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World air conditioning

Indonesia
A multi client study
By Stan Samek
March 2014

World air conditioning


Indonesia
A multi client study
Contract:

Report 57308/25

Date:

March 2014

Issued by: BSRIA Limited


Old Bracknell Lane West,
Bracknell,
Berkshire RG12 7AH UK
Telephone: +44 (0)1344 465600
Fax:

+44 (0)1344 465626

E: bsria@bsria.co.uk W: www.bsria.co.uk

Compiled by:

Approved by:

Name: Stan Samek

Name: Caroline Howlett

All rights reserved. This document may not be reproduced, transmitted or redistributed in part or full without prior written
consent from a BSRIA Director.

BSRIA

Page 3 of 40

Report 57308/25

INDONESIA
CONTENTS
INTRODUCTION
Methodology
Definitions
OVERVIEW
Economy and construction
Local air conditioning market conditions
Heating and renewable practices
A.

WINDOW AND MOVEABLES


Supply structure
Windows / through the wall
Moveables

B.

SPLIT SYSTEMS
Supply structure
Single ductless splits
Multisplits
Japanese style splits (ducted)
US style splits (ducted)
VRF

C.

SINGLE PACKAGED
Supply structure
Rooftop
Indoor packaged

D.

CHILLERS
Supply structure

E.

AHU AND FAN COILS


Supply structure
Air handling units
Fan coils

F.

MAJOR COMPANIES

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INDONESIA
TABLES
Table 1 Background data economy and construction, 20122016
Table 2 Percentage of sales to residential market, by value, 2013
Table 3 Current and future AC penetration into the residential and commercial market (%), 2013 &
2017
Table A1 Windows and moveables market, volume (units), 2012-2017
Table A2 Windows and moveables market, value (US$ million), 2012-2017
Table A3 Windows and moveables market, average selling price (US$), 2012-2017
Table A4 Imports-exports, windows and moveables products, volume, 2013
Table A5 Brand market leaders and other significant companies for window and moveable
products by volume, 2013
Table B1 Un-ducted, Japanese ducted, US ducted and VRF split systems market, volume (units),
2012-2017
Table B2 Unducted, Japanese ducted, US ducted and VRF split systems market, value (US$ million),
2012-2017
Table B3 Unducted, Japanese ducted, US ducted and VRF split systems market, average selling
price (US$), 2012-2017
Table B4 Sales of single, multi split and VRF systems, value, 2013
Table B5 Imports-exports, splits products, volume, 2013
Table B6 Brand market leaders and other significant companies for splits products by volume, 2013
Table C1 Single packaged market, volume (units), 2012-2017
Table C2 Single packaged market, value (US$ million), 2012-2017
Table C3 Single packaged, average selling price (US$), 2012-2017
Table C4 Imports-exports, single packaged products, volume, 2013
Table C5 Brand market leaders and other significant companies for single packaged products, by
volume, 2013
Table D1 Chiller market, volume (units), 2012-2017
Table D2 Chiller market, value (US$ million), 2012-2017
Table D3 Chiller market, average selling price (US$), 2012-2017
Table D4 Imports-exports, chiller products, value, 2013
Table D5 Brand market leaders and other significant companies for chiller products, by value, 2013
Table E1 AHU and fan coil market, volume (units), 2012-2017
Table E2 AHU and fan coil market, value (US$ million), 2012-2017
Table E3 AHU and fan coil market, average selling price (US$), 2012-2017
Table E4 Imports-exports, AHU and fan coil products, value (US$ million), 2013
Table E5 Brand market leaders and other significant companies for AHU and fan coil products, by
value, 2013
Table F1 Manufacturer information on major suppliers
Table F2 Representation, 2012

FIGURES
Figure A1 Windows and movables market analysed by product, volume, 2012-2017
Figure B1 Splits system market analysed by product, outdoor units, volume, 2012-2017
Figure C1 Single packaged market analysed by volume, 2012-2017
Figure D1 Chillers analysed by type of cooling, value (US$ million), 2012-2017
Figure E1 AHU market analysed by value (US$ million), 2012-2017
Figure E2 Fan coil market analysed by volume, 2012-2017

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Report 57308/25

World air conditioning


Croatia
A multi client study
By Silvia Semova
March 2014

World air conditioning


Croatia
A multi client study
Contract:

Report 57308/3

Date:

March 2014

Issued by: BSRIA Limited


Old Bracknell Lane West,
Bracknell,
Berkshire RG12 7AH UK
Telephone: +44 (0)1344 465600
Fax:

+44 (0)1344 465626

E: bsria@bsria.co.uk W: www.bsria.co.uk

Compiled by:

Approved by:

Name: Silvia Semova

Name: David Garwood

All rights reserved. This document may not be reproduced, transmitted or redistributed in part or full without prior written
consent from a BSRIA Director.

BSRIA

Page 3 of 34

Report 57308/3

CROATIA
CONTENTS
INTRODUCTION
Methodology
Definitions
OVERVIEW
Economy and construction
Local air conditioning market conditions
Heating and renewable practices
A.

WINDOW AND MOVEABLES


Supply structure
Windows / through the wall
Moveables

B.

SPLIT SYSTEMS
Supply structure
Single ductless splits
Multisplits
Japanese style splits (ducted)
US style splits (ducted)
VRF

C.

SINGLE PACKAGED
Supply structure
Rooftop
Indoor packaged

D.

CHILLERS
Supply structure

E.

AHU AND FAN COILS


Supply structure
Air handling units
Fan coils

F.

MAJOR COMPANIES

BSRIA

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Report 57308/3

CROATIA
TABLES
Table 1 Background data economy and construction, 20122016
Table 2 Percentage of sales to residential market, by value, 2013
Table 3 Current and future AC penetration into the residential and commercial market (%), 2013 &
2017
Table A1 Windows and moveables market, volume (units), 2012-2017
Table A2 Windows and moveables market, value (US$ million), 2012-2017
Table A3 Windows and moveables market, average selling price (US$), 2012-2017
Table A4 Imports-exports, windows and moveables products, volume, 2013
Table A5 Brand market leaders and other significant companies for window and moveable
products by volume, 2013
Table B1 Un-ducted, Japanese ducted, US ducted and VRF split systems market, volume (units),
2012-2017
Table B2 Unducted, Japanese ducted, US ducted and VRF split systems market, value (US$ million),
2012-2017
Table B3 Unducted, Japanese ducted, US ducted and VRF split systems market, average selling
price (US$), 2012-2017
Table B4 Sales of single, multi split and VRF systems, value, 2013
Table B5 Imports-exports, splits products, volume, 2013
Table B6 Brand market leaders and other significant companies for splits products by volume, 2013
Table C1 Single packaged market, volume (units), 2012-2017
Table C2 Single packaged market, value (US$ million), 2012-2017
Table C3 Single packaged, average selling price (US$), 2012-2017
Table C4 Imports-exports, single packaged products, volume, 2013
Table C5 Brand market leaders and other significant companies for single packaged products, by
volume, 2013
Table D1 Chiller market, volume (units), 2012-2017
Table D2 Chiller market, value (US$ million), 2012-2017
Table D3 Chiller market, average selling price (US$), 2012-2017
Table D4 Imports-exports, chiller products, value, 2013
Table D5 Brand market leaders and other significant companies for chiller products, by value, 2013
Table E1 AHU and fan coil market, volume (units), 2012-2017
Table E2 AHU and fan coil market, value (US$ million), 2012-2017
Table E3 AHU and fan coil market, average selling price (US$), 2012-2017
Table E4 Imports-exports, AHU and fan coil products, value (US$ million), 2013
Table E5 Brand market leaders and other significant companies for AHU and fan coil products, by
value, 2013
Table F1 Manufacturer information on major suppliers
Table F2 Representation, 2012

FIGURES
Figure A1 Windows and movables market analysed by product, volume, 2012-2017
Figure B1 Splits system market analysed by product, outdoor units, volume, 2012-2017
Figure C1 Single packaged market analysed by volume, 2012-2017
Figure D1 Chillers analysed by type of cooling, value (US$ million), 2012-2017
Figure E1 AHU market analysed by value (US$ million), 2012-2017
Figure E2 Fan coil market analysed by volume, 2012-2017

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CROATIA
INTRODUCTION
Methodology
The research was based on a mixture of methodologies:
BSRIA uses a mixture of its own consultants from the Worldwide Market Intelligence section and
its subsidiaries outside of the UK, and its long-term partners.
At local level, research was obtained through a range of sources:
o statistical collection
o desk research
o face to face interviews
o telephone/fax interviews
The research was planned and controlled from BSRIA, which combined the advantage of using local
experts, which are long standing partners, as well as offering BSRIA expertise in the air conditioning
field and the advantage of supplying a comparable set of data across Europe.
In Croatia 7 telephone interviews were conducted with major local suppliers and specifiers.
Definitions

Please note that all market size volumes in this report refer to number of units sold in a given
year; for split systems this refer to outdoor units, where not indicated otherwise.

Values stated in this report refer to the value of the whole system, with the average prices
recorded at first point of distribution. Values of sales at manufacturers selling prices includes
ancillaries, such as controls, where applicable. The price excludes VAT or equivalent taxes
outside of the UK.

Definitions of key product groups are available in a separate definitions report.

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CROATIA
OVERVIEW
Map of Croatia

Source: www.cia.gov

Economy and construction

Croatia is a country located in the north-west of the Balkan Peninsula, with a moderately warm
and rainy continental climate. Croatias capital and most populous city is Zagreb with around
790,000 inhabitants (2012). Croatia joined the European Union on the 1st of July 2013.

The countrys population is 4.38 million (2013). A positive growth rate is not expected in the
forecast period. Moreover, with 17.4% of Croatias population over the age of 64, the country is
defined with ageing population.

Table 1 Background data economy and construction, 2012-2016

Population
GDP per capita
Change of GDP
Inflation
Unemployment
Construction output
Number of households
New dwellings (completions)
Source: BSRIA based on various sources

Units
Million
US$
%
%
%
US$ Mio.
(000)
(000)

2012
4.4

2013(e)
4.4

2014(f)
4.4

2015(f)
4.3

2016(f)
4.3

12.8

13.3

13.9

14.7

15.7

-1.8

0.3

1.9

2.0

2.5

3.0

3.0

2.5

2.7

2.9

13.7

16.2

16.6

16.1

15.2

3,923

3,962

4,029

n/a

n/a

1.5

1.5

1.5

1.5

1.5

12.2

12.9

13.4

13.6

14.0

Economy

According to the International Monetary Fund Croatia is classified as a country with an emerging
and developing economy. Its economic development is currently marred by a high export deficit
and a high debt. The Croatian economy still continues to suffer stagnation after it was hit by the
global economic downturn in 2008. In 2012 the real GDP contracted by 1.8%, but showed signs
of recovery in 2013 with a growth rate of 0.3%. According to the EBRD, the real GDP growth
will continue in 2014 with 1.9%. The slow recovery of the economy was influenced by the cut on
public expenditures and lower private consumption due to massive unemployment.

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CROATIA

High unemployment rate combined with a high proportion of long-term unemployment has been a
marked feature of the Croatian labour market since the start of the post-communist transition. The
unemployment rate continued to worsen from 9.1% in 2009 to 13.7% in 2012 and 16.2% in 2013.
Well above the EU average, a 16.6% unemployment rate is expected for 2014, with central and
eastern Croatia having the highest share of unemployment and the highest risk of long-term
unemployment among the unemployed.

Historically, from 1999 until 2013, Croatias inflation rate averaged 3.07%, reaching an all-time
high of 8.37% in July 2008 and a record low of 0.6% in April 2010. The Croatian currency
(Kuna) is currently fixed to the Euro, helping the inflation rate subdue. In 2013 inflation has
reached 3% and has been projected at 2.5% in 2014.

From the 1st of March 2012 the standard VAT rate in Croatia was increased from 23% to 25%. To
mitigate the impact of increasing VAT, the government reduced taxes on edible oils, fats, baby
food and processes grain based food for infant and young children by 10%. As of 1st January
2013 tax on tourism related items was also reduced by 10%, specifically on food in restaurants,
soft drinks, juices, wine and beer.

Tourism is a significant source of income during the summer periods, with Croatia ranked the 20th
most popular tourist destination in the world. Tourism generates income in excess of 7 billion
annually, coming from 10 million foreign tourists visiting the country each year. The industrial
sector with exports of over 1 billion annually is dominated by shipbuilding which accounts for
over 10% of exported goods. Agriculture represents 6% of Croatias total economic output.

Access to large EU structural funds after 2014 is expected to help the country to improve its
infrastructure as a whole. Domestic businesses, attracting foreign investments, will improve
competitiveness and bring Croatia closer to European markets. Exports of existing companies are
predicted to increase which will bring serious positive economic impulses and high growth rates
in the coming years.

Croatia has established diplomatic relations with 174 countries. The countries from the European
Union are the most important trading partners of Croatia. About 50% of Croatias trade is with the
Euro area, primarily with Germany and Italy, and the Euro area is the source of about 70% of
foreign-direct investment (FDI) flows into the country. Croatia also has a high concentration of
banks whose ownership indirectly exposes them to the Euro-area crisis.

Croatia became Party to the Kyoto Protocol in 2007, and in 2009 energy strategy committing to
its general objectives. The strategy sets clear goals regarding renewable energy and energy
efficiency. The climate and renewable energy policy is designed to reduce carbon dioxide
emissions by 20%, increase the renewable energy share of the energy mix to 20%, and improve
energy efficiency by 20%, all by 2020.

Construction

The macroeconomic situation and the financial crisis have affected Croatias construction industry
in 2008 when its total construction output decreased to 60% of its size to 2.8 million and has lost
a quarter of its employees. Construction output in 2013 has slightly increased compared to 2012
and is expected to grow further in 2014, even though it will highly depend on the investment
growth. Downside risks on the other side are considered as significant and real, particularly if
more external unfavourable situations occur (such as a return of the EU crisis or a huge increase
in oil prices). Currently, there is a significant stock of unsold residential buildings and apartments,
which is tying up the capital of construction and development companies.

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CROATIA

Since Croatia entered the EU in July 2013, there is a chance that numerous construction projects
will be able to access EU funding. It is likely that international companies will increase their
market share by being able to use the organisational expertise and resources of their group.
Starbag and Alpine Bau are already strong players on the construction market in Croatia. The EU
accession and the EU procurement of construction services financed by the EU structural funds
will attract the construction sector to large multinational construction companies.

Besides the official construction industry, Croatia has a large unofficial do-it-yourself
construction industry. This kind of construction is mostly popular in the residential sector,
particularly for renovation and maintenance. The main reason for the high percentage of the grey
market is high overall taxation that motivates end-users to seek unofficial suppliers of
construction services. A high amount of building materials are also bought in neighbouring
countries.

New house building

In 2012, Croatias housing stock was estimated at 2.07 million units. The average Croatian home
includes a kitchen (usually with a dining area), a bathroom, a living room and bedrooms (one or
two). Nowadays, Croatian families have one or two children. Families with three or more children
are considered large. In 2013, the housing stock in the country is estimated to be 2.09 million
units and to increase to 2.11 million units in 2014.

The country is characterised by a high proportion of multigenerational households. Croatia has a


high rate of home ownership, currently estimated at 95.9%.

Following the decreasing number of building permits, housing completions declined by around
51.7% in 2012 in comparison to 2008. A drastic drop was registered in the construction of multiunit buildings. Private investors remained cautious due to restricted access to housing loans. Total
construction works in the residential sector decreased by almost 20% in 2011 to HRK 2.8 billion.

It was in 2012, when the residential projects started picking up again due to the general economic
upswing and increasing demand of one and two family dwellings and flats. The demand came not
as a result of increasing population (currently there is a negative growth rate), but was rather
defined by the increasing number of household members and young families trying to get on the
property ladder. Housing completions picked up by 7.5% in 2012 compared to 2011. In 2013,
12.9 thousands new housing dwellings were estimated to be completed. The positive trend of new
housing completions is expected to continue in the forecast period, with 13.4 thousand new
dwellings in 2014. It is reported that new houses are built around the country with the aim to be
completed quickly and sold immediately. Often they are not very well insulated.

New commercial construction

Non-residential construction in Croatia is highly dependent on the level of investment in the


national economy by both sectors, public and private. Public investments have significantly been
reduced due to the austerity measures in 2012, and experiences further decrease in 2013. Most of
the non-residential construction projects thus depend on private investments. On the other hand
though, banks have tightened the financing of new commercial projects. Only large private
development companies, often financed from abroad, can manage to deal with new construction
projects, which are often targeting a niche but high-price market.

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CROATIA
Local air conditioning market conditions

During the period 2008-2012 a drastic drop of air conditioning units sales was registered,
following the decreasing number of building permits, housing completions and construction of
multi-unit buildings. Private investors remained cautious due to the uncertain economic situation.

In 2012, the demand of air conditioners started picking up along with the start of new residential
projects and due to the general economic upswing. The demand came as a result of increasing
housing completions that were fitted with an air conditioner, but also as a result of renovation and
refurbishment activities. It is expected that the increasing trend will continue in 2013 and
onwards; however, it will not reach the level of 2006-2007 when over 80,000 units were sold
annually.

The definite trend in the next few years will be towards replacement and refurbishment services.
However, it has to be taken into account that a high number of the Croatian households prefer to
refurbish their homes only if it is necessary because of lack of cash.

Further penetration of air conditioning equipment into both, the commercial and the residential
market, is expected to increase only slightly and modestly. It will be driven mainly by the
refurbishment and renovation activities.

The penetration into the commercial sector has achieved a very high level in the last decade as
new built hotels, restaurants, bar and shops in the cities near the Adriatic coast were installed with
an air conditioner. Because of the very hot summer in Croatia air conditioners became a necessity
for most of the non-residential buildings in all large cities in the country.

The Croatian market of air conditioning systems is highly fragmented with around 15 well known
and established players actively selling products within their portfolio. Therefore it is very
difficult for new companies to enter and gain significant market shares.

The Croatian market is defined by high owner-occupancy and it is owners responsibility to install
air conditioning, sanitary hot water and heating units. Single spits are commonly installed in small
flats; multi-splits are seen as a good choice in luxury houses. There is a demand of split, multi
splits and VRF systems with integrated heat pump which can be used to provide heating during
the spring and autumn seasons. Cooling only systems are not preferred by the end users.

Offices and other commercial buildings have different energy needs than households. Usually the
installation of an air conditioning unit is specified at the early, design stage of a new building. The
most common system for light commercial applications is the VRF system, which has
increasingly gaining share at the expense of small capacity chillers due to its easier installation.
The market of Air Handling Units (AHU) is currently experiencing decline due to lack of
investment.

Due to the current economic situation the Croatian air conditioning market is strongly price driven
and therefore maintenance costs and the choice of air conditioning system is very carefully
considered by investors and end users.

There is currently ongoing tax relief program on the purchase of air conditioners. The amount of
max. 12,000 Croatian Kuna can be added to the tax return as personal allowance.

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CROATIA
Table 2 Percentage of sales to residential market, by value
2013
% sales to residential market
Window/wall
Single and multi splits
VRF
Unitary products (US-style ducted, indoor packaged, rooftops)
Chillers
Source: BSRIA based on various sources

0%
75%
<1%
1%
<1%

Table 3 Current and future AC penetration into the residential and commercial market (%)

PENETRATION into commercial (approx)


PENETRATION into residential (approx)
Source: BSRIA based on various sources

2013

2017

49%
23%

55%
28%

Heating and renewable practices

A growing gas pipe network throughout the country is constantly increasing the number of
connections. Households, in particular in the continental part of the country and around the capital
Zagreb, tend to switch from oil or electricity to gas as a heating source.

District heating is supplied to around 26% of the households in Croatia. In all district heating
systems, district heat is delivered at the building level and building owners are responsible for the
heat installations inside the buildings. Several towns in the country have individual block boilers,
i.e. public heating plants, but on a very small scale.

As far as the water heating market is concerned, where the grid for natural gas is already
developed (in the continental part of Croatia, in large cities and particularly apartments) water is
heated as part of the central heating. In the coastal part (e.g. Dalmatia) electric water heaters are
used as in this area there is no gas network yet. It is estimated that the grid will be ready in the
next two years. Electric storage water heaters represent the preferred choice in this segment.
However, it is expected that gas (predominantly storage) water heaters will constantly gain share
due to the enlargement of the gas network and rising electricity prices.

Solar thermal units and heat pumps are still a niche market in Croatia. End users are waiting for
the government to step in and provide subsidies to enable the purchase and installation of
affordable systems. The EU membership in 2013 is expected to have a very positive impact
towards this direction.

There is overall energy saving potential in industrial and residential sector in the country. Energy
efficiency measures include use of low-energy bulbs and refrigerators in households. The First
National Communication from the United Nations Framework Convention on Climate Change
expects these measures to save up to 600GWWh by 2030.

In accordance with EU Directive on the promotion of the electricity produced from renewable
energy source 2001/77/EC Croatia was obligated to set its share or RES in total energy
consumption in 2010. In alliance with business indicators the recommended targets were 1,100
GWh of electricity from RES, o 5.8% of total energy consumption in Croatia in 2010 (excluding
large hydropower plants). However, Croatia has not met its 2010 target for electricity production
from renewable energy sources covered by incentives. Increasing investment in renewable energy
sources was hampered by a lengthy administrative process, which is acting as a disincentive to
prospective investors. Alignment of legislation is advanced, but substantial efforts are required if
Croatia is to meet its target of 20% of final energy demand from renewable sources by 2020.

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CROATIA

Although the Republic of Croatia is almost completely electrified, there are still regions which do
not have access to the electricity network or where the network capacity is insufficient. For the
most part such areas are under special care of the state (i.e. underdeveloped, devastated by war,
depopulated), in islands or mountainous regions.

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CROATIA
WINDOW AND MOVEABLES
Table A1 Windows and moveables market, volume (units)

2012
Window
Portable/moveable
Total
Source:

2013

2014

2015

2016

Annual
2017 % change
2012-2017

0.0%

900

880

860

840

820

800

-2.3%

900

800

860

840

820

800

-2.3%

BSRIA

Table A2 Windows and moveables market, value (US$ million)

Window
Portable/moveable
Total
Source:

Annual
2017 % change
2012-2017

2012

2013

2014

2015

2016

0.0

0.0

0.0

0.0

0.0

0.0

0.0%

0.2
0.2

0.2
0.2

0.2
0.2

0.2
0.2

0.2
0.2

0.2
0.2

-1.5%
-1.5%

BSRIA

Table A3 Windows and moveables market, average selling price (US$)

2012
Window
Portable/moveable
Source:
Note:

2013

2014

2015

2016

Annual
2017 % change
2012-2017

0.0%

228

230

232

234

236

238

0.9%

BSRIA
1. Average selling price from manufacturer/importer to first point of distribution.
Current prices 2013. Constant prices from 2014 onwards.

Figure A1 Windows and movables market analysed by product, volume, 2012-2017

Source:

BSRIA

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CROATIA
Table A4 Imports-exports, windows and moveables products, volume, 2013
A
Home
market

Window/through the wall

B
Imports (1)

C
Imports
as % of
home
market
B/C

D
Production
(1)

E
Exports (1)

A-B+E

F
Balance
of trade (1)
E-B

G
Exports as
% of
production
E/D

0%

0%

Moveables (portable)

880

880

100%

-880

0%

Total

880

880

100%

-880

0%

Source:
Note:

BSRIA
1. Excludes all re-exporting / trading activities
2. Figures should be regarded as more approximate than others in this table

Supply structure
Table A5 Brand market leaders and other significant companies for window and moveable
products by volume, 2013
Room units
Window / through the wall

Moveable / portable

Brand market leaders


(descending order)

n/a

LG
Carrier Toshiba
Midea

Their share

70%

Other significant companies


(descending order)

n/a

Zibro (PVG) Group

Source:

BSRIA

Commentary
Windows

In Croatia the use of window units remains a niche market with insignificant importance and there
is no potential for development of this market. The market of this segment has been declining in
the last decade as most of the largest manufacturers have withdrawn the window units from their
product range. Last sales recorded in 2010 and 2011 were sales generated from remaining stock of
window units. These were mostly installed in shelters for telecommunication or on building sites.

Major players did not report sales of window units on the Croatian market in 2012 and in 2013.

Through the wall

There is no market for this product in Croatia.

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CROATIA
Moveables

The market of portable/movable air conditioners has been replaced by split systems in the last
decade. The cheap price of portable/mobile units and no need of installation were not enough to
convince the Croatian population in buying them. They have lost their market share and are
currently not offered in the country. Major manufacturer believe that there might be around 880
units sold via online shops.

The majority of the portable units are used for cooling only and very few also for heating. These
are mostly sold to small offices since they can move easily and humidify the air as well.

It is expected that the market of portable/movable units will continue to decline in the forecast
period as end users prefer to invest in more energy efficient equipment, in particular in the new
build.

100% of the sales in 2013 came from imports.

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CROATIA
SPLIT SYSTEMS
Table B1 Un-ducted, Japanese ducted, US ducted and VRF split systems market, volume
(units)

2012

2013

2014

2015

2016

2017

Annual
%
change
20122017

40,690

39,985

40,000

40,130

40,850

41,020

0.2%

Single Splits (un-ducted)


<5kW
Cooling only

0.0%

Heat pump

40,690

39,985

40,000

40,130

40,850

41,020

0.2%

11,400

10,940

10,900

10,660

11,380

12,100

1.2%

Cooling only
Heat pump

0
11,400

0
10,940

0
10,900

0
10,660

0
11,380

0
12,100

0.0%
1.2%

Total

52,090

50,925

50,900

50,790

52,230

53,120

0.4%

<17.85kW

150

130

125

125

150

190

4.8%

>17.85kW

225

220

225

225

250

310

6.6%

Cooling only

0.0%

Heat pump

375
375

350
350

350
350

350
350

400
400

500
500

5.9%

Total
<17.85kW

0.0%

>17.85kW

0.0%

Cooling only

0.0%

Heat pump

0
0

0
0

0
0

0
0

0
0

0
0

0.0%

5,800

5,400

5,400

5,500

6,000

6,800

3.2%

550

510

520

530

600

640

3.1%

53,015

51,785

51,770

51,670

53,230

54,260

0.5%

>5kW

Single Splits (Japanese ducted)

5.9%

Single Splits (US ducted)

Total
Multisplits
VRF
Total
Source:
Note:

BSRIA

0.0%

BSRIA
1. Manufacturer / importer prices to first point of distribution excluding installation

Page 16 of 34

Report 57308/3

CROATIA
Table B2 Unducted, Japanese ducted, US ducted and VRF split systems market, value (US$
million)

2012

2013

2014

2015

2016

2017

Annual
%
change
20122017

Single Splits (un-ducted)


21.6

22.0

22.8

23.7

25.1

25.8

3.7%

Cooling only

0.0

0.0

0.0

0.0

0.0

0.0

0.0%

Heat pump

21.6

22.0

22.8

23.7

25.1

25.8

3.7%

14.7

14.8

15.6

15.9

17.1

18.8

5.0%

<5kW

>5kW
Cooling only

0.0

0.0

0.0

0.0

0.0

0.0

0.0%

Heat pump

14.7

14.8

15.6

15.9

17.1

18.8

5.0%

Total

36.3

36.8

38.4

39.6

42.2

44.6

4.2%

<17.85kW

0.2

0.1

0.1

0.1

0.2

0.2

7.7%

>17.85kW

0.3

0.3

0.4

0.4

0.4

0.5

9.3%

Cooling only

0.0

0.0

0.0

0.0

0.0

0.0

0.0%

Heat pump

0.5
0.5

0.5
0.5

0.5
0.5

0.6
0.6

0.8
0.8

8.8%

Total

0.5
0.5

<17.85kW

0.0

0.0

0.0

0.0

0.0

0.0

0.0%

>17.85kW

0.0

0.0

0.0

0.0

0.0

0.0

0.0%

Cooling only

0.0

0.0

0.0

0.0

0.0

0.0

0.0%

Heat pump

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0
0.0

0.0%

9.9

9.5

9.7

10.2

11.4

13.3

6.1%

Single Splits (Japanese ducted)

8.8%

Single Splits (US ducted)

Total
Multisplits

0.0%

VRF

6.5

6.1

6.2

6.4

7.3

7.8

3.8%

Total

43.3

43.3

45.1

46.4

50.1

53.2

4.2%

Source:
Note:

BSRIA

BSRIA
1. Manufacturer / importer prices to first point of distribution excluding installation

Page 17 of 34

Report 57308/3

CROATIA
Table B3 Unducted, Japanese ducted, US ducted and VRF split systems market, average
selling price (US$)

Single Splits (un-ducted)


<5kW
Cooling only
Heat pump

2015

2016

2017

696

722

754

779

808

840

3.8%

530

550

570

590

615

630

3.5%

0
530

0
550

0
570

0
590

0
615

0
630

0.0%
3.5%

1,350

1,430

1,490

1,500

1,550

3.7%

0.0%

Heat pump

1,290

1,350

1,430

1,490

1,500

1,550

3.7%

1,333

1,397

1,420

1,444

1,485

1,524

2.7%

<17.85kW

1,067

1,107

1,135

1,163

1,192

1,222

2.8%

>17.85kW

1,511

1,568

1,578

1,600

1,660

1,710

2.5%

Cooling only

0.0%

Heat pump

1,333

1,397

1,420

1,444

1,485

1,524

2.7%

Single Splits (US ducted)

Source:
Note:

2014

1,290

Single Splits (Japanese ducted)

VRF

2013

Cooling only

>5kW

Multisplits

2012

Annual
%
change
20122017

0.0%

<17.85kW

0.0%

>17.85kW

0.0%

Cooling only

0.0%

Heat pump

0.0%

1,700

1,750

1,800

1,850

1,900

1,950

2.8%

11,800

11,890

11,950

12,030

12,110

12,200

0.7%

BSRIA
1. Manufacturer / importer prices to first point of distribution excluding installation
Current prices 2013. Constant prices from 2014 onwards.

Figure B1 Splits system market analysed by product, outdoor units, volume, 2012-2017

Source:

BSRIA

BSRIA

Page 18 of 34

Report 57308/3

CROATIA
Table B4 Sales of single, multi split and VRF systems, value, 2013
A

Value of
system
(US$ million)
Single split (one-to-one)*
Multi split (2)

D
Average market price for
system / outdoor unit
US$
A/B

Volume
Outdoor units (1)

Indoor units

27.9

45,875

45,875

608

9.5

5,400

15,120

1,750

VRF

6.1

510

2,550

11,890

Total

43.4

51,785

63,545

839

Source:
Note:

BSRIA
1. Includes US ducted
2. Includes ducted multisplits

Table B5 Imports-exports, splits products, volume, 2013


A
Home
market

Single split (one-to-one)*


Multi split**

B
Imports
(1)

C
Imports
as % of
home
market
B/C

D
Production

E
Exports

(1)

(1)

F
Balance
of trade

G
Exports as
% of
production
E/D

(1)

A-B+E

E-B

45,875

45,875

100%

-45,875

0%

5,400

5,400

100%

-5,400

0%

VRF

510

510

100%

-510

0%

Total

51,785

51,785

100%

-51,785

0%

Source:
Note:

BSRIA
1. Excludes all re-exporting / trading activities
2. Figures should be regarded as more approximate than others in this table

Supply structure
Table B6 Brand market leaders and other significant companies for splits products by volume,
2013
Single Unducted splits
<5kW

>5kW

Brand market
leaders
(descending
order)

Daikin
Carrier
Toshiba
Mitsubishi
Electric
Panasonic
Samsung
LG

Their share
Other significant
companies
(descending
order)

55%
Fujitsu General
Haier
Hitachi
Midea
Acson
Vivax
Arcelik
Nippon
Vaillant

Daikin
Mitsubishi
Electric
Carrier
Toshiba
Panasonic
Samsung
LG
50%
Fujitsu General
Midea
Hitachi
Acson
Vivax
Arcelik
Vaillant

Source:

BSRIA

Single
Japanese
ducted splits
Daikin
Mitsubishi
Electric
Carrier
Toshiba
Fujitsu General

80%
Hitachi

Single US
ducted splits
n/a

n/a

Multisplits

VRF

Daikin
Carrier
Toshiba
Mitsubishi
Electric
Fujitsu
Samsung
Panasonic

Daikin
Mitsubishi
Electric
Panasonic
Carrier
Toshiba
LG

45%
LG
Hitachi
Midea

85%
Samsung
Gree
Fujitsu
Vivax

BSRIA

Page 19 of 34

Report 57308/3

CROATIA
Commentary

Croatia is a country with moderately warm climate and therefore sales on air conditioning systems
depend highly on the weather conditions. Cooler temperatures in the summer season have a
negative impact on the demand of splits, especially in the residential sector.

In 2013, a total of 51,785 splits and VRF units were sold on the Croatian market, with
corresponding value of US$ 43.3 million. On the base of the forecasted building permits,
following a positive trend, it is expected that the overall market will increase by 0.5% by 2017.

Almost 78.5% of the unducted splits are below 5KW. These are installed mainly in the residential
sector. The remaining share of splits over 5kW is installed for light commercial application. It is
very likely that unducted splits with smaller capacity will maintain their market share of around
78% each year.

In the last decade the most of the manufacturers have switched to R410A refrigerant as the use of
R22 was forbidden. In 2012, the worlds first R32 air conditioner was launched by Daikin.
Supported by the Japanese Ministry for Economy, Trade and Industry (METI), Daikin completed
tests and training in India. R32-air conditioning split units were installed in India (35 units in New
Delhi, 10units in Kolkata, 7 units in Bangalon and 20 units in Mumba). Under METI of Japans
leadership, Panasonic and Daikin agreed to help Indonesia introduce this technology. Within
weeks of the above agreement Fujitsu General Hitachi and Toshiba joined the partnership to
introduce and promote R32. R32 is considered as more energy efficient compared to R410A and
R22, easy to recycle and reuse and affordable for developing countries. In the autumn of 2012,
R32 refrigerant was introduced to all air conditioning models of the residential sector in Japan and
is expected to expand its use to all commercial air conditioning equipment in the future. Certainly
air conditioning splits with R32 refrigerant will be offered and have potential for the European,
and therefore the Croatian market. Nevertheless, manufacturers need to decide the use of R32
depending on the application and the need of the market, considering local legislation and
standards. In Europe, R410A will still be used, particularly for such applications, where the use of
flammable refrigerants is currently still restricted.

Most of the systems sold are inverter; it is expected that this trend will continue in the forecast
period as suppliers invested in marketing campaigns and promotions of these products. However,
sales of non-inverter air conditioners are also recorded in Croatia as this type continues to have a
market price advantage. Inverter penetration accounted for around 90% for single splits.

In Croatia, the vast majority of the split and VRF systems are supplied by well-known and
established manufacturers at high quality standards.

In 2012, around 70% of the split systems were channelled via the network of professional
installers. The remaining 30% of the splits were supplied through the retailer channel and online
shops. The retailer share that includes the sales of low cost Asian made products have increased in
the last years and it is very likely to keep its growing trend. The retailer share/online offers
include a product range at lower price, usually made in the Asian countries.

BSRIA

Page 20 of 34

Report 57308/3

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Single ductless splits

The majority of air conditioning units installed in the residential sector are the smaller single
splits (<5kW).

The total market size of the ductless splits market is estimated to be 50,925 units. In 2013, the
market decreased by 2.2% compared to 2012 and it is believed to continue declining in the next
couple of years. However, a recovery of the market is expected from 2016 onwards. The value of
the ductless splits market increased in 2013 due to higher selling prices and was estimated to be
US$ 36.8 million (in comparison to US$ 36.3 million in 2012).

All splits sold were with a heat pump, so they can be used also as heater in the autumn and winter
period. Supply of cooling only units has completely stopped in 2011 and it is not expected that the
market of this segment will recover.

All splits are manufactured out of the country and the importers have established their own
distribution chains covering all the major cities in Croatia. Single splits are offered also through
DIY stores and via online shops.

As the split market is very fragmented and competitive, the establishment of new market entrants
will be difficult in the future as theses will need to operate through their own distribution channels
or use those of local partners selling already existing brands.

End users have a wide selection of brands, features and prices available to them due to the high
competition.

Daikin held the leading position in the splits market. It was followed by Carrier Toshiba,
Mitsubishi Electric, Panasonic, Samsung and LG. Other players on the market were Fujitsu
General, Hitachi, the Turkish Arcelik with its Beko brand, O.L.Y.Manufacturing with its Acson
brand and the Chinese Haier.

Single splits are usually installed mainly in the residential sector, in small flats or for
cooling/heating of only one room. For cooling of bigger areas, such as 3, 4 or 5- bedroom house,
multi splits are required.

On/off units are mainly small single splits; larger units are all with inverter. It is expected that
sales of on/off systems will continue to follow decreasing trend as many manufacturers have
switched to inverter products.

The average selling price increased in 2013 to US$ 722 (from US$ 696 in 2012).

BSRIA

Page 21 of 34

Report 57308/3

CROATIA
Multisplits

Multisplits are estimated to be 5,400 units in 2013, with a total value of US$ 9.5 million.

Single splits clearly dominate in the Croatian market as multi splits is more expensive solution
than installing a number of single splits. Multi splits are more aesthetic as they have only one
external unit.

Multi splits are usually installed in the non-residential sector, such as smaller offices or education
centres where VRF is still too expensive to be installed. However, the industry believes that the
multi splits market share will increase in the next five years due to the increasing demand from
the residential sector. Multi splits can provide air conditioning in houses with more than one
room.

The market of multi splits was supplied by major well-known manufacturers. The leading brands
for multi splits are Daikin, Carrier Toshiba, Mitsubishi Electric and Fujitsu General. it will be
difficult for new suppliers to enter the Croatian market

Due to the significant price difference compared to VRF systems, multi splits are set to grow in
the future. In 2012, an average selling price of a multi split outdoor unit was US$ 1,750.

Inverter penetration reached 98% for multi splits in 2013.

The average indoor to outdoor ratio in Croatia is 2.8 internal units per external unit.

Multi splits in the lower capacity (below 5kW) are usually installed in the residential sector.

The vast majority (over 90%) of multi splits was supplied through professional installers.

Single Japanese style splits (ducted)

The market leader of Japanese style ducted splits was Daikin, followed by Mitsubishi Electric
and Carrier Toshiba.

100% of the units sold in 2013 were with a heat pump and can be used also as a heater

Ducted splits are a niche, but fairly stable market in Croatia. They account for less than 1% of the
total split and VRF market. This segment is usually installed in specific building projects (mainly
in the residential sector) where there is no suitable location for multiple outdoor units, but where a
three or four bedroom house needs to be heated and cooled. Some homeowners go for ducted
units because of aesthetic reasons.

In 2013, there were 350 units sold with a total market value of US$ 0.5. It is expected that sales in
the capacities below 17.85kW will follow up going trend.

It is very likely that that the market of this segment will remain quite stable.

Single US style splits (ducted)

There are no sales of US style ducted splits in Croatia. This segment is almost unknown in the
country as its installation does not meet Croatian construction standards. There are no players
active on this market.

BSRIA

Page 22 of 34

Report 57308/3

CROATIA
VRF

The VRF market was estimated to be around 500 units in 2012 with a corresponding value figure
of US$ 5.9 million. In 2013, the VRF market was estimated to be around 510 units with a
corresponding value figure of US$ 6.1 million. The market is expected to increase in the forecast
period due to its enhanced performance.

VRF are usually sold through professional channel (installers of air conditioning and heating
systems).

The average selling price of VRF systems has been relatively stable in the last couple of years and
it is expected that manufacturers will try to keep them competitive.

The VRF units are mainly installed in the non-residential sector. They are very common for new
office buildings that could be rented to different clients, so clients areas can be different
controlled. The demand came mainly from the largest cities in the country Zagreb, Split, Rijeka.

VRF systems are used on the refurbishment market, for replacement of central plant systems, such
as mini chillers and multi-splits. They are also a good solution for older buildings with no air
conditioning where duct installation would be difficult or expensive. VRFs are mainly installed in
offices and luxury residential buildings.

VRF are a preferable choice by owners and building contractors as their maintenance is cheaper
than the one of water - cooled chillers.

The market leader on the VRF market in 2012 and 2013 was Daikin, followed by Mitsubishi
Electric, carrier Toshiba, Panasonic, LG and Fujitsu. Currently the companies are promoting
smaller VRF systems as these provide much better controls.

BSRIA

Page 23 of 34

Report 57308/3

CROATIA
SINGLE PACKAGED
Table C1 Single packaged market, volume (units)

Roof top
PTAC
Indoor packaged
Total
Source:

2012

2013

2014

2015

2016

2017

Annual
% change
2012-2017

120
0
40

105
0
35

100
0
30

110
0
25

135
0
20

150
0
15

4.6%
0.0%
-17.8%

160

140

130

135

155

165

0.6%

BSRIA

Table C2 Single packaged market, value (US$ million)

Roof top
PTAC
Indoor packaged
Total
Source:
Note:

2012

2013

2014

2015

2016

2017

Annual
% change
2012-2017

1.1
0.0

1.0
0.0

1.0
0.0

1.1
0.0

1.3
0.0

1.5
0.0

5.2%
0.0%

0.2
1.4

0.2
1.2

0.2
1.1

0.1
1.2

0.1
1.4

0.1
1.6

-17.6%
2.6%

BSRIA
1. Includes indoor and outdoor units

Table C3 Single packaged, average selling price (US$)

Roof top
PTAC
Indoor packaged
Source:
Note:

2012

2013

2014

2015

2016

2017

Annual
% change
2012-2017

9,500
0

9,560
0

9,610
0

9,680
0

9,730
0

9,800
0

0.6%
0.0%

5,650

5,670

5,690

5,710

5,720

5,740

0.3%

BSRIA
Average selling price from manufacturer/importer to first point of distribution.
Current prices 2013. Constant prices from 2014 onwards.

Figure C1 Single packaged market analysed by volume, 2012-2017

Source:

BSRIA

BSRIA

Page 24 of 34

Report 57308/3

CROATIA
Table C4 Imports-exports, single packaged products, volume, 2013
A
Home
market

Rooftops
PTAC
Indoor packaged
Total
Source:
Note:

B
Imports
(1)

C
Imports
as % of
home
market
B/C

D
Production
(1)

E
Exports

F
Balance
of trade

(1)

G
Exports as
% of
production
E/D

(1)

A-B+E

E-B

105

105

100%

-105

0%

0%
0%

35

35

100%

-35

0%

140

140

100%

-140

0%

BSRIA
1. Excludes all re-exporting / trading activities
2. Figures should be regarded as more approximate than others in this table

Supply structure
Table C5 Brand market leaders and other significant companies for single packaged products,
by volume, 2013

Market leaders
(descending order)

Their share
Other significant
companies
(descending order)
Source:

Rooftop

PTAC

Indoor packaged

CIAT
Lennox
Gea
Trane
Toshiba Carrier
LG
96%
Aermec Daikin

n/a

Trane
Lennox
CIAT
Toshiba Carrier

n/a

68%
Climaveneta

BSRIA

Commentary
Rooftop

All of the rooftop and indoor packaged units sold on the Croatian market were imported and there
was not a single local manufacturer. The total market is estimated to be 105 units in 2013 with a
corresponding value of US$ 1.2 million. It is expected that the market will continue declining in
the forecast period due to decrease of indoor packaged units. Rooftops, however, are expected to
increase. The increase will be influenced by the current trend of installation of two or three
rooftops instead of a chiller as this is seen by contractors and owners as a cheaper and equally
energy efficient solution to chillers.

Rooftops are usually installed in outlets, sport centres, hyper- and supermarkets, but also in
leisure sites with wide open area.

Almost 50% of the rooftops are sold in the capacity range 20-70kW.

The average selling price of a rooftop in 2013 was US$ 9,560.

The market was led by CIAT, Lennox, GEA and Trane. Other important players on the market are
Carrier, LG, Daikin and Aermec. There is no local production of rooftops in Croatia.

BSRIA

Page 25 of 34

Report 57308/3

CROATIA
PTAC

There are no sales of PTAC in Croatia. This segment is almost unknown in the country as its
installation does not meet Croatian construction standards. There are no players active on this
market.

Indoor packaged

The market of indoor packages declined by 12.5% in 2013 in comparison to 2012. The market
was estimated at US$ 0.2 million in 2013. It is expected that the market will continue decreasing
the timeframe of this study.

Trane, Lennox, CIAT and Toshiba Carrier led sales of indoor packaged units. Climaveneta was
also among the important players on the market.

In the past, large packaged systems were installed in light commercial sectors, in particular in
restaurants. However, their market shares were taken by multisplit systems and VRF, and in some
cases by chiller systems.

BSRIA

Page 26 of 34

Report 57308/3

CROATIA
CHILLERS
Table D1 Chiller market, volume (units)
2012

2013

2014

2015

2016

2017

Annual
% change
2012-2017

195

175

160

150

160

170

-2.7%

15
4

10
2

5
1

4
1

6
2

9
3

-9.7%
-5.6%

139
75
90
124

126
61
76
111

115
51
66
100

108
47
61
94

117
51
66
102

127
55
70
112

-1.8%
-6.0%
-4.9%
-2.0%

214

187

166

155

168

182

-3.2%

Chillers
Reciprocating, screw, scroll
Centrifugal
Absorption
Air cooled
Water cooled
<100kW
>100kW
Total
Source:

BSRIA

Table D2 Chiller market, value (US$ million)


2012

2013

2014

2015

2016

2017

Annual
% change
2012-2017

2.4
1.6
0.5
2.5
2.0
1.0
3.5

2.6
1.2
0.3
2.3
1.7
0.9
3.2

2.8
0.7
0.2
2.2
1.5
0.8
2.9

2.7
0.6
0.2
2.0
1.4
0.7
2.7

2.8
0.9
0.3
2.4
1.7
1.0
3.1

3.1
1.4
0.5
2.9
2.0
1.1
3.8

4.9%
-3.1%
0.8%
3.3%
0.0%
1.9%
1.9%

4.5

4.0

3.7

3.4

4.1

4.9

1.9%

Chillers
Reciprocating, screw, scroll
Centrifugal
Absorption
Air cooled
Water cooled
<100kW
>100kW
Total
Source:

BSRIA

Table D3 Chiller market, average selling price (US$)

2012

2013

2014

2015

2016

2017

Annual
% change
2012-2017

12,308
106,667
125,000
17,986
26,667
11,111
28,226

14,657
120,000
135,000
18,552
27,828
11,645
28,378

17,375
144,000
160,000
18,870
29,216
11,818
28,800

17,667
150,000
170,000
18,907
29,319
11,967
28,617

17,688
151,667
172,500
20,256
33,627
14,394
30,735

17,941
152,222
173,333
23,150
36,364
15,714
34,286

7.8%
7.4%
6.8%
5.2%
6.4%
7.2%
4.0%

Chillers
Reciprocating, screw, scroll
Centrifugal
Absorption
Air cooled
Water cooled
<100kW
>100kW
Source:
Note:

BSRIA

BSRIA
Average selling price from manufacturer/importer to first point of distribution.
Current prices 2013. Constant prices from 2014 onwards.

Page 27 of 34

Report 57308/3

CROATIA
Figure D1 Chillers analysed by type of cooling, value (US$ million), 2012-2017

Source:

BSRIA

Table D4 Imports-exports, chiller products, value, 2013


A
Home
market

4.0

Chillers
Source:
Note:

B
Imports
(1)

4.0

C
Imports
as % of
home
market
B/C

D
Production
(1)

E
Exports
(1)

F
Balance
of trade
(1)

A-B+E

100%

G
Exports as
% of
production
E/D

E-B
0.0

0.0

-4.0

0%

BSRIA
1. Excludes all re-exporting / trading activities
2. Figures should be regarded as more approximate than others in this table

Supply structure
Table D5 Brand market leaders and other significant companies for chiller products, by value,
2013
All chillers

<350kW

>350kW

Market leaders
(descending order)

Carrier Toshiba
Trane
Climaveneta
Daikin

Carrier Toshiba
Trane
CIAT
Daikin

Carrier Toshiba
Trane
CIAT
Climaveneta
Daikin

Their share

78%

85%

89%

Other significant
companies
(descending order)

Acson,
Lennox
JCI
CIAT
Hitachi

Climaveneta
Lennox
JCI
Midea

Acson
Hitachi

Source:

BSRIA

BSRIA

Page 28 of 34

Report 57308/3

CROATIA
Commentary

100% of the chillers market is imported and there were no local manufacturers in Croatia in 2013.

Sales of centrifugal and absorption chillers were recorded on the Croatian market in 2013;
however, the most common types of chillers sold were reciprocating, screw and scroll. There is a
trend of replacing reciprocating compressors with scroll or screw, depending on the application.
Scroll compressors are installed usually in smaller chillers; screw compressors are installed in
chillers with larger capacity. Scroll chillers continue to take market share from screw chillers
mainly in the smaller capacity. Centrifugal and absorption chillers are used only for certain
projects because of their large size and expensive price. The number of installed systems largely
depends on the Governments investments in the construction sector. Centrifugal chillers are
usually of a large size and sometimes require cranes for installation.

The average price of chillers is expected to increase in the forecast period, which will result in
increasing value of the chillers market in the timeframe of this report.

The majority of the chillers use R410A refrigerant. Variable speed compressors are common.

The total market size of chillers was estimated to be 187 units in 2013 with a corresponding value
figure of US$ 4.0 million. The market has been decreasing in comparison to 2012. It is expected
that the sales will remain declining until 2017 due to high initial capital costs.

Capacity chillers above 100kW continue to gain market shares and it is expected that this trend
will be kept in the forecast period. However, the proportion of chillers above and below 100kW
will remain constant and it is not expected to change significantly in the next few years. Small
capacity chillers have been affected by the growing VRF market mainly due to the easier and
quicker installation of the VRFs. Contractors also tend to install two or three rooftops in new
building instead of a chiller as this is cheaper solution. However, as VRF and rooftops are not
suitable for all type of commercial buildings, there will be still scope and demand for chillers.

The Croatian market is very competitive and fragmented on the supplier side. Carrier/Toshiba has
been the market leader in the last two years, followed by Trane. Other significant players on the
market are CIAT, Climaveneta and Daikin.

In the replacement and refurbishment sector, replacing old chillers with existing water piping is
still less expensive than installing VRF or rooftops. This is due to the fact that VRF will need new
refrigerant piping.

Chillers with heat pump account for a small share and it is not expected that their share will
increase significantly in the forecasted period.

BSRIA

Page 29 of 34

Report 57308/3

CROATIA
AHU AND FAN COILS
Table E1 AHU and fan coil market, volume (units)
Annual
2017 % change
2012-2017

2012

2013

2014

2015

2016

700

555

540

530

560

600

-3.0%

Concealed

4,400

4,050

3,800

3,500

3,350

3,000

-7.4%

Cased

2,250

2,100

1,950

1,700

1,500

1,350

-9.7%

Total

6,650

6,150

5,750

5,200

4,850

4,350

-8.1%

7,350

6,705

6,290

5,730

5,410

4,950

-7.6%

Annual
2017 % change
2012-2017

AHU
Fan coil

Total
Source:

BSRIA

Table E2 AHU and fan coil market, value (US$ million)

2012

2013

2014

2015

2016

6.7

5.4

4.9

4.9

5.4

6.0

-2.0%

Concealed

1.3

1.2

1.2

1.1

1.1

1.0

-3.8%

Cased

0.9

0.9

0.9

0.8

0.7

0.7

-6.0%

Total

2.2

2.1

2.0

1.9

1.8

1.7

-4.7%

8.8

7.5

6.9

6.8

7.2

7.7

-2.7%

AHU
Fan coil

Total
Source:

BSRIA

Table E3 AHU and fan coil market, average selling price (US$)
Annual
2017 % change
2012-2017

2012

2013

2014

2015

2016

9,500

9,700

9,000

9,300

9,600

10,000

1.0%

Concealed

285

295

305

315

330

345

3.9%

Cased

420

430

450

470

490

515

4.2%

AHU
Fan coil

Source:
Note:

BSRIA

BSRIA
Average selling price from manufacturer/importer to first point of distribution.
Current prices 2013. Constant prices from 2014 onwards.

Page 30 of 34

Report 57308/3

CROATIA
Figure E1 AHU market analysed by value (US$ million), 2012-2017

Source:

BSRIA

Figure E2 Fan coil market analysed by volume, 2012-2017

Source:

BSRIA

Table E4 Imports-exports, AHU and fan coil products, value (US$ million), 2013
A
Home
market

B
Imports
(1) (2)

C
Imports
as % of
home
market
B/C

D
Production
(2)

E
Exports
(1) (2)

A-B+E

F
Balance
of trade (2)
E-B

G
Exports as
% of
production
E/D

AHU

5.4

5.4

100%

0.0

0.0

-5.4

0%

Fan coil

1.4

1.4

102%

0.0

0.0

-1.4

0%

6.8

6.8

101%

0.0

0.0

-6.8

0%

Total
Source:
Note:

BSRIA

BSRIA
1. Excludes all re-exporting / trading activities
2. Figures should be regarded as more approximate than others in this table

Page 31 of 34

Report 57308/3

CROATIA
Supply structure
Table E5 Brand market leaders and other significant companies for AHU and fan coil products,
by value, 2013
AHU

Fan coils

Market leaders
(descending order)

Proklima
CIAT
Carrier Toshiba
Daikin

CIAT
Toshiba Carrier
Daikin
Geletti
Sabiana

Their share

90%

80%

Other significant companies


(descending order)

Trane
Aermec

Airwell
Climaveneta
Midea

Source:

BSRIA

Commentary
Air handling units

A significant part of the market is taken by local manufacturer Proklima. Table E4 shows no
local production or exports in order to protect market share.

The total size of the Croatian AHU market was estimated to be 555 units with corresponding
value of US$ 5.4 million. It is expected that the market will follow negative trend from 2013
onwards. Sales will be mainly driven by replacement in the retrofit sector.

The market leader of air handling units on the Croatian market was the domestic manufacturer
Proklima, followed by CIAT, Carrier Toshiba, Daikin and Aermec.

In the new construction sector air handling units are mainly installed in hospitals and large
pharmaceutical companies.

The majority of air handling units sold on the Croatian market was with capacity between 5,000
and 15,000m/h.

Currently there are two European standards on air handling units:


EN 1886-1998 (Air Handling Units Mechanical Performance)
EN 13053 -2001 (Air Handling Units Ratings and performance for units, components and
sections)
Both standards have been revised and now also exist as a prEN standard.

BSRIA

Page 32 of 34

Report 57308/3

CROATIA
Fan coils

Fan coils have been popular air conditioning systems; however, these have been following a
negative trend in the last four as technology has improved and new innovative solutions have
been introduced to the market such as chilled beams and ceilings. When old fan coils need to be
replaced with new, fan coils with electronically communicated motors are chosen to be installed
as these are considered to be more efficient.

The market of fan coils declined by 17.5% in 2013 in comparison to 2012. It is expected that the
overall fan coil market will reach around 4,350 units by 2017.

There will be still demand of fan coils on the Croatian market in the forecast period as these are
relatively easy to design, well established and proven technology, and allow flexible installation.
This segment is installed less in the industry, but mostly in light commercial buildings (offices
hotels, airports, hospitals) and in the residential sector.

Due to its lower price concealed fan coils have gained higher market share in the last few years. It
is expected that this trend will be kept in the forecast period.

The market for fan coils was supplied entirely by international manufacturers. The market leader
of fan coils on the Croatian market is CIAT, Toshiba Carrier, followed by Daikin Galetti,
Sabiana, Airwell and Climaveneta. GEA stopped supplying the market in 2013.

BSRIA

Page 33 of 34

Report 57308/3

CROATIA
MAJOR COMPANIES
Table F1 Manufacturer information on major suppliers
Manufacturer

Local production

Imports

Aermec

n/a

Splits, chillers, fan coils, AHU

Proklima

AHU

n/a

Daikin

n/a

Splits, VRF, rooftops, AHU, chillers

Futjitsu

n/a

Splits, VRF

Hitachi

n/a

Splits, VRF, chillers

JCI

n/a

Chillers, rooftops, AHU, fan coils

LG

n/a

Splits, VRF, rooftops

Lennox

n/a

Chillers, rooftops, AHU

Midea

n/a

Splits

Mitsubishi

n/a

Splits, VRF, rooftops

Panasonic

n/a

Splits, VRF

Samsung

n/a

Splits, VRF

Sharp

n/a

Splits

Trane

n/a

Chillers, rooftops, fan coils, AHU

n/a

AHU, fan coils, rooftops, VRF, splits

Toshiba Carrier
Source: BSRIA

Table F2 Representation, 2013


Holding Group

Brand

Importer/ Distributor

Products

Acson

Acson

ABV Klima S.R.O

Moveables, splits

Daikin

Daikin

Daikin Croatia, Frigosan

Splits, VRF, rooftops, AHU, chillers

Futjitsu

Futjitsu

Fujitsu

Splits, VRF

Hitachi

Hitachi

Hitachi

Splits, VRF, chillers

JCI

York

JCI

Chillers, rooftops, AHU, fan coils

LG

LG

LG, TKalec Ing

Splits, VRF, rooftops

Lennox

Lennox

Lennox

Chillers, rooftops, AHU

Midea

Midea

Midea, Frigo Kor

Splits, fan coils, chillers

Mitsubishi

Mitsubishi

Mitsubishi Electric, frigosan

Splits, VRF, rooftops

Panasonic

Panasonic

Panasonic, Tkalec Ing

Splits, VRF

Samsung

Samsung

Samsung, Frigo Kor

Splits, VRF

Sharp

Sharp

Sharp Electronics

Splits

Haier

Haier

Tkalec Ing

Splits

Trane

Trane

Trane

Chillers, rooftops, fan coils, AHU

Toshiba Carrier

Toshiba Carrier

Frigo Kor, Frigosan, Tkalec Ing

AHU, fan coils, rooftops, VRF, splits

Source: BSRIA

BSRIA

Page 34 of 34

Report 57308/3