Portfolio

Contact
Emily Finch
760.484.8338
175 W 5th S Rexburg, ID
Emilyfinch99@gmail.com

TableofContents
Brochure
Logos
Event Ad
Buisness Card
Letterhead
Web Page
Montage
Flier
Photo Design

Brochure

Description: A gate folded brochure for a Greek restaurant

Date: March 24, 2016
Course/Instructor: Visual Media with Ben Pingel
Programs/Tools: Adobe Indesign, Illustator, and Photoshop
Objective:LearnhowtoutilizeAdobeIndesignseditfeaturesandcreate
a professional pamphlet.

Process: I made with a simple piece of paper. After I decided which fold I
wanted, I drew in the rest of the details. I needed to measure the inches in order
to get the right amount of folds. I then went on Adobe Illustrator and created
my trident/ olive logo. I was able to make it look like the trident was piercing the
olive through black ovals (look closely for detail.) Once I was done with Adobe
Illustrator,IwentontoAdobeIndesign.Itypedoutmyparagraphinformationand
changedfonts,size,andalignment.Idecidedtounderstrike eachfooditemtitle
and increase the font size. In Photoshop I changed the

opacity, size, and orientation of my two restaurants

pictures. I also selected the colors for my scheme with

the eye dropper.

Logos
Description: A business logo for The Empirical Muffin
Date: Febuary 20, 2016
Course/Instructor: Visual Media with Ben Pingel
Programs/Tools: Adobe Illustrator
Objective: Createabusinesslogothatfitsacompany.Makeacreative
logo that isnt too elaborate, but is still distinguishable from others.

Process: Through the process of elimination, I choose my best logo. In

ordertocreateit,IlookedonlineforanEmpireStatebuildingclipart,thenused
the pen tool in Adobe Indesign to trace over the lines and details. After that
step, I went to the shape tool and made trapezoids the shape of muffin tins. I
put small lines to give detail and texture to the tins. I then decided that I want
to add muffin tops to give it more of the muffin feel, so I used the ellipse tool.

After making my shape for the logo, I needed a unique font. I

went to dafont.com and chose the Empire Straight look, to

give it an urban feel.

Eventad
Description:Asimplisticeventadtopromotea5ktoendworldhunger.
Date: January 30, 2016
Course/Instructor: Visual Media with Ben Pingel
Programs/Tools: Microsoft Word
Objective: Create an event ad that would attract peoples attention
through the use of color (or the lack of )

Process: Iscannedthefistintheairimagefromalifemagazine,butdidnt
need to edit the image. The image was already in a grayscale, so I didnt add
anyfilters.FortheFightHungerphrase,Idownloadedafontfromdafont.com.

The statistic and logo were found on actionagainsthunger.org. I made a trans

parent box for the information for attention purposes. I added red rectangl

to bring a more monochromatic design.

BusinessCard

Description:Alogotoshowcaseabusinessandwhatitsspecializes.
Date: Febuary 28, 2016
Course/Instructor: Visual Media with Ben Pingel
Programs/Tools: Adobe Illustrator and Indesign
Objective: DesignalogothroughtoolsinIllustratorthatacompany
would want to use in order to create a brand name.

Process: I used Adobe Illustrator to create my logo by tracing an

airplane shape. In order to get my spotty orange logo, I made dozens of
circles and colored them in various shapes of orange. After that, I was able
to create a color swatch from the shapes of orange and fill in my vector. My
second step was making a 3.5 x 2 (in) rectangle to frame my business card. I
choose gradient effect to add depth/ dimension to my card. After that, I

went on dafont.com to find the font Post Script. After

changing programs to Adobe Indesign, I typed in all
my information.

Letterhead

Description: A letterhead that helps brand your logo effectively.

Date: February 28, 2016
Course/Instructor: Visual Media with Ben Pingel
Programs/Tools: Adobe Indesign and Illustrator
Objective: Create a letterhead to go along side with the company
branding. In order to magnify the logo, I incorporated it in the Letterhead.

Process: For my letterhead, I took my logo and changed the opacity

downto15%andinsertedmylogointhetoprightcorner.Tobringstructure
tothelayout,Iinsertedathingraystripe.Iwantedtoincludemycontactinfo
to brand my name and give myself the most professional look possible.The
compilation of all these elements will insure any employer of a

themed business.

WebPage

Description: A website for a logo I made

Date: March 11, 2016
Course/Instructor: Visual Media with Ben Pingel
Programs/Tools: Textwrangler Notepad ++
Objective: Understand the principles behind coding websites.
Process:MyprojectwascompletedthroughtheusageofTextwrangler.I

wasabletochangethecodingofmyHTMLandCSSfilesthroughthisprogram.
I played with the coding until I found the write amount of spacing, padding,
and alignment. I changed the text to have serif and sans-serif fonts.The colors
were chosen from hex codes found in Photoshop. I changed the back round
color around my company color to a heather gray, to bring in the gray aspect
of my company. I then made the background color to be peach, to bring in

the peach from my airplane. and made it a darker orange,

to bring in the orange from my airplane. I checked my

site on a css validator.

Montage
Description: A spiritual picture that is meant to inspire those
going through trials.

Date: Febuary 12, 2016

Course/Instructor: Visual Media with Ben Pingel
Programs/Tools: Adobe Photoshop
Objective: Createaspiritualmessagesolelywithamontageimage.It
needs to be blended well in order to give a classy look.

Process: I changed this project from the original image. I searched

through google for appropriate pictures and quotes. Ultimately, I found an
image that fit my quote. The hands look appropriate with the image of a
womancrying.IusedPhotoshoptoblendthetwoimageswithopacity,went
on dafont.com for the fitting typography, added

shadowingandglowtotheletters,andlastlyalignedmy

elements accordingly.

Flier
Description: Event flier for a Graduate Leadership Conference
Date: January 23, 2016
Course/Instructor: Visual Media with Ben Pingel
Programs/Tools: Adobe Indesign
Objective:PracticedesignelementsinAdobeIllustrator.Someofthese
design elements include color scheme, typography, and alignment.

Process: I used Adobe InDesign CC 2015 in order to create my flier.

Throughinsertionsof contrastingboxes,lines,andimages,Iamattemptingto
drawattentiontotheconceptofmydesign.Itstartedoutasaroughsketchon
paper, which then led to the organization on the computer. Once I was nearly
complete,Idecidedtosimplifythedetails.Ialignedeverythingtomylikingand
The gestalt of my project is attention grabbing and pleasing to the eye.

Photo Design
Description:Incorporationofphotographyandphotoshopskillsinorderto
create an inspiring image

Date: February 6, 2016

Course/Instructor: Visual Media with Ben Pingel
Programs/Tools: Adobe Photoshop
Objective: To learn how to take original pictures,

and edit them accordingly. In order to manipulate the colors, one must edit the
hue and saturation.

Process: I first designed my ideas on paper and chose my favorite layout.

I then took my friend out to the library and her stand in front of the wall. Her shirt
was originally green and the wall was originally yellow, so I altered both colors in
photoshoptofittheBrick/Tealcomplementarydesign.Ithendecidedtoadjust
the color balance, levels, and saturations in order to make the design look more
professional.Thecirclesinthisdesignweremadepossiblethroughtheellipsetool.
In order to create the illusion that my friend was dreaming, I dimmed the opacity
For my text, I downloaded two fonts (Caviar Dream and Nilland) from dafont.
com. My color swatches were made possible by using the
color dropper on the visual media color wheel. After all

these steps, my design was completed.