Universiti Malaysia Sarawak

Fakulti Ekonomi dan Perniagaan

kaedah-kaedah pengukuran struktur pasaran serta perkembangan teknologi dalam organisasi perindustrian akan turut dijalankan. Teori-teori mikroekonomi lain. teori permainan serta persaingan pasaran juga turut dibincangkan. (C2)  Applying the knowledge of microeconomic theories as a tool for decision makers in tackling industrial organization issues. transaction cost analysis. Kursus ini menggabungkan teori perindustrian dan teori firma yang merangkumi pendekatan deskriptif strukturgelagat-prestasi. analisis kos transaksi. This course emphasizes the operation and the interaction between firms in an industry that forms the firm’s market structure. elemen organisasi perindustrian dan hubungkait antara satu sama lain. perkembangan dalam model-model oligopoli. monopoly. entry and exit barriers. as well as market integration are also conducted.COURSE TITLE INDUSTRIAL ORGANIZATION (Organisasi Industri) COURSE CODE EBD 2033 CREDIT 3 PREREQUISITE - SYNOPSIS This course incorporates firm and industrial theories which include structure-conduct-performance descriptive approach. termasuk teori harga. oligopoly and monopolistic). halangan kemasukkan dan kesan luaran. monopoli. persaingan. Other microeconomics theories such as price theory. Sepanjang kursus ini. discussion on the basic theories of microeconomic such as cost. product differentiation and price discrimination. Throughout this course. (P3)  Able to give suggestions and ideas related to issues of . perbincangan mengenai teori-teori asas mikroekonomi seperti kos. pembezaan barangan dan diskriminasi harga. measurement of market structure. market structure (competition. students will be able to:  Explaining the paradigm of structure-conductperformance and its relationship. LEARNING OUTCOME By the end of this course. game theory and market competition are also discussed. Kursus ini menekankan operasi dan interaksi antara firma dalam sesebuah industri yang membentuk struktur pasaran firma. elements of industrial organization and its relationship.

industrial organization. Monopolistic Competition Self LHs 40 14 10 6 70 120 . Cartel  Creating and enforcing cartel  The advantages and disadvantages  The law 6. The Firm and Costs  The objective of a firm  Mergers and acquisitions  Economies of scale 3. Monopoly and Monopsony  Monopoly behaviors  The costs and benefits  Profits and monopoly  Monopsony 5. ES) STUDENT LEARNING HOURS LEARNING UNITS Lectures Student-Centered Learning Continuous Assessment Final Examination Sub-Total Total Guided LHs 35 7 5 3 50 1. (A2. Oligopoly  Game theory  Single-period games  Multi-period games 7. Introduction  Price theory  Transaction costs  Contestable market 2. Competition Market  Characteristics  Elasticity  Efficiency and welfare  Entry and exit 4.

8. Markets. Modern Industrial Organisation. New York: Harper Collins. W. Price Discrimination  Incentive for price discrimination. Industrial Organization: A Strategic Approach Singapore: Mc-Graw Hill 3. . Carlton D. ASSESMENT 10. New Jersey: Prentice Hall. Market Integration and Restrictions  Incentive for vertical integration.  Incentive for vertical restrictions. 9.   Differentiated products.  Welfare effects of price discrimination.  Measures of performance.  Measures of market structure. Church J. Industry Structure and Performance  Structure-conduct-performance. M. 2000. 2. The Economics of Industrial Organization: Analysis.  Franchising. William G 1997. Shepherd. Product differentiation.  Types of price discrimination. Policies. and Perloff J. REFERENCES Assignment I Assignment II Mid-term Examination Final Examination Total 20% 25% 15% 40% 100% 1. 2005. and Ware R. The representative consumer model.