Prospectus 2010/11

A real business experience

The CULC Vision
Coventry University London Campus: Partnering with employers to deliver 21st century learning through a real business experience in the heart of London: the global centre for finance, business and culture.

Contents
Welcome to London Campus A Real Business Experience Work Experience Global Master Classes Employability Skills Leadership Lectures Your Campus Accommodation Programmes and Entry Requirements Top-up Programmes BA (Hons) Top-up Modules MBA Programmes MBA Modules English Language Requirements and Support for Overseas Students Arrival & Orientation Fees and Discounts How to Apply How to Pay Course Index 3 4 8 10 10 10 12 13 14 16 18 22 28

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Devonshire Square Estate

www.coventry.ac.uk/londoncampus

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Professor Madeleine Atkins Vice-Chancellor Coventry University

Welcome experience to a real business
oventry University is serious about business. Already one of the largest providers of business related degree courses in Europe, we are now expanding our distinguished portfolio even further. From September 2010 we are offering a range of preeminent MBA courses and final year topup degrees in London. If you are looking for a metropolitan experience, we believe there is no better place to learn about business than to study and work in the heart of the world’s financial markets; in a City that is a global trading centre. This vibrant, culturally diverse city is a fantastic setting for students to immerse themselves in both the academic and practical side of the business world. Studying at Coventry University London Campus, you will not only be located near to the home of government and the centre of finance and trade; you will also be surrounded by the many theatres, museums and galleries that contribute to the rich heritage of the capital. Your employability is our priority, and so we are committed to offering students on our London campus real work experience alongside an excellent study programme. This unique offer ensures our students gain substantial insight into a real business and graduate with the qualifications and skills to make an immediate impact with any new employer.

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We will also equip you with the necessary skills to secure future employment by offering essential training in key areas such as CV writing, presentation skills and interview techniques. Preparation for the world of work is embedded into the DNA of our innovative courses. Each one has been developed or adapted specifically for students on our London campus. Using leading industry experts, we have created intensive and bespoke courses that are focused on grooming students for successful international business careers. All our programmes are infused with work-related activity and supported by our Leadership Lecture series with high-profile business figures. While we know this is an exciting opportunity, we also fully understand the challenges of moving to another country to continue your education. That’s why we are also offering an exclusive start-up pack that includes the learning materials to ensure you are fully equipped as a business professional from the outset. Our unrivalled package is delivered by an institution with strong foundations in educating business leaders. Our partnerships and relationships with leading global brands, our applied research and our award-winning enterprise culture all make Coventry University London Campus the definitive place to experience real business.

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A Real Business Experience
Your real business experience starts on arrival on campus, continues throughout your programme and extends into the workplace through work-based learning, internships and consulting projects.
We are committed to helping you build your career. Our expertise in business and in-depth understanding of industry requirements has informed a curriculum that is based on creating graduates with real employable skills. Studying at CULC, you will develop your professional and business skills through a whole range of experiences, from work-based learning in global organisations to our networking events with industry leaders. Across the next few pages we describe, in detail, the unique strands of activity which combine to deliver the CULC experience:

Career-building
Working closely with industry, we deliver a comprehensive career-building programme including: • learning experience delivered by an institution with A strong foundations in educating business leaders • ork-based activities and our Leadership W Lecture series delivered by high profile business figures • elping you secure future employment by H offering essential training in key areas such as career planning, marketing yourself and guidance with career paths such as consultancy and entrepreneurship Postgraduate students who meet threshold performance requirements are guaranteed an internship or employer consulting project opportunity. Undergraduate Top-up Students who meet threshold performance requirements are guaranteed a work experience opportunity.

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21st century-learning driven
The international business environment is changing and a new and very different market reality is emerging. To be successful in tomorrow’s international business environment, we know that you will need to adopt alternative ways of thinking and behaving. Our programmes will focus not just on the issues of leadership and international business, but also on the ways current managerial paradigms might be re-thought and new patterns of thinking implemented. At CULC, we use the latest thinking in 21st century learning and assessment techniques to ensure you can apply what you have learned to real business issues. Our learning and assessment methods reflect an action learning approach which is focused on team work, business simulations and real-world projects, all of which are underpinned by analysis and synthesis. • e offer an outstanding start-up package to all W students joining the London Campus in September 2010 • earning and assessment reflects an action learning L approach focused upon team work, business simulations and real-world projects, all of which are underpinned by analysis and synthesis

CULC is setting a new standard for higher education by delivering future leaders who are equipped with 21st century skills backed up by real business experience.”

Mike Short Vice President Research and Development at O2

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Internationally oriented
At CULC, we take an internationally oriented perspective since few organisations operate solely in a single geographic area or culture. Our modules reflect the changing nature of the global market place as well as the skills and experience of our faculty, staff and students. As tomorrow’s managers and leaders, you need to be able to operate effectively across national and cultural boundaries. Intercultural fluency is one of the key skills you will develop throughout your programme of study to enable you to work successfully in the organisations of the future. For all our international students, we offer comprehensive immigration and visa advice as well as support to help you settle quickly into studying and living in London. • curriculum infused with real business experience A - delivered by experienced industry practitioners with a proven understanding of the global context and commercial relevance • nternational workplace/work-based placement and I project opprtunities

Technology enabled
Your learning at CULC will be underpinned and supported by the latest developments in technology. Our systems and infrastructure will enable you to collaborate and study efficiently with your peers, your tutors and your future employers using the best in teaching and learning technologies. Our virtual learning environment supports all programmes. Here you will find a range of resources for your degree programme as well as your module materials and study support. Our faculty makes use of Audience Response Systems in class to quickly explore your level of understanding and identify any specific issues to focus on. We also use audio visual materials in a range of ways to bring to life the curriculum, either through recorded interviews with business leaders, recording key lectures and seminars for you to review and re-watch or in recording your own board presentations as part of your assessed work. We are also one of the first UK universities to offer a fully-equipped trading floor. • urpose designed infrastructure incorporating P the latest technology and features to replicate a real business platform

www.coventry.ac.uk/londoncampus

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Work Experience
Business leaders and students tell us that work experience matters. At CULC, we are building on the longstanding relationships the University has fostered with leading organisations in the UK and around the world. The University’s MBA students benefit from the varied relationships we have with industry and this results in a range of internships and placement opportunities with successful companies. Current students are completing projects and placements with Jaguar Land Rover, the Football Association, the National Health Service and various local authorities, public sector organisations and charities. Further afield, students have the opportunity to undertake an international placement - adding a rich, cultural dimension to the real business experience. Again, the opportunities available are wide-ranging and span a variety of industry sectors including the automotive and financial markets working with leading companies operating in Europe, the US and Asia. CULC will be offering even more of these experiences to its students. We are committed to offering students creditbearing work experience as part of their course provision, delivered through one of the following forms of internship or work-related project:

BA (Hons) Top-up Programmes
Workplace Project 1 Work-based Project 2 Internship 3

MBA Programmes
Individual Consulting Project 3 Group Consulting Project 3 Dissertation

UG 20 credits

UG 20 credits

PG 45 credits

PG 45 credits

PG 45 credits

PG 45 credits

Up to 5 weeks onsite

10 weeks at CULC

10 weeks

10 weeks

10 weeks

10 weeks

Linked to real Employer (public, private or third sector)

Linked to real-life case study

Linked to real Employer (public, private or third sector)

Linked to real Employer (public, private or third sector)

Linked to real Employer (public, private or third sector)

Linked to real-life case study

1 Students who meet threshold performance requirements are guaranteed a work experience opportunity in a host organisation. 2 Students who meet threshold performance requirements are guaranteed a real business project undertaken at CULC. 3 Students who meet threshold performance requirements are guaranteed an internship or employer consulting project opportunity.

www.coventry.ac.uk/londoncampus

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This exceptional offer from Coventry University London Campus is based on our firm commitment to create employable graduates. Some of our commercial partners include:

What are the benefits of an internship or work-related project?
• irst-hand experience of the business and working F culture of an organisation • pportunity to work independently on a significant, O managerial issue with your employer’s support and academic guidance • reate management reports for multiple C stakeholders

• uild commercial awareness and understanding in B the context of decision-making • uild up a stronger set of personal and professional B skills

Integrating real business experience into degree programmes is the key to transforming today’s students into tomorrow’s leaders…

Sir John Egan Chairman, Severn Trent plc

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Your real business experience is further enhanced in a number of ways, including: • lobal Master Classes G • mployability Skills E • eadership Lectures L

Global Master Classes
Global Master Classes are videos specifically produced for CULC to enhance your learning and bring to life theories and concepts through real-world examples, panel discussions, company profiles, recorded interviews with operational managers and business leaders from a variety of businesses.

Employability Skills
Employability skills infuse our curriculum starting with a core module specifically designed to assist you in developing the skills and competencies required for your internship or consulting project and throughout your career in private, public and third sectors. For example, you will develop a personal development plan and ePortfolio to demonstrate your achievements to potential employers.

Leadership Lectures
The high-profile Leadership Lecture series involves presentations from leading business figures. Our reputation as well as our longstanding relationships with major financial institutions, manufacturers and media organisations means we can secure some of the best business people available. We are delighted that the first of the 2010/11 Leadership Lecture series will be delivered by Nicola Kearney, Head of Talent and Performance Wealth and International at Lloyds Banking Group.

www.coventry.ac.uk/londoncampus

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“As an international student, this programme helped me to gain an insight into the international corporate world. The NHS is a totally different language and I learned every minute from my supervisor. I learned the qualities that a good leader, manager or supervisor must have and I intend to follow them when I am in that position. I now know what separates this MBA from other courses. The ability to go beyond set academic rules and beliefs to deal with business uncertainty and complexity and to accomplish what has never been imagined.”
Ambica Sharma completed an internship with the NHS on an MBA International Business course at Coventry University. Ambica now works in the NHS.

“My Masters Internship was definitely one of the most challenging individual treks of my life. I embarked on this internship to push myself to the limits but I went beyond those. It contributed immensely to increase my knowledge and expertise and likewise my life experience. Capitalising on my MSc Finance, I prepared a Business Plan and simultaneously maximised management information, automated and improved reporting to enable accurate monitoring and decision-making.”
Luis Viera completed an internship with HeadQuarters in New Zealand on a Coventry University MBA course. He went on to work for BNP Paribas.

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Your Campus
Campus
East India House is part of the exclusive Devonshire Square Estate in the heart of the City, an ideal location for you to connect and network with major business and financial markets. The campus comprises up to 5,000 square metres of purpose built space, designed around your learning needs and our innovative teaching and learning methods. The campus is a vibrant location for study, collaboration and networking with other students and employers. We regularly host networking events, such as our Leadership Lecture series, to help you build your career through developing insights and relationships with industry leaders. All our teaching spaces are equipped with state-of-the-art technology to deliver a 21st century teaching experience and prepare you for the world of work. Our Learning Resource and IT Centre is fully equipped to give you access to world class learning resources to give you the best possible support for your studies. Even the informal meeting spaces have been specially designed so that you can meet and collaborate with your colleagues in a fully equipped professional environment.

Location
The campus is less than a 5-minute walk from Liverpool Street station - a major bus, underground and mainline rail hub with excellent connections to airports. East India House is located on the exclusive Devonshire Square Estate with shops, cafés, restaurants and street markets within the immediate area, as well as some of London’s leading sports facilities.

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Accommodation
Accommodation Support Service
Making the decision about where to live during your time at Coventry University London Campus is one of the most important you’ll make. And to help you make your decision, our Accommodation Support Team is here to assist you. There are lots of accommodation options in and around London. Depending on your preference and budget, we can help you find a suitable house or flat share, or one of our guaranteed places in Halls of Residence located close to the campus. The cost of accommodation varies widely depending on the type and location. When you are looking for accommodation, it is important to consider how close you want to be to public transport links as well as the extensive cultural and social scene that London has to offer including shops, museums, theatres, bars and restaurants. We would advise you to book well in advance to ensure you secure your preferred accommodation option. At Coventry University London Campus, we can offer you the following services:

Halls of Residence
CULC has agreements with companies such as Liberty Living, which provide purpose built student accommodation with a range of room options to suit your budget. Studio rooms often include basic kitchen facilities, while en suite rooms require you to share the kitchen facilities with other students. To help you budget your living expenses, all costs such as internet and utility bills are included in the price and facilities generally include a gym, launderette and common social areas. The Halls of Residences are in locations close to the campus as well as further out of the city to offer you a full set of options. Get in touch with the Accommodation Support Team for more information and to take advantage of our guaranteed places.

Flat or house share
If you prefer to rent a house or flat, our Accommodation Support Team can connect you with approved agents and available properties, and assist you through the process of securing a property. We can also put you in contact with other students who are looking to share accommodation prior to your arrival in London. This type of accommodation is often a cheaper option than a fully serviced room. It is important to bear in mind that in addition to your rent you will also have to pay for other costs including utility bills and internet charges.

General Advice
You might be planning to live with friends or family, or prefer to find your own accommodation. We are always on hand to help with any practical advice on living in and getting around London. For details on how to apply for accommodation, or advice and guidance on rents and facilities, you can contact us via email. Our address is: london_accommodation@coventry.ac.uk

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Programmes and Entry Requirements
Programme Structure
Postgraduate programmes are full-time with start dates in October, January, April and July. Undergraduate programmes are full-time with start-dates in October and January. The academic year is split into four terms or quadmesters. Each quadmester is 10 weeks, followed by a short break. This offers you the opportunity to start your programme at a time to suit you and allows you to complete the programme within the minimum duration possible. You can also choose to intermit for a quadmester should you wish to undertake additional work experience (subject to visa restrictions).

Entry Requirements
BA (Hons) Top-up Programmes Associate degree, HND or equivalent qualification (with merit profile) in a similar subject English language IELTS 6.5 or equivalent MBA Programmes A second class honours degree (2:2) or above English language IELTS 6.5 or equivalent No work experience required

BA (Hons) Top-up Programmes
Our BA (Hons) Top-up programmes are:

Global Business (LONU004) Global Marketing (LONU005) Accounting and Finance for International Business (LONU001)
The Top-up programmes are delivered over three quadmesters and you can choose to begin your programme in October and January. All students study three core modules and three programme specific mandatory modules.

Quadmester 1 10 weeks
(Start dates in October and January)

Core 1
International Business Strategy

Core 2
Developing Business Practice

Quadmester 2 10 weeks
(Start dates in January and April)

Core 3
Workplace Project or Work-based Project

Mandatory 1

Quadmester 3 10 weeks
(Start dates in April and July)

Mandatory 2

Mandatory 3

Students on the Top-up programme study for 3 of the 4 quadmesters in each year

www.coventry.ac.uk/londoncampus

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MBA Programmes
Our MBA programmes are:

MBA Global Business (LONT003) MBA Global Financial Services (LONT006) MBA International Engineering Management (LONT010) MBA International Human Resource Management (LONT008) MBA International Marketing (LONT004) MBA Oil and Gas Management (LONT005)
The MBA programmes are delivered over four quadmesters and you can choose to begin your programme in October, January, April or July. All MBA students study five core management modules, four mandatory modules and an internship or project.

Core 1
Quadmester 1 10 weeks
Advanced Business Practice

Core 2
Sustainable Strategy from Planning to Implementation

Core 3
Leading in a Changing World

Core 4
Finance, Funding and Legislative Frameworks for Success

Quadmester 2 10 weeks

Core 5
Marketing in a Global Age

Mandatory 1

Mandatory 2

Quadmester 3 10 weeks

Mandatory 3

Mandatory 4

Quadmester 4 10 weeks

Organisation Internship or Consulting Project or Dissertation

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Top-up Programmes
CULC Top-up programmes allow entry to the final year of a BA degree programme for students from outside the UK who have a sound background of study and knowledge. Students undertake in-depth study of particular areas of business interest dependant on previous study and knowledge, and help to prepare them for a career in international business and management. In addition it will also enable them to improve their communication, English language, interpersonal and life-long learning skills. The aims of the BA (Hons) Top-up programmes are: 1. To develop a range of valuable transferable skills for employment and career development 2. To develop English language skills to be able to work successfully in the international business environment 3. To develop a sound knowledge of business issues and trends in the international context, applying theory to practice where appropriate 4. To develop or enhance career prospects in the international business arena Upon successful completion of our BA (Hons) Top-up programmes, you will be eligible to proceed onto one of our of leading edge MBA programmes. Devonshire Square Estate

BA (Hons) GLOBAL BUSINESS Top-up
The BA (Hons) Global Business Top-up has been developed for students with an appropriate pre-qualification and is designed with a specific focus on business in an international context.

Quadmester 1 10 weeks

Core 1
International Business Strategy

Core 2
Developing Business Practice

Quadmester 2 10 weeks

Core 3
Workplace Project or Work-based Project

Mandatory 1
International Finance

Quadmester 3 10 weeks

Mandatory 2
International Marketing Strategy

Mandatory 3
International HRM

Students on the Top-up programme study for 3 of the 4 quadmesters in each year

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BA (Hons) GLOBAL MARKETING Top-up
The BA (Hons) Global Marketing Top-up has been developed for students with an appropriate pre-qualification and is designed for students to gain an understanding of marketing in a global context.

Quadmester 1 10 weeks

Core 1
International Business Strategy

Core 2
Developing Business Practice

Quadmester 2 10 weeks

Core 3
Workplace Project or Work-based Project

Mandatory 1
International Marketing Strategy

Quadmester 3 10 weeks

Mandatory 2
Marketing Communications

Mandatory 3
Advanced Marketing Strategy

Students on the Top-up programme study for 3 of the 4 quadmesters in each year

BA (Hons) ACCOUNTING AND FINANCE FOR INTERNATIONAL BUSINESS Top-up
The BA (Hons) Accounting and Finance for International Business Top-up has been developed for students with an appropriate pre-qualification. The programme has been designed for students to gain an understanding of how accounting and finance operate in an international context and to prepare for a career in international finance.

Quadmester 1 10 weeks

Core 1
Developing Business Practice

Mandatory 1
International Finance

Quadmester 2 10 weeks

Mandatory 2
Management Accounting for Business Decisions

Mandatory 3
Financial Management

Quadmester 3 10 weeks

Mandatory 4
Audit and Internal Control

Mandatory 5
International Corporate Reporting

Students on the Top-up programme study for 3 of the 4 quadmesters in each year

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BA (Hons) Top-up Modules
International Business Strategy
Code: LON301BUS
The international environment is complicated by pressure for business to globalise, to overcome cultural barriers and to accept high levels of risk in some markets. This module aims to provide students with an understanding of the challenges of international business and of the strategic issues facing businesses.

Developing Business Practice
Code: LON302BUS
The transition into learning at a new level poses all students a differing level of challenge. The aim of this module is to ensure students have a clear understanding of the requirements of the final year of undergraduate study and provides them with a range of skills that will enable them to navigate their programme of study with the greatest chance of success.

Workplace Project/Work-based Project
Code: LON303BUS
At CULC we are committed to ensuring students have ‘a real business experience’. A key element of this is the opportunity to gain work experience and have the chance to put theory into practice in a real business environment. This can be in any area of business (including sales and marketing, finance and human resource management), usually in the UK but occasionally overseas. Students may choose the area of work. We encourage all students to apply for workplace projects, which are relevant to their studies and, if possible, match their career aspirations.

Canary Wharf, London’s new Financial District

www.coventry.ac.uk/londoncampus

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International Finance
Code: LON304BUS
The aim of this module is to provide students with an understanding of the international dimension of finance and how this impacts upon business. By the end of this module students should appreciate the workings and operation of currency derivatives markets, the international money and capital markets and the principles of currency risk management. The subject matter of the module includes study of currency markets, international parity conditions, international money and capital markets, the nature and importance of currency risk and strategies for managing currency risk.

International Human Resource Management
Code: LON305BUS
The aim of this module is to provide students with an overview of what Human Resource Management (HRM) is, how they can apply the key concepts in their own work contexts and the contingencies affecting it. Students will be equipped with a critical understanding of the key human resource management processes, including the recruitment and selection of staff, their training and development, and the ways in which their performance can be assessed and rewarded.

International Marketing Strategy
Code: LON312BUS
This module introduces students to the various aspects of international marketing with the principal objective of developing skills in the identification, analysis and solution of problems encountered in international marketing theories and the development of international marketing strategies.

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Marketing Communications
Code: LON306BUS
This module will provide an insight into the discourse of marketing communications and enable students to develop a critical appreciation of marketing communications theory and practice. It will offer an insight into how the media planning function works with the other communication areas in order to produce communication campaigns that deliver on business and marketing objectives.

Advanced Marketing Strategy
Code: LON307BUS
This module will help students identify opportunities and target markets, position brands and form the basis for competing and growth strategies necessary to an organisation´s sustainable future. Even in organisations recognising the role of strategising, there is often poor implementation planning and ineffective roll-out of the determined strategy. This module will support students in the development of the necessary skills to overcome such issues.

Management Accounting for Business Decisions
Code: LON308BUS
Important aims of this module are for students to gain an understanding of the limitations of Management Accounting techniques. In order to do this, students must first understand what the techniques try to do and how they do it. In addition, students are introduced to the behavioural aspects of Managerial Accounting in areas such as transfer pricing, divisional performance and business performance management. This module also looks at current controversial issues such as the use of activity-based costing as opposed to absorption costing.

www.coventry.ac.uk/londoncampus

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Audit and Internal Control
Code: LON382ACC
The module builds on and requires knowledge and understanding of financial accounting and reporting developed earlier in the programme. Its aim, for different business entities, operating in an international environment, is to develop understanding and critical evaluation of internal control risks and organisational responses, as well as audit processes and their application in the context of the external regulatory framework. Subject to accreditation, the module will enable students to gain exemptions from some professional accounting qualification papers.

International Corporate Reporting
Code: LON380ACC
The focus of this module is international corporate reporting and its detailed aims are to ensure students understand and are able to apply the main provisions of international accounting standards, as well as, prepare financial statements for various business combinations. Subject to accreditation, the module will enable students to gain exemptions from some professional accounting qualification papers.

Financial Management
Code: LON311BUS
Students will become familiar with the major strands of financial management theory and attempt to apply the theory to real world applications. The objective is to familiarise students with the major strands of financial management theory and to attempt to apply the theory to real world applications. All major areas of financial management will be covered including fixed and working capital asset management, capital investment, the financing of the company, the valuation of companies and the measurement and evaluation of performance in financial terms. Underlying the entire module will be the relationship between risk and the rate of return.

Bank of England

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MBA Programmes
The international business environment is changing and a new and very different market reality is emerging. The students of today need to adopt flexible patterns of thinking and behaviour to succeed as the managers of tomorrow. The Coventry University London Campus Masters in Business Administration programme has been designed to explore in detail the nature and implications of these changes and provide students with the skills and mindsets that will allow them to operate effectively within, and lead, the organisations of the future. Our courses focus not just on the issues of leadership and organisational behaviour, but also on the ways current managerial paradigms might be re-thought and new patterns of thinking implemented. Conventional theories are questioned and replaced with new and developing perspectives and insights. Students will have the opportunity to acquire high-level expertise in the strategic business and commercial competencies needed for an international context. Our MBA Programme is intensive and demanding so that students develop the skills needed to operate effectively within the global market place. All MBA students will be provided with the required reading material for all taught modules.

MBA – GLOBAL BUSINESS
The MBA Global Business has been designed to explore in detail the nature and implications of the far-reaching changes affecting the international business environment and provide students with the skills and mindsets that will allow them to operate within and lead the organisations of the future.

Core 1
Quadmester 1 10 weeks
Advanced Business Practice

Core 2
Sustainable Strategy from Planning to Implementation

Core 3
Leading in a Changing World

Core 4
Finance, Funding and Legislative Frameworks for Success

Core 5
Quadmester 2 10 weeks
Marketing in a Global Age

Mandatory 1
Project Management

Mandatory 2
From Local to Global: Strategies for International Development

Mandatory 3
Quadmester 3 10 weeks
Managing International Trade

Mandatory 4
Global Human Resource Strategies

Quadmester 4 10 weeks

Organisation Internship or Consulting Project or Dissertation

www.coventry.ac.uk/londoncampus

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MBA – GLOBAL FINANCIAL SERVICES
The MBA Global Financial Services has been designed to equip students with a deep and broad critical knowledge, conceptual understanding and competence in the increasingly complex and fast-moving world of international financial markets.

Core 1
Quadmester 1 10 weeks
Advanced Business Practice

Core 2
Sustainable Strategy from Planning to Implementation

Core 3
Leading in a Changing World

Core 4
Finance, Funding and Legislative Frameworks for Success

Quadmester 2 10 weeks

Core 5
Marketing in a Global Age

Mandatory 1
Banking Regulation & Risk

Mandatory 2
Global Financial Markets

Mandatory 3
Quadmester 3 10 weeks
Financial Enterprise and Social Responsibility

Mandatory 4
International Accounting Perspectives

Quadmester 4 10 weeks

Organisation Internship or Consulting Project or Dissertation

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MBA – INTERNATIONAL MARKETING
The MBA International Marketing has been designed to equip students for a career in international marketing by developing the critical knowledge and competencies in the identification, analysis and solution of problems encountered in international marketing and the development of international marketing strategies.

Core 1
Quadmester 1 10 weeks
Advanced Business Practice

Core 2
Sustainable Strategy from Planning to Implementation

Core 3
Leading in a Changing World

Core 4
Finance, Funding and Legislative Frameworks for Success

Core 5
Quadmester 2 10 weeks
Marketing in a Global Age

Mandatory 1
Retail Marketing Management

Mandatory 2
Buyer Behaviour Analysis: the Psychology of Buying

Quadmester 3 10 weeks Quadmester 4 10 weeks

Mandatory 3
Alternative Markets

Mandatory 4
Creativity

Organisation Internship or Consulting Project or Dissertation

www.coventry.ac.uk/londoncampus

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MBA – INTERNATIONAL ENGINEERING MANAGEMENT
The MBA International Engineering Management has been designed to address the new and very different market reality of contemporary manufacturing companies, equipping students with the critical knowledge and skills to facilitate the achievement of long-term profitability within manufacturing companies.

Core 1
Quadmester 1 10 weeks
Advanced Business Practice

Core 2
Sustainable Strategy from Planning to Implementation

Core 3
Leading in a Changing World

Core 4
Finance, Funding and Legislative Frameworks for Success

Quadmester 2 10 weeks

Core 5
Marketing in a Global Age

Mandatory 1
International Manufacturing Strategy

Mandatory 2
Managing International Trade

Mandatory 3
Quadmester 3 10 weeks
Entrepreneurship and Innovation in the Manufacturing Sector

Mandatory 4
The Environment and Sustainability: an Industry Perspective

Quadmester 4 10 weeks

Organisation Internship or Consulting Project or Dissertation

Devonshire Square Estate

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MBA – OIL AND GAS MANAGEMENT
The MBA Oil and Gas Management is ideal for those already working in or associated with the energy sector. The programme is designed to equip students with the appropriate management skills and knowledge to undertake a leadership role in the oil and gas industry, one of the world’s fastest growing and most dynamic sectors.

Core 1
Quadmester 1 10 weeks
Advanced Business Practice

Core 2
Sustainable Strategy from Planning to Implementation

Core 3
Leading in a Changing World

Core 4
Finance, Funding and Legislative Frameworks for Success

Quadmester 2 10 weeks

Core 5
Marketing in a Global Age

Mandatory 1
International Environmental Law

Mandatory 2
Project Management

Mandatory 3
Quadmester 3 10 weeks
Integrated Emergency Management

Mandatory 4
The Impacts of Oil Production in the Developing World

Quadmester 4 10 weeks

Organisation Internship or Consulting Project or Dissertation

Devonshire Square Estate

www.coventry.ac.uk/londoncampus

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MBA – INTERNATIONAL HUMAN RESOURCE MANAGEMENT
The MBA International Human Resource Management has been designed to prepare students for successful careers in the strategic management and development of people in the complex and fast-changing environment of the contemporary workplace.

Core 1
Quadmester 1 10 weeks
Advanced Business Practice

Core 2
Sustainable Strategy from Planning to Implementation

Core 3
Leading in a Changing World

Core 4
Finance, Funding and Legislative Frameworks for Success

Core 5
Quadmester 2 10 weeks
Marketing in a Global Age

Mandatory 1
International Organisational Design and Development

Mandatory 2
New Technology at Work

Quadmester 3 10 weeks Quadmester 4 10 weeks

Mandatory 3
Global HRM Strategies

Mandatory 4
Developing People

Organisation Internship or Consulting Project or Dissertation

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MBA Modules
Advanced Business Practice
Code: LCM001
The transition into learning at a new level poses all students a differing level of challenge. The aim of this module is to ensure students have a clear understanding of the requirements of postgraduate study and provide them with a range of skills that will enable them to navigate their programme of study with the greatest chance of success.

Sustainable Strategy - from Planning to Implementation
Code: LCM002
This module challenges concepts of strategy, its scope, purpose and outcomes and provides a practical outline of a number of different approaches to strategic management. To be effective, strategic managers need to know the particular strengths and weaknesses of each approach and recognise where and how they might be used with advantage. This module will prepare students to engage critically with strategy in the workplace.

Leading in a Changing World
Code: LCM005
In a volatile and unpredictable economy and even in good times, leaders must demonstrate extraordinary performance to their employees, customers, shareholders and other stakeholders. The ability to lead sustainable strategic change is a key characteristic of effective senior managers and executives. This module examines the knowledge, skills, behaviours and techniques of leadership and explores the role of leadership in relation to other business themes such as strategy, innovation and organisational development.

Finance, Funding and Legislative Frameworks for Success
Code: LCM004
The aim of this module is to explore key accounting and finance practice and the associated decision-making tools within organisations. It will cover the nature of accounting and finance tools within a variety of business environments and consider appropriate management techniques to help identify strategic options.

www.coventry.ac.uk/londoncampus

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Marketing in a Global Age
Code: LCM003
This module explores marketing: the application of marketing techniques and concepts to a number of different environments. It analyses the nature of marketing, the core concepts, techniques and processes. Students will learn to appreciate the complexity of managing marketing and applying theory in practice, assess the effectiveness of marketing, discuss some of the difficulties in implementing marketing as well as the general ethical issues that arise from its use. Students will also appreciate how different aspects of marketing relate to and interact with each other.

Internship
Code: LPM001

Individual Consulting Project
Code: LPM002
In our consultations with business leaders and prospective MBA students, they told us how much work experience matters. CULC is committed to offering students a work experience opportunity for up to 10 weeks. This experience will provide an opportunity:

Group Consulting Project
Code: LPM003

• or first-hand experience of the business and working culture of an organisation F • o work independently on a significant, managerial issue with your employer’s support T and academic guidance • o create management reports for multiple stakeholders T • o build commercial awareness and understanding in the context of decision-making T • o develop more effective communication and presentation skills T • o build up a stronger set of personal and professional skills T Work experience at CULC can be undertaken in a variety of ways; an internship, an individual consultancy project or a group consulting project.

Dissertation
Code: LPM004
As an alternative to completing an internship or Consulting Project, the dissertation forms a substantial part of the overall study leading to the MBA and is an opportunity for work experience related to the in-depth study of an organisation. The dissertation should draw on the intellectual and analytical skills and knowledge developed during the programme. The module also provides an opportunity for students to develop their interest in a particular area related to their career aspirations and to demonstrate an ability to undertake individual research.

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Project Management
Code: LOG001
The unprecedented pace of change, which organisations have experienced over the last three decades, has transformed organisational structures, business processes, roles and responsibilities, distribution channels, and the use of IT. In most cases, this transformation has been achieved by treating the desired change as a project. Projects typically account for 50% of all work carried out across organisations. This module critically evaluates the growing importance of project management in todays business environment.

From Local to Global: Strategies for International Development
Code: LIM002
As businesses are forced into identifying new markets to achieve growth, the ability to critically evaluate market entry strategies becomes key to success. This module has been designed to help students identify potential countries for a company’s selected products or services; to conduct a situation analysis of a company; to identify global market opportunities; and to select best markets.

Managing International Trade
Code: LIM003
This module aims to provide students with an introduction to the main issues in international trade from an operative point of view. In addition to reviewing the main actors, regulations and institutions involved, and analysing world trade exchanges and characteristics, students will also have the opportunity to engage in the technical and operational aspects of international trade.

www.coventry.ac.uk/londoncampus

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Global HRM Strategies
Code: LHR004
This module considers the political, economic and social factors that impact on international human resource management and employee relations. Students will identify the human resource challenges and opportunities that face multinational enterprises, such as how national and regional differences impact on the employment relationship. Students will evaluate international human resource management strategies and policies in a range of operational areas.

Banking Regulation & Risk
Code: LFB001
The recent banking crisis has motivated heightened discussion of the merits of bank regulations used to minimise the risk of bank distress and intervention tools to mitigate its effects. In this module, students will study technical aspects of bank regulation, supervision and intervention to resolve crises.

Global Financial Markets
Code: LFM002
The aims of this module are to enable students to understand the characteristics and organisation of the international financial markets and to identify their potential uses in business situations. The module also aims to enable students to identify the potential risks and dangers in the use of these markets.

Financial Enterprise and Social Responsibility
Code: LFM003
Contemporary organisations can no longer afford to view business ethics only in terms of administrative compliance with legal standards and adherence to internal rules and regulations. This module examines the relationship between financial and accounting practice and these social responsibilities.

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International Accounting Perspectives
Code: LFM004
With the increasing globalisation of accounting regulation, knowledge of the requirements of the International Accounting Standards is now essential to anyone studying international business. This module aims to deepen and broaden students’ technical competence, critical knowledge, and conceptual understanding of global financial reporting, and to help apply this knowledge in increasingly complex situations.

Retail Marketing Management
Code: LMM001
This module provides students with a foundation in the theoretical and practical aspects of retail marketing and describes the importance, organisation and composition of the contemporary retail sector. It also provides them with an understanding of the elements of the retail marketing mix and considers the influence of the socio-economic environment and the field.

Buyer Behaviour Analysis: the Psychology of Buying
Code: LMM002
This module introduces students to the study of consumer behaviour. The various determinants of behaviour are examined and the applications of theory are considered and critiqued. The primary aim is to provide students with an understanding of consumer behaviour and how this knowledge can be used to inform commercial decisions.

Alternative Markets
Code: LMM003
The module introduces students to growing areas of marketing application through a study of real-life social marketing practices. In this module, students will develop their understanding of the challenges, differences and difficulties of this new area and will enhance their understanding of the differences of practices for commercial and non-commercial purposes.

www.coventry.ac.uk/londoncampus

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Creativity
Code: LMM004
This module provides a critical introduction to the study of creativity in a business context. Students will learn to critically assess the need for creativity in management and business and understand the theories underlying creative approaches. Students will evaluate the techniques for effectively and creatively solving managerial problems in ways that are acceptable to national and organisational cultures.

International Manufacturing Strategy
Code: LEM001
This strategy-level module focuses on facilitating the achievement of long-term profitability within manufacturing companies. It recognises the emergence of a new and very different market reality that places very different demands on managers in terms of patterns of thinking and their behaviour. The module therefore helps develop skills and mindsets that will allow students to operate within and lead the manufacturing organisations of the future.

The Environment and Sustainability: an Industry Perspective
Code: LEM003
This module aims to address the issue of environmental responsibility, industry’s impact on the planet and the growing need for business to provide sustainably designed, manufactured and delivered products whilst at the same time improving operating performance adding shareholder value and creating wealth.

Lloyds of London, Financial District

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Entrepreneurship and Innovation in the Manufacturing Sector
Code: LEM004
With the changes in the global business environment, there is a growing importance of small to medium enterprises (SMEs) as original equipment manufacturers and as tier suppliers within the supply chain. This module aims to provide students with a solid understanding of the theory, practices and importance of entrepreneurship in not only larger multinational organisations but within SMEs as well.

International Environmental Law
Code: LOG004
Many environmental problems require an international response. This module aims to provide students with an insight into international environmental law with a focus on the general themes and principles in this area, the law relating to the protection of biodiversity, and that which endeavours to prevent or at least minimise the impact of transfrontier pollution.

Integrated Emergency Management: Practice and Issues
Code: LOG002
This highly critical module examines the emergency management practices undertaken over the last decade. Students will identify the related issues and discuss possible solutions in order to propose ways in which emergency management might address the future issues more effectively.

www.coventry.ac.uk/londoncampus

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Impacts of Oil Production in the Developing World
Code: LOG003
This module considers the different aspects of oil diplomacy, together with the diplomatic consequences of the domination of the oil industry by the large multinational oil companies, and the impact of the formation of the Organization of Petroleum Exporting Countries (OPEC). It also considers the role of oil diplomacy in broader themes in international relations, such as imperialism, the role of multinational corporations in the world economy, Third World nationalism, the changing relationships between the developed and developing nations, and the consequences of the Cold War and perceptions of national security for the conduct of oil diplomacy.

International Organisational Design and Development
Code: LHR001
This module focuses on the theories and techniques of organisational development (OD) and change. It defines a number of key concepts in this area of study, including: organisational structure and culture; action research; and models of planned organisational change.

New Technology at Work
Code: LHR002
Physical labour and the use of machinery at work have been closely entwined since the birth of the Industrial Revolution. The design and use of technology has been a central issue for organisational psychology since the initial days of the discipline. This module focuses on the psychological, social and organisational issues involved in the development and use of computer-based technologies at work.

Developing People
Code: LHR003
This module aims to provide a grounding in the strategic management and development of people in organisations. Students will gain an understanding of business strategy in order to formulate appropriate human resource strategies. This module will take a macro to micro view of the human resource function and encourage students to apply theory to practice in order to develop the professional skills needed to operate effectively as a human resource business partner to line management.

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English Language Requirements and Support for Overseas Students
All programmes require students, where English is not their first language or where their undergraduate studies were not conducted or assessed in English, to have achieved an IELTS score of at least 6.5 or equivalent prior to entry. It is important in subjects like management, business, marketing, finance or human resource management that students are able to express their ideas clearly and communicate with other students. Reading and writing skills are equally important. Furthermore, companies will be reluctant to offer internships to students whose command of spoken or written English is weak. Therefore, CULC believes that English proficiency is an essential precondition for personal success in our programmes and the wider world of work. ‘My IELTS score is currently 6. Can I still enrol on a Masters course at Coventry University London Campus?’ Provided your IELTS score is at least 6 and that you agree to undertake and satisfactorily complete a 5 week pre-sessional course in English, you will be enrolled on your chosen programme provided that you meet the other entry criteria. A 5-week academic English and study skills course commences in central London in late-August every year in preparation for BA (Hons) Top-up or Masters programmes which start in October. This course is for students who currently have IELTS 6 and want to raise their IELTS score to the minimum English necessary to progress satisfactorily on postgraduate Business programmes. The course will help you to make a good start to your academic studies. A second 5 week English course starts in November in central London in preparation for programmes commencing in January. Again, these courses are for students who currently have IELTS 6 and want to raise their IELTS score to the minimum English necessary to progress on postgraduate Business programmes. ‘My IELTS score is currently 5.5. Can I still enrol on a Masters course at Coventry University London Campus?’ Students who have an IELTS score of 5.5 must enrol on a 10 week pre-sessional English Course that runs in central London in July and October. This course is suitable if you already have an upper intermediate standard of English but need to develop fluency and increase your knowledge of the language before starting your course. ‘My IELTS score is currently 5. Can I still enter on a Masters course at Coventry University London Campus?’ Students who have an IELTS score of 5 must enrol on a 20 week English course starting either in January or April in central London. Provided you satisfactorily complete the course, you will then be enrolled on your chosen academic programme, subject to meeting the other entry criteria. Students undertaking the 5/10/20 week English courses will be charged an additional fee.

Contact information
For further details, options, fees and information about how to apply for English courses, visit the website: www.coventry.ac.uk/londoncampus email CULC@coventry.ac.uk

www.coventry.ac.uk/londoncampus

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Arrival & Orientation
Start Dates
Postgraduate courses start on: 6 October 2010 5 January 2011 6 April 2011 6 July 2011 Undergraduate courses start on: 6 October 2010 5 January 2011

Induction
At CULC we are committed to providing you with a ‘realbusiness experience’ from the outset and this begins with your formal 3-day orientation (usually Wednesday, Thursday and Friday). In the same way that an employer provides you with an induction before you begin your new job, our CULC Induction makes sure that you have: • eceived and completed all the necessary r paperwork to register as a student of CULC • ccess to all the required resources to support a your programme of study • n opportunity to meet your fellow students and a key administrative and academic staff • ecome familiar with your working environment, b including a tour of the campus and introduction to our virtual learning environment (Moodle) • nderstood the aims of your programme of study u and have a clear understanding of the expectations of you as a CULC student • egun your first module (Advanced Business b Practice for postgraduate students or Developing Business Practice for undergraduate students) which starts with an evaluation of yourself as a learner in order to identify your strengths and weaknesses and create your own development plan • eceived answers to all your questions and are r ready to study You will also be given the opportunity to join a tour of London to familiarise yourself quickly with your local environment. Devonshire Square Estate

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Fees and Discounts
Tuition Fees for 2010/2011
MBA programmes BA (Hons) Top-up programmes £12,500 £9,560

Discounts
Early Payment At Coventry University London Campus we understand that undertaking Higher Education overseas is a major financial decision. That’s why we offer Early Payment Discounts for those students who plan ahead and submit the first instalment of their tuition fees in advance. • tudents that pay their 33% deposit 13 weeks prior S to course start date will be eligible for a £750 discount. For example, for the October 2010 start, students paying by 4 June 2010 will be eligible. • tudents that pay their 33% deposit 9 weeks prior to S course start date will be eligible for a £500 discount. For example, for the October 2010 start, students paying by 30 July 2010 will be eligible. Alumni Alumni students holding Coventry University full honours degrees will receive a discount of £500 from the full-time fees payable for their postgraduate programme, providing they enrol within 12 months of graduating from Coventry University.

Terms and Conditions
• he number of discounts available on each scheme T is limited, so students are encouraged to apply for their course early • he Early Payment Discount deadline is deemed to T have been met if the applicant has paid a 33% deposit by the deadline. A further 33% will be required at enrolment and the remainder at the start of the second semester • o fee reductions may be given outside of the terms N and conditions without approval from the Director of the Coventry University London Campus • ll fee reductions are applied to the final instalment A of tuition fees. So, for example, the full 33% deposit must be paid 13 weeks or 9 weeks, which ever applies for an applicant to claim the Early Payment Discount • tudents who do not pay their second and third S instalments lose the entitlement to a fee reduction • ll fee reductions will be awarded by and made at A the discretion of Coventry University London Campus

www.coventry.ac.uk/londoncampus

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How to Apply
Visit www.coventry.ac.uk/londoncampus where you will be able to download an application form and checklist. Alternatively email LondonCampus.io@coventry.ac.uk or call +44 (0)24 7615 2929 The university will need the following information in order to make a decision on your application: 1. All academic transcripts 2. opies of degree/diploma certificates or work C reference if employed 3. One academic reference 4. n English language test score (IELTS/TOEFL etc) A 5. Your personal statement 6. Copy of your current passport It is important that you send this information to us - either paper copies by mail or scanned and emailed - as soon as possible. The University will assess your application and, if the application is complete, will endeavour to respond with a decision within 2 working days.

How to Pay
Full-time international students (non-EU) studying at Coventry University London Campus are required to pay 66% of the published tuition fee before enrolment. Students who do not pay will not be allowed to enrol. The remaining 34% of tuition fees can be paid in 2 ways: 1. The remaining 34% must be paid 12 weeks after the course start date. 2. In six consecutive and equal monthly instalments providing that this is made by direct debit from a UK clearing bank. The first instalment is required one month after the course start date. Arrangements should be made with the Finance Office. We accept the following methods of payment: - Bankers draft - Credit card - Bank transfer When making a payment, the full name, date of birth and student identification number of the student must be included. Bank transfers can be sent direct from your bank to ours. The details are: NATWEST 24 Broadgate Coventry CV1 1ZZ United Kingdom Sort Code: 56-00-45 Account Number: 31090060 Account Name: Coventry University London Campus Swift Code: NWBKGB2L IBAN No: GB98NWBK56004531090060 To notify us that payment has been made please email tuition.io@coventry.ac.uk For Further Information please contact: International Office Phone 0044 (0) 24 7615 2152 Fax 0044 (0) 24 7615 2175 Finance Office tuition.io@coventry.ac.uk Phone 0044 (0) 24 2476 152282 Fax 0044 (0) 24 2476 152276 Please have your student ID number ready when you contact us.

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Course Index
Top-up Programmes
BA (Hons) Accounting and Finance for International Business BA (Hons) Global Business BA (Hons) Global Marketing 17 16 17

MBA Programmes
MBA Global Business MBA Global Financial Services MBA International Engineering Management MBA International Human Resource Management MBA International Marketing MBA Oil and Gas Management 22 23 25 27 24 26

Please read carefully
Coventry University London Campus (CULC) offers the information contained in this prospectus as a guide only and it does not constitute a contract and is not binding on prospective students or the University. While the University makes every effort to check the accuracy of the factual content at the time of publication, some changes will inevitably occur in the interval between publication and the academic year to which the prospectus relates. Applicants should therefore not rely solely on this prospectus and should contact the International Office on +44 (0)24 7615 2929 or visit www.coventry.ac.uk/londoncampus for up-to-date information concerning course content and accreditation, course fees, discounts and entry requirements for the relevant academic year.

Contact details
International Office Tel: +44 (0)24 7615 2929 Email: LondonCampus@coventry.ac.uk

www.coventry.ac.uk/londoncampus

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