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A STUDY ON CUSTOMER SATISFACTION ON AAVIN MILK

[IN KRISHNAGIRI TOWN]
A project Report submitted to the ANNA University, CHENNAI in
partial
Fulfillment of the Requirements for the Award of degree

MASTER OF BUSINESS ADMINISTRATION
Submitted by
R. RAJESH KUMAR
[REG.NO. 611811]
Under the Guidance of
Dr. P. Ponramu, LLB., M. com., M.B.A., M. Phil., Ph.D.,
Principal

Department of Management Studies
Arignar Anna College (Arts & Science)
Krishnagiri-635 – 001
(Affiliated to Periyar University, Salem)
JANUARY - 2011

CERTIFICATE
This is to certify that the project entitled, A STUDY ON

CUSTOMER

SATISFACTION

ON

AAVIN

KRISHNAGIRI TOWN
work

done

MILK

IN

is bonafide record of
and

submitted

by

Mr.R.RAMKUMAR,REG.NO.08AHA2348 in partial fulfillment for
the award of the degree Bachelor of Business Administration of
Periyar

University,

COLLEGE

Salem-11.

Through,

ARIGNAR

ANNA

(ARTS & SCIENCE), KRISHNAGIRI

during the year 2010-2011, the project represents the original
work on the part of the candidate under my Guidance. This has
not been previously submitted for the award of any Diploma
Degree Associates ship or other similar titles.

Place – Krishnagiri
Guide
Date -

Head of Department

Internal Examiner

Signature

of

the

Principal

External Examiner

. to Principal of Arignar Anna College (Arts & Science) for providing the necessary facilities to carry out this project work successfully... M.MBA.M. ADHIYAMAAN group of educational institution Krishangiri.LLB. It is my pleasure to extend my gratitude and sincere thanks to my guide Dr..com.D. THAMBIDURAI. His inspiring ideas and creative talents are visible on almost every page of my Study.Phil. Guidance. Ph.ACKNOWLEDGEMENT I feel great pleasure to thank our founder Dr. Ponramu.D. Last but not the least I wish to thank my beloved parent’s friends who have helped me to do the project work successfully. I also wish to express my sincere thanks to the department faculty members for their guidance and encouragement..Ph.M. M.P. Principal & HOD to the Business Administration in Arignar Anna College (Arts & Science). who provides facilities to me during the course of this study. Inspiration and encouragement extended to me and also helped me with number of references. MA. .Ponramu. I am thankful Dr. Phil. Krishnagiri for his constant help.

.DECLARATION I hereby declare that this project work entitled.. Ponramu. A STUDY ON CUSTOMER KRISHNAGIRI SATISFACTION TOWN submitted ON to AAVIN PERIYAR MILK IN UNIVERSITY. KRISHNAGIRI under the Guidance of Dr. M. MBA. M. Place – Krishnagiri candidate Date - Signature of the [R.D.. This has not been previously submitted for the award of any Diploma Degree Associates ship or other similar titles. LLB.. RAM KUMAR] ..Com. Ph. in partial requirement for the award of the degree Bachelor of Business Administration is a record of original work done by me during the period of study 2010-2011 in ARIGNAR ANNA COLLEGE (ARTS & SCIENCE). P. Phil. SALEM-11.

5 Fresh Milk 2. 1.8 Frame Work of Analysis 1.9 Limitation of The Study 1.7 Sampling 1.LIST OF CONTENTS Chapter.1 Introduction 1.2 Company Profile 2.3 Statement of The Problem 1. No.8 Constituents Of Milk PAGE .3 Product Profile 2.1 Introduction 2. Scheme of Chapterisation PROFILE OF THE STUDY 2.10 II.7 Market Size And Growth 2.4 Indian Dairy Industry Introduction 2.2 Review of Literature 1.6 Research Methodology 1.6 Consumer Habits And Practices 2. TITLE INTRODUCTION AND DESIGN OF THE STUDY I.5 Period of Study 1.4 Objectives of The Study 1.

ANALYSIS OF CUSTOMER SATISFACTION LEVEL AND PERSONAL DETAILS V Findings Suggestions Conclusion Appendix Bibliography .2.9 Health Safety And Welfare Measures 2.10 Quality And Control 2.11 Milk Product III. ANALYSIS OF CUSTOMER SATISFACTION IN AAVIN MILK IV.

LIST OF TABLES Table No. . Title LIST OF TABLES 1 Age Wise Classification Of Respondents 2 Gender Wise Classification Of Respondents 3 Marital Status Wise Classification Of Respondents 4 Educational Qualification Wise Classification Of Respondents 5 Occupation Wise Classification Of Respondents 6 Monthly Income Wise Classification Of Respondents 7 Place Of Residence Wise Classification Of Respondents 8 Family Size Wise Classification Of Respondents 9 Aavin Milk Users Of The Respondents 10 Reason For Using Aavin Milk Of The Respondents 11 Respondents Source To Know About Aavin Milk 12 13 The Usage Period Of Aavin Milk Used By The Respondents Monthly Expenditure Of Aavin Milk By The Respondent 14 Competitive Positions Of The Aavin Milk Products 15 Recommended Aavin To Others Of Respondents 16 Aavin Compare Other Products 17 The Respondents Advertising To Aavin Products Page No.

5 Occupation 4.2 Gender 4.1 Age 4.6 Monthly Income 4.3 Marital Status 4. Title LIST OF FIGURES 4.7 Place Of Residence 4. .8 Family Size Page No.4 Educational Qualification 4.LIST OF FIGURES Table No.

CHAPTER – I INTRODUCTION AND DESIGN OF THE STUDY .

10 Scheme Of Chapterisation .4 Objectives Of The Study 1.2 Review Of Literature 1.CHAPTER – I 1.1 Introduction 1.6 Research Methodology 1.8 Frame Work Of Analysis 1.7 Sampling 1.3 Statement Of The Problem 1.9 Limitation Of The Study 1.5 Period Of Study 1.

CHAPTER – II PROFILE OF THE STUDY .

10 Quality And Control 2.7 Market Size And Growth 2.9 Health Safety And Welfare Measures 2.3 Product Profile 2.1 Introduction 2.2 Company Profile 2.4 Indian Dairy Industry Introduction 2.8 Constituents Of Milk 2.CHAPTER – II 2.6 Consumer Habits And Practices 2.11 Milk Product .5 Fresh Milk 2.

CHAPTER III ANALYSIS OF CUSTOMER SATISFACTION IN AAVIN MILK .

CHAPTER – III 1 Age Wise Classification Of Respondents 2 Gender Wise Classification Of Respondents 3 Marital Status Wise Classification Of Respondents 4 Educational Qualification Wise Classification Of Respondents 5 Occupation Wise Classification Of Respondents 6 Monthly Income Wise Classification Of Respondents 7 Place Of Residence Wise Classification Of Respondents 8 Family Size Wise Classification Of Respondents 9 Aavin Milk Users Of The Respondents 10 Reason For Using Aavin Milk Of The Respondents 11 Respondents Source To Know About Aavin Milk 12 The Usage Period Of Aavin Milk Used By The Respondents 13 Monthly Expenditure Of Aavin Milk By The Respondent 14 Competitive Positions Of The Aavin Milk Products 15 Recommended Aavin To Others Of Respondents 16 Aavin Compare Other Products 17 The Respondents Advertising To Aavin Products .

.

CHAPTER IV ANALYSIS OF CUSTOMER SATISFACTION LEVEL AND PERSONAL DETAILS .

6 Monthly Income 4.2 Gender 4.3 Marital Status 4.CHAPTER – IV 4.5 Occupation 4.7 Place Of Residence 4.4 Educational Qualification 4.8 Family Size .1 Age 4.

CHAPTER V FINDING SUGGESTIONS & CONCLUSION .

CHAPTER – V Findings Suggestions Conclusion Appendix Bibliography .

APPENDIX .

BIBLIOGRAPHY .