful Technology and Product Strategy • Driving Strategic Innovation: Achieving Breakthrough Performance Throughout the Value Chain* • Implementing Radical Innovation: The Corporate Venturing Imperative • Innovation, Strategy, and Leadership for Japanese Managers • Reinventing Your Business Strategy
TECHNOLOGY, OPERATIONS, AND VALUE CHAIN MANAGEMENT
• Business Dynamics: MIT’s Approach to Diagnosing and Solving Complex Business Problems • Entrepreneurship Development Program • Fundamentals of Finance for the Technical Executive • International Management Program • Leading Change in Complex Organizations • Managing Technical Professionals and Organizations • Strategic Marketing for the Technical Executive • Understanding and Solving Complex Business Problems
Massachusetts Institute of Technology MIT Sloan School of Management Office of Executive Education 238 Main Street, E48-501 Cambridge, MA 02142-1046 U.S. Phone: +1 617-253-7166 Fax: +1 617-253-6773 email: email@example.com
• Developing a Leading Edge Operations Strategy • IT for the Non-IT Executive • Managing Complex Product Development Projects • Product Design, Development, and Management • Supply Chain Strategy and Management
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