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importance of type...............................................................1 la margarita de la patron.....................................................3 history....................................................................................4 blue moon..............................................................................5 gill sans typeface...................................................................6 conmemorativo triple triple...............................................7 type terms............................................................................ 8 tres compadres..................................................................9 copy fit..........................................................................10 raspberry torte......................................................11 noun.................................................................12 red cactus...................................................13 verb..........................................................14 hibiscus margarita................................15 adjective.............................................16 simultaneity..................................17 green iguana.............................19 letter as image.....................20 resonance......................21 artist bio.................23 biblio...............24

importance of type with image...

A word is not a crystal, transparent and unchanged; it is the skin of a living thought, and may vary greatly in color and content according to the circumstances and the time in

which it is used”
—Oliver Wendell Holmes

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FONT A STIC

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La margarita de la patron
Patron rightfully stands up as tequila to be counted. But warned, its decanter-type bottle may have upped the price on this expensive tequila. Mixed with Citronage (a premium orange liquor), this Margarita is the drink you’d choose if money were no object. Add all the ingredients to a shaker filled with ice. Shake and strain into a salt-rimmed, Frosted Margarita coupette.
2 oz. Patron Anejo 1½ pz. Citronage scant oz. Fresh lime salt (for the glass)

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History
M is the thirteenth letter of the Latin alphabet. Its name in English (pronounced /Em/) is spelled em.

Egyptian

H

Proto-Semitic

istorians tell us that our current M began as the Egyptian hieroglyph that depicted an owl. From this simple line drawing it was further distilled over thousands of years into a hieratic character representing the m sound. By that time the great-grandparent of our M looked a little like a handwritten m balances on the tip of one stroke. The letter M derives its shape from the Phoenician Mem, via the Greek Mu. Semitic Mem probably originally pictured water; it is known that Semitic people working in Egypt 2000 BC borrowed a hieroglyph for “water” that was first used for an alveolar nasal (a type of consonantal sound used in numerous spoken languages) /n/, because of the Egyptian word for water, “n-t”. This same symbol became used for M in Semitic, because their word for water began with that sound. The Phoenicians called their m-letter mem. It’s easy to see that this character is based on the Egyptian hieratic symbol, and that it is clearly the forerunner of the thirteenth letter of our alphabet. The Phoenician letter looked almost like our three-humped lowercase M with a tail added at the end. The Greek mu evolved from Phoenician mem. During the adoption process, the Greeks typically converted the mem’s soft round shapes into angular ones. The Greek mu was acquired first by the Etruscans, and then the Romans, neither of whom changed its shape or proportions. The Romans also pressed the M and six other letters—I, V, X, L, C, and D—into double duty as the numerals, granting the M the honour of representing the highest value, 1,000.
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Phoenician

Etruscan

Greek

Roman

Blue moon
Many people are not huge fans of blue cocktails; they tend to contain blue Curacao for its color rather than their taste. In the Blue Moon, however, blue Curacao is valid, as the liqueur is orangeflavoured Curacao, much like triple sec. Add all the ingredients to a blender. Blend for 20 seconds and pour into a Margarita glass.
2 oz. Seuza Hornitostequila 1 oz. blue Curacao Tablespoon fresh lime 2 scoops lemon sorbet

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Gill Sans
Condensed Bold Condensed Light Light itaLic regular ItalIc Bold Bold ItalIc Extra Bold

Gill Sans is a humanist sans-serif typeface designed by Eric Gill.

T

he original design appeared in 1926 when Douglas Cleverdon opened his own bookshop in his home town of Bristol, where Eric Gill painted the fascia over the window in sans-serif capitals that would be later be known as Gill Sans. In addition, Gill had sketched a design for the publisher a nd bookseller Douglas Cleverdon, intended as a guide for Cleverdon to make future notices and announcements. Gill Sans became popular when in 1929 Cecil Dandridge commissioned Eric Gill to produce Gill Sans to be used on the London and North Eastern Railway for a unique typeface for all the LNER’s posters and publicity material. Eric Gill attempted to make the ultimate legible sans-serif text face. Gill Sans was designed to function equally well as a text face and for display. It is distributed as a system font in Mac OS X and is bundled with certain versions of Microsoft products as Gill Sans MT.

ABCDEFGHIJK L M L O P Q R ST UVW XY Z

abcdefghijklmlop qrstuvwxyz
0 1 2 3 4 5 6 7 8 9 *#$.,&”%!:;’>

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Conme morativo triple triple
Triple-distilled Cointreau and triple-distilled Sauza Conmemorativo, mixed with freshly squeezed lemon Juice, provides the balance this cocktail needs. Sauza Conmemorativo was introduced to the market as the demand for premium tequila rose—it’s a great sign that drinkers are beginning to appreciate the value of line tequila. Add all the ingredients to the shaker filled with ice. Shake sharply and strain into a salt-rimmed, frosted martini glass.
1½ oz. Sauza Conmemorativo 1 oz. Cointreau 2 oz. fresh lemon salt (for the glass)

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1 Stem: the vertical, non-curved portions of letter–forms.

2 Sans-Serif: type–styles that lack serif strokes.

M m
4 5 3 6 2 10 11 7 8 9 12
8 Bracketing: curved connection between the stem and serif of some fonts. 9 Serif: extra stroke found at end of main vertical and horizontal strokes of some letter–forms. 10 Arc of Stem: a curved stroke that is continuous with a straight stem. 11 Shoulder: certain curves of a typeface. 12 Aperture: partially enclosed,rounded negative space in some characters.

Type Terms

3 Vertex: where the stems join at the lowest joint of a character. 4 Apex: join of two strokes at the highest point of the letter. 5 Cap Height: height from the baseline, to the top of a standard capital letter. 6 Baseline: imaginary line upon which a line of text rests. 7 X-Height: distance between baseline and tops lower case letters.

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Tres compdres
The combination of grapefruit, orange, and lime juice provide the three citrus “compadres”. Chambord and Cointreau are then added to the mix to sweeten, and lo and behold a great cocktail is born. Try serving this long (adding more orange and grapefruit juice) for an extra refreshing cooler. Add all the ingredients to a shaker filled with ice. Shake sharply and strain into a salt-rimmed, frosted Margarita glass. Garnish with a lime wedge.
2 oz. Sauza Conmemorativo scant oz. Cointreau scant oz. Chambard 1 oz. fresh lime scant oz. orange scant oz. grapefruit lime wedge, to garnish salt (for the glass)

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been inextricably bound with tequila,

fruit juice and sugar in order to be palatable. Tequila has border Mexico, but all over the world. Tequila, a product made from Mexico’s blue agave plant, is the centerpiece of this cocktail.

Copy Fit
Born and raised in Mexico, the Margarita’s personality reflects the flavour of its native land. Its fate has also a spirit that until recently was known as a coarse and fiery spirit that needed to be combined with are exuberant and add vitality to the Margarita that the ore reserved, aged tequilas don’t quite manage.

become respectable — and not just in the sunny states that

The truest to the blue agave flavour is the silver, un-aged tequila which we recommend for all Margaritas, not because of its lower cost, but for its robust and vibrant character. Silver tequilas

Gill Sans 9/16

Born and raised in Mexico, the Margarita’s personality reflects the flavour of its native land. Its fate has also been inextricably bound with tequila, a spirit that until recently was known as a coarse and fiery spirit that needed to become binded with fruit juice and sugar in order to be palatable. Tequila has become respectable — and not just in the sunny states that border Mexico, but all over the world. Tequila, a product made from Mexico’s blue agave plant, the centerpiece of this cocktail. The truest to the blue agave flavour is the silver, un-aged tequila which we recommend for all Margaritas, not because of its lower cost, but for its robust and vibrant character. Silver tequilas are exuberant and add vitality to the Margarita that the more reserved, Gill Sans aged tequilas don’t 9/11 quite manage.

Copy–fitting is the art of making copy fit into an allotted space. In this example we adjust leading, the amount of vertical spacing between lines, in order for the text to fit snugly into the Margarita glass.

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Raspberry torte
A successful cocktail needs to have an effect on all your cocktail senses. This one looks great on the eye, has a fresh lime and berry fragrance on the nose and, if you can ever bring yourself to consume your work of art, delights the taste-buds. Blend the first three ingredients in the blender along with two scoops of crushed ice for 20 seconds. Pour half the mixture into a Margarita glass. Gently layer the raspberry purée over the surface of the drink to create a thin line. Add the remaining Margarita mix over the top and serve with two straws.
2 oz. Gold tequila scant oz. Cointreau scant oz. fresh lime 2 oz. raspberry purée

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Marga rita
(noun) Portrait of the Artist as an Islander
The study of pastoral, romantic landscapes in Paris leads her to la naturaleza muerte, dead nature, the still life, an arrangement of motionless leaves, stones and feathers, the wistful satisfaction as each painting is finished. Cubism, and then the journey home, rediscovery of cubanidad, Cubanism, tropical sunlight in stained glass colors, flora and fruit, dolphins, flying fish, sharks, arabesques of flowering vines, the baroque, wrought-iron flourishes of colonial memory. Deceptive tranquility, a female figure at rest indoors, la siesta, Woman Dreaming Titles: Woman on a Terrace With Fish, Woman of Birds and Trees, Woman With Horse on a Beach, Winged Centauress, View of the Island From Clouds. The spilling of wildly romantic landscapes, la naturaleza viva, living nature, a whirling disarray of dancing leaves, stones and feathers, and the wistful yearning, this sudden understanding, knowing that every island is always unfinished. —Margarita Engle

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Red cactus
The fresh raspberry and Chambord in this drink team up to provide a fruity punch that almost masks the flavour of its main liquor. Don’t be deceived, there’s still plenty of tequila in there! Add all the ingredients to a blender. Add two scoops of crushed ice and blend for 20 seconds. Pour into a Margarita coupette or a hurricane glass. Garnish with lime wedge and serve with two raspberries.
2 oz. Sauza Gold scant oz. triple sec scant oz. Chambord 1½ oz. fresh lime 4 fresh raspberries, plus 2 to garnish lime wedge, to garnish

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Mix
Upgrade Your Liquor Cabinet

(verb)

Mix Like the Pros!
There are very good mid-range brands available that are perfect for “everyday” mixing that cost around $20-30 a bottle.This simple upgrade will start your cocktails off on the right foot.

Use Fresh Ingredients
Whenever possible choose fresh instead of canned or bottled ingredients for your cocktails. Many of the bottled mixers will include unwanted additives that take away from the freshness of the cocktail.

Match the Drink and Glass Temperature
Nothing ruins a drink worse than getting to the bottom and a cold drink is warm or a warm drink is cold.

Use Garnishes When Appropriate
Garnishes are important and even if their absence doesn’t ruin the finished drink, it certainly is not enhancing it like it was designed to do.

Measure Everything
The importance of measuring cocktail ingredients cannot be stressed enough if your desire is to create great tasting drinks consistently.

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Hibiscus margarita
A deep-purple Margarita with the gentle essence of herbed sweetness from the hibiscus. Worth the effort if you aim to impress. Add all the ingredients to a shaker filled with ice. Shake sharply and train into a large cocktail glass.
2½ cups sugar 4 oz. hibiscus flowers 2 quarts of water scant oz. hibiscus 2 oz. Cuervo Gold scant oz. triple sec scant oz. fresh lime Hibiscus Cordial: Dissolve the sugar and hibiscus flowers (dried, if out of season) into 2 quarts of water over a low heat. Once the liquid turns deep red, strain and let cool.

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Master piece
(adjective) The Master and Margarita

N

ovel by Mikhail Bulgakov, woven around the premise of a visit by the Devil to the fervently atheistic Soviet Union. Many critics consider the book to be one of the greatest novels of the 20th century, as well as one of the foremost Soviet satires, directed against a social order seen as suffocatingly bureaucratic. The book intertwines satire and realism, art and religion, history and contemporary social values. It features three story lines. The main story, taking place in Russia of the 1930s, concerns a visit by the devil, referred to as Professor Woland, and four of his assistants during Holy Week; they use black magic to play tricks on those who cross their paths. Another story line features the Master, who has been languishing in an insane asylum, and his love, Margarita, who seeks Woland’s help in being reunited with the Master. A third story, which is presented as a novel written by the Master, depicts the crucifixion of Yeshua Ha-Notsri, or Jesus Christ, by Pontius Pilate. Using the fantastic elements of the story, Bulgakov satirizes the greed and corruption of Stalin’s Soviet Union, in which people’s actions were controlled as well as their perceptions of reality. Because the book derides government bureaucracy and corruption, the manuscript of The Master and Margarita was hidden for over twenty years, until the more lenient Khrushchev government allowed its publication.

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Simul

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taneity
Can you spot the letter M within this composition of cocktail glasses? Look a little closer, try to visualize the negative space... Letterforms often appear in the strangest spaces of our everyday lives, all we have to do is spot them!

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Green iguana
The combination of melon and tequila work perfectly here. Midori is chosen for this recipe since fresh melon doesn’t have the necessary sweetness to balance the drink. Add all the ingredients to a shaker filled with ice. Shake sharply and strain into rocks glass.
1½ oz. Sauza Hornitos tequila 1 oz. Midori 1 oz. fresh lime 1 oz. Cointreau lime wedge, to garnish

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Letter mage
Letters are very flexible characters. They are the building blocks of written languages, but can also act as integral components of intricate illustrations, provided a little ingenuity. As seen here, the M forms a dynamic barman.
MM MMMMMMMMM MMM MMMMMMMMMMM MM MMMMMMMMMMMM MM MMMMMMMMMMMM MMMMM MMMMMMMMMMMMM MMMMM MMMMMMMMMMMMM MMMMM MMMMMMMMMMMMM MMMM MMMMM MMMM MMMMMMMMMMMMM MMMM MMMMM MMMM MMMMMMMMMMMMM MMMMM MMMMM MMMM MMMMMMMMMMMM MM MMMMM MMMM MMMMMMMMMMM MM MMMMM MM MMMMMMMMM MM MMMMM MM MMMMMMM MM MMMMM M MMMMMMM MM MMMMM M MMMMM MM MMMMM M MMMMMMMM MMMMMMMMMMMMMMMMMMMMMMMMMMM MMMMMMMMMMMM MMMMMMMMMMMMMMMMMMMMMMMMM MMMMMMMMMMMMMMMMMMMM MMMMMMMMMM MMMMMMMMMMMMMMMMMMMMM MMMMM MMMMMMMMMMMMMMMMMMMMMMM MMMMMMM MMMMMMMMMMMMMMMMMMMMMMMMM MMMMMMMMM MMMMMMMMMMMMMMMMMMMMMMMMMMM MMMMMMMMM MMMMMMMMMMMMMMMMMMMMMMMMMMM MMMMMMMMM MMMMMMMMMMMMMMMMMMMMMMMMMMMMM MMMMMMMMM MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM MMMMMMMM MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM MMMMMMMM MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM MMMMMMMMMMM MMMMMMMMMMMMMMMMMMM MMMMMMM MMMMMMMMMM MMMMMMMMMMMMMMMMMMM MMMMMMM MMMMMMM MMMMMMMMMMMMMMMMMMM MMMMMMM MMMM MMMMMMMMMMMMMMMMMMM MMMMMMMMM MMM MMMMMMMMMMMMMMMMMMMMMMMMMMMMMM MMMMMMMMMMMMMMMMMMMMMMMMMMMMMM MMMMMMMMMMMMMMMMMMMMMMMMMMMMM MMMMMMMMMMMMMMMMMMMMMMMMM MMMMMMMMMMMMMMMMMMMMMM MMMMMMMMMMMMMMMMMMMM MMMMMMMMMMMMMMMMMMMMM MMMMMMMMMMMMMMMMMMMMM MMMMMMMMMMMMMMMMMMMMM MMMMMMMMMMMMMMMMMMMMM MMMMMMMMMMMMMMMMMMMMMM MMMMMMMMMMMMMMMMMMMMMMM MMMMMMMMMMMMMMMMMMMMMMM MMMMMMMMMMMMMMMMMMMMMMM MMMMMMMMMMMMMMMMMMMMMMM MMMMMMMMMMMMMMMMMMMMMMMM MMMMMMMMMMMMMMMMMMMMMMMMM MMMMMMMMMMMMMMMMMMMMMMMMMM MMMMMMMMMMMMMMMMMMMMMMMMMMM MMMMMMMMMMMMMMMMMMMMMMMMMM MMMMMMMMMMMMMMMMMMMMMMMM MMMMMMMMMMMM MMMMMMMMMMM MMMMMMMMMMM MMMMMMMMMMMM MMMMMMMMMMMM MMMMMMMMMMMM MMMMMMMMMMM MMMMMMMMMMM MMMMMMMMMM MMMMMMMMMMM MMMMMMMMMM MMMMMMMMMMM MMMMMMMMMM MMMMMMMMMMM MMMMMMMMM MMMMMMMMMM MMMMMMMMM MMMMMMMMM MMMMMMMMM MMMMMMMMMM MMMMMMMMM MMMMMMMMMM MMMMMMMMM MMMMMMMMMM MMMMMMMMM MMMMMMMMMMM MMMMMMMMM MMMMMMMMMMMM MMMMMMMMM MMMMMMMMMMM MMMMMMMMM MMMMMMMMMMM MMMMMMMMMM MMMMMMMMMMM MMMMMMMMM MMMMMMMMMMM MMMMMMMMM MMMMMMMMMMM MMMMMMMMMM MMMMMMMMMMM MMMMMMMMMM MMMMMMMMMMM MM MMMMMMMMMM MMMMMMMMMM MMM MMMMMMMMMM MMMMMMMMMM MMMM MMMMMMMMMM MMMMMMMMM MMMMM MMMMMMMMMM MMMMMM MMMMMMMMMMMMMMMMM MMMMMM MMMMMMMMMMMMMMM MMMMMM MMMMMMMMMMMMMM MMMMMM MMMMMMMMMMMMM MMMMMMM MMMMMMMMMM MMMMMMM MMMMMMMM MMMMMM MMMMMMM MMMMM MMMM MMMMMMMMMMMMMMMMMMMMMMMMMM MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM

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