Questionnaire

Name-

1. Which single company comes to your mind first when you go to purchase a tyre
?

2. What other companies come to mind?

3. Which company do you view as leader in tyre market?

4. Which of the following factor made you to mention (company) as the leader?
Brand Comfort Pricing

5. Are you aware of APOLLO TYRESâ ranges in tyre market?

Yes No

6. If Yes to what extent? (1 being the lowest )

1 Very little awareness 2 3
4 5 Fully aware
7. What three words best describe APOLLO TYRES position in tyre market?

8. On scale of 1-5 how much will you rate Services offered by APOLLO TYRES
when compared to other brands (1 being the lowest )

1 2
3
4 5

9. On scale of 1-5 where will you place APOLLO TYRES on POWER as compared
to other brands?
 1 2
3
4 5

10. On scale of 1-5 how much will you rate APOLLO TYRES in STYLING as com
pared to other brands?
1 2
3
4 5

11. On scale of 1-5 where will you rate APOLLO TYRES in PRICING as compar
ed to other brands?
1 2
3
4 5

12. On scale of 1-5 where will you rate trust on brand APOLLO TYRES?
1 Donâ t trust 2 3
4 5 Trust a lot
13. To what extent do you identify yourself with brand APOLLO TYRES?
1 Dont identify 2
3 4
5 Easily identify
14.How likely would you be to REPURCHASE brand APOLLO TYRES?
1 Never 2
3
4 5 Always

15. How likely would you be to try out a NEW PRODUCT from APOLLO TYRES
?
1 Never 2
3
4 5 Always

16 Are you aware of proposed price hikes of tyres by APOLLO?

1 Unaware 2
3
4 5 Aware to great e
xtent

17. How do you perceive the availability of APOLLO TYRES?

1 Unavailable 2
3
4 5 Very easily availa
ble
 18. On a scale of 1-5 where do you rate durability of APOLLO TYRES?
1 2
3
4 5

19. How often have you viewed the advertisements of APOLLO TYRES?
1 It is not memorable or distinct, 2 it
is not unique
3 It is very memorable and distinct 4 It is
memorable
5 it is unique

22. How memorable is the LOGO of APOLLO TYRES?

1 It is not memorable or distinct, 2 It
is not unique
3 It is very memorable and distinct 4 It is
memorable
5 It is unique