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Standard uniform:

Affects creativity = reduces staff motivation = leads to depressed staff = decline in


productivity = customers will start jeopardising the quality of our service
Uniqueness is at risk: People find comfort in what they put on in the morning as it
helps them get through a day which is likely to be stressful and exhausting,
especially if theyre working at reception or any customer service department. As a
matter of act, standing in front of a mirror to appreciate your clothes and how you
look on a daily basis helps build ones self confidence as opposed to looking in the
mirror to adjust a collar or remove some dust.
Exposure to the same colours: Our mind is not indifferent to colours and exposure to
the same saturation and brightness certainly has its positive aspects yet it affects our
morale quite significantly over time. Colours have specific features and properties
and here is how they are usually perceived by peoples minds:
RED. Physical
Positive: Physical courage, strength, warmth, energy, basic survival, 'fight or flight',
stimulation, masculinity, excitement.
Negative: Defiance, aggression, visual impact, strain.
BLUE. Intellectual.
Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness,
reflection, calm.
Negative: Coldness, aloofness, lack of emotion, unfriendliness.
YELLOW. Emotional
Positive: Optimism, confidence, self-esteem, extraversion, emotional strength,
friendliness, creativity.
Negative: Irrationality, fear, emotional fragility, depression, anxiety, suicide.
GREEN. Balance
Positive: Harmony, balance, refreshment, universal love, rest, restoration,
reassurance, environmental awareness, equilibrium, peace.
Negative: Boredom, stagnation, blandness, enervation.
VIOLET. Spiritual
Positive: Spiritual awareness, containment, vision, luxury, authenticity, truth, quality.
Negative: Introversion, decadence, suppression, inferiority.
ORANGE.
Positive: Physical comfort, food, warmth, security, sensuality, passion, abundance,
fun.
Negative: Deprivation, frustration, frivolity, immaturity.

PINK.
Positive: Physical tranquillity, nurture, warmth, femininity, love, sexuality, survival of
the species.
Negative: Inhibition, emotional claustrophobia, emasculation, physical weakness.
GREY.
Positive: Psychological neutrality.
Negative: Lack of confidence, dampness, depression, hibernation, lack of energy.
BLACK.
Positive: Sophistication, glamour, security, emotional safety, efficiency, substance.
Negative: Oppression, coldness, menace, heaviness.
WHITE.
Positive: Hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication,
efficiency.
Negative: Sterility, coldness, barriers, unfriendliness, elitism.
BROWN.
Positive: Seriousness, warmth, Nature, earthiness, reliability, support.
Negative: Lack of humour, heaviness, lack of sophistication.

For most colours, the positive aspect prevails and that comes basically from the
amount of brightness yet the latter fades away with time and leaves room for the
negative aspects to emerge and become dominants. Another reason as to why its
crucial to change colours every now and then. So bear in mind that even though the
human mind has bias towards the positive aspect of colours, this bias could switch
camps as a result of a dull routine or the wearing of the same uniform.