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AN OFFICIAL PRESS RELEASE

JOURNALISTS WITHOUT
BORDERS

Ukrainian MIRROR WEEKLY Newspaper
Violates Norms of International Law and
Journalism Ethics in Article About ALLATRA
International Public Movement
PRESS RELEASE APR 14, 2016 15:23 EEST

The Ukrainian media continue an unprecedented, paid-for move which is directed against
ALLATRA International Public Movement - the international organization with participants
in more than 200 countries and territories.
​Details about the global precedent on Ukrainian TV
see in video on YouTube: Who benefits from the
world conflict? Or ALLATRA IPM refers to dignity,
freedom and human rights
youtube.com/watch?v=5RRXGYQpe9k
Being unique to the global journalism, this
unprofessional approach of the people who call
themselves “journalists” has resulted in
dissemination of slander, unverified information,

"Even a single person can do a lot...
Every evening, a sage came up to the
mirror and asked himself: "Who are
you, and who were you today: a slave
or a free man?" This is what
distinguishes a free man from a slave.
A slave, even when he sees evil and is
not indifferent to it, remains silent. A
free man, seeing evil and lies, doesn't
pass by, but acts according to Honor
and Conscience here and now, as
befits a truly free man."

rumours and gossip, which have absolutely

IGOR DANILOV

nothing to do with the activities of this international organization. Moreover, with their
defamation, these people, who bring disgrace on the honour of journalism, have jeopardized
the life and health of the well-known participant of ALLATRA International Public Movement
– Dr. Igor Danilov, whom people in many countries call a Man of Peace. Being a Christian, he
publicly defended the true Islam and the unity of all people in the world.
PRECEDENT
JOURNALISTS WITHOUT BORDERS (JWB) Community has already reported the recent
precedent which took place in the Ukrainian media space and which was covered by a Czech
online TV channel (“Who benefits from the world conflict? Or ALLATRA IPM refers to dignity,
freedom and human rights”). Here are the broadcasts on Ukrainian television channels, which
in a negative light presented the inaccurate information, discrediting participants of ALLATRA
International public organization as well as their honour and dignity:

Fact 1. On the 23rd of February, 2016, TV channel "24" broadcasted a program called "CRU".
Fact 2. On the 23rd of February, 2016, TV channel "Espreso.tv" released a story about the
ALLATRA International Public Movement, as part of "SHUSTROVA LIVE" program.
Fact 3. On the 17th of March, 2016, TV channel "2+2" broadcasted a release of “Secret
materials” program.
Fact 4. On April 1, 2016, after the broadcasts of the unscrupulous television channels, the
torch was taken up by the Ukrainian print media Mirror Weekly (Zerkalo Nedeli, or Dzerkalo
Tyzhnia). Issue 12 of this newspaper has an article titled AllatRa: Emperor’s New Clothes by Olga
Levashvili.
This article combines information taken from the official websites of ALLATRA IPM with a
one-sided analysis and outright fabrications, enticing the reader to a certain point of view. The
article was based not on the initial information but on rumors and gossip, which are
abundant in the Internet today and which are very far from the truth. Besides, the article
takes for granted the words and episodes of the above-mentioned programs in the three
Ukrainian television channels featuring, again, the same “pseudo-experts”. Among
journalists, such phenomenon is called "fake" or falsification which is presented as the truth.
In mass media, „fake information“ is the one deliberately incorrect and communicated or
published by unconscionable people for profit, with a desire of easily achieved fame and
implementation of other interests. It should be noted that this problem of journalism is not
exclusive to Ukraine but is relevant for the whole world. The entire global community must
solve this problem already today.
Journalists know that the „customer“ pays for creation of such fake programs or articles
privately and directly to the editor or director of a media channel, or to their private owners.
Certainly, all this happens silently, and the income goes into someone‘s pocket. Then a
relevant program or article is broadcasted as a part of a TV program or placed under the
section called Investigation, Special Report, etc. Such fake programs are easy to detect,
especially if one and the same "customer" visited several channels and placed the same
order. Consequently, completely different channels with different program concepts and
editorial policies are broadcasting programs with the same scenario, source materials, video
series, same negative undertone, and sometimes even with same "expert opinions". As a
result, there come out customer-ordered programs which pour out „fake information into the
human mass“. Hurtfull words. We, as representatives of the international community, have
already become "a human mass", whereas lies meant for us are called by a fashionable term
"fake". And this is how the society degrades because of someone's greed and gluttony.
Usually this work is done by unconscionable people who dishonor journalists by doing this for
personal gain, doubtful career, cheap fame, profit, and other mercantile interests. This "dirty
work" can be undertaken by someone who is young, inexperienced and unwitty, because this

person does not yet understand that the plaintiff can sue him for such defamation, and not
only in courts of his country. And when it comes, for example, to defamation of an
international organization, they can appeal to international courts in the field of human rights,
to various international organizations (UN Commission on Human Rights, OSCE
Representative on Freedom of the Media, Council of Europe, the International
Federation of Journalists (IFJ),and many others), as well as to organizations at national and
regional levels.
Human rights violations, damage to business reputation, misrepresentations, unfounded
accusations, declarations of non-existent facts, intentional eliciting of aggression and
reinforcement of negative stereotypes, breach of the obligation to prevent discriminatory
rhetoric, concealing of the true information, etc. All this is subject to examination of such
complaints filed by citizens and organizations with the aforesaid institutions against those
who are a disgrace to journalism. Anyway, after something like this happens, no decent
journalist and, moreover, TV channel will be interested in the fate of such "collector" of
slander and lies, because such person will become like a "leper" for the journalist community.
Nobody will even shake hands with such "Judas" who sells his own conscience for 30 cents.
INTERNATIONAL DOCUMENTS
Let us refer to international documents, which are the principles and norms of the
international law, recognized by the entire international community. It is known, that such
norms and principles are of prime importance for a country that has signed a relevant
document. For international documents reinforce fundamental human rights, represent a
basis for progressive development of the national legislation of the country that has signed
them, and constitute a part of its legal system.
THE RESOLUTION OF THE COUNCIL OF EUROPEAN PARLIAMENTARY ASSEMBLY 1003
"Ethics of journalism"
Of 01.07.1993
4. News broadcasting should be based on truthfulness, ensured by the appropriate means of
verification and proof, and impartiality in presentation, description and narration. Rumour
must not be confused with news. News headlines and summaries must reflect as closely as
possible the substance of the facts and data presented.
6. Opinions taking the form of comments on events or actions relating to individuals or
institutions should not attempt to deny or conceal the reality of the facts or data.
21. Therefore journalism should not alter truthful, impartial information or honest opinions,
or exploit them for media purposes, in an attempt to create or shape public opinion, since
its legitimacy rests on effective respect for the citizen's fundamental right to information as
part of respect for democratic values. To that end, legitimate investigative journalism is

limited by the veracity and honesty of information and opinions and is incompatible with
journalistic campaigns conducted on the basis of previously adopted positions and special
interests.
36. Having regard to the requisite conditions and basic principles enumerated above, the
media must undertake to submit to firm ethical principles guaranteeing freedom of
expression and the fundamental right of citizens to receive truthful information and honest
opinions.
IFJ DECLARATION OF PRINCIPLES ON THE CONDUCT OF JOURNALISTS
Of 25-28. 04. 1954
8. The journalist shall regard as grave professional offences the following:
- plagiarism;
- malicious misrepresentation;
- calumny, slander, libel, unfounded accusations;
- acceptance of a bribe in any form in consideration of either publication or suppression.
COUNCIL OF EUROPE. POLITICAL DECLARATION ON MEDIA IN A DEMOCRATIC SOCIETY.
4TH EUROPEAN MINISTERIAL CONFERENCE ON POLICIES FOR MEDIA. Prague (Czech
Republic), 7-8 December 1994
Resolution 2 „Journalistic freedoms and human rights“. The Ministers of the States
participating in the 4th European Ministerial Conference on Mass Media Policy;
Principle7
The practice of journalism in a genuine democracy has a number of implications. These
implications, which are already reflected in many professional codes of conduct, include:
a) respecting the right of the public to be accurately informed about facts and events;
b) collecting information by fair means;
c) presenting fairly information, comments and criticism, avoiding unjustified
infringement of private life, defamation and unfounded accusations;
d) rectifying any published or broadcasting formation which subsequently proves to
be grossly inaccurate;
BERNE CONVENTION FOR THE PROTECTION OF LITERARY AND ARTISTIC

WORKS (amended on September 28, 1979)
Article 6bis
Moral Rights:
1. To claim authorship; to object to certain modifications and other derogatory actions;
(1) Independently of the author's economic rights, and even after the transfer of the said
rights, the author shall have the right to claim authorship of the work and to object to any
distortion, mutilation or other modification of, or other derogatory action in relation to,
the said work, which would be prejudicial to his honor or reputation.
WHAT IS THE INTERNATIONAL COMMUNITY’S OPINION on the material in question?
By publishing the article AllatRa: Emperor’s New Clothes, have the journalists of Mirror
Weekly (Zerkalo Nedeli, or Dzerkalo Tyzhnia) newspaper violated the norms of
international law?
Please, openly express YOUR INDEPENDENT OPINION.
www.jwb-global.com​
Categories:
International News, International Law, Media and News
Tags:
allatra, human rights, Igor Danilov, international community, international conflict, journalism ethics,
Man of Peace, media ethics, Ukrainian media, world conflict

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