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SHELL

FedEx Corporation will produce superior financial returns for its shareowners(5)
by providing high-value-added(7) logistics, transportation, and related business
services(2) through focused operating companies. Customer(1) requirements
will be met in the highest quality manner appropriate to each market segment
served(3). FedEx will strive to develop mutually rewarding relationships with its
team members, partners, and suppliers. Safety will be the first consideration in
all operations(9). Corporate activities will be conducted to the highest ethical
and professional standards.(6)
To continuously deliver shareholder(5) value by: Manufacturing and supplying
oil(6) products and services(2) that satisfy the needs of our customers(1).
Constantly achieving operational excellence. Conducting our business in a
safe, environmentally sustainable(8) and economically optimum manner(3) .

Employees

public image Concern for

Self-concept

5.

FedEx

To refresh the world(3) in mind, body and spirit To inspire moments of


optimism through our brands and actions To create value and make a
difference everywhere we engage(6)

Philosophy

4.

Coca Cola

To provide the tools and knowledge to allow entrepreneurs to compete


successfully in the Fast Food(2,5) industry worldwide(3), by consistently
offering value to consumers(1) through providing great tasting food(6) that is
good for them and made the way they want it. (7)

survival Concern for

3.

Subway

the worlds(3) leading nutrition, health and wellness(7) company. Our mission
of Good Food, Good Life is to provide consumers(1) with the best tasting,
most nutritious choices in a wide range of food(2) and beverage categories and
eating occasions, from morning to night.

Technology

2.

Nestl

Mission

Markets

1.

Company

Customers

Bil

Services Products/

Find ten mission statements on the Internet. Evaluate the statements in terms of the nine components.

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10.

Volkswagen

Our mission is to be our customers(1) favorite place and way to eat & drink(2).
Were dedicated to being a great place for our people to work(9); to being a
strong, positive presence in your community(8); and to delivering the quality,
service, cleanliness and value our customers(6) have come to expect from the
Golden Arches(5) a symbol thats trusted around the world. (3)

Employees

public image Concern for

Self-concept

McDonalds

To be the best company to work for whereby employees are treated as part of a
big family(9). Create a globally recognized ASEAN brand(3). To attain the
lowest cost so that everyone can fly with AirAsia(8). Maintain the highest quality
product(5,7), embracing technology(4) to reduce cost and enhance service(2)
levels.

Philosophy

9.

AirAsia

to be the worlds premier(3) consumer products company focused on


convenient foods and beverages(2). We seek to produce financial rewards(5) to
investors as we provide opportunities for growth and enrichment to our
employees(9), our business partners and the communities in which we
operate(8). And in everything we do, we strive for honesty, fairness and
integrity. (6)

survival Concern for

8.

PepsiCo

Toyota will lead the way to the future of mobility, enriching lives around the
world(3) with the safest and most responsible(6) ways of moving people(1).
Through our commitment to quality, constant innovation(4,7) and respect for the
planet(7), we aim to exceed expectations and be rewarded with a smile. We will
meet challenging goals(5) by engaging the talent and passion of people(9),
who believe there is always a better way.(6)

Technology

7.

Toyota

Mission

Markets

6.

Company

Customers

Bil

Services Products/

Employing a diverse(9), innovative and results-oriented team motivated to


deliver excellence

to build long term strategic partnerships(5) with our customers(1). To assist


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them in making the right choices(6) for their business needs, by minimising
fleet costs and providing world class(3) customer service.(2)

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