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THE INFLUENCE

OF SOCIAL
MEDIA ON STUDENTS
Fuentes, Kent Edward
Pacis, Patrick
University of the Visayas
AB S T R AC T
This study seeks answers for what are its effects especially on students when they are too
much exposed to social networking sites or commonly called as “social media”. According to
our study, some of students chose to do socializing rather than studying. And we all know that
too much use of students on social media can lead to laziness especially in doing their
assignments, projects, outputs, etc. but some also says that social networking sites has helped
them a lot especially in their studies and research purposes.

Keywords: social media, student, influence

I.

INTRODUCTION
Social media are computer – mediated tools that allow people or companies to create,
share or exchange information, career interests, ideas and pictures/videos in virtual communities
and networks. The new world of social networking allows free sharing of thoughts. Online social
networks are created by websites such as Facebook, which has emerged as a giant in this social
world. And now, social media are affecting the lives of a student.

How does the social networking sites affects our education? 2. social media such as Facebook. How the social media does affects the self – esteem of a student? Tarawneh (March 3. the study seeks to answer to the following questions: 1.One of the most interesting things to look at is the increasing number of student users on such social networking sites. Twitter. A proposed framework that guides research in this area and reflects on the issues related to such phenomenon. on high school student’s performance. Why students love to spend time socializing? and 3. Social media is said to be important in individuals since humans are social animals but the only question is how does the social media affects human especially the lives of the students? This study analyses the effects of social media on students. As per the survey conducted by Pew Research centre. YouTube. Twitter. Google. Specifically. making new friends. 2014). Conclusions and future work are stated at the end. Within the past 10 years. Rahim (2014). A proposed survey is also depicted to be used in future research. This study tries to explore the influence of social media use. My Space. 72% of high school and 78% of college students spend time on Facebook. Social media have inevitably become an integral part or . which is very beneficial for students. This research attempts to obtain student’s perceptions on how their use of social networking sites influences their academic performance. These numbers indicate how much the student community is involved in this virtual world of social networking.Social networks are becoming an integral part of our lives. Capag Henry (October 2011). Flick and others have grown at a tremendous rate. This helps individuals become more knowledgeable. and especially Facebook. Students are spending much time on social media and are considered the largest category that uses such application.Social networking sites have created a new social dimension where individuals can increase their social awareness by keeping in touch with old friends. dispensing new data or products and gathering information in other aspects of everyday life. Adam Mahamat Helou and Zairah Ab. etc. cu listing an astronomical number of users. This study found that the majority of respondents agreed that social networking sites have a positive impact on their academic performance.

Google. and etc. Theoretical frameworks could help avoid technological dominance over our lives and society. some other will just die off due to a lack of participation. Twitter. anonymous. However. how they express their opinions. Christou M. and social network theory could be valid paradigms in studying and explaining how people form networks. Understanding this complex and dynamic relationship is important for harnessing the power of social networks for marketing purchases. sociology. about the effects of social networking sites in which he addresses the enormously popular of social media such as Facebook. and computer and information sciences. the large – scale. for example discovering opinion leaders. II. Parent’s knowledge. and of numerous others aspects of our daily existence. Since the students are still high school students. interpreting. in today’s online world. of political campaigning. Cuisa. More importantly. Facebook was created because a Harvard under graduate student wanted to connect with his fellow students. and how they pass information to each other. Edward (March 2013). THEORETICAL BACKGOUND This study is anchored on the theory of Sigala. ephemeral nature of the Internet induces new ways of capturing analysing. storage. Social exchange theory. and new ideas will fly and become popular. the large amount of behavioural data can be captured and analysed instantaneously. and managing social media content. Fast development of technologies could easily overwhelm users. solidification. teachers. Jomari and Yacap. Potential opportunities may exist when we survey relevant theories in communication.The researchers had decided to study this because SNS is getting more popular among teenagers and students and curios of the effects of SNS to them. and retrieval of the word of mouth content online.the contemporary classroom of advertising and public relations industries. both as business managers . Social media represents two – way communication between consumers and the materialization of the communication content. The core technology of Google was invented by adopting the quality web pages online. social penetration theory. Twitter came from brainstorming session of Twitter founder Evan Williams (Johnson 2009) neither was created due to a deep understanding of social network theories.

There are 20 respondents overall and 10 questions. RESULT AND DISCUSSION The interpretation that follows shows the result of the survey using a quantitative data. This chapter will focus on the review of aforementioned relevant theories. The research instrument to be used is a survey questionnaire guide. Fishbowl technique is the sampling. Tabulating data 5. Collecting data 4. the construction of an integrated theoretical meta. Many have answered that social networking sites or social media has really helped them a lot on their studies based on the survey. VI. Social media is one of our daily needs because it can makes our life easier and comfortable and also social media has helped the students in gratifications drawn in their academic performance. Understanding their implications through a global and abstract view could help them deal with the inundation of information technologies. CONCLUSION I conclude that social media has a great impact on students especially on their studies. Analysing data IV. III. This is an excerpt of a graphical analysis of the study about the influence of social media on students. and more importantly. The research is done by following the procedures: 1. REFERENCES . Administering the test 3.and consumers. V. Also some of the respondents set their limitations in using social networking sites.framework. METHODOLOGY This study uses a quantitative approach. This is done by random. Selecting key respondents 2. the implication on the principles of marketing hospitality and tourism business through social media.

Volume 28. November 19. Issue 6. Elsevier Science Publisher B. Page/s: 307. 2012 Jomon Aliyas Paul (2012) “Effect of online social networking on student”. Page/s: 2117 – 2127. November 11.Hana S. Volume None. Noor AI – Deen and John Allen Hendricks (2012) “Social media: Usage and Impact”. Amsterdam. Lexington Books. 2012 .V.