2010 MEDIA KIT

[ ABOUT ] The Afoot Magazine ideal is a lifestyle not limited to; what defines a lifestyle; within any particular genre. As a company we are defined as, A·foot ( ə - f ŏ ŏ t ’ ) a d v. & a d j ; m e a n i n g ; m o v e m e n t o r progression - representing various types of local events, talent and available amenities within Va n c o u v e r t h r o u g h o u t t h e c r o s s - s e c t i o n o f l o c a l city lifestyles. This magazine is presented in a visually stimulating layout; within a colorfully

vibrant package, which resonates and reflects t h e Va n c o u v e r w a y o f l i f e . T h e i n t e n t i o n o f Afoot - as a culture - is to blend traditional media concepts, and currently available social networking environments, to develop a new media - redefining the generational-socio-economic unique attributes within our demographic of the affluent young adult, in order to bridge the gap between, culture, and social communities – by integrating the commonalities of what it means, t o b e a Va n c o u v e r i t e .

[ DISTRIBUTION ] Afoot Magazine distributes the bulk of the 10,000 AFOOT copies throughout North America. The copies are free of charge and target male and female subscribers through a broad spectrum of age groups, genres and socio-economic demographics; geo-targeted into the c o n s u m e r ’ s h a n d s i n s o p h i s t i c a t e d m e t r o p o l i t a n a r e a s s u c h a s V a n c o u v e r , To r o n t o , C a l g a r y Atlanta, Los Angeles and Australia; within the genres of art, music, culture and the nightlife. Afoot is in agreement with various hotels, spas, music stores, boutiques, coffee shops, l o u n g e s , n e w s t a n d s a n d m a g a z i n e s t o r e s t h r o u g h o u t V a n c o u v e r, L o s A n g e l e s , To r o n t o a n d C a l g a r y. A s a r e s u l t , A F O O T i s a c c e s s i b l e t o a w i d e r c r o s s - s e c t i o n a u d i e n c e . Copies are available at various seasonal events such as, Fall and Spring Fashion We e k s i n Va n c o u v e r a n d B C F a s h i o n w e e k s . Copies are also readily accessible within night-clubs, lounges and bars at various standalone/partnership venues and shows.

[ A D R AT E S ] Standard Ad Sizes Full Page 2/3 ½ 1/3 1/3 1/6 Business Card Covers
*prices negotiable

Dimensions 7 1⁄4” x 9 3⁄4” 43⁄4”x93⁄4”v 71⁄4”x43⁄4”vorh 21⁄4”x93⁄4”v 43⁄4”x43⁄4”sq 43⁄4”x21⁄4”vorh 2.5 x 3 $3700 [Outside]

Full Color $2100 $1815 $1450 $1115 $1115 $525 $455 $3100 [Inside]

[ FREQUENCY DISCOUNT ] 2x ad pages 10% / 4x ad pages 16% / 8x ad pages 20% (Rates subject to change upon notice from the publisher)

[ AD SPECS ]

AD TYPE Full Page DPS

BLEED* 10”W x 13.5”H 19.5” x 13.5”

PAGE TRIM 9.5” x 13” 19” x 13”

TYPE SAFETY* 9” x 12.5” 18.5” x 12.5”

* BLEED: t h e a d m u s t b e m a d e l a r g e r t h a n t h e p a g e s i z e ( 8 . 5 ” x 1 1 ” ) t o a v o i d w h i t e e d g e s w h e n the magazine is cut. *TYPE SAFETY: a l l o f t h e t e x t m u s t b e w i t h i n t h e b o r d e r t o a v o i d b e i n g c u t o f f . *GUTTER SAFETY AND CROSSOVER: k e e p 1 ” s a f e t y m a r g i n f o r t e x t a n d c r o s s o v e r s f o r d o u b l e page spreads. FILE TYPES: A d o b e I n D e s i g n , A d o b e I l l u s t r a t o r , A d o b e P h o t o s h o p , P D F, T I F, E P S I L L U S T R A T O R and JPEG. FILES: S a v e I l l u s t r a t o r I m a g e s / D o c u m e n t s a s I l l u s t r a t o r E P S f i l e s . C o n v e r t a l l f o n t s t o o u t l i n e s . Embed all images PDF FILES: We strongly recommend supplying PD F/X-1a files. Files should be CMYK, highest resolution (300dpi). IMAGE PREPARATION: S a v e a l l i m a g e s a s E P S , T I F o r P D F f i l e s . A v o i d u s i n g P n g , G i f s , o r any other low-resolution modes for saving images. Save with 8bit MAC preview with Binary encoding. SUBMITTING MATERIALS: C D - R O M s / D V D R O M s c a n b e s e n t t o o u r a d d r e s s ( s e e l a s t p a g e ) o r any large file submitting website i.e. yousendit.com. FTP INFO: To u p l o a d f i l e s , l o g o n t o f t p . a f o o t m a g a z i n e . c o m . PROOFING AND PRODUCTION CHARGES PROOFING: S W O P ( S t a n d a r d W e b o f f s e t P r e s s ) c e r t i f i e d c o l o r p r o o f s . W e w i l l n o t b e r e s p o n s i b l e for color or any other deviation from original files without a SWOP color proof. Proofs should accompany the file and should not be folded. Contents of the package should be identified on t h e o u t s i d e a s t o t h e m a g a z i n e n a m e , i s s u e a n d a d v e r t i s e r. PRODUCTION CHARGES: D e s i g n a n d p r o d u c t i o n a s s i s t a n c e i s s u b j e c t t o a n h o u r l y c h a r g e p l u s additional stripping, proofing and film charges. Other production charges include resizing the ad to meet our required specifications, strip-ins or deletions requested, any altering of file in order to make ad meet bleed size requirements or printing specifications. Publisher is not liable for reproduction quality on mechanicals which require camera work.

[ PUBLISHING SCHEDULE ]
[ C O N TA C T S ] Quarter
Spring Summer Fall Winter

Space Deadline
January 15th April 15th July 15th October 15th

Ad Deadline
January 20th April 20th July 20th October 15th

On Board
FEBRUARY MAY AUGUST NOVEMBER

ADVERTISING Dmitri Litvinov T. 6 0 4 . 2 0 2 . 2 0 9 7
E. dmitri@afootmagazine.com

Karen Cabrera T. 7 7 8 . 8 9 9 . 8 3 5 9
E. karen@afootmagazine.com

[ REGULAR EDITORIAL SECTIONS ] Photography Lifestyle Fashion Nightlife International Connections Entertainment Fun

Please direct all disks and SWOP certified proofs to: Sebastiaan Van Beest 406-1238 Seymour St. Va n c o u v e r, B C V 6 B 6 J 3 T. 6 0 4 . 9 1 0 . 5 1 6 0 E. advertising@afootmagazine.com For ad traffic related inquiries, please contact: Sebastiaan Van Beest T. 6 0 4 . 9 1 0 . 5 1 6 0 E. sebastiaan@afootmagazine.com

[ WESBSITE ] Website is launched as afootmagazine.com and also as an online magazine at scribd.com/afootmagazine.com. Content from the print titles and bonus material will be re-formatted and posted on the websites. There also will be exclusive content dedicated to the websites. Online magazine will also be available to be viewed on handheld devices, this allows for more media distrubution.

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