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MASTER OF BUSINESS ADMINISTRATION(MBA) Revised & Final Syllabus for the Batch starting

from the Academic Year 2008-2009
First Semester: 8 Compulsory Courses
Code
MB 101
MB 102
MB 103

Course Name
No. of Credits Contact Hours
4
40
Business Economics I
4
40
Business Communication
4
40
Management Information
Systems I
4
40
MB 104
Organizational Behaviour I
4
40
MB 105
Quantitative Methods I
4
40
MB 106
Fundamentals of Accounting
4
40
MB 107
ISS & VA*
4
40
MB 108
Business Laws
Total
32
320
• ISS – Indian Social Structure; VA – Values & Ethics in business

Marks
100
100
100
100
100
100
100
100
800

Second Semester: 8 Compulsory Courses
Code
MB 201
MB 202
MB 203
MB 204
MB 205
MB 206
MB 207
MB 208

Course Name
Business Economics II
Organizational Behaviour
II
Quantitative Methods II
Production & Operations
Management
Management Information
Systems II
Human Resource
Management
Financial Management
Marketing Management
Total

No. of Credits
4
4

Contact Hours
40
40

Marks
100
100

4
4

40
40

100
100

4

40

100

4

40

100

4
4
32

40
40
320

100
100
800

1

MASTER OF BUSINESS ADMINISTRATION(MBA) Revised & Final Syllabus for the Batch starting
from the Academic Year 2008-2009
Third Semester: 2 Compulsory, 4 Specialization Courses and Project Work
Code
MB 301
MB 302
MB 303
Specializat
ion

Course Name
Management Accounting
Operations Research
Project Work & Viva Voce
Four courses – three from
one specialization and one
from another specialization
Total

Specialization:
Code
Course Name
MM 301
SALES & DISTRIBUTION
MANAGEMENT

No. of Credits
4
4
8
16

Contact Hours
40
40
160

Marks
100
100
100
400

32

240

700

Code
SM 301

Course Name
DATABASE MANAGEMENT

ADVERTISING & SALES
PROMOTION
MARKETING RESEARCH

SM 302

SYSTEM ANALYSIS & DESIGN

SM 303

FM 301

CORPORATE TAXATION
& TAX PLANNING

HR 301

FM 302

CORPORATE FINANCE

HR 302

FM 303

SECURITY ANALYSIS &
PORTFOLIO
MANAGEMENT
CONCEPT OF
COMMUNITY HEALTH
EPIDEMIOLOGY &
ANALYSIS OF
HEALTHCARE
INFORMATION DATA
HEALTH POLICY &
NATIONAL HEALTH
PROGRAMME
Shipping Practice
Commercial & Shipping
Law
Shipping Economics & eBusiness

HR 303

COMPUTER AIDED
MANAGEMENT
EMPLOYMENT &
COMPENSATION
ADMINISTRATION
HUMAN RESOURCE
PLANNING
LABOUR LAWS

MM 302
MM 303

HSA301
HSA302

HSA303
SHM 301
SHM 302
SHM 303

SD 301
SD 302

Business
Environment
and
Sustainable Development
System Approach to Sustainable
Development

SD 303

Sustainable Development in the
context of Human Development

PLM 301PLM 302

International Transport Systems
– Port / Shipping / Labour Laws

PLM 303

– Port Operation Management

2

MASTER OF BUSINESS ADMINISTRATION(MBA) Revised & Final Syllabus for the Batch starting
from the Academic Year 2008-2009
Fourth Semester: 2 Compulsory, 4 Specialization Courses and Project Work
Code

Course Name

MB 401

Project Management &
Entrepreneurship
Development
Strategic Management
Comprehensive Viva Voce
Four courses – three from
one specialization and one
from another
specialization
Total

MB 402
MB 403
Specializat
ion

No. of
Credits
4

Contact
Hours
40

Marks

4
8
16

40
160

100
100
400

32

240

700

100

Specialization:
Code
MM 404
MM 405
MM 406
FM 404
FM 405
FM 406
HSA404
HSA405

HSA406

SHM 401
SHM 402 –
SHM 403 –

Course Name
INTERNATIONAL
MARKETING
SERVICE MARKETING
CONSUMER
BEHAVIOUR
FINANCIAL
INSTITUTES AND
MARKETS.
INTERNATIONAL
FINANCE
DERIVATIVES AND
RISK MANEGEMENT
LAW

Code
SM 404

Course Name
SOFTWARE MANAGEMENT

SM 405
SM 406

E - BUSINESS
FUNDAMENTALS OF
NETWORKING
INDUSTRIAL RELATIONS

PLANNING,
ORGANIZING &
MANAGEMENT OF
HEALTH SERVICE
LOGISTICS
MANAGEMENT IN
HEALTH CARE UNITS
& STORAGE &
DISTRIBUTION
Ship Operation
Management
Maritime Financial
Management
Maritime HR Management

SD 405

HR 404
HR 405
HR 406
SD 404

ORGANIZATIONAL
DEVELOPMENT
HUMAN RESOURCE
DEVELOPMENT
Sustainable livelihood for
sustainable development
Agribusiness
for
sustainable
development

SD 406

Participatory approaches, research
methods
for
sustainable
development

PLM
401
PLM
402
PLM
403

Commercial Shipping

3

Cargo Handling Systems
Management
Port Modernization & Traffic
Forecasting

Shifts in Demand. Fixed and Variable Costs. Total Product. (2L) Chapter 4 : Managerial Decision Making under Alternative Market Structures (A) Characteristics of Perfect Competition. (2L) ICC. (2L) (C) Short and long run equilibrium under monopolistic competition (1L) (D) Interdependence of strategic decision making – oligopoly. Short Run Supply for the Firm and Industry. Superior and Normal goods. Relationship between TP. Inferior. changes in equilibrium. Collusion – cartels. Law of Variable proportions. Range of Values of Price Elasticity. Short Run Cost Curves.MASTER OF BUSINESS ADMINISTRATION(MBA) Revised & Final Syllabus for the Batch starting from the Academic Year 2008-2009 1st Semester WBUT/MBA/ Ist Sem (4 Credit : 40 hrs) [MB – 101] : Business Economics-I ( MANAGERIAL ECONOMICS ) Chapter 1 : Introduction to Managerial Economics Managerial Decision Making and Economic Theory. Income Elasticity. Factors affecting price elasticity. Finding the Long Run Cost Schedules from the Production Function. Explaining the law of demand. Multiproduct Pricing. Elasticity of Demand: Price Elasticity (at a point and over and interval). * # Finding the Optimal Combination of Inputs. Transfer Pricing. (3L) (B) Profit Maximisation under Monopoly. elasticity of supply. Production of Maximum Output with a given level of Cost.Economics(Eleventh Edition) – Oxford University Press 4 . Break Even Point. Average and Marginal Products. #Profit Maximisation in Competitive Markets. Relationship between AVC. Forms of Business Organisation. Expansion Path. (3L) (C) Production with Two Variable Inputs. Production of a given output at Minimum Cost. Long run cost curves. Isoquants – Characteristics. AP and MP. Price elasticity and Change in Total Revenue. CrossPrice Elasticity. Economic Cost of Using Resources. Isocost Curves. (5L) Chapter 6: Externalities and Market Failure Understanding externalities and market failures. Marginal cost pricing. Relationship between LAC and SAC. Shut Down Point. Long Run Supply for the Perfectly Competitive Industry. (2L) Chapter 5 : Pricing Decisions Price Discrimination under Monopoly. Peak Load Pricing. Output Decision in the Long Run.Law of Demand. Pricing decisions under Risk and Uncertainty. (4L) (D) Law of supply. Average and Marginal Cost and Relationship between them. Goals of the firm: Measuring and Maximising Economic Profit.). Economic Profit versus Accounting Profit. Limit Pricing. Revenue Maximisation etc. (5L) (B) Introduction to methods of demand estimation (2L) (C) * #Indifference curves. Asymmetric Information. MR and Price elasticity. Separation of Ownership and Control. Other Goals (Value Maximisation. Output and Pricing Decisions in the Short and Long Run. (4L) (B) Short Run Costs of Production. pricing under market failure (2L) References for Business Economics – I Damodaran. AP and MP. price leadership. market equilibrium. Profit Maximising Input Usage under Competitive Conditions. Average Cost Pricing. Mark – Economics for Managers – Thomson South-Western Lipsey & Chrystal . Moral Hazard and Adverse Selection. Short Run Total. AR. Substitutes and Complements. Output Decision in the Short Run. budget line and consumer equilibrium. Production with One Variable Input. MC. Economies of Scale and Scope. Violations of the Law of Demand. Income Elasticity and Share in Total Expenditure. The Principal-Agent Problem. (4L) Chapter 2 : Demand Analysis (A) Demand Functions . Suma – Managerial Economics – Oxford University Press Hirschey. Marginal Rate of Technical Substitution. Short Run and Long Run. PCC (idea only) Chapter 3 : Production and Cost Analysis (A) Production Function. Laws of Returns to Scale.

Using simple words. Handling Business Information – Annual Report. Press Release. Nature of Headings.Tata McGraw Hill Sen. Public Speaking. External Communication – Resume/CV. Ashraf . OUP Rizvi. Acknowledgement [2L + 4P ] 8. Principles of Communication – Definition. Ordering of Points. Enquiry. Agenda and Minutes [4L + 2P] 6. WBUT/MBA/I st Sem 5 .Effective Technical Communication.-Pearson Education. Listening. Tata McGraw Hill Taylor. Style. Process. M & Singh. M. Proof Reading. Shirley . WBUT/MBA/ I st Sem (4 Credit : 40 Hrs) [MB 102]: BUSINESS COMMUNICATION Module – I (20 hrs) 1. Internal Communication – Circulars. [ 2 L + 2P] Readings Blundell J. A & Middle N. Notices. Pindyck and Rubenfeld (Sixth Edition) . Ltd. Dominick . Verbal Communication – Target group profile. Punctuation. Kaul . Composing Business Messages. Graphs. . List of Illustration.Effective Business Communication. [ 4L] 4.Micro Economics – Prentice Hall of IndiaPvt. Report Writing – Report Planning. Non Verbal Communication [ 6L+ 6p]] 3. Report Writing.Managerial Economics in a Global Economy –Oxford University Press Salvatore. G. Handling Mail [ 4 L ] 7. Charts. Use of Aids. Dominick . Types [ 2L] 2. Memos. /Pearson Education. Barriers of Communication. Asha . Writing Business Letters – Formats. Electronic Main. Written Communication – Stages of Writing. Adjustment. Ltd/Pearson Education Salvatore. Practice Presentation. Complaint. Using Facsimiles (Fax). House Magazine. P .Business Communication.: Career – English for the Business and Commercial World. Raman. Placing Order. Types of Reports. 4th Edn. Reference. Instruction. Press Report . Styles Types – Request. Sales. Prentice Hall. Executive Summary. [ 2L ] Module – II (20 hrs) 5. Feedback. Presentation Skills. Purpose. M. Action. Preparing Notes.Micro Economics – Theory & Applications – Oxford University Press * both numerical and graphical methods to be discussed # Only basic idea on second order condition required.Communication for Business.MASTER OF BUSINESS ADMINISTRATION(MBA) Revised & Final Syllabus for the Batch starting from the Academic Year 2008-2009 Maddala & Miller -Micro Economics – Theory & Applications(International Edition) – Tata McGraw Hill Maurice & Thomas –Managerial Economics – Tata McGraw Hill Peterson & Lewis – Managerial Economics – Prentice Hall of India Pvt. Logical Sequencing. Oxford University Press. Good News & Bad News. Anindya .Micro Economics – Theory & Applications(Fourth Indian Edition) – Oxford University Press Samuelson & Nordhaus – Economics(Sixteenth Edition) . Developing an outline.

components of a data communication system. etc. models based on revenue models [c] Risks of e-commerce and security measures [6] Threats to Computer systems and control measures [3L] Concepts of threats: Virus. Distinction between Real Time. [c] Network topology.org) Creating and editing documents. open source software Operating system concepts IT resources. Intranet. images. environment of a system Types of Systems Information system as a system. interfaces & boundaries.g.g. [d] Email [4] Data communication & Networking [4L] [a] Need for computer networking. earthquake. MS-Powerpoint) Creating and editing presentations. Concepts of security measures: firewall. Expert system.etc. spam. Decision Support Systems (DSS). math & trig. WAN. pivot table/chart. concepts of Internet. physical threats (fire. statistical. Real Time Applications 6 . Prototyping model. Using Functions: text. information Data analysis – sorting data. information. B2C. Classification of hardware and software System software & Application software.g. MS-Excel/openoffice. Knowledge based system. [c] Presentation software (e. On – line and Batch Processing System. spyware. phishing. goal seek/solver. Spiral model [3] Office Automation: [12P] [a] Word Processing software (e. Mail merge. components of a system. C2B. CBIS Types of CBIS (brief descriptions and their interrelationships/hierarchies): Office Automation System(OAS). MS-Word/openoffice. animation effects. Definitions. Management Information System(MIS). Applying slide background. Executive Information System(EIS). [2] Systems concepts: [10L] Systems. slide timings. Extranet. [7] Real Time Application in Business : [3L] Types of Real Time Systems. Transaction Processing System(TPS). vandalism). transmission media. [d] Applications of networking in business and society: email. [5] E-commerce / E-business [4L] [a] Overview.B2G. full-duplex) [b] Types of networks: LAN. hacking. E-Governance). flood. half-duplex. telemedicine. logical. what-if analysis (using data tables/scenarios). WWW. social networking. database. C2C. encryption. financial. date & time. Advanced Filter). [b] Spreadsheet application (e. Systems Development Life cycle(SDLC) Life cycle models: Waterfall model. data validation. MAN.MASTER OF BUSINESS ADMINISTRATION(MBA) Revised & Final Syllabus for the Batch starting from the Academic Year 2008-2009 (4 Credit : 40 hrs) [MB-103]: Management Information Systems-I [Information Technology applications in Business] [1] Information Technology concepts: [4L] Data v.org) Creating and editing spreadsheets. Advantages & Disadvantages of E-commerce [b] Business models of e-commerce: models based on transaction party (B2B. Drawing charts. Adding slide transition effect. filtering data (AutoFilter . creating sub-totals and grand totals. direction of data flow(simplex.

. Tools & Applications . PHI Pressman. EDI Transactions . : I. P. Electronic Fund Transfer (EFT). ATMs. Tanenbaum : Computer Networks. examples. advantages. PHI Sommerville : Software Engineering-Pearson Education. R. Pearson Education Taxali.Technologies & Applications. Structured System Analysis and Design. Railway / Airway / Hotel Reservation System. TMH Rajaraman V.MASTER OF BUSINESS ADMINISTRATION(MBA) Revised & Final Syllabus for the Batch starting from the Academic Year 2008-2009 viz.definition. ISRD. Systems Analysis and Design. Bhaskar : Electronic Commerce . TMH Westland & Clark : Global Electronic Commerce. : E-commerce An Indian Perspective. TMH Forouzan : Data Communication & Networking. Roger : Software Engineering . TMH. Tata McGraw Hill Joseph. Universities Press 7 . K.T. Suggested Readings Bharat.A Practitioner’s Approach .T.

Measurement of Personality. Applications in Industry. T.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) WBUT/MBA/ I st Sem (4 Credit : 40 hrs) [MB –104]: ORGANIZATIONAL BEHAVIOUR – I Module – I (20 hrs) 1. Thomson Fincham. Attitudes and Consistency. Attitudes and Job Satisfaction – Sources of Attitudes. McGraw Hill. Managing Stress. Set theory – Concepts and business applications [3L] 88 . Prentice Hall WBUT/MBA/1st Sem (4 Credit = 40 hours) [MB-105]: QUANTITATIVE METHODS – 1 (Mathematics & Descriptive Statistics) Module I (Mathematics) 1. Nature and Importance. Learning – Concepts and Principles. Potential Sources of Stress. Modern Theories : Systems Approach. Contingency Approach. : Principles of Organizational Behaviour. [2 L] 2. & Davis K. Theories of Personality. Learning about Self. The Process of Perception – Process and Principles. P. Work Stress – Understanding Stress. Theories of Learning. Judge. Field of OB.. Theory of Bureaucracy. Techniques of Administration. & Sanghi. Behavioural Approach [10 L] 3. S. R & Rhodes. Work Motivation – Approaches to Work Motivation. Types of Attitudes. Theories of Motivation – Maslow’s Hierarchy of Need Theory. D. Human Relations Approach. Slocum Jr JW. OB – Overview – Meaning of OB. Attitude Surveys. P.L. Personality and Individual Differences – Meaning of Personality. Robbins. [4 L] 8. S. [2 L] Readings Daft. Administrative Principles. [4 L] 6. : Organizational Behaviour. Porter and Lawler Expectancy Model. Pearson Shukla. Development of Personality. . Madhukar : Understanding Organizations – Organizational Theory & Practice in India. Reinforcement. [4 L] 7. : Organizational Behaviour. Cognitive Dissonance Theory.A. McClelland’s Achievement – Motivation Theory. OUP Hellriegel. W. Determinants of Personality. Thomson Luthans. Alderfer’s ERG Theory. Quantitative Approach. Consequences of Stress. Social Perception. Herzberg’s Motivation-Hygiene Theory. [6 L] 5. Importance of OB. Organization Theory – Classical Theories : Scientific Management. McGregor’s Theory X & Y. Types. R. McGraw Hill Newstrom J. Fred : Organizational Behaviour. Contributing Disciplines. Punishment. : Organisational Theory and Design. Factors Influencing Perception. Making Judgements. Vroom’s Expectancy Theory. Perceptual Selectivity. [8 L] Module – II (20 hrs) 4. Woodman RW : Organizational Behaviour.

Measures of Central tendency – Mean. [2L] 3. Collection and presentation of data – Tabular and diagrammatic representation. Ogive. 10. application to business and economic problems [4L] Matrices and their applications [2L] Combinatorics – Principles of counting. Introduction to Financial Accounting – Concepts – Conventions – Importance and scope – Accounting Principles – Double entry system – Brief overview of accounting cycle – introduction to Balance Sheet and Income Statement 10L 2 Accounting for Fixed assets – Introduction – Valuation of Fixed assets – principles and norms of standard accounting treatment (AS 10) 4L 3 Depreciation – Methods – Accounting – Importance 4 Revenue Recognition . WBUT/MBA/ I st Sem (4 Credit : 40 Hrs) [MB-106]: Fundamentals of Accounting Module – I (Financial accounting) 1. N.K . Scope. Measures of shape and relative location. 4. Standard deviation. Interquartile range. Schaum's Outline Series Hoy Michael et. Mode. [3L] 5. 9. 3. Frequency distribution. PHI Raghavachari. Skewness and Kurtosis. Histogram. Permutations and Combinations. Coefficient of Variation. M. E. Mean deviation.Mathematics for Economics(2nd edition). Median. TMH Sharma. J. Sweeny and Williams – Statistics for Business and Economics (9th edition). – Introduction to Mathematical Economics.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) 2. Simple correlation and regression analysis [3L] Suggested Readings Aczel – Complete Business Statistics (6th edition). Mean Absolute deviation. Provisions – Doubtful Debt – Bad Debt – Importance – Provisions – Reservations – Accounting Treatments 2L 99 2L . applications to optimization problems and curve sketching [5L] Partial derivatives – basic working rules and applications to optimization [2L] Constrained optimization – use and interpretation of the Lagrange multiplier [2L] Fundamentals of convexity and concavity and idea about their usage [2L] Concept of integration and working rules.Introduction -Definitions -Sale of Goods -Rendering of Services -The Use by Others of Enterprise Resources Yielding Interest-Royalties and Dividends -Effect of Uncertainties on Revenue Recognition accounting standard (AS 9) 4L 5. CUP Dowling.T. M– Mathematics for Management. Bar graphs and pie charts. and Biggs. Functions – basic concepts. 7. 6. – Mathematics for Economics and Finance: Methods and Modeling. 5. Variance. Chebyshev's Theorem [1L] 6.Business Statistics. functions and limitations of statistics [1L] 2. 8. Pearson Education. . TMH Anderson. different types and applications [2L] Derivatives (single variable) – basic working rules. Measures of Dispersion – Range. Quartiles [2L] 4.al. relative frequency. Inclusion-Exclusion principle [3L] Probability and its applications in business and economics [3L] Module II (Descriptive Statistics) 1. Thomson Learning Anthony.cumulative frequency. Percentiles.

Pearson education WBUT/MBA/ I st Sem (4 Credit : 40 hrs) [MB-107]: INDIAN SOCIAL STRUCTURE AND VALUES & ETHICS IN BUSINESS Module . 10L [6 L] Readings : Module I Text: Bhattacharyya. Religion. PHI Jain .Demographic Profile (Population. Wiley Module II Text: Banerjee. Pricing & Control). PHI Ramchandran. Distribution and Control. 6L 2. Minority Groups. Cost Accounting : key terms. Culture). Bhabatosh . Industrial Society. cost accounting and management accounting. Financial Statements – Introduction to Corporate Final Accounts as per Schedule VI of Companies Act 1956 Income Statement – Interpretation of Annual Reports. B M : Cost Accounting .Caste System. Kimmel: Financial Accounting. PHI. Weaker Sections. Agrarian Society. Hawkins. Ashis K .I (20 hrs) 1. & Lall Nigam. 12th edition. Pearson education Narayanaswamy. Foster: Cost Accounting.Cost Accounting : Theory and Practice. Sundem. Pearson Education Weygandt. Treatment of Special Items ). Language. OUP Reference: Anthony. Elements of Cost : Materials (Purchasing. Labour (Costing & Control) . PHI Gupta: Financial Accounting for Management. Overheads ( Analysis. 10 1 0 [4L] . Storekeeping. total cost components. 2L Module – II(Cost accounting) 1. cost accounting and financial accounting. 2007 Bhattacharyya. Nature and Types of Indian Society . [4L] 2. Social Stratification .MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) 6. Other Backward Communities. Class Structure. Kakani: Financial Accounting for managers. P. Issue.: Financial Accounting for Business Managers. R : Financial Accounting.Principles and Practice of Cost accounting. Ashis K. classifications. Elliot: Introduction to Fianacial Accounting. Tata McGraw-Hill Shah : Basic Financial Accopunting For management. cost concepts.Principles & Practice. PHI Reference: Horngren. Merchant: Accounting:Text & Cases.S. Dattar. Scheduled Caste/Tribe. McGraw-Hill International Horngren. Kieso. Tribal Society.

Society and Politics in India. Voluntary Approach by NGOs. M. . [6L] 10. Alcoholism. WBUT/MBA/I st Sem (4Credit : 40 hrs) MB-108 : BUSINESS LAWS Module – I ( 20 hrs ) 1. Values. Andre . Role of Govt. S. Consideration. Rights and Duties.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) 3.. [4L] 4.Code of Ethics in Business. Aged in the Family. Termination of contracts. Non .Society.Effects on Community. Cooperation. State and Law.Violence. Pearson Gupta. .Importance. Strategies of Organizational Culture Building. Breach of contract. [4L] 5. [6L] 9. Child Care. Indemnity and guarantee. Enforcebility of Law. Customer Care. Quality of Life. Malnutrition.Social Stratificaiton. Environmental Protection.Population. Attitudes and Beliefs. Unemployment. Project Affected Persons. Ethics and Corporate Excellence . Concept of Law . Offer and acceptance. Health and Well-being of Under-privileged People. Legal Approach. OUP. Classification of contracts. Poverty. 1872 – Contract defined. N. OUP. [4L] Module . Illiteracy. Indian Contract Act. Occupational Disease. Values [2L] 7. Legality of object and consideration. Free consent.An Indian Perspective. Laws of agency 11 1 1 [4L] [4L] .Values and Ethics for Organisations. Family Economy. NCERT . Types. Indian Values and Ethics . Inequality Removal Programmes. Child Labour.Text Book on Indian Society Srinivas. Social Integration . Dipankar . Crime.Respect for Elders. Readings Beteille. Sources of Value Systems. Illegal agreements. Industrialism and Social Change . Business Ethics . Characteristics and Needs. Loyalty and Ethical Behaviour. Rural Development Programmes.II (20 hrs) 6. Capacity to contracts. Ethical Practices in Management. Hierarchy and Status. Insurgency. across Cultures. International Neighbours. Corporate Social Responsibility (CSR) . Narcotic addiction. [2L] 8. A.Business Ethics .Constitutional Safeguards. Mercantile Law. K. OUP Fernando. Socio-Economic Problems . Terrorism. OUP Chakraborty. Simple Living high Thinking. Care of the Employees as per Statutes. Role of Politicians. Elements of valid contract. Values . Impact on Family Structure and Roles of Male & Female. Role of Business Houses. Social Welfare and Community Development Activities .Social Structure and Caste and Other Essays.Nature. 2. Fair Trade Practices. Ethics in Worklife.Obligations under Law. Rehabilitation and Resettlement of Project Affected Persons. Need for Security.C.

Competition. New Delhi 5. Rights of an unpaid seller. Theory of Income Determination: 12 1 2 . Pandit : Business Law. Copyright. Negotiable Instruments Act. Parties to a negotiable instrument and their capacity. [6L] 4. Himalaya Publishing. Pandit & S. Consumer Protection Act. Mode of complaints. [4L] Module – II (20 hrs) 5. Procedures for disposal of complaints. Chand & Co. Insurance Regulation.Bharat Law House. Crossing of cheques.Law of Contracts – Eastern Law Book House 3. Laws relating to . minimum subscription. Winding up of companies. Passing of ownership rights. Shops and Establishments. 1986 – Salient features and objectives of the Consumer Protection Act. Packaging. Trade marks.Bank drafts and Banker’s cheques . concepts in open and closed economy (4L) 2. Circular Flow of Income and Concepts of Macro Aggregates: Core concepts of business cycle and phases. Formation. Companies Act. 1956 – Nature and kinds of companies. Dishonour of cheques. 1881 – Definition and characteristics of different types of negotiable instruments.Patents. borrowing powers.K. Bulchandani : Business Law. R. Conditions & Warranties. Discharge from Liability. Himalaya Publishing. S. S. 1986. M. state and National forum. debentures. Fair Trade Practices. H. 6. Capital – shares. P. 4. 1930 – Classification of goods.Appointment of Directors.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) [6L] 11. Banking Regulation. [ 10L] Readings: 2. Commercial Law. Gogna : A Textbook of Business Law. Three methods of measuring GDP/GNP. Penalty. Different Consumer redressal Forums. Articles. K. Remedies for breach of Contract of Sale of Goods. Memorandum. National Income Accounting. Prospectus. 2nd Semester [MB – 201] : Business Economics-II WBUT/MBA/2ND Sem (4 Credit : 40 hrs) Macroeconomic Theory and Business Environment of India 1. [6L] 6. [4L] 7. P. Sale of Goods Act. Cyber Laws. Saha Ray. S. Composition and jurisdiction of district.

International Linkages: Concepts of Balance of Payments. (5L) Reference: Principles of Macroeconomics. understanding of required rate of savings through incremental capitaloutput ratio. Chapter 7 Managerial Economics. Puri Growth and Development. (2L) Reference: • Economic Environment of Business: S. Disinvestment and divestment.K. Chapter 15. concepts of consumption and investment as addition to capital stock. private autonomous expenditure multiplier. Stabilization policies. Uma Kapila ed. Planning and Marketisation. Uma Kapila ed. tariff and non-tariff barriers. Planning.16 Indian Economy: Datt & Sundharam. Inflation and Unemployment: Concepts of inflation – demand pull and cost push. Comparative Advantage as basis for trade. alternative exchange rate systems – fixed.Samuelson & Nordhaus – 34. (1L) Reference: • Monetary and Fiscal Policy Reforms– Composition of Indian money market. New Industrial Policy and Labour Reforms –Issues of privatization. labour market reforms-some conceptual issues. safety net for labour (3L) 13 1 3 . Soumyen Sikdar.K. Economic Reforms commencing from 1991. Mishra and V. 55 Indian Economy since Independence.35 5.K. (2L) 4. Mishra and V. introduction to Philips curve as relation between inflation and unemployment. Suma Damodaran. comparison of crowding out effects. industrial sickness. required money supply growth with income elasticity of money demand. Components and Instruments of Monetary policy. Imperative and Indicative Planning (1L) Reference: • Concepts of Growth and Development. Economic Environment of Business: S.K.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) Simple Keynesian Model: closed economy. Concepts and Management of Deficits. introducing the Government – fiscal policy – Government expenditure multiplier. A P Thirlwal Economic Crisis of India in Late ‘80s and Road to Liberalization – • Economic crisis. Balanced Budget Multiplier. Growth and Development : • A brief introduction to Indian Planning system.) Introduction of money and asset market: IS-LM: Fiscal policy and monetary policy. Extension: Paradox of Thrift ( Multiplier Analysis – both mathematical and graphical methods to be discussed. Puri. Tax Rate Multiplier. flexible and managed float. Chapter 18 Indian Economy since Independence.understanding of Macroeconomic Stabilization and Structural Reforms. Introduction to foreign trade : export and import multipliers (15L) 3. Chapter 51. Chapter 15 Economics(Eleventh Edition) – Lipsey & Chrystal – chapter 22.23 Macroeconomics – Dornbusch & Fischer – Chapters 12 Economics(Sixteenth Edition) . Indian Economy: Datt & Sundharam. (1L) Reference: 6.

Economic Environment of business: S.Gupta .K.K. 35. Chapter 51 Indian Economy since Independence. Organizational Politics. Chapter 27. Puri. Cases on Group Decision-making [ 6L] Module – II (20 hrs) 14 1 4 . Skills. Types of Groups. Chapter 47 Trade Policy Reforms –major components of trade policy reforms.Banking structure in India. Group Behaviour : Characteristics of Group. Chapter 28. Organization : Mission. Characteristics. Mechanistic and Organic Models. Types of Cultures. (3L) Reference: Indian Economy: Datt & Sundharam. Western and Oriental Organization Cultures. Indian Organization Culture. Product. Designs by Function. current and capital account convertibility. D’Souza .K. Goals. Technology & Environment [ 6 L] 2. 44 Indian Economy since Independence.N. SEBI and Capital Market Reforms (3L) Reference: • Economic Environment of Business: S. Uma Kapila ed. idea of FEMA.K. Managerial Perspectives on Organizational Behaviour : Management Functions. Structure & Design – Elements. Determinants of an Organization Structure – Strategy. Mishra and V. Types.E. Managerial Roles.H. Banking sector reforms Composition of Indian capital market.K. WBUT/MBA/2ND Sem (4Credit : 40 Hrs [MB – 202] : ORGANIZATIONAL BEHAVIOUR – II Module – I ( 20 hrs) 1. Chapter 10 Indian Economy: Datt & Sundharam.K. Culture Change [ 4L] 4. Mishra and V. Learning Organisation. Economic Environment of business: S. Uma Kapila ed. Virtual Organisation.Chand Economic Environment of Business – Mishra & Puri – Himalaya Publishing House Indian Economy since Independence – Uma Kapila Edt. Puri. Puri.S. Group Decision-making. Challenges and Effectiveness [ 4 L] 3. Organizational Culture : Culture and its Characteristics.Samuelson & Nordhaus – Tata McGraw Hill . Uma Kapila ed.Tata McGraw Hill Economics(Eleventh Edition) – Lipsey & Chrystal – Oxford University Press Principles of Macroeconomics . Location.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) Reference: • Banking and Capital Market Reforms.Pearson Education Macroeconomics – Dornbusch & Fischer – Tata McGraw Hill Macroeconomics Theory and Applicationss – G. Size. Mishra and V. Indian Economy – Datt & Sundharam – S. 29 Reference Macroeconomic theory – W. Stages of Development. Branson – AITBS Publishers Managerial Economics – Suma Damodaran – Oxford University Press Macroeconomics . Chapter 47 Indian Economy since Independence. Indian Economy: Datt & Sundharam. Matrix.Gregory Mankiw – Thomson South-Western Economics(Sixteenth Edition) .

Poisson (ii) Continuous distributions . McGraw Hill Shukla . standard error.Management of Organizational Behaviour. Hypothesis Testing (i) Basic Concepts – Null and Alternative Hypotheses. calculation of interval estimates of mean and proportion from large samples. interval estimates and confidence interval. Survey Feedback. Central Limit Theorem. Skills and Influence Processes.Binomial. sampling from normal populations. Examples of Effective Organizational Leadership in India. the method of moments and the method of maximum likelihood (ii) Interval Estimation – basic concepts..Uniform.conceptual basis.) [MB 203] : QUANTITATIVE METHODS II (Inferential Statistics & Research Methodology) 1. the significance level. Conflict in Organization : Sources of Conflict. Process Consultation. Fred . Leadership and Power. Uma . Probability distributions (i) Discrete distributions . Type I and Type II errors.. [ 6L] 8. Finite Population Multiplier [4L] 3. interval estimation using the t distribution. Estimation (i) Point Estimation – properties of estimators. OUP Robbins.random and non-random sampling (iii) Sampling distributions . Prentice.P. LogNormal [4L] 2. K.Organizational Behaviour – Text and Cases. Madhukar . Pearson Sekaran. Johari Window. McGraw-Hill Pareek. OD .Meaning. Blanchard. Interventions : Sensitivity Training.Understanding Organizational Behaviour. D..Sanghi : Organizational Behaviour.Organizational Behaviour. Sampling Methods and Sampling Distributions (i) Statistics and Parameter (ii) Types of sampling . Udai . Organizational Change and Development : Meaning. Process. the p – value.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) 5.Understanding Organizations – Organizational Theory and Practice in India. Transactional Analysis (TA). Leadership Styles : Leadership Theories. Types of Conflict. relationship between sample size and standard error. determining the sample size in estimation [4L] 4. Barriers. Resistance to Change.H. Cases on Conflict Resolution. S. Process. Team Building.. Exponential.E. P. power of a test (ii) One Sample Tests – hypothesis testing of means when the population standard deviation is known and when it is unknown. Process. hypothesis testing of proportions for large samples (iii) Two Sample Tests – tests for difference between means – large sample sizes and small [4L] 15 1 5 . Making Communication Effective. TA Judge & S. Prentice Hall WBUT/MBA/2nd Sem (4 Credit : 40 hrs. Conflict Process. Cases on Communication [ 4L] 6. Conflict Resolution. Johnson. Inter-group Development [ 4L] Readings Hersey. Leadership Styles. Communication in Organization : Purpose. Channels and Networks. Normal.Hall of India/Pearson Education Luthans. Cases on Leadership [ 6L] 7.

TMH Newbold – Statistics for Business and Economics (6th edition). Chi–square and Analysis of Variance (i) Chi-square as a test of (a) independence and (b) goodness of fit (ii) ANOVA – basic concepts. Thomson Learning Levin & Rubin . Marchal and Wathen – Statistical Techniques in Business and Economics(13th edition). Time series and Forecasting (i) Variations in time series. PHI/Pearson Education Keller – Statistics for Management and Economics (7th edition). trend analysis. Non-parametric tests (i) Basic concepts (ii) The Sign Test (iii) The Signed-Rank Test (iv) Rank Sum Tests – The Mann-Whitney U Test. 16 1 6 ( 2 L) . Pearson Education Johnson and Wichern – Applied Multivariate Statistical Analysis(3rd edition). the F distribution and the F statistic. consideration of all four components of a time series (ii) Time Series analysis in frecasting [4L] 8. Efficiency of production planning and control. Multivariate data analysis (demonstration of software package) (i) Basic concepts (ii) Types of multivariate techniques (iii) Factor Analysis (iv) Multiple Regression Analysis (v) Discriminant Analysis (vi) Cluster Analysis [12 L] Suggested Readings Anderson. test for difference between proportions – large sample sizes.Statistics for Management (7th edition): Prentice Hall/Pearson Education Lind. Pearson Education Ross. Replanning and control functions. inferences about two population variances [4L] 6. Sheldon – Introductory Statistics. inferences about a population variance. Types of production. seasonal and irregular variations. Sweeny and Williams – Statistics for Business and Economics (9th edition). Relations with other departments. Thomson Learning Hair. Pearson Education Hanke and Wichern – Business Forecasting (8th edition). cyclical. Introduction to Production Management: Production system. Anderson.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) sample sizes. Elsevier Srivastava and Rego – Statistics for Management: TMH WBUT/MBA/2ND Sem (4 Credit : 40 Hrs) [MB-204]: Productions & Operations Management 12. The Kruskal-Wallis Test (v) Tests based on runs (vi) Rank Correlation (vii) Kolmogorov-Smirnov Test [4L] 7. testing difference between means with dependent samples 5. Tatham and Black – Multivariate Data Analysis (6th edition).

Selection of good materials handling equipment. Make or Buy decision. Statistical Quality Control. with shortage. R.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) 13. need for TQM. (4L) 15. Oxford University Press Buffa. Vendor Selection. Methods of Materials handling. PDCA cycle. Criteria for a good layout. K. TMH Dutta – Materials Management. Network Analysis: PERT/CPM techniques. Cost of quality. S. Flloyd's algorithm. Jacobs. Inventory control. Cenage Learning Gaither and Frazier – Operations Management (9th edition). Case Studies (2L) Suggested Readings Bedi – Production and Operations Management (2nd edition). Probabilistic Inventory Models (discrete and continuous cases) (6L) 17. Kruskal's algorithm. Quality Management System : Quality Audit. predictive and overhaul. E. Scheduling : Gantt Chart. Effect of quantity discount. Legal aspects of purchasing. Plant Maintenance and Materials Handling: Types of maintenance – preventive. Two-bin and Periodic Inventory System. Thomson Learning Gopalakrishnan and Sundaresan – Materials Management: An Integrated Approach. 7 QC tools. Control Charts. Aquilano and Agarwal – Operations Management for Competitive Advantage (11th edition). Pearson Education WBUT/MBA/2ND Sem (4Credit : 40 Hrs) [MB-205]: Management Information Systems II [Information System Management] [1] Management Information System (MIS): 17 1 7 [6L] . Concepts of six sigma (2L) 22. Procedures. Work and method study (2L) 24. Purchase Management: Purchase Policy. 5s concept. Materials Management: Need. – Modern Production /Operations Management. Systems. Johnson's Rule (2L) 18. Negotiation. FSN and VED classification. scope and advantages. and Sarin. Kyodo. TMH Hansen and Ghare – Quality Control and Applications. John Wiley Chary. Shortest path algorithms and their applications (Dijkstra's algorithm. features. Plant layout. Inventory Planning and Control: EOQ Models – without shortage. Ritzman and Malhotra – Operations Management (8th edition). – Production and Operations Management (3rd edition). MRP – II) and Budgeting (2L) 16. Materials Requirement Planning (MRP – I. Plant design. ABC. Vendor Development and Evaluation. Inspection and Quality Control: Types and criteria of inspection. PHI Evans and Lindsay – The Management and Control of Quality (6th edition). Product layout and process layout. Ford-Fulkerson method) (4L) 19. Pearson Education Mahadevan – Operations Management. Kaizen. Total Quality Management(TQM) : Concept.N. TMH Chase. (2L) 23. Quality circle. Plant Location and Layout: Choice and selection of plant location. (4L) 20. (2L) 14. Total Quality in Service Sector (6L) 21. PHI Krajewski. with price breaks. Perpetual. Just In Time (JIT) system. S.

Prentice Hall/Pearson Education Mahadeo Jaiswal & Monica Mittal : Management Information Systems. Peoplesoft CRM (Customer Relationship Management): [a] Concepts of CRM. brief description and applicability of: eProcurement. Tata McGraw Hill ISRD. Online Transaction Processing (OLTP). Human Resource Systems. [2] Decision Support Systems (DSS): [3L] Definition. Technical framework of automated outsourcing. eTailing. Characteristics. Management Information System. Finance & Accounting Systems. Suggested Readings: Dan W. drivers of SCM. Inventory Systems. applications of DSS. CRM. Introduction to Artificial Intelligence & Expert System. SQL commands [ANSI standard]. Online Analytical Processing (OLAP). inbound & outbound [b] Definition. CRM. Reasons for failure of MIS. Paterson. data mart. description and organizational levels. components. MS-Access/ Oracle/ MS SQL Server / MySQL etc. data mining.] [4L+6P] [a] What is a DBMS. Generic modules of ERP./Pearson Education Davis & Olson. [5] Data Warehousing and Data Mining [5L] Concepts of Data warehousing. Evolution of DSS. architecture of ERP. Knowledge Management System (KMS). Oracle Apps. records. Characteristics. Other Applications – Remote Transaction Processing. Concepts of tables. Introduction to Database Management Systems. Applications of ERP. keys. SIEBEL SCM (supply Chain Management): [a] Concepts of SCM. their sub systems. Service Level Agreements (SLA). [b] SQL: DDL & DML concepts. Need for using DBMS. eIntegration. attributes. BPB Leon : ERP. MS Dynamics NAV. Manufacturing & Production Systems. classification. KPO Business Process Outsourcing: Concept & Application. SCM [12L] ERP(Enterprise Resource Planning): [a] Concepts of ERP. multidimensional modeling. integrity constraints. 3-schema architecture. Case studies for ERP. concept of XRP (extended ERP) [b] Features of commercial software like SAP. Active Knowledge Management Server (AKMS) Features of commercial software like Informatica Data mining concepts. eCollaboration. Management Information System. Types of outsourcing. data independence. Tata McGraw Hill Ivan Bayross : SQL & PL/SQL . meta data. OUP 18 1 8 . Subsystems of MIS (Activity and Functional subsystems). Understanding Major Functional Systems: Marketing & Sales Systems. Documentation: contracts. Leon Tech Press Loney & Koch: The Oracle 9i Complete Reference. objectives. Advantages & Disadvantages. knowledge discovery v.g. Non-disclosure Agreements (NDA).MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) Definition. Resource Requirements. Relationship with MIS. eLogistics. [3] ERP. Features of CRM (acquisition and retention) [b] Features of commercial software like I2-Rhythm. PHI. data mining applications. Oracle Press Loudon and Loudon. Structure of MIS. SCM [4] Database Management Systems (DBMS) [e. Case studies on data warehousing / data mining [6] Outsourcing [4L] Concepts of BPO.

D. Role of Government .Human Resource Management. Potential Appraisal.A. Compensation Management : Wages . [ 2L] 9. . Settlement Machineries.Human Resource Management : Tata McGraw Hill Mondal Sabari & Goswami Amal . Tata McGraw Hill Jyothi P. Tata McGraw Hill Sadagopan : ERP : A Managerial Perspective. Structure and functions of HR Department. Pearson Education. K. [ 4L] 7. M. E. [ 4L] 8.S . System of Wage Payment. Nature of e-HRM. [ 4L] HRD Methods : [ 4L] Module – II ( 20 hrs ) 6. Mastering Data mining – The Art and Science of Customer Relationship Management O’ Brien. Labour Policy in India. Appraisal Interview.N. Linoff. Sources. Grievance Handling [ 4L] 10.Concepts. & Venkatesh. Strategic HRM vs Traditional HRM. Industrial Disputes : Trends. Skills and Errors. Components. . Manpower Inventory. Role of HR manager. . Recruitment and Selection : Process. OUP Aswathappa. Appraisal instruments. Turban. e-Learning Readings Agarwala T. Human Resource Planning : Supply and Demand Forecasting methods. Performance Appraisal Systems : Purpose. SHRM Process. Strategic HRM : Meaning. Collective Bargaining. Workers’ Participation in Management : Concept. [ 4L] 4. [ 2L] 2. e-Performance Management. Career Planning. OUP Pattanayek.Human Resource Management. Succession Planning. 3600 Appraisal HR Score Card. Introduction to Management Information System. eRecruitment & Selection. Berry and Gordon S. PHI Ramaswamy. Assessment of HRD Needs.Human Resource Management: Vrinda Publications 19 1 9 [ 6L] .Human Resource Management. Errors in appraisal. Quality Circles and other Small Group Activities. Fringe Benefits. Industrial Relations in India : Parties. Discipline Management : Misconduct. Human Resource Information System (HRIS) [ 6L] 3. B. .Managing Human Resources. Practices and Prospects in India. OUP Saiyadain. Personnel Policy. Tata McGraw Hill. Management and Trade Unions. . Retirement Benefit. Human Resource Management : Scope and Coverage. Domestic Enquiry. 5. Methods. Aronson : Decision Support System & Intelligent System . Training and Non-Training. Interviewing Method.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) Michale J. WBUT/MBA/2ND Sem (4 Credit : 40 Hrs) [MB-206]: Human Resource Management Module – I ( 20 hrs) 1. Human Resource Development : Policy and Programmes. Methods of selection.Strategic Human Resource Management. Disciplinary action.

Project Evaluation and Selection . Estimating Project. Cash Balances to maintain.Preference – Debt. Misra: Financial Management. Credit References. Computation of Specific Cost of Capital for Equity . 3L Readings : Text: Brigham . After Tax Incremental Operating Cash Flows. Amortization. Legal Consideration of Paying Dividends. Dividend Theories like Gordon’s Model.Financial Mgmt. Thomson Learning Chandra.Alternative Methods 8L 10. Selecting optimum Credit period. Factoring. Outsourcing. Electronic Commerce.Goals of the firm . Capital Structure Determination : Concept of Capital Structure. Concept of Yield and YTM. Financing Current Assets (Short Term and Long Term. Estimation of Working Capital. Cost of Capital : Concept . Common Stock Valuation. Attitudes Toward Risk. 20 2 0 . The Capital Asset Pricing Model (CAPM) 3L 5. Working Capital Management : Overview. Stock Dividends and Stock splits. Capital Budgeting Techniques. Factor affecting Capital Structure. 4L 7. Diversification. Risk and Return in a Portfolio Context. Dividend Stability. 3L 12. Financial Leverage.I.Financial Environments. Valuation of Securities : Bond Valuation. Combining Liability Structures and Current Asset Decisions. Cash Management : Motives for Holding cash. Total Leverage.Mix). Speeding Up Cash Receipts. Accounts Receivable Management : Credit & Collection Policies.An Overview. Operating & Financial Leverage : Operating Leverage. Traditional Approach. Approach. Slowing Down Cash Payouts. Capital Budgeting : The Capital Budgeting Concept & Process . 2L 11. Dividend Policy : Passive Versus Active Dividend Policy . OUP Van Horne and Wachowicz : Fundamentals of Financial Management.I 1. Factors influencing Dividend Policy. Prasanna .Theory & Practice. 4L 8. Srivastava. Weighted Average Cost of Capital – Factors affecting Cost of Capital 4L 6. 2L 3.Financial Management . NOI Approach. Annuity Factor. Legal Requirements. 10th Ed. 2L 4. Working Capital Issues. Prentice Hall/ Pearson Education. M-M Approach. Indifference Analysis in leverage study. Using Probability Distributions to Measure Risk. 1L Time Value of Money : Simple and Compound Interest Rates. Analyzing the Credit Applicant. Preferred Stock Valuation . Risk & Return: Defining Risk and Return. M-M Approach and Residual Approach. Theories of Capital Structure like N. Tata McGraw Hill. Walters Model. 2. Generating Investment Project Proposals. Computing more that once a year. Introduction : Introduction to Financial Management .MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) WBUT/MBA/2ND Sem (4 Credit : 40 Hrs) [MB – 207] : FINANCIAL MANAGEMENT MODULE . 4L 9.

overview of major factors influencing consumer behavior 2L 7 Product: Product Classification. Service – characteristics and expanded service mix elements. Burner: Case Studies in Finance.Textbook of Marketing. exchange. Network Marketing 4L 11 Promotion: Elements of Promotion Mix (advertising. demand. Wiley.) [ MB – 208]: Marketing Management 1 Introduction: Fundamentals of Marketing – need. OUP 21 2 1 . Marketing Plan – its nature and content 2L 3 Marketing Environment: Major components of the microenvironment and macro-environment 2L 4 Marketing Research: Role of marketing research in marketing decision making. Marketing Mix – 4Ps and their subelements. secondary. Pricing objectives. Cost and demand consideration. Evolution of marketing concepts(orientations). Product Mix. Differentiation and Positioning strategies 4L 6 Consumer Behaviour: A framework of consumer decision making process. sales promotion. Various bases for segmentation (consumer and industrial).MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) Reference: Brealey and Myers : Principles of Corporate Finance. Tata McGraw-Hill. Product Life Cycle and marketing strategies at different stages of PLC. Brand equity. brand naming strategies. Product-Market Grid. Sources of market information. Definitions of marketing. Shastri: Financial Theory and Corporate Policy. transaction. Purpose and methods of sales forecasting 2L Readings: Blois . Overview of the methods of primary and secondary research 2L 5 Market Segmentation. Levels of marketing channels. want. Copeland. Types of Packaging – primary. Branding strategies. New Product Development 6L 8 Branding and Packaging: Purpose of branding. Sales potential and Sales forecast. WBUT/MBA/2ND SEM (4Credit : 40 Hrs. Pricing Strategies and Tactics 4L 10 Marketing Channels: Importance of Marketing intermediaries. competition. Characteristics of good brand name. Pearson Education A Damodaran : Corporate Finance . Modifying the price. Product Line. Types of intermediaries and their functions. direct marketing. Purpose of Packaging. Tata McGraw-Hill. Pricing methods. value. Concept of Integrated Marketing Concept 4L 12 The Selling Process: Steps of selling process 2L 13 Demand Forecasting: Basic concepts of market potential. PR and publicity) – characteristics and their relative strengths and weaknesses. Channel flows and functions. Channel design decisions. Targeting and Positioning: Concepts of market segmentation and targeting. Weston. shipping packages 3L 9 Pricing: Procedure for price setting. 3L 2 Strategic Marketing Planning: Corporate level strategies – SWOT Analysis. personal selling.

Thomson Lamb . Background . Dattar. 7th edition. .MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) Etzel.Cost Concepts – Outsourcing Decision – Decision to accept or reject a special order – Decision to continue or abandon a project 6L 7.Marketing 7th ed. Cost Accumulation . Activity Based Costing System 8L 4. TMH Kotler. Pearson Education/PHI 22 2 2 .. Stanton . Thomson Learning Horngren.W. Responsibility Accounting 6L 6.Fundamentals of Job-Order Batch & Process Costing. David L. Pearson Kurtz.J. Boone .Marketing.Cash Flow Statement (as per AS3). Keller. Relevant Costing – Introduction – Relevant Costs and Revenues.Principles of Marketing. 2008 Bhattacharyya. TMH Zikmund & Amico . M.Principles of Marketing. Variable Costing and Absorption (Full) Costing.Nature of Management Accounting 2L 2..Cost -Volume-Profit Analysis. Koshy. D. Asish . Foster . A.Cost Accounting For Business Managers. R. Cost Control . M.Management accounting. PHI. TMH Grewal. & Levy. K. P. Flexible Budgeting 6L 5.TCM Principles and implementation 6L Readings: Text: Atkinson .Marketing Management. . Total Cost Management – Introduction – TCM and Business competitive edge . Financial Statements Analysis 6L 3. M. B. Thomson Learning Palmer .Marketing Management. Revenue and Profit Variance Analysis.) [ MB-301] : Management Accounting 1. Profit Planning . Elsevier Drury .Marketing .Standard Costs and quality Costs. . Budgeting and Profit Planning.Introduction to Management Accounting. Louis E . Cost Variance Analysis. & Jha. Bhabatosh – Financial Policy and Management Accounting. & W. Walker. McMillan Saxena. Pearson Education Banerjee.Marketing. Financial Analysis .Management & Cost Accounting.Marketing Management.J. John Wiley & Sons 3rd Semester WBUT/MBA/3RD SEM (4 Credit : 40 Hrs.. OUP Ramaswamy & Namakumari .

Method and Two-phase Method e) Duality. Sensitivity Analysis. TRANSPORTATION.Management accounting.) [ MB-302] : Operations Research 1. Transshipment and Assignment Models b) The Transportation Algorithm c) The Hungarian Method for the Assignment Problem d) The Transshipment problem Software package to be used for implementing the algorithms. Thomson Learning Kaplan: Advanced Management accounting. Shadow Price and their economic interpretation Software package to be used in (b). GOAL PROGRAMMING [3L] a) Construction of Goal Programming Models b) Goal Programming Algorithms 4. Cutting Plane Algorithm 5. TRANSHIPMENT AND ASSIGNMENT MODELS [6L] a) Construction of Transportation. PHI Reference: Hansen & Mowen: Cost Management. Pearson education WBUT/MBA/3RD SEM (4 Credit :40 Hrs.Branch and Bound. DECISION ANALYSIS [4L] a) Decision Making under Certainty – Analytic Hierarchy Process b) Decision Making under Risk and Uncertainty 23 2 3 . (c). 2. (d) and (e) above. INTEGER LINEAR PROGRAMMING [4L] a) ILP Algorithms . LINEAR PROGRAMMING [12L] a) Formulation of LP Models b) Graphical LP Solution c) Simplex Method d) Artificial Variables – Big M . Tata Mcgraw-Hill Singbhi & Bodhanwalla: Management accounting: Text & Cases.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) Khan & Jain . 3.

MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year
2008-2009)
6. MARKOV PROCESSES AND MARKOV CHAINS

[4L]

a) State transition diagrams
b) Calculation of the state of the system at any time period
c) Calculation of the long-run system state (both for systems with and without absorbing states): Fundamental Matrix and
associated calculations.
Application models to be discussed in detail
7.

QUEUEING MODELS

[3L]

a) M/M/1 Queues and applications
b) M/M/c and M/M/c/k Queues and their applications
8. SIMULATION MODELS (Use of package)

[4L]

a) Construction of Simulation Models
b) Generation of Random numbers from discrete distributions
Application models to be discussed in detail
Suggested Readings
Anderson, Sweeny and Williams - Quantitative Methods for Business (8th edition); Thomson learning
Hillier, F.S. and Lieberman, G.J. : Operations Research (8th edition), TMH
Kasana, H.S. & Kumar, K.D. - Introductory Operations Research; Springer
Render B, Stair R M Jr, Hanna M E : Quantitative Analysis for Management (9th edition); Pearson Education
Ross, Sheldon – Simulation; Elsevier
Taha, H.A. : Operations Research - An Introduction (8th edition), Prentice Hall/Pearson Education
Vohra, N. D. Quantitative Techniques for Management (3rd edition), TMH
Winston, Wayne L. – Operations Research: Applications and Algorithms (4th edition); Thomson Learning

WBUT/MBA/3RD SEM
(8 Credit : 80 Hrs.)
[ MB-303] : Project Work & Viva Voce

24
2
4

MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year
2008-2009)
Specialization
WBUT/MBA/3RD SEM
(4 Credit :40 Hrs.)
[ MM-301] : SALES & DISTRIBUTION MANAGEMENT
1

Introduction to Sales Management: Evolution of sales department, Nature & scope of
personal selling & sales management, Roles and functions of a sales manager

2L

2

Personal Selling: Types of selling situations, Buyer-seller dyad, Theories of selling, Personal
selling process (pre-approach, approach, presentation, handling objections, closing a sale,
follow-up)

4L

3

Planning and Organizing Sales Force Efforts: Strategic planning and sales organization,
Sales department relations, Distribution network relations, Sales forecasting, Sales budget,
Sales objectives, Sales territories and quotas

3L

4

Sales Force Management: Different personnel functions of a sales manager, Quantitative and
qualitative requirements of sales force planning – determination of sales force size, job analysis
for type of sales people required

2L

5

Recruitment and Selection: Sources of recruitment, Selection process, Methods of selection

2L

6

Training and Development: Need and purpose of training, Types of training, Designing a
training programme - ACMEE model

2L

7

Directing the Sales Force: Supervision, Territory management, Determination of quota/target,
Determination of compensation of sales force, Leading and Motivating

6L

8

Controlling: Analysis of sales, Costs and Profitability, Evaluation of sales force performance

3L

9

Marketing Channels: Structure, Functions and advantages, Types of channel intermediaries –
wholesalers, distributors, stockists, sales agents, brokers, franchisers, C&F agents, and retailers

2L

10

Channel Design and management: Channel objectives & constraints, Identification,
evaluation and selection of channel alternatives, Channel management and control – recruiting
and selecting channel members, motivating, evaluating channel arrangements

3L

11

Physical Distribution & Logistics: Goals, function, processing, warehousing, inventory &
transportation

1L

12

Retail Management: Retail strategies, Location, Types of retail formats, Stores layout, Visual
merchandising techniques

3L

13

Merchandising: Merchandise management, Planning of assortment, Servicing and buying of
merchandise, Supply chain management in retailing

3L

14

Case Studies

4L

Readings:
Berman, B & Evans, J.R.: Retail Management, Pearson
Cundiff, Still & Govoni : Sales Management – Decision, Strategies & Cases; PHI./Pearson Education

25
2
5

MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year
2008-2009)
Futrell, Charles M.: ABC of Relationship Selling; McGraw Hill.
Ingram,T,N., Laforge, R.W. & Avila, R.A.: Sales Management, South-Western
Johnson, Kurtz & Scheuing: Sales Management Concept, Practices & Cases; McGraw Hill.
Lancaster, David & Jobber, Geoff: Selling & Sales Management; Macmillan (India).
Levy, M. & Weitz, B.A.- Retailing Management - McGrawHill
Panda, Sahadev: Sales & Distribution Management; OUP
Pradhan, S : Retailing management, TMH
Shapiro, R.L., Stanton, W.J. & Rich, G.A.: Management of Sales Force; TMH
WBUT/MBA/3RD SEM
(4 Credit : 40 Hrs.)
[ MM-302] : ADVERTISING & SALES PROMOTION
1

2
3

4

Introduction to Advertising: History of advertising, Definition, features and role of
advertising, Relationship of advertising with other promotional mixes and marketing mix
elements, Integrated marketing communication approach, Various forms of Advertising:
(national, retail, cooperative, trade, industrial financial, corporate, public services, political)
Advertising Industry: Advertisers, Advertising agencies and support organizations, Types of
agencies, Structure, role and functions of ad agencies, Agency compensation and evaluation
Foundations and Determinant of Advertising Strategies: Segmentation, Targeting,
Positioning: Identifying segments, Prioritizing target segments, Formulating positioning
strategies
Consumer Behaviour and Advertising: Consumer as decision maker, Consumer as social
being
Advertising and Brand Building: Definition of brand, Life-cycle of a brand, Brand
positioning, Brand personality, Brand image, Brand equity, Brand essence, Brand value
proposition and promoting desired image, Corporate brands
Advertising Planning: Planning process, steps, situation analysis, objective setting,
budgeting, developing promotional strategies, implementation and control

2L

2L

4L

2L

5

Advertising Objectives: Sales approach versus communication approach, DAGMAR
approach

2L

6

Advertising Budget: Budgeting approaches – different methods, allocation of budget

1L

7

Designing an Advertisement: Different dimensions, Importance of creativity to advertising,
Creative process, Developing a creative brief

3L

8

10

11

Message Strategies:
Creative strategy: Message structure, Message appeals- rational, emotional, scarce, Message
source-credibility, attractiveness, power, execution frameworks,
Creative tactics: for print and electronic media - copywriting, body copy, headlines, layout,
visuals, slogans, logos, signatures, storyboards
Media Strategies: Media planning process, Media mix, Coverage, Reach, Frequency, Impact,
Scheduling, Different types of media – television, radio, print, outdoor, internet characteristic features, advantages and limitations, Factors influencing choice of media flows
and functions, Channel design decisions, Network Marketing
Advertising and Society: Social – social and cultural, Ethical – deceptive, offensive,
economical- effect on consumer choice, competition, cost and prices, and Regulatory aspects
of advertising – ASCI

26
2
6

3L

3L

2L

Testing methods . natural & controlled experiments. Objectives of sales promotion. research design. Essentials of effective measures. third person technique). Problem formulation. Role of sales promotion in IMC programme 6L 13 Public Relations and Corporate Advertising: Definition. Winter W. and syndicated research). Measuring effectiveness of other promotions Case Studies 2L 2L 4L Readings : Arens W. TMH Clow K. Allen C.scope and types... thematic apperception test.. how to test. causal studies.: Advertising & Promotion. L. report presentation. Objectives.E. when.A: Advertising & Promotion. C. Experimentation types of causation. data collection. What. New role of PR. functions and sources of research.A. direct and indirect methods. Types of sales promotion. Converting a manager’s problem to a researcher’s problem. Application of research in managerial decision making.E. Brunett J. Pearson Wright J.: Advertising. tools and techniques of public relations with merits and demerits.T. TMH WBUT/MBA/3RD SEM (4 Credit : 40 Hrs.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) 12 Sales Promotion: Definition.behavioural and non-behavioural correlates 3L 4 Sources of Data: Primary and secondary source (govt. experimental designs 4L 27 2 7 . OUP Shimp T. South Western Ogilvy David: Ogilvy on Advertising. Types of information needed . internet & mail. Pearson O’Guinn T. South Western WellsW.: Advertising and Integrated Brand Promotion. Case histories. in-depth interviews.: Integrated Advertising. Corporate advertising. Aims.: Contemporary Advertising. Reasons for rapid growth of sales promotion. Observations. Role of direct marketing in IMC programme 15 16 Evaluation of Promotional Effectiveness: Reasons to measure effectiveness. descriptive studies. interview media: personal. non-govt. Tools and techniques of direct marketing with merits and demerits. questionnaire construction & pre-testing. Client-user interface – role conflict and resolution 3L 2 Research Process: Steps in planning – research purpose and objectives. Problems with current methods.structured and unstructured. qualitative research . Types of direct marketing.F. inferring causal relationships.) [ MM-303] : MARKETING RESEARCH 1 Marketing Research: Introduction. & Belch M. Surveys – survey methods .exploratory studies. Preparation of the research proposal 3L 3 Research Design: Types of research . Objectives of direct marketing. where. analysis. TMH Belch G. Tools and techniques of consumer and trade promotion with merits and demerits. & Zeigler S K: Advertising. panels. Pan Books Percy: Strategic Advertising Mgmt. telephone. Baack D.. S.pre-testing and post testing techniques. sentence completion.projective techniques (word association. role of PR in IMC programme 2L 14 Direct Marketing: Definition. Errors in data collection 4L 5 Primary Source – Methods of Data Collection: Focus groups. Promotion & Marketing Communications.& MoriartyS. roles.

HUF. rating. Residential Status & Tax Incidence: Individual & Corporate. numerical. factorization. Previous Year. Assesse. constant sum method scales. Sales analysis & forecasting research 10 Case Studies 3L Readings: P. Types of sampling: Probability sampling techniques . Stapel. area sampling. Likert scale.variability methods (paired comparison. interval.parametric and non-parametric tests. reliability and validity of scales 6L 7 Sampling: Census vs. Boyd & Westfall: Marketing Research: Text & Cases. Definition of population. Exemption.Hollensen: Marketing Research. Thurstone scale (equal-appearing. ratio scales. Nonprobability sampling techniques . Firm & Corporates: [8L] 28 2 8 .George & P. [1L] 4. Income. tabulation & classification of data. Planning. Determination of sample size 4L 8 Analysis of Data: Compilation. Oxford D. PHI. Deduction. Attitude measurement methods .S. Pearson G C Beri: Marketing Research. Planning. Assessment Year. Marketing Research.) [ FM-301] : CORPORATE TAXATION & TAX PLANNING Part – A: Corporate Taxation: Income Tax 1. cluster analysis. Analytical techniques – univariate analysis. Pearson Aaker & Day: Marketing Research. multi .MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) 6 Measurement & Scaling: Types of scales (data/levels of measurements). [1L] 3. Motivation research. TMH Naresh K Malhotra: Marketing Research. unit. snowball sampling. Overview of some multivariate analysis techniques like multiple regression. frame.simple random sampling. Exemption. cluster sampling. ordered category sorting).convenience sampling. M. All India Traveller Bookseller Luck and Rubin: Marketing Research. hypothesis testing.dimensional scaling and conjoint analysis.Green & D. Relief. [4L] 2. systematic random sampling. sample. Schmidt & S. PHI D. ordinal. Multi-item scales . Definition: Cannons of Taxation Person. judgment sampling. case V). Income Exempted from Tax: Individual & Corporate. Rebate. Computation of Taxable Income of Individual. Tata McGraw Hill.Schindler : Marketing Research. Quantitative judgement methods . considerations in developing scales.Easwaran & S. Gross Avoidance. and element. Iacobucci .verbal. stratified sampling. discriminant analysis. ranking. Pearson Education WBUT/MBA/3RD SEM (4 Credit : 40 Hrs. Steps in sampling process.R. Mallery: SPSS for Windows: Step by Step. forecasting methods (application and interpretation only) 10L 9 Application Areas: Advertising research. bivariate analysis.Semantic differential scale. quota sampling.Churchill & D. South Western S. Wiley G. nominal. factor analysis.Singh: Marketing Research. Tull & G Albaum: Research for Marketing Decisions. Cooper & P.J. graphical scales.

1944: Definitions – Broker or Commission Agent. 80G. Scheme of Tax Planning Tax Planning for Salaries Tax Planning for Profits and gains of Business or Profession Tax Planning for Capital Gains Tax Factor in Dividend Policy Tax Planning for Employee’s Remuneration Tax Planning different forms of Business Organization Readings: • Lal & Vasisht: Direct Taxes. Sale or Purchase in the course of Import or Export. 80GG. 3. c) Set Off & Carry Forward of Losses – Principles. NPV as Investment Decision Criteria: Comparing NPV with other methods of investment Decisions: The problems of Multiple rates of Return. Inter – sources & Inter – head Set Off. Sale & Purchase. Determination of Turnover. 6. Sale or Purchase outside a state. 80GGA. Income from Other sources. 2L 2. Customs Act and Valuation: Basic Concepts only. b) Incidence & Levy of Tax. b) Deduction from Gross Total Income – 80CCC. Central Sales Tax Act. 80C.72 & 73. 2. Sale or Purchase in course of interstate Trade or Commerce. 80U. Central Excise Officer. c) Registration of Dealers & Procedures thereof. Manufacture. Turnover. 7. [3L] 4. 1956.U.) [ FM-302] : CORPORATE FINANCE 1. Central Excise Act. Factory. b) Tax Rebate. Pan. Capital Gains. Profits & Gains from Business or Profession. d) Minimum Alternate Tax. Indirect Tax 1. Taxman • Singhania: Indirect Taxes. Introduction to Corporate Finance : Corporation. 2L 29 2 9 . 80D. 2. Advance Payment of Tax. Wholesale Dealer & Cenvat. H. Preliminary ideas of Deduction and Collection of Tax at Source. [2L] 3. Taxman WBUT/MBA/3RD SEM (4 Credit : 40 Hrs. 80DDB. 5.F. Sale Price. Computation of Tax for Individual. Value Added Tax: Basic concept of VAT. Income from House Property. Exemption. Excisable Goods. c) Tax Management – Submission of Return and Procedure of Assessment. 80E. Firm & Corporate: [8L] a) Rate of Tax and Surcharge. Refund of Tax. Mutually Exclusive Projects.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) a) Heads of Income – Salaries. Tan. [2L] Tax Planning [7L] 1. Pearson Education • Singahnia: Direct Taxes. Sale. Meaning.The Role of Financial Manager – Agency Problem. [4L] a) Definition: Dealer. 5. Capital Rationing. Carry Forward and Set Off of Losses under sections 71. 4.

Index Models. the Term structure of Interest Rates. Bar Chart. Managing Bond Portfolios 6L 30 3 0 [3 L] . Acquisitions and Takeovers 8L Readings : Text: Brearly.) [ FM-303] : SECURITY ANALYSIS & PORTFOLIO MANAGEMENT 1. Measuring the Cost of Equity. Candlestick Chart. Pros and Cons of EVA 4L 7. The lessons for the Corporate Manager 2L 8. Equivalent annual Costs. Alignment of Managers and Owners Goal: : Practical aspects of Capital Investment Process. Line & Volume. Line Charts. Buybacks. and Divestures 7L 10.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) 4. Arbitrage Pricing Theory and Multifactor Models of Risk and Return. Valuation: Principles and Practice of Valuation. Empirical Evidence on Security Returns 10L 5. WBUT/MBA/3RD SEM (4 Credit : 40 Hrs.Mean Variance Criteria (MVC) . Point & Figure Charts. The Securities Trading – Market & Mechanism. Incentives and their role in agency Problem. analyzing Cash Returned to Stockholders. McGraw-Hill Inl. Wiley Ehrhardt & Brigham: Corporate Finance. Portfolio Theory : Concepts of Risk & Return.a Focused approach. Charts. Thomson Learning Ross. Risk Adjusted Discount Rate . The Anomalies. 4L 6. Measuring and Rewarding Performance: EVA. Dow Theory & Elliot wave Theory) 8L 3. Myers . Mohanty: Corporate Finance. Project Interactions 4L Capital Budgeting and Risk: Company and Project Costs of Capital. Capital Structure and the Company Cost of Capital. Tata McGraw-Hill Reference: Benninga & Sarig: Corporate Finance A valuation approach. Diversification of Risk. Introduction: The Investment Environment. Tata McGraw-Hill Copeland Weston Shastri: Financial theory & Corporate Policies. Equilibrium in Capital Markets : The Capital Asset Pricing Model. The Optimal Financing Mix. Westerfield & Jaffe: Corporate Finance. Thomson Learning Megginson. Security Analysis: Macroeconomic and Industry analysis. The Investment Decision : The Cash Flow. Sensitivity Analysis. Financial Instruments. Market efficiency and Corporate Financing Basics of EMH. Optimum Portfolio Selection Problem .MVC and Portfolio Selection Portfolio Selection. Various Patterns. The Dividend Decision: Dividend Policy. Spinoffs. Company analysis. Market Efficiency and Behavioral Finance. Real Options and Decision Trees. Brief Overview of Technical Analysis (Charts. equity Valuation Models. Smart & Gitman: Principles of Corporate Finance. The financing Mix: Tradeoffs and Theory. Monte Carlo Simulation. Value Enhancement: Tools and Techniques. Pearson Education Damodaran: Corporate Finance. Bond Portfolio Management : Bond Prices and Yields.Markowitz Portfolio Theory . 10L 4. The Financing Mix and Choices 7L 9. 2L 2. The Financing Decision: The Financing Process. Information and Capital Investment. 5.

Thomson Learning Elton. concept of triggers. Distributed Databases & Client Server Architecture. Tata McGraw-Hill Chandra: Investment Analysis and Portfolio Management. Tata McGraw-Hill Fischer & Jordan: Security Analysis & Portfolio Management. The Process of Portfolio Management. DML. keys. 31 3 1 . [5] System Implementation Techniques : [a] Query Processing & Optimization (concept only).) [ SM-301] : DATABASE MANAGEMENT [1] DBMS: [6L] What is a DBMS. Need for using DBMS. 3-schema architecture. Grubber: Modern Portfolio Theory. records. Tata McGraw-Hill Luenberger: Investment Science. Concurrency Control and Recovery Techniques (concept only). [b] Transaction Processing Concepts. Bailey: Fundamentals of Investment. International Diversification. Alexander. secondary. Pearson Education/PHI Sharpe. [3L] [4] Database Design : [5L] ER modeling [Entity-Relationship Diagrams (ERD). WBUT/MBA/3RD SEM (4 Credit : 40 Hrs. Relational [2] The Relational Model. construction of tables]. concepts of hashing (static. Pearson Education/PHI Ranganatham & Madhumati: Investment analysis & Portfolio Management. & DCL concepts. Pearson Education Hirschey & Nofsinger: Investments. XML Suggested Readings: Elmasri. SQL: DDL . Language & Systems : The Relational Data Model & Relational Algebra.. dense. concept of BCNF). multilevel). Pearson Education. data independence. Data models – Hierarchical. [6L] [6] Indexing concepts: Ordered indices (primary . The Theory of Active Portfolio Management 4L Readings : Text: • • • • • • Reference: • • • • • Bodie. Marcus. Mohanty : Investments. Object–Oriented Databases. Case Study on Normalization. integrity constraints. attributes. Oracle 8 or above/ MS SQL Server / MS Access [12L] [3] Integrity and Security: [a] Integrity constraints. Active Portfolio Management: Portfolio Performance Evaluation. Denormalization. OUP Sharpe: portfolio Theory & Capital Markets. McGraw-Hill Intl. Wiley Haugen: Modern Investment Theory. dynamic) [3L] [7] Advanced Data Models & Emerging Trends : [5L] Advanced Data Modeling Concepts. sparse. Functional Dependencies & Normalization (upto 3NF.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) 6. Kane. stored procedures (theoretical concepts only) [b] Database Security & Authorization (concept of GRANT / REVOKE). Concepts of tables. Pearson education Rielley & Brown: Investment analysis & Portfolio management. Network. SQL commands (ANSI standard). Navathe : Fundamentals of Database System.

Schaum’s Outline Series for Database Management System. Hoffer: Modern System Analysis & Design. bottom – up and variants. languages. Key Concepts of object oriented approach. Detailed Design Modularization: [6L] Module Specification. Case study. Activity Diagram & Swim lane Diagram. Hardware & Software Selection: [3L] Hardware acquisition. Pankaj: An Integrated approach to Software Engineering. 3. Process involved. Implementation. 7.use cases. Life cycle models (Waterfall model. Feasibility Analysis. 4. 32 3 2 . process. Ullman. ISRD. Jalote. peripherals. Tata McGraw Hill. Software Design & documentation tools. Grady: Object Oriented Analysis & Design. Pearson Education. Benchmarking. Database Design Output Design Input Design User Interface Design. Testing & Evaluation. Audit Trails. Object-Oriented Analysis &Design (OOAD): [10L] Modeling System Requirements using ‘USE CASES’ Object Modeling: Object Structure. Widom : Database System . process organization & interactions. 5. performance & acceptance criteria.flow Diagrams. data . BPB Mata. Software selection – operating system. memory . Classes & Objects. Korth. Toledo. Narosa. Pearson Education. Vendor selection. State Diagram. Mc fadden : Modern Database Management. 2. Systems Development involving Data Bases. Object Status. System Controls. Pearson Education. Pearson Education. McGraw Hill. Object oriented Design. Language Processes. Chang : Oracle XML Handbook . TMH WBUT/MBA/3RD SEM (4 Credit : 40 Hrs.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) Silberschatz. Modeling behaviour in object Modeling . Introduction to Database Management Systems. Spiral model. Sudarshan : Database System Concepts. CASE Tools. Design. Object Features. System Requirement Specification & Analysis: [6L] Fact finding techniques. McGraw Hill International. Testing strategies & techniques: Unit and integration testing. Prototyping model. Prescott. Tata McGraw Hill Loney & Koch: The Oracle 9i Complete Reference. Date : An Introduction to Database System. Pearson. Overview of Systems Analysis & Design: [7L] Business Systems Concepts. Data Modeling & Analysis. System Control & Quality Assurance through testing: [5L] Design Objectives reliability & maintenance. File Design. OO Testing strategies & techniques. Sequence & Collaboration Diagram. Schaum’s Outline Series : Funamentals of Relational Databases. Structured Design Methodology(SDM).) [ SM-302] : SYSTEM ANALYSIS AND DESIGN 1. data dictionaries. Systems Development Life Cycle(SDLC). top – down. testing practices and plans. Incremental model. RAD model). Object oriented Analysis. Hopper. Business Process Re-engineering: [3L] Concepts. Suggested Readings: Booch. Modeling & Design using UML. Oracle Press Ivan Bayross : SQL & PL/SQL . standards ( IEEE/ ISO). Kendall: System Analysis & Design. decision analysis. 6. Object Representation methods. Molina.

Booch: UML. Objective and Characteristics. Grid Computing: Overview. Data Reviewing Concept and Applications [6L] 2. Roger Pressman: Software Engineering . OLAP & OLTP [3L] 3. Genetic Algorithm 8. DSS. Technologies.Artificial Intelligence (AI): Concept. Coding. Structured System Analysis and Design. Technologies & Tools. Development Methods. Enterprise Decision Support Systems: Concepts. Data Warehousing : Access. Pearson. PHI. Knowledge . Sommerville : Software Engineering-Pearson Education. Architecture. Analysing. Development. Types of Neural Networks. Knowledge Management: Concepts. Neural Computing : Fundamentals. Management Support Systems: Introduction. Suggested Readings: [2L] Dan W. Fuzzy Logic. Benefits & Limitations of Neural Networks.. Electronic Document Management. Integrating EIS. Learning Algorithms. Igor Hawrysz: Systems Analysis & Design. Verification. Organisational DSS./Pearson Education Kartalopoulos. ISRD. Expert System: Concept. [1L] 10. Structure. PHI Rambaugh. Neural Network Software & Hardware. Collaborative Computing Technologies: Group Support System. AI Vs Natural Intelligence.Based Decision Support: [20L] .Reference Manual. Case Study.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) Kiewycs. Generic Models. Neural Network Application. Knowledge Acquisition & Validation: Scope. Knowledge Representation Inference Techniques Intelligence System Development. Methods. Mining & Visualization. Systems Analysis and Design. Paterson: Introduction to Artificial Intelligence & Expert System. Tata McGraw Hill WBUT/MBA/3RD SEM (4 Credit : 40 Hrs. 9. Benefits & Limitations. Analysis. Stamatioys V : Understanding Neural Networks & Fuzzy Logic – Basic Concepts & Application. Working. Implementing & Integrating Management Support Systems: Issues. Documenting & Diagramming. Supply & Value Chains & Decision Support. PHI Rajaraman V.A Practitioner’s Approach . Jacobson.) SM-303] : COMPUTER AIDED MANAGEMENT Course Contents : 1. Validation. [5L] 5. PHI. Definitions. Strategies. EIS. Definition. 33 3 3 . TMH Senn: Analysis & Design of Information Systems. ES & Global Integration. McGraw Hill International. [3L] 4.

Employee Leasing [4 L] 3. Employment – Policy and Programmes. Turban. Fair Wage. Dearness Allowances. Pearson Raynolds.W. Living Wage. Aronson: Decision support system & Intelligent System. G. Incentive Payments. Employee Benefits – Statutory & Voluntary Benefits. Pay for different types of employees. Reward Management [6 L] Readings Belcher. Consumer Price Index. [4 L] 4. & Noe. Tata McGraw Hill. Pension.) [HR – 301] : EMPLOYMENT & COMPENSATION ADMINISTRATION Module – I (20 hrs) 1. Incentives – Individual & Group. Productivity Linked Bonus. Govt of India : Report of the National Commission on Labour (1st – 1969. Compensation – Wage/Salary. R. Case Studies on Productivity Bargaining. Real Wage. Computational Intelligence. Neutralization. Employment of Women and Dependents. L. Wage Fixation. Introduction to Artificial Neural System.) [HR – 302] : HUMAN RESOURCE PLANNING Module – I (20 hrs) 34 3 4 [4 L] [2 L] . R. Pramod : Labour Economics and Industrial Relations. Elaine & Knight. New Employment Practices – Outsourcing. B : Artificial Neural Networks. Prentice Hall Dasgupta. Case Studies on Contract Labourers [6L] Module – II ( 20 hrs) 5. D.: Wage and Salary Administration. Reservation Rules. Medical Insurance.M. OUP Rich. Wage Policy 6. Verma. Yegnanarayana. Contingent Workers. A. Concept of Wage – Minimum Wage.W. : Human Resource Management. House Rent Allowances. Tata McGraw Hill. City Compensatory Allowance. OUP. Retirement Benefits – Provident Fund. Employment of Contract Labourers – Provisions and Practices under the relevant Act. 2nd – 2002 ) ILO : Payment by Results WBUT/MBA/3RD SEM (4 Credit : 40 Hrs. Jaico WBUT/MBA/3RD SEM (4 Credit : 40 Hrs. [4 L] 7. Pearson. Components of Wages: Basic. Other Allowances. K. Managerial Compensation. Gratuity.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) Poole. : A Theory of Wage Policy. Prentice-Hall. Dearness Allowance – Methods of DA payment. Kevin: Artificial Intelligence. Productivity and Wages – Productivity Bargaining. PHI Zaruda. : Labour Economics & Labour Relations. 8. [4 L] 9. Employment of Land Oustees [6 L] 2. Mondy.

Job Analysis & Job Evaluation – Job Analysis . J. 1948. Career Plan. Strategic HRP – Planning. Finance. Supply Forecasting : Inventory Analysis. Trend Analysis. 1952. Case Laws on Remuneration [6L] 35 3 5 . Thomson. Legal Framework : Evolution of Labour Laws in India [ 2 L] 2. 1951. G. Human Resource Information System (HRIS) . J. Redeployment.Concepts. Jeffrey A. Case Studies on HR Planning [4 L] [4L] Readings Bennison. Job Specification. : Strategic Human Resource Management. Compensation Plan. ILO : Job Evaluation WBUT/MBA/3RD Sem (4 Credits: 40 hrs) [HR – 303] : LABOUR LAWS Module – I (20 hrs) 1. [10 L] 3. Bell. : Planning Corporate Manpower. Equal Remuneration Act. Limitations. Mellow. Job Analysis. Laws regulating Establishment – Factories Act. Job Evaluations – Concepts. Balancing Supply & Demand. McGraw Hill. Considerations – Technology. Laws relating to Remuneration – Payment of Wages Act. Utilization Analysis : Work Study.. G. 1965. & Casson. Payment of Bonus Act. Tools and Evaluation [2L] Module – II (20 hrs) 5. Redundancy. : Human Resource Planning. Process. Markov Analysis. D. Thomson Pettman.. Training Plan. O. M. : Manpower Planning Workbook.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) 1. : The Manpower Planning Handbook. Mines Act. HR Accounting 7. Retention. [4 L] 2. Measurements of HR Planning – HR Audit. Job Description. Minimum Wages Act. Shermen. Basics in HR Planning – Macro Level Scenario of HRP. Methods and Techniques – Demand Forecasting : Managerial Estimates. 1976 [6 L] 4. & Taverneir. B. A. HR Plan – Implementation Strategies – Recruitment. 1936. W. Issues of Shortage and Surplus. 1948. Wastage Analysis. Productivity Plan. Product Demand. J. S. Uses. Gower. [6 L] 8. : Managing Human Resources. Shops & Establishment Act [ 6 L] 3.Concept and Procedures [4 L] 4. Walker. Bohlander. Succession Plan. Plantations Labour Act. Snell. McGraw Hill. Concepts and Process of HRP. Longman. Limitations [6 L] 6. Methods.

McMillan Pathak. L. 1961. Diptheria . Dwivedi. S. community geriatrics. 1952. 36 3 6 . change in values. 1972 [ 8 L] 7. and periphery e) Policies relating to public health f) Medical Sociology: Social and cultural factors relating to disease prevention. Filaria.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) Module – II (20 hrs) 5. community mental health. Mines. h) Dynamic community organization of health care: community involvement for health planning & promotion. WBUT/MBA/3RD Sem (4 Credits: 40 hrs) [HSA – 302] Epidemiology & Analysis of Healthcare Information Data : Concept of Community Health 2) Epidemiology & Analysis of Healthcare Information Data (HSA-302) a) Concept of Disease: . changing social condition and needs for health care facilities. Plague. child health. industrialization. c) Epidemiology of Communicable & Non communicable Diseases: Communicable Diseases: Influenza. Srivastava. Industrial Employment (Standing Orders) Act. Tata McGraw Hill Samant. professional preparation & capacity building. 1926 [ 8 L] 6. 1947. Laws relating to Industrial Relations – Industrial Disputes Act. S. infant. R. 1948. (eds) : CLR’s Yearly Labour Digest. basic measurement in epidemiology. waste disposal. housing. community resources & education. Titenus. Malaria Non-communicable Diseases: Diabetes. history of public health and public health administration-world scenario & in India. community initiatives in communicable disease control. N. Trade Unions Act. community health programme of various health agencies. S. A. adolescent & adult health. migration change in life style. C. Urbanization. b) Promotion of community health: maternal. : Labour Law in Factories. B. Provisions Act. Plantations etc. c) IEC and community health in Health Care Delivery System d) Health organization structure: center. appraisal of community health services. 1946. Case Laws on Industrial Disputes [ 4 L] Readings Agarwal. food security. Alcoholism.. g) Environmental Health: community water resource. Labour Law Journal – Case Laws WBUT/MBA/3RD Sem (4 Credits: 40 hrs) [HSA – 301] : Concept of Community Health 1) Concept of Community Health (HSA-301) a) Evolution of the concept. : Legal Aspects of Business. community recreation & health promotion.Natural History. & Dongre. TB. Maternity Benefit Act. Employees’ Provident Funds & Misc. Level of Prevention. Payment of Gratuity Act. : Labour Relations Law in India. Employees’ State Insurance Act. Stroke. 1923. Types of uses. state. Rehabilitation b) Concept of Epidemiology: -Definition & Concept. Printice Hall. Laws relating to Social Security – Workmen’s Compensation Act.

family welfare programe. New trends in Corporate Governance. 3. policy framework for sustainability. International conventions. k) Health Services Research WBUT/MBA/3RD Sem (4 Credits: 40 hrs) [HSA – 303] Health Policy & National Health Programme 3) Health Policy & National Health Programme (HSA-303) a) Definition & understanding of public policy in health. Tariff Preferences as Means of Promoting Sustainable Economic Development. diabetes control programme. Environmental Protection and Economic Liberalization.Vaccination. ideology. 2. World Summit on Sustainable Development. intervention study. Monitoring h) School Health Programmes:-objective. politico-economic perspective of health policy formulation.case control & cohort study. Blindness. 4. Reflections and Overview: Future Research Directions and Applications (5L) The response of business to sustainable development: historical perspective.observational epidemiology. community mental health program: Stress management. 7. ICDS. b) National Health Policy-Basis & strategies for implementations c) National Population Policy d) Health System Reforms e) Drug Policy – Special reference to primary Healthcare programme f) National Health Programme-Malaria.History. Geriatric age group. EconomicEfficiency. AIDS. sustainable development and human development. Review of key international and local drivers of the sustainability agenda. Immunization. understanding the development perspectives and practices adopted in India after Independence (2L) Sustainable Development . Industrial Ecology and Safety. concept and approaches of Sustainable Development. organization & functioning i) Occupational Health & Diseases: j) Management of Handicapped Persons: Handicapped Children. Market Access and Environmental and Health Standards (6L) Contemporary business trends in environmental management System . corporate social responsibility (4L) International Trade. Polio. Agenda 21. Evolution of the sustainability agenda in the corporate world. concept of ecological footprints.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) d) Epidemiological Studies: epidemiology study design.Cleaner Production. Sustainability Strategy and indicators – goals and indicators of sustainability. and Sustainable Development: Reconciling Open Markets with Environmental and Social Concerns.Conventional Theories of Development. water supply & sanitation programme. Implementation Plan and the Millennium Development Goals (5L). Leprosy Immunisation Programme for children. analytic studies. concept of environmental sustainability (3L) Policy frameworks governing environment and sustainability issues in business and industry settings: principles of sustainability indicators for business and governance. Health and Environmental Management (5L) 37 3 7 . g) Primary Healthcare programmes-Rural Faculties for Healthcare –Administration of rural Hospitals/Health Centres h) Evaluations of Health Programmes [SD 301] : Business Environment and Sustainable Development Course content 1. Surveillance. 6. cancer control programme. Investment. e) Epidemiology & public health policy f) Statistical applications in epidemiology g) Preventive measures for Disease outbreak: . Organizational Creativity and Innovation for sustainable development. experimental epidemiology. Perspectives on Development . 5. Zero Waste.

synergic action (4L) Economic Analysis for sustainable development – growth and development. Sage Publication 6. Water Supply & Sanitation. field visits – 8 contact hour 1. Edited by Pushpam Kumar: Ecology and Human Well Being. literacy. 7. Problems and Strategies. Rural marketing Environment.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) 8. N. Edited by Samir Dasgupta. Basic framework of sustainable development. 2. Socio economic perspectives and dimensions. Sanal Kumar Velyudhan: Rural Marketing. consumption and wastage of resources. privatisation and globalisation. ecosystem rehabilitation within development context.S. forest and other natural resources for sustainable development. Strategy of Ecosystem restoration. renewable and non renewable resources. Steve Hinchliffe: Geographies of Nature. incorporation of environmental issues in production. 6. approach for integrated resource management (4L) Ecosystem approaches to Natural Resource Management: Role of ecosystem in Sustainable Development. Access to Improved Sanitation and Improved Water. waste minimization. 3. linkages between ecosystem and sustainable development (3L) Ecosystem restoration and rehabilitation. solid waste management in the rural and urban context. livelihood and poverty. 9. London. green operation. Environmental Management Systems and Natural Resources. Scope and Potentials.Definition. Earthscan.Definition and terminology. education. recycling of wastes. (6L) Systemic approach to human resource management for sustainable development – population environment relation: a system approach. water.A. Khanna Publishers 9. Starkey & R. Globalisation and After. R Stanton and S. environmental degradation related to climate change: green house warming. carbon trading (8L) Readings 1. Siddiqui. System approach to sustainable development and landscape management – Concept of system. T P Gopalaswamy. 5. Ecotourism. The Earthscan Reader in Business & Sustainable Development. Ecological dimensions. Welford (Eds). case studies on waste management in rural areas (5L) Sustainable Energy Management – problem of conventional energy sources. 4. understanding government budgets. Wild life habitat management. traditional knowledge and modern techniques. Blueprint for a Sustainable Economy: David Pearce. systematic vis a vis systemic approach. S. need for conservation. 3. 8. social networks. Sage Publication 5. P. Armstrong: Rural Marketing – An Interactive Approach 7. Garg.K.Introduction to ethics and decision-making. systemic approach to landscape planning and management (3L) Natural Resources and their management at landscape level – Natural and rural environmental resource base. renewable energy sources (4L) Climate Change and CDM. cost factor. VIKAS 8. management of land. Ethics and development (2L) Case study preparation. R. 2. in situ and ex situ conservation measures. WTO agenda. Prentice Hall of India 4. Barbier Sustainable Development: Issues and Case Studies/edited by Srikumar Chattopadhyay and H. health and nutrition. Ecological and Environmental Studies. Sharma WBUT/MBA/3rd SEM (4 credit : 40 Hours) [SD 302] : System Approach to Sustainable Development Course Content 1. Sage Publication 2. ozone depletion. Khanna Publishers 38 3 8 . Edward B. Elements of Environmental Science and Engineering. Readings Ethics and Sustainable Development . Protected Area Management: Protected area and Protected area network. Patent (3L) Conservation of natural resources and waste management – Resource cycle. Climate change and its effects on health. common property resources. Sage Publication 3.Result of climate change. 9. issues related to global warming. Meenakshi. green process.

Functions. Associated Ship & Shipping Documents. nutrition. Co ordination with I. M. Customs. the limits to human development. Geography of Sea Transport. Concept of I. provision for education. gender related development index.O.O –Its different wings & responsibilities. 9. human development in West Bengal (4L) Understanding human development conditions in any selected village and case study preparation (8 contact hour) Readings 1. gender empowerment measure (4L) Human development scenario – Human development in India. of India. preventive and curative health. Unsafe ships . human development potential for improving the distribution of growth (4L) Contribution of health towards human development – Ensuring longevity.P & I club & its role 6. Flag State & Port state. 8.B. Maritime Claims: [4L] Different Maritime Claims (cargo.M. Multimodal Transport etc. 3. Lien & Insurance Claims.their Roles & responsibilities.D.M. Court & their Empowerment. Steps & Advantages. Planning in Shipping Practice: [2L] Aspects. Introduction: [4L] Scope. Introduction to Controlling Bodies: [4 L] Govt. sustainable human development. indicators of health. public policy goals. 5. Planning & Control Theory. inequality in income or consumption.S. 7. Marine Casualty : [4L] Shipping Casualty. Oxford University Press Margaret Khalakdina: Human Development in the Indian Context Volume 1. P. Econometric model 4. Investigation & Inquiries.. 2. inequality within countries. 2. Implications 8. & Regulatory Bodies: [2L] I. Concept of Human Development – Evolution of the concept of human development. future & options for shipping. indicators of education (4L) Contribution of resources needed for a decent standard of living towards human development – Concept of poverty. 10. & compensations. Human Development Report 2005.M. advances in human development. Shipping & Type of Ships. U.G. Office documents for a voyage. Charter party & its different clauses. 3. Sage Publication M.. Bill of Lading & Types of Invoice. Documentation in accidents & damages. Seaworthiness. Shipping Contacts: [2 L] 39 3 9 . Different Shipping Trades: [4L] Liner.S.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) Specialisation on Sustainable Development (SD) WBUT/MBA/3rd SEM (4 credit : 40 Hours) [SD 303] : Sustainable Development in the context of Human Development Course Content 1. prospects for millennium development goals (8L) Inequality and human development – Social justice and morality. growth and efficiency. 5.. hull & freight). Agency Documents.C.O. indicators of poverty. Charter. Admiralty Court. human development index. in Shipping Management ( SHM ) SHM 301 – Shipping Practice WBUT/MBA/ 3rd Sem (4 Credit : 40 Hours ) 1.International cooperation at a crossroads: Aid Trade and security in an unequal world. D. Mortgage. Documentation: [4L] Bill of Exchange. Different classification bodies. 4. literacy vis a vis education. Ship Procurement & Commissioning: [4 L] Registration. measuring human development. 6. 7.S. 2. Current Shipping Environment (2L). Conversion of a draft proposal into rules & limitations.A. measuring poverty index (4L) Gender Development Index – Gender and human development.M.S. water and sanitation (4L) Contribution of education towards human development – concept of education. Lay time Terminology.O members.

Rules governing I.O.West View Press.A.M.L. Roman Law.P.S.. Protocol.O. M. I. Colorado [8] Futures & Options for Shipping : James Whiteside Gray WBUT/MBA/ 3rd Sem (4 Credit : 40 Hours ) SHM 302 – Commercial & Shipping Law 1. Branch : Dr. Civil Law. Admiralty. I. Common Law & Other Associated Laws. 5.P.L.400004. Clearances. Allahabad : Iain S. Concept of Law/Rules: [ 2 L ] Distinction between Conventions.Lloyd’s London Press Ltd. Stevens : Bernhard J. Merchant Shipping Act ’58 Insurance: [ 6 L ] 40 4 0 .. D..O Conventions – S.N. Laws.N. Shipyard rules & roles.S. Introduction: [ 2 L ] Indian Shipping Administrative Structure.Himalaya Publishing Mumbai.. P. Maritime Law & its implications . 2.. Manohar Rao House.L. Tonnage & Load line.A. Classification Survey Societies. ISM Convention H. Section etc. .. Act.L. Suggested Readings [1] Elements of Shipping [2] Free Ports & Foreign Trade Zones : Alan E... . . Thoman [3] Planning & Control Theory [4] Ship Sale and Purchase [5] The Law Relating to ‘Bills of Lading’ ‘Charter Parties’ ‘Contract of Affrightment’ : M. Acts. Goldrein. M.A.R. .C. 3.S. [6] Shipping Practice [7] International Ocean Shipping – Current Concepts & Principles . Boulder.FAL.A. : B.O.S.O. Merchant Shipping Act.K. Regulations..V. Salvage . Mitra Bar-at-Law : Edward F. British Law. London.Cornell Maritime Press . F. Richard S.A.R..S. U.C. US Law. Special Certification.Lloyod’s Lish. Codes.Sir Issac Pitman & Sons. Stowing / Penalties.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) Different types of Contract & Obligations 11.Rules. S. Classification/Regulatory Rules/Regulations: [ 8 L ] Rules of classification societies.C. U. Regulations. PORT STATE CONTROL. MASSA & OECD countries & their roles in international Trade. I.G.M.Ds & their roles & functions.O.L.J..Chapman & Hall .UBA.S & M.C. History of Maritime Law: [ 2 L ] Byzantian Law.P. Ship Broking Practice: [4 L] Associated documentation .Procedure of forwarding custom/Immigration papers. C. O. Abrahamsson . 4.M. Special claims governing passenger vessels.L.A. Article.

K. Admiralty Court: [ 2 L ] Structure. Bar-at-Law . [ 7 ] Harbour Law : R. Collision Liability Clause. Bat-at-Law . Deviation. [ 3 ] MARPOL 73/78 : IMO (UNO) . Types of policies of P& I Club & claim compensation. Role of Financial Institutions. writing. Particular & General Average. Suggested Readings [ 1 ] Merchant Shipping Act : Govt. 7. Wagering Agreements. Shipping Documental Laws & Procedures. ISF / BIMCO Updates.IMO Publications.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) Elements. Lucknow. Institute clauses. LPG. Mitra. laws of different countries violation & penalties & redressal 9. Types of Policies. Indian carriage of Goods Act 1925. Life of a Ship. Allahabad. Shipping economics Cycle & its depending factors 2. Depreciation & Appreciation financial procedures with liner services. Kenneth Goodacre . Multimodal Conventions 10. Role of different Stake Holders. [ 2 ] SOLAS 74/78 : IMO (UNO) . Private & Public Shares.Govt.P. . Statutory & Special Certificates: [ 4 L ] ISM. LNG. Verdict and Implications. London.IMO Publications. [ 6 ] Merchant Shipping in India : B. Associated Laws: [ 4 L ] Harbour Laws. : B. Registration.Lloyds of London Press Ltd.O. Bulk carrier. Obligations 8. Special Laws related to tankers. London. of India . Important Law cases & studies.Eastern Book Agency.Cavendish Publishing Ltd.Wetherby & Co. UK. Passenger Vessels etc. Allahabad. Laws relating to dangerous & sensitive cargo.University Book Agency. Law of Sea Transportation: [ 4 L ] Carriage of Goods by Sea Act.UBA. International Finance. Custom & Immigration Laws: [ 2 L ] Customs & immigration procedures. Types of loss. Pilgrim ships. D. 11.Role of different currencies.C. Douglas [ 8 ] Principles of Mercantile : Avtar Singh Law [ 9 ] Marine Insurance Claims . 41 4 1 . Warranty. Special trade. Mitra. Navigation clauses. : J. Tramping the modes of payment & receipt. LNG. WBUT/MBA/ 3rd Sem (4 Credit : 40 Hours) SHM 303 – Shipping Economics & e-Business 1. London. Introduction: [ 4 L ] Ship Finance.. of India Publications.C. Laws of Contract : [ 4 L ] Elements . Ship Yard Laws& Contracts . Product Carriers. [ 4 ] Law of Marine Insurance [ 5 ] Marine Insurance : Susan Hodges .A. LPG. Baltic code. Hague Rules 1924. Contract of Indemnity & Guarantee.C. Cases Admissible in the Admiralty Court. Procedures. U. Tanker. Investment & return on ships... Operation Economics: [ 6 L ] Charter Hire. Passenger ships. UNCLOS. York Antewerp Rules 1950 6.

Suggested Readings [1] The Business of Shipping :Lane C Kendall : Chapman & Hall [2] Financial Risk management : James W Gray : Fair Play Publications . --. Accidents. 3. Underwriters . type of service. Classification of Ware Houses. Case Studies. Pollution. functional type of ships.0 Classification of Ports : [ 6 L ] Type of Ports (Sea & Riverine . H / V’ 68 .Current Concepts & Principles : Bernhard J. voyages. type of legal contracts. Claims & damage compensation: [ 4 L ] Collision.0 Risk Coverage : [ 10 L ] Marine Insurance ( Risks covered . Charter Parties ) . finding optimum charter hire. Sloggeth [4} International Finance -. E-Business: [ 6 L ] E Commerce. Current & Future Concepts ) . Financial risk management. P&I Club . Type of cargo.Removal. Abrahamsson : West View Press Boulder. aground death and other related cases. structural type of ships. 2. procurement & sales of vessels. P&I claim procedures & Limitations. Investment management. Classification Agencies . 5. Free Port . Wreck. etc. Technological changes. Associated Rules of Transportation ( PAL’ 72 . Hamburg’ 78 ) . World Scale.International Transport Systems 1. London : McGraw –Hill [5] Maritime Law ( All Six Volumes ) : Edited by – Lennart : Kluwer Deventer Hagberg ( Netherlands ) [6] International Ocean Shipping ---. Choice of appropriate runs in cost effectiveness for different ships 6. Loss Principles . types of transport contracts ( ocean Bills of Lading . Risk & Responsibility of Port Authorities.: Maurice Levy ( Finance Management & International Economy ) : Fair Play Publications .MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) 3. Accounting & Record Keeping: [ 6 L ] Accounting. Classification of Cargo. 42 4 2 . Colorado PORT & LOGISTIC MANAGEMENT (PLM) WBUT/MBA/3rd Sem ( 4 Credit /40hours ) PLM 301. Free Zone ) . 4.0 Stake Holders & Regulations : [ 6 L ] Factors Determining Ship Owners / Shippers’ Choice of Ports. Cost Evaluation: [ 4 L ] Cost evaluation of different charters. Premier Activities of the ship with the Port during stay. 7. Preparation & Recognition of Balance sheets. INCOTERMS. Importance & Limitation in shipping Business . Different applicable Report preparation drawing inferences. Compensation thereof insurance.for Shipping Industry London [3] Shipping Finance : J . E . computation of collision. Case Studies: [ 10 L ] Evaluation of rise and fall of different shipping companies.

ICHCA . Implication of Registry in Ship Operation.0 Port Administration : [ 10 L ] Port Administration . Safety of other Personnel . FIATA .LLP. Martin Book Company WBUT/MBA/3rd Sem ( 4 Credit /40hours ) PLM 302 – Port / Shipping / Labour Laws 1. Branch .McGrew Hill Brian V. Role of Port in Registry.0 Registration : [ 10 L ] Flags of Registry . Different Case Studies. Labour Improvement & Training. IUMI etc. London [1] Dictionary of Shipping [2] Dictionary of Commercial Terms & Abbreviations : Alan E.C.0 Premier Maritime Organizations: [ 4 L ] Premier International Maritime Organizations (IMO . 3. Gang Size .0 Shipping Laws : [ 8 L ] Birth and advent of Merchant Shipping Laws & Practices.) Suggested Readings : Alan E. Private Sector Participation ). EU / US Port & Transport Policy . Port Enquiry & Investigation etc. Safety of Labour & Cargo Regulations.UBA. World Merchant Fields. BIMCO .Wetherby & [3] Efficient Port : R.0 Shipping Agency Procedures : [ 6 L ] Freight & Forwarding Regulations . [1] The Law Relating to Merchant Shipping in India : B. ICS. Laws of Transportation. Pollution Fire or any other exigencies import. Immigration Laws. Main Bulk Commodities. National Port Planning . Trade Practices. Rights & Obligations of a Ship at Port. arrest & detention of vessels. Baker Oxford : Prof. Oram & . ..0 Statistics & Analysis : [ 4 L ] Maritime Commercial Statistics (World Seaborne Trade. Environmental Laws ( Application of Relevant MARPOL & other Rules ) . Patrick M. Custom Procedures.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) 4. Ownership & Management ( Types & Activities . World Tonnage. Labour Split . IALA . Taxes and Penalties. Documents Required for Passenger Vessels. Tonnage & Labour . Port & State Financial Assistance. 5. Rules governing immigration & health officials. ISPS Codes . . London Alderson Hongkon [4] Port Management & Operation Co. Size Distribution in World Fleet). Dock Regulations Relating to Marine Departments Operations . Port Pricing . 6. Regulation governing Shipment. ILO . Clearing Procedure. Regulation involving specialized / Dangerous Cargo. 4. Port policy . Rights of Ship board Personnel under different Registry.R. Branch . Mitra Suggested Readings .Pergamon Press C. 2.B.0 Port Labour & Associated Laws : [ 16 L ] Port Labour Development & Employment . Technological changes in labour employment .C. London [5] Traffic System Analysis : Martin Wohl & . UNICITRAL . Allahabad 43 4 3 . CMI . IAPH . IHO .Wetherby & Co..

Kendall .Oram & : Pergamon Press C.0 Tariffs & Charges :[2L] Port Tariffs . : LLP. Berth size .Baker 44 4 4 Oxford . Giles : Lane C.Chapman & Hall [5] Harbour Law : R.0 Associated Service Management [10L] :Pilot age .Port facility : [4L] Its present functions & features . Hydrographic Surveying . Main facilities & services . Port Traffic Control . nature of ports . Personnel & Training .Pitman O. Port Logistics & Distriparks . Port Authority Rates & Policies . Berths & Terminals ( Terminal Productivity Definitions . Berth Maintenance .Port Authority Rates & Policies . London Operations Alderton [4] Economics Of Shipping : Alan E. 2. Logistics . Medical. Effect of society . Port Environmental Pollution Effects . Labour etc ) .Branch : Chapman & Hall Practice & Management [5] Efficient Port : R. Policies for Sustainable Development . Different types of ports . Bunker Supply .Llyods of London Press Limited [6] Labour Law – Work & Development :Debi S. Number of Berth Requirements . Inland transport Practices.0.0 Regulative & Operational Measures : [8L] Port Environmental Matters ( Organisations concerned & their involvement . case studies 5.C. Equipment & Terminal Layout . Classification of problems ( country based . Custom entry Charges .0 Dredging & Surveying : [6L] Licensing of River works & Dredging . type & layout ).P. Geneva : Lord Chorley & . Impact of changing ship technology on ports . Transit etc Transport Modal Split Management . 6.C.A. 4.B. Port Operational Planning 7. Inland transport Practices & Control) . Branch : Chapman &Hall & Management [2] Capital Dredging : Institution of Civil : Thomas Telford Engineers London [3] Port Management & : Prof Patrick M. Tugs .ILO. Emergency . Douglas . Vessel Traffic Services . Miscellaneous Charges . Saini . Location.0 Problems : [10L] Basic Problems for Port Management . different Case studies Suggested Readings [1] Elements of Port Operation : Alan E.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) [2] International Conflicts of Labour Law : Felice Morgenstern [3] Shipping Law [4] The Business of Shipping . Reduction of Waiting Time .West Vill Publishing House New Delhi WBUT/MBA/3rd Sem ( 4 Credit /40hours) PLM 303 – Port Operation Management 1.R.

Project Stores. Project Monitoring & MIS. Forecasting Income. PERT / CPM. [3L] 11. 9. 8. leadership quality. Defence. self – analysis. Information : Assistance from different organizations in setting up a new venture. directorate of industries / cottage and small scale industries. Thomson Learning Clifford F. SIDBI. TMH Clements and Gido – Effective Project Management. [4L] 27. Resource Monitoring & Control. culture & values. risk. Preparation of Project Report : Product/service selection. Entrepreneurial Motivation : McClelland’s N-Ach theory. Computerization. [2L] [4L] Entrepreneurial Skills : Creativity . key variables explaining success/ failures [3L] Suggested Readings Chandra. role of government. Real Time Planning. Project Cost – Capital & Operating. Appraisal Process. Prasanna – Projects (6th Edition). Gray and Erik W. [6L] 26. [2L] 10. qualities of a prospective entrepreneur. [3L] 29. Project Evaluation.) [ MB -401] : PROJECT MANAGEMENT & ENTREPRENEURSHIP DEVELOPMENT Module I 25. Intangibles. Investment Feasibility Studies : Managing Project Resources Flow. psychological & social factors. Larson – Project Management (3rd edition). SISI. industrial corporations.taking behaviour. DGFT. [8L] 28. Organization & HRD issues. communication. P & T etc. Life – cycle Costing. Project Cost Reduction methods. procedures for obtaining contract from Railways. how to apply for assistance – procedure. Khadi & Village Industries Commission. Issues in Project Management : Project Audit.. DGS & DNSIC. Project Buying : Projects Procurement Process. Case Studies : Diagnostic case studies of successful / unsuccessful entrepreneurs. Cost Control. Gantt Chart & LOB. TMH 45 4 5 . Entrepreneurship : Meaning & concept. Estimation of Investment & ROI. problem solving. Project Management : Case Studies [3L] Module II 7. forms. personal efficacy. Project Asset – issues & problems. technology parks. decision making. technology backup. Network Analysis. Project Planning : Project Management scenario.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) 4th Semester WBUT/MBA/4th SEM (4 Credit : 40 Hrs. conditions needed for entrepreneurship. Financial Sources. feasibility report preparation [2L] 12.

Kuratko and Richard M. External Environment Analysis (Economic. Ranjan : Crafting the Strategy. H. Environmental Scanning : SWOT Analysis. Marketing. Bani P. Joint Ventures. OUP Das. Rajeev – Entrepreneurship. Models for Resource Allocation. E. Tata McGraw Hill Kazmi. Criteria for Evaluation (Qualitative/Quantitative). Environmental Turbulence Strategic Investment. : Business Policy & Strategic Management. Leadership. policies. OUP WBUT/MBA/4th SEM (4 Credit : 40 Hrs. Legal.& Finlay. Pearson Education Roy. Tools – Balanced Score Card. Functional Implementation.Text Book of Project Management. BCG Matrix. Dilip : Discourses on Strategic Management. Developing Functional Strategies – Production/Operations. Internal Environment Analysis . Market Production. etc. McMillan Nicholas – Project Managemnt for Business and Technology (2nd edition). Portfolio analysis. Problems. Technical). OUP Porter. Strategic Actions : Mergers. The Free Press Roy. Geographic.. : Competitive Strategy. Michael E. J. Diversification. Social.I.Frynas. Materials. Political.G.Strategic Advantage Factors (Finance. : Corporate Strategies. Positioning Organization. Formulating Strategies : Corporate. Process of Evaluation [4 L] 8. De-Merger [ 4L] 7. Case studies – Strategic Planning and Management Readings Ansoff.J. : Global Strategic Management. Implementation of Strategies : Role of Managers. K. R & D. Thomson Learning Gopalkrishnan & Ramamoorthy . : Implementing Strategic Management.) [ MB -402] : STRATEGIC MANAGEMENT Module – I (20 hrs) 1. P. Tata McGraw Hill Mellahi. Structural Implementation. Functional and Managerial Goal Setting. Asian Books WBUT/MBA/3RD SEM (8 Credit : 80 Hrs. [ 6L] Module – II (20 hrs) 5. Prentice-Hall [ 6L] Banerjee. R & D. Hodgetts – Entrepreneurship (7th edition). [ 4L] 2.) [ 4L] 3. Strategic Planning : Corporate. Strategic Entry [ 6L] 4. HR. Finance. A. Strategic Management process. [ 6L] 6. Acquisitions. Strategic Management : Objectives. Administrative/Executive and Operating Levels. Evaluation of Strategy : Need.) [ MB-403] : COMPREHENSIVE Viva Voce 46 4 6 . & McDonnel. Strategic Control System and Measurement. Govt.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) Donald F. HR.

bill of lading. forward rate. K. TMH Terpestra & Sarathy: International Marketing: Harcourt College Publishers 47 4 7 . Branding. R. J. Global Marketing management. ADB. International Marketing. NAFTA etc. & Carter. OUP Onkvisit & Shaw: International Marketing – Analysis & Strategy: Pearson Paul. Domestic vs. cultural universals. different political and legal systems 4L 5 International Institutions: (only the objectives) – WTO. Dumping. Factor endowment theory 3L 3 Dynamics of World Market: Identifying and satisfying global needs. Counter trade 3L 8 Distribution: Methods of entry into foreign markets. R. International product life cycle. translation. Documentation (only the purpose) – certificate of origin. arbitrage.K. Forfeiting.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) Specializations WBUT/MBA/4th SEM (4 Credit : 40 Hrs. Transfer pricing. Foreign market channels. & Lowe. EEC. Thomson Johansson. J. J. Product line policies.) [ MM -404] : INTERNATIONAL MARKETING 1 Introduction: Definition of international marketing.. letter of credit.Legal – concept of multiplicity of political and legal environment..& Kapoor. international marketing. Benefits of international marketing. Politico. line of credit 3L 12 Case Study 4L Readings: Black & Sundaram: International Marketing: PHI Doole. Marketing orientation of a firm 3L 2 Trade Theories: Basis of international trade. Alternative strategies. S. IMF. packaging and labeling 4L 7 International Pricing Strategies: Factors in pricing. Principles of absolute and relative advantage. Global logistics 4L 9 Promotion: Global promotion mix. influence of culture on consumption decisions. 3L 6 International Product Policy: New product policy. Coordinating activities and recognizing constraints 4L 4 Environment of International Marketing: Economic-cultural – culture and its characteristics. TMH Joshi: International Marketing: OUP Keegan: Global Marketing Management: Pearson Lee. mates receipt. Process of internationalization. World Bank. FEMA 3L 11 Procedure of Foreign Trade and Documentation: Process of importing and exporting.: International Marketing Strategy. UNCTAD. Standardized global communication 2L 10 Foreign Exchange: Concepts of spot rate. SAPTA.

Wait lines and reservations 2L 11 Planning the Service Environment: Physical evidence. franchising. Life-time value 2L 13 16 Case Studies Readings: Apte. Positioning services. Branding service products 2L 6 Service Marketing Communications: Elements of promotional mix for services 1L 7 Pricing of Services: Foundations of pricing. Relationship challenges. price. Tangibility continuum. Different types of service sectors – traditional and new. Integrated Gap model .) [ MM -405] : SERVICE MARKETING 1 Service Marketing: Introduction. Servicescapes . Strategies for effective delivery 2L 9 Designing and Managing Services: Designing service delivery system. health-care. Trends in service sector. educational & professional. guidelines for servicescape strategies 1L 12 Managing People: Critical importance of service employees. Targeting right customers. Customer as co-producer 2L 10 Managing Demand and Capacity: Capacity constraints. Flower of service. Impact of technology on different service sectors 4L 2 Service Concept: Definition. OUP 4L 4L 48 4 8 . Reasons for growth of services. Service blue printing. zone of tolerance. Service product mix. Problems and difficulties of boundary-spanning roles. Understanding customer-firm relationships. people & process 4L 3 Consumer Behaviour in Service Marketing: Service Experience.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) WBUT/MBA/4th SEM (4 Credit : 40 Hrs. entertainment services and their respective marketingmix analysis 2L 15 Building Customer Relationships: Goals of relationship marketing. agents and brokers. Relationship value of customers. Service triangle concept 2L 5 Creating the Service Product: Creating service product. Characteristics of services.: Service Marketing. perceptions.moments of truth. logistics. Customer value hierarchy. electronic channels. Marketing mix for services . Quality function deployment. G. customer satisfaction. promotion.types and role. Customer profitability segment. customer response to environment. Relationship development strategies.product. Contribution to economy. physical evidence. Need and scope of service marketing.to identify and correct quality problems. Approaches to pricing 2L 8 Distributing Services: Distribution in service context. Demand patterns. understanding the differences among customers 4L 4 Service Strategy Planning: Understanding the customer and competition. Service leadership and culture Service Quality: Service quality. Strategies for delivering service quality through people. hospitality. expectations. Direct channels. Strategies for matching capacity and demand. customer needs. place. Measuring and improving service quality 2L 14 Different Services: Nature and characteristics of financial. How service prices are different.

Relationship of attitude and behaviour. loyalty. Cross-cultural understanding of consumer behaviour. R. How groups influence individuals. Family life cycles. D. A. consumption and post-purchase evaluation.: Services management and marketing. Changing values. B. C. Organizational buying process 2L 14 Case Studies 4L 49 4 9 . Opinion leadership. information search. Perceptual selection organization. R. Social stratification 2L 10 Reference Group Influence: Nature and types of reference groups. Pearson Zeithaml. personal values. Classifying motives.: Services Marketing. Memory processes 2L 6 Consumer Motivation: Nature and role of motives. & Chatterjee. K. Render. evaluation of alternatives. Nature of social class. M J. degree of involvement in buying 5L 3 Individual Characteristics: Demographic and psychographic characteristics and market segmentation. impulse buying. : Services marketing. purchase decision.: Service Marketing. Role behaviour.A. PHI Verma. Cultural values. & Pandit. Children and household consumer behaviour 4L 12 Models of Consumer Behaviour: Nicosia. TMH WBUT/MBA/4th SEM (3 Credit : 30 Hrs. selective perception process 2L 5 Learning and Memory: Information acquisition and processing. J. environmental influences. Factors influencing business buying. Russel. Murdick.: Services Marketing. C. McGraw Hill Gronroos. Bitner.R.: Service Management and Operations. Changing role of women. Theories.V. Attitude reinforcement and change 4L 9 Culture Subculture and Social Class: Nature of culture. Types of buying situations. Word-of-mouth. Gender roles 2L 8 Attitude: Characteristics and functions of attitude.. Pearson Education Srinivasan R..V. Howard-Sheth & EKB 4L 13 Organizational Buying Behaviour: Organizational buyers versus consumers.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) Fitzsimmons. Types of decision process – complex decision making. Wirtz. Variables that shape decision process. Conflict resolution. variety seeking. Attitude theories and models. J. Types of subculture and their influence on behaviour. Current trends in consumer behavior 2L 2 Consumer Decision Process: Need recognition. Learning elements.M. Consumption and self concept.. psychological processes. Innovation and diffusion 2L 11 Family and Household: Structural and sociological variables affecting families and households.. lifestyle concepts and measurements 3L 4 Consumer Perception: Marketing stimuli and perception. Motive arousal.: Services Marketing. interpretation. H. Wiley Haksever. Attitude development. J A & Fitzsimmons.) 1 [ MM -406] : CONSUMER BEHAVIOUR Introduction to Consumer Behaviour: Defining consumer behaviour.D.individual differences. Grembler. C. Motivation and involvement 2L 7 Self-concept: Perspective of self. M J: Service Management. Role of belief in attitude formation.. Personality. Pearson Education Rao. Impact on marketing strategies.. Pearson Lovelock.

Financial Assets. Importance of Money Market.Types . Best. 4L 8. Depository services. 11. causes for Poor Performance . Registration of Stock Brokers.: Consumer Behaviour. The Banking Sector – Industry Overview – Financial statements and Analysis. Koney.Different Credit Rating Agencies .SEBI & Merchant Banking.Popular Symbols . Pearson Education Loudon & Bitta. Evaluation of Leasing & Hire Purchase as method of financing 2L Credit Rating Agencies : Concept .I.: TMH Kumar: Conceptual issues in Consumer Behaviors. Organization. New Issues Market : Relationship between New Issues Market and Stock Exchange.: Consumer Behaviour & Marketing Action. Structure of Indian Money Market. 3L 2. 1.Comparative analysis of BSE & NSE functioning 6L 5.Functions . Consumer BehaviouR. Definition of Hire Purchase. Players in the New Issue Market. 1L 50 5 0 . SEBI and the Central Government . P.Suggestions. 2L 10. Recent Developments. Pearson Education Solomon..Trends in Merchant Banking in India . Method of Trading in a Stock Exchange. Merchant Banking : Concept -Types -Functions . 4L 9. 4L 3. H. R. Features of Indian Money Market .& Mookerjee. Objectives. Money Market Instruments.W. TMH Shiffman & Kanuk: Consumer Behaviour.) [ FM -404] : FINANCIAL INSTITUTES AND MARKETS. Registration Procedure. Recent Trends. D. J. The Leasing Process. Regulation of Commercial Banks.. SEBI Guidelines for Primary Market .A. Leasing & Hire Purchase Finance: Definition of Leasing. Personal Financial Services : Debit Card . Call Money Market. R. Pearson Education WBUT/MBA/4th SEM (4 Credit : 40 Hrs. 4L 6.Nature – NAV – Trends in Indian Mutual Fund Market . Della: Consumer Behaviour. Objectives. Secondary Market. Mutual Funds : Concept . 2L 4. Money Market : Definition. Financial Instruments. Money Market and Capital Market and their Features. South-Western Blackwell. Objectives.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) Readings: Assael.The changing scenario of the Indian Insurance Sector 4L 7... Composition of Money Market. Prudential accounting Norms 4L The Insurance Sector – Basic Principles of Insurance – components of insurance Market.SEBI & Mutual Fund. Emergence of NSE. Financial Markets. Financial Intermediaries.D. & Engel. Secondary Market : Introduction. M. Securities And Exchange Board of India : SEBI – Background.J. Instrument of Issues. R. Components of Financial Market.Housing & Personal Loans. South-Western Hawkins. Miniard. Rate of Interest. Functions. Indian Financial System In India : Financial Concepts. Functions of New Issue Market. Features of a Developed Money Market.SEBI & Credit Rating. 7. Powers.Credit Card . Rights of Hirer. Classification. Control Over Secondary Market. Features of NSE.F. A. Multiplicity of Financial Instruments. K. Types of Lease.

The Theory of Optimal Financial Structure. Pearson Guruswamy: Fianacial services and Markets.Capital Budgeting for Foreign Projects . Capital Mobility and Capital Account Convertibility. • Eiteman.Blocked Funds 8L Readings : Text: • Apte.International banking Services – Capital Adequacy Standards-International Money Markets. Forwards. Tata McGraw-Hill Kohn: Financial Institutes and Markets. Foreign Exchange Exposure & Risk Management: Two dimensions of Foreign Exchange Risk (viz.Transfer Pricing & Related Issues. 2L 2. Regime Choices for Emerging markets. 10L 6. 4L 4. Foreign Exchange Rate Determination 8L 5. Stonehill & Pandey: Multinational Business Finance. International Financial Markets : International Banking & Money Market.New Equity Issues. Swaps – Foreign Currency Derivatives in India . International Debt SourcesDebt Management and Funding Goals .Two methodsForeign Complexities. Types of exposure Measuring and Managing Economic Exposure. (b) External or market based Hedging strategies. Pearson Education WBUT/MBA/4th SEM (4 Credit : 40 Hrs. Birth of EMU and EURO 4L 3. Transactions Exposure & Translation Exposure : (a) internal hedging strategies. PG : International Financial Management. Financial Management of MNCs : Foreign Direct Investment and Cross. and Currency Derivatives: The Foreign Exchange Market – Functions. Nature of the MNC.Capital Budgeting: An overview. International Equity Sources . OUP Pathak: Indian Financial System. Balance of Payments (BOP): Principles of BOP Accounting. Domestic Financial Management & International Financial Management.Impacts of Internationalization on the Cost of CapitalImproving Market Liquidity. India’s BOP and Economic Performance.Cash Management Systems in Practice. International Dimensions of Financial Management : The Emergence of the MNC.An Overview.Overcoming Market SegmentationCauses of Segmentation. Pearson Reference: • Fabozzi: Bond Markets. International Capital structure and the cost of Capital. Objectives of the Firm & Risk Management.International Diversification and the cost of capita lInternational Cost of Capital Models. Futures. Participants and Transactions – Exchange Rates and Quotations – Indian foreign Exchange Market. Pearson Education 51 5 1 .Impact of Internationalization on Optimal Financial Structure . Analysis and Strategies.EuronotesInternational Bond Market 4L 7. Components of BOP.Global Equity MarketsMethods of Sourcing .Cross-listing in Secondary Markets. The Foreign Exchange Market.Border Acquisitions.International Bank Loans . Multinational Capital Budgeting.International Debt Instruments.) [ FM -405] : INTERNATIONAL FINANCE 1.Parent vs project valuations. Foreign Currency Derivatives – Currency Options . Tata McGraw Hill. Significance of ‘Deficit’ & ‘Surplus’ in BOP. Multinational Cash Management. Present Day Currency Regimes. International Parity Conditions – Purchasing Power Parity. Thomson Learning Khan: Indian Financial Systems.Interest rate Parity.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) Readings : Text: Fabozzi: Financial Markets & Institutions. International Monetary System: History of International Monetary System.The Management of Multinational Cash Balances.Financial Structure of Foreign Affiliates. Exchange Rate Determination. Exposure & Unanticipated change in Foreign Exchange Rates ).

Put Call Parity. Futures contracts. problems: Goals and requirements of Software Development. VaR 8L Other derivatives. Option Strategies 12L Management of market risk – Stop loss. Vol I & II. Introduction to Software Processes and Metrics. Risk Management Using Futures and Forwards.) [ FM-406] : DERIVATIVES AND RISK MANEGEMENT Introduction. Quality Planning. Planning Activities – Schedule Development. Rho. Black Scholes Option Pricing Model. Pearson Education/PHI Kumar: Financial Derivatives. Project Scope Management: [2L] 52 5 2 .Swaps. Cenage Learning O’ Brien: International Finance. Futures and Other Derivatives. [2L] 2. Quantitative Finance. Thomson Learning Dufobsky & Miller: Derivatives Valuation and Risk Management. Futures and Other Derivatives. New York Wilmott.) [SM . OUP. pricing. Warrants. Portfolio insurance. Vega. Developing on Information Technology. interest rate futures 10L Options – Markets. Tata McGraw-Hill Jeff Madura: International Corporate Finance. Planning. Theta. Communication Planning. Scenario Analysis. Software Project Planning: [5L] Project Process Groups (Initiating. New York WBUT/MBA/4th SEM (4 Credit : 40 Hrs. Binomial Option Pricing Model . Human Resource Planning. Risk Management Planning.Forward contracts. Executing. PHI Stulz: Risk Management & Derivatives. Payoffs. Procurement Planning. Thomson Learning • Hull: Options.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) • • Eun & Resnick: International Financial management. Project Management Methodology. Change Control on Information Technology Projects.Cost of Carry Model. Software Project Management Plan (SPMP). John Wiley & Sons. OUP Reference: • Butler: Multinational Business Finance. Thomson Learning Varma: Derivatives and Risk Management. Cost estimating / Budgeting. Credit Risk and Operational risk elements 4L Readings : Text: Chance: Derivatives & Risk Management. use of futures for hedging. Controlling and Closing Processes). Convertibles 4L Risk Management in Financial Institutions – Overview of BASEL –II. Options and other derivatives. Risk Neutral Valuation.404] : SOFTWARE MANAGEMENT 1. OUP Hull: Options. Uses of Options. Pearson Education WBUT/MBA/4th SEM (4 Credit : 40 Hrs. Tata McGraw-Hill Reference: Björk: Arbitrage Theory In Continuous Time. 2L Forward and Futures – markets. Resource Planning. 3. Market Risk. Gamma. Delta hedging.

[2L] 12. Problems with Cost Estimates. Planning . Techniques and Tools. PERT. 53 5 3 .Cost of Quality. [CMM. 5. Project Time Management: [4L] Project Schedule. [3P] Suggested Readings: Behforooz: Software Engg. Contract Administration & Close Out. 10. PHI. PDM ). Quality assurance. Activity duration Estimating. Pearson Education Pressman: Software Engineering. Sources of Risk. Change management: Configuration management. Estimation Techniques: COCOMO (Basic. McGraw Hill Schwalbe. Work Breakdown Structure . Communication Planning. Critical Path method . Software Project Management: TMH Mall. Definitions. Basics of Software Project Management: NIIT. Six Sigma]. Top – Down & bottom – up Approaches ).. Using Project Management Tool: MS Project 2000 / 2003. Project Communication Management: [2L] Importance. Qualitative & Quantitative Risk. Rajib: Fundamentals of Software Engineering. Work Place factors & Quality. Kathy: Information Technology Project Management. Risk Response Planning . Risk Identification. Scope Verification and Scope change Control. Project Network Diagrams ( AOA or ADM. Case Study. Earned Value Management. the scope statement. Administrative Closure. Improving Effectiveness). ITIL methodology [2L] 11. Basic Principles. PHI WBUT/MBA/4th SEM (4 Credit : 40 Hrs. Solicitation Planning. Leadership . 7.approaches (using guidelines. Disaster Recovery Planning & Risk Management: [4L] Importance. 8. Threats of E – Commerce.) [ SM . 4. Maturity Models. Staff Acquisition & Team Development. Cost Estimating (Types). Fundamentals. Performance Reporting. Intermediate & complete COCOMO Model) Halstead’s Software Science Putnam Model Jensen Model 6. Project Cost Management: [6L] Importance. 9.405] : E-BUSINESS 1. Thomson Learning. Advantages & Disadvantages of E – Commerce. Quality Management: [6L] Quality Planning. Gantt Charts. the Analogy Approach. Influences & power. Zero defect. Risk Management Planning. Project Initiation – strategic planning & project selection. Cost Control. Project Human Resource Management: [2L] Managing People (Motivation Theories. Organizational Influences. Project Charters. Organizational Planning. Maylor: Project Mgmt. CMMi. Risk Monitoring & Control.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) Definition. Managerial Prospectives. OUP Hughes & Cotterell. Electronic Commerce: [6L] Overview. Project Procurement Management: Importance. Assurance & Control. Solicitation. Information Distribution.

Model Based On Transaction Party . Hand Held Devices.g. One&One Case study [4L] 10. Selection of EEP processes. ANSI X – 12).) [SM .H. EDI Model. Mobility & Commerce. Revenue based models. M-commerce: [3L] Definition. Reynolds. Mobile Computing. Supply Chain Execution (SCE). [3L] 5. Digital certificates. Loshin Pete. Suggested Readings: Bhaskar Bharat : Electronic Commerce . Intranet & Extranet. Data Encryption (DES / RSA). Integrating ERP with other systems. Intelligent Systems. David. Strategic Methods for developing E – commerce. E – strategy: Overview.. C2B. 3. Beginning E-Commerce. : E-commerce An Indian Perspective. 8.A. direction of data flow(simplex. E – Commerce : Strategy Technologies & Applications.. Web – Server Architecture. Case Study – BPR. Business Models of e – commerce: [6L] Model Based On Transaction Type. E – Payment Threats & Protections. Commercial packages for building eShopping portal e. Wireless Web.406] : FUNDAMENTALS OF NETWORKING 1. Communications: [a] Need for computer networking. WBUT/MBA/4th SEM (4 Credit : 40 Hrs. Application. Different Types of Networking For E – Commerce. Products and Packages of ERP.B2B. Supply Chain Portal. B2C. Rules & Regulations For Controlling E – Commerce. Jaico Publishing Housing. University Press Joseph P. Global E-Commerce. SPD Whiteley. Telemarketing. E – Governance.Technologies & Applications. Risk of E – Commerce: [4L] Overview.T. E – Cash. Password Systems. Pearson Education. 11. components of a data communication system. E-advertisement. full-duplex) 54 5 4 [6L] . concepts of WAP. Whinston : Frontiers of Electronic Commerce .MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) 2. Security Standards. Internet’s effect on Supply Chain Power. E – Payment Mechanism: Payment through card system. Firewall. Web Security. Scope and Problem of ERP selection and Implementation. Supply Chain Management: [4L] E – logistics.K. PHI Kalakota. Tata McGraw Hill. C2C. Digital signatures. E – Cheque. Internet. 4. Opportunities and benefits. Infrastructure Requirement For E – Commerce. Technologies: [2L] Relationship Between E – Commerce & Networking. Client – Server. ERP [2L] Evolution through MRP I and MRPII. : Electronic Commerce . Electronic Data Interchange (EDI): [2L] Meaning. Benefits. Concepts. half-duplex. 7. E – Marketing: eShopping. Need Identification. Supply Chain Planning Tools (SCP Tools). 12. SCE Framework. Murphy P. & Clerk T. Protocols (UN EDI FACT / GTDI. Cryptography. Key Management. Security for E – Commerce. [4L] 9.TMH Christopher J. Cyber Laws.

Topology types. Case study: telephone network and satellite network. concepts of ALOHA. switching techniques. concept of GPRS. Leadership. introduction to distributed database. transmission media. [e] concepts of data transmission. [6 L] 55 5 5 [ 4L] . modulation methods. signal encoding. RSA -concept only). analysis of protocols & performance. Tripartism. Work Ethics) [2 L] 3. Network Security & Privacy: [4L] overview. authentication (concept only) and firewall. concepts of Internet. cryptography (ciphering. Structure and Management of Trade Unions. Pearson Education Zheng. Networking and Internetworking devices: Introduction to repeater. switch. concepts in network layer. Trade Unionisms. Network: [10L] Communication system architecture – OSI reference model. Internet: Internet Protocols. PHI/ Pearson Education Forouzan : Data Communication & Networking. commitment. Problems of Industrial Workers (absenteeism. System Model of IR 2. Trade Unionism in India : Origin. bridge. cryptography. Role of Government and State. coding method. Employers’ Organisations in India. token ring techniques. class & subnets (concept only). Wireless Application Protocols & other protocols. link level control (LLC) protocols. DES. 8. Stallings. multiplexing and concentration. Case study: Office network [2L] 5. 2. [4 L] 4. [4L] 4. Intranet. [d] Applications of networking in business and society. MAN. MACA. token bus.. purpose. WWW. Role of Management. synchronization. [5L] 6. Distributed Processing Potential: Client Server Computing. selections. MPLS. Internet computing. WAN.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) [b] Types of networks: LAN. Suggested Readings: Comer : Internetworking with TCP / IP. [c] Network topology. Parties to IR. HDLS. Concepts of Wi-Fi & Wi-Max. Industrial Relations in India : Labour Policy in Five Year Plans. routing methods (static & dynamic). TCP / IP: Session. Local area networks (LAN).Computer Networks for Scientists & Engineers. Data and Computer Communications. Pearson Education Tanenbaum : Computer Networks. hub. spamming . router and gateway. 3. Presentation and Application Layers functions. CSMA / CD. Approaches to IR. IP addressing (IP4 + IP6 ).OUP WBUT/MBA/4th Sem (4 Credits : 40 hrs) [HR – 404] : INDUSTRIAL RELATIONS Module – I (20 hrs) 1. Role of Trade Unions. W. Vol – 1. Profile of Industrial Workers in India. design. [5L] 7. Recognitions. Extranet. Growth. MACAW protocols. TMH. Managerial Associations. Mobile Computing: [4L] Introduction to mobile technology. concept of bluetooth. Industrial Relations : Concept. Industrial Worker in India : Rise of Industrial Workers.

Sensitivity Training. Process. 5. Growth of Collective Bargaining in India. Disciplinary Action. Employee Discipline : Meaning Types.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) 5. M. CS: Industrial Relations.Wage Negotiation. Workers’ Participation in Management : Concept. McGraw Hill. Role Negotiation Techniques. Diagnostic Meeting. WPM. Lewin’s Model. EPM. Organisational Change and Development : Concept. Types. Purpose and Practices in other countries. Problems and Prospects in India. Approach. ILO Conventions and its application in India. Industrial Disputes : Causes. Workers’ Participation Schemes in India – Works Committee. : Managing Industrial Relations. Tansactional Analysis. Industrial Disputes Readings Marchington. : Managing Human Resources. Labour Welfare and Industrial Relations : Concept. Team Interventions : Teams and Work Groups. Focus on Work Teams. [4 L] 56 5 6 . [4 L] 8. Trends and Settlement of Disputes (Internal Options. Joint Management Council. Ramaswamy. History. Intergroup Interventions. Prerequisites. [4 L] 4. Agreement – content. Validity. Assumptions. Personal. Domestic Enquiry. Operational Components of OD : Diagnostic. Interpersonal and Group Process Interventions : Process consultation. of India : Report of the National Commission on Labour [4 L] WBUT/MBA/4th Sem (4 Credits : 40 hrs) [HR – 405] : ORGANIZATIONAL DEVELOPMENT Module – I (20 hrs) 1. [4 L] 7. Workers’ Education Programmes in India. Venkata Ratnam. Statutory and Non-Statutory Provisions. Approach to Planned Change. Third Party Machinery ). Role Analysis Techniques. Disciplinary Action. Case Studies . Worker – Director. Dimensions. Implementation. A. Experience-based. Career Planning Interventions. Major OD Interventions. Form of Applied Behavioral Science. Goal Setting and Planning. Action and Process – maintenance component. Systems Approach. Gestalt Orientation to Team Building. Organisational Change. [ 4L] Module – II (20 hrs) 6. Grievance Handling. Organizational Life Cycle. Misconduct. Team Building Meeting. OD and Action Research : Process. 3. Oxford University Press. Team Building Interventions. [4 L] 10. Individual. [6 L] 7. Purpose. Effective OD Interventions – Characteristics. Quality Circles – Concept and Practices in India. Strategy of Changing. [4 L] 9. Arun : Industrial Relations. Task – Process. Use of Action Research in OD. Third – Party Intervention. Characteristics and Foundation of OD Process : On-going interactive process. E. Process. Values and Asumption of OD. Tata McGraw Hill. Shop Council and Joint Council. Productivity Bargaining. Negotiating Skills and Strategies. Monapppa. OUP Govt. Factors for Design [4 L] [2 L] Group and [6 L] Module – II (20 hrs) 6. Collective Bargaining : Theories. [4 L] 2. OD Interventions : Nature of OD Interventions.

L. W. 57 5 7 [4 L] [6 L] . V. Udai & Rao. Four System Management. W. Pareek. M. Measurement 8. Exercises. Role Play. Criteria. Issues in OD : OD facilitators Role. : Organisational Behaviour. Team Development. H. Re-engineering. Mapping. Technique of Evaluation. Oxford & IBH. [2 L] Readings French. Methods – Lecture. Suggestion Schemes. Competency Management – Planning. Games. Kaizen. T. MDPs. V. Research in OD. Individual Development through Non . L. C. Principles. Quality Circle. Impediments to Effective Training. C. D. Individual Development through Training: Designing Training Programme. & Bell. : Readings in HRD. S. [6 L] 6. R. Individual Analysis. On-the-Job. & Bell . Organizational Culture Building./Pearson Education French. Task Analysis. [4 L] Module – II ( 20 hrs) 5. M. H. [4 L] 10.P. [6 L] 4. Scope and Purpose. Werner. Strategies of HRD: Organizational Development.Training . QWL. Team Development Programmes – Methods and Schemes : Role of Staff and Line Managers in HRD.. Readings Desimone. & Harris. Thomson Pareek. L.T. OUP Robbins. Universities Press Rao. HRD Process./Pearson Education WBUT/MBA/4th Sem (4 Credits: 40 hrs) [HR – 406] : HUMAN RESOURCE DEVELOPMENT Module – I ( 20 hrs) 1. Grid. [4 L] 3.Job Redesign Programme.& Worley. OD consultant. C. Job Enlargement. Physical Setting.G. : Human Resource Development. Structural Interventions : Job Design. : Competency Web. Role of Trainer. Udai : Understanding Organisational Behaviour. Job Enrichment. Human Resource Development : Meaning. [6L] 2. Prentice Hall of India.G. Evaluation of Training : Need. Improving Effectiveness of Training. Autonomous Small Group Activities. HRD Experiments and Cases – In India and Other Countries .: Designing and Managing Human Resource Systems. Career Planning. Tata McGraw Hill Gummings. MBO. Out-Bound Training. : Organisation Development and Transformation. Counselling. J. T. Individual Development. Oxford & IBH. Rajsekharan. Contingency Approach. Consultant – Client relationship. : Organisation Development. Case Analysis. Problems in OD Interventions. Comprehensive Interventions : Confrontation Meeting. Conditions for OD. Prentice Hall of India. [4 L] 7. Job Rotation. Thomson. Off-the-Job. [4 L] 9. Techniques of Assessment of HRD Needs – Organizational Analysis. P. : Organization Development and Change. Socio-technical Systems. N. Resistance – Individual and Organizational.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) 8. Survey Feedback.

d) WB clinical Establishment ACT 2000 – Some provisions. MTP Act regulation of pre-natal diagnostic tests.treatment & disposal. important cases c) Concept of confidentiality medical negligence. medico-legal cases attendance in court. causa proxima.colour coding & types of container for disposal of bio-medical Waste-Rules for Bio-medical waste managementAnnexure of Ministry of Environment & Forest with regard to Bio-medical waste management & Handling Rule 1998(schedule 1 to 6) f) Shops & Establishment Act in conjunction with Company Law : Key Definitions. e) Biomedical waste management & handling rule-1998: Meaning. Re. Role of Insurance Regulatory and Development Authority Act 1999 Demerits: Subversion of claims by claiming pre-existing diseases or disorders in current cashless settlements. h) Organ Transplant Act. rules relating to blood bank. auto-immune and metabolic diseases 1) Life Insurance 2) Medical Insurance: Role of Mediclaim policies. Current issue of claim settlement through Third Party in concerns like National Insurance Co. Nature of a hospital as a corporate entity and related issues as per latest amendments by the CLB (Company Law Board) Introduction to such principles as the Doctrine of Indoor Management. Organizing & Management of Health Service 58 5 8 . M.insurance policies etc.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) Silvera. New India Assurance. WBUT/MBA/4th Sem (4 Credits: 40 hrs) [HSA – 4051 : Planning. Explanations of useful terms: Premium. Double Insurance. Issue of quantum of contribution. g) Human Rights: A brief introduction to Constitutional definitions of Fundamental rights and Directive Principles of State Policy as interpreted in conjunction with the health sector and its management. h) Insurance : Role of carrier drugs. Cost. classification of bio-medical waste. health promotion etc. D. Protection of Human Rights Act 1993 Indian Medical Council profession conducts etiquette & ethnics regulation 2002. United India Assurance etc. Relevant United Nations covenants and resolutions specific to India. : Human Resource Development – The Indian Experience-Publisher WBUT/MBA/4th Sem (4 Credits: 40 hrs) [HSA – 4041 : Law Law (HSA-404) a) General Law of Contract: Essentials of a contract-offer & acceptance-capacity of parties-free consent consideration & legality of object-void agreement & contingent contract b) Legal aspect & Consumer Protection Act: Introduction:-Medico-legal aspects on clinical practice-Duties and responsibilities of Doctors-professional secrets & privileged communication-consent-implied consent and expressed consent Consumer Protection Act-CP council-consumer dispute redressal agencies-Application of CP Act in Hospitals.. insurable interest issues. Role of Human Rights Commission and other relevant bodies for redressal of denial of treatment causing death or permanent impairment.

Drug Control Act Highlighting the general features of the Acts (No clause by clause study) f) Principles of Storage and Stores accounting-Types of Storage . h) Contracts Administration-Model contract for different services i. c) Management techniques: Qualitative and Quantitative d) Problems in managing Hospitals.internal& external –Remedial measures e) Organization. Coordination & Cooperation f) Planning & Managing Resources & their optimum utilization g) Management of Social Services-Management of NGOS. Mass Casualty Management h) Management of information system (MIS) in health care. planning. Annual Maintenance Contract Specialisation on Sustainable Development (SD) WBUT/MBA/3rd SEM (4 credit : 40 Hours) WBUT/MBA/4th SEM (4 credit : 40 Hours) [SD 404] : Sustainable Livelihood for Sustainable Development Course Content 59 5 9 .MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) Planning. services & users. Security and Ambulance Services.e. Laundry. i) Quality Management in health care organization. Designing for Common use areas. Dispensary. clinical & support Services. WBUT/MBA/4th Sem (4 Credits: 40 hrs) [HSA – 4061 : Logistics Management in Healthcare Units and Storage & Distribution Logistics Management in Healthcare Units and Storage & Distribution (HSA-406) a) Logistics: Principles. b) Material requirement planning: Methods of forecasting requirements of materials related to Healthcare & Auxiliary services. Components. Importance in Healthcare units.Prerequisites.Care and preservation of materials and equipment inventory control g) Distribution Management. Organizing & Management of Health Service (HSA-405) a) Planning & Designing of a Hospital:. GANTT CHART b) Organization of technical. Community Health workers. rest & recreational facilities & residential accommodation-Legal requirements. Disaster Management. purchasing methods. budgeting& controlling c) Inventory Control & Management in Healthcare Units d) Procurement: Principles of sourcing.Distribution to various departments and auxiliary services. Staffing. Project Management & implementation. Layout & Architecture. Logistic supplies. Dietary. reference to legal aspects of purchasing e) An overview of law of contracts Sales of Goods Act.

domestic cash management. community based organizations and voluntary organizations.livestock management. oilseeds. food security. their use pattern and outputs. Agricultural Economics. livelihood security and sustainable livelihoods. Scale of production. Break even analysis: concept. Production systems for livelihood– Different production systems: agriculture. Monitoring and evaluation of the microplans and livelihood plans . Consumer Protection Act. Tribal Forest Act. Marketing of agricultural produce – marketing function.determinants of demand for agri products. contract.meaning. quality issue and ensuring traceability of the products from source to the point of sale ( 5L) 3. collective bargaining power. capital budgeting. Labour Management and Profitability analysis . Case studies and market study (12 contact hour) Readings 1. Methods for identification of existing natural capitals. marketing channels. resource planning. agricultural patenting (3L) 2. horticulture. communication network. farm budgeting. Prabhu Ghate: Indian Microfinance. agro industries. forestry. 60 6 0 . Sage Publications 2. animal husbandry. Sage Publication 3. Field study in selected village. Farming systems and agro industries – Corporate.production. Crop Planning . Himalaya Publishing House.determinants of supply. IBRAD WBUT/MBA/4th SEM (4 credit : 40 Hours) [SD 405] : Agribusiness for Sustainable Development Course Content Introduction to agri business – scope. Ajit Menon: Community Based Natural Resource Manegement. preparation of case study and Demonstration of the steps of microplanning and livelihood planning in selected villages (10 contact hours) Readings 1.Methods for participatory monitoring and evaluation. Natural capital for livelihood – Processes and relationships among agro climatic and natural resources as natural capitals. MFIs. Microplanning Manual. Farm Management . supply management .G. packing and transport. Desai R. management interventions for improving the natural capital (4L) 4. optimal factor combination (4L) 4. Social Capital for livelihood – Social network. Rural Banking – Cooperative banking. role in farm management (4L) 6. .MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) 1.Human resources. farm records. developing participatory indicators. control over market and price premium. (3L) 7. laws of return. regional and international dimension of demand. livelihood vis a vis wage earning. Concept and approaches of microplanning and sustainable livelihood planning – Concept of microplanning. dairying. lead bank scheme. pluralism. NABARD. Human Capital for livelihood . production. horticulture. marketing network. Demand forecasting and break even analysis. sericulture. nature and significance of agri business. WTO. social audit (3L) 10. participatory methods and tools including PRA tools for microplanning. steps for sustainable livelihood planning (5L) 9. precision. fisheries and off farm activities. Rural Legal Support System – Right to Information Act. liquidity management (3L) 10. Indigenous Technical Knowledge and skills. agricultural regulated marketing. Physical capital for livelihood – infrastructure. agricultural cooperative marketing. Livelihood and income generating activities. fertilizer. steps for microplanning. standardization of products. networking with SHG federation (2L) 8. Garry Paul Green and Anna Haines: Asset Building and Community Development. seed. definitions. conflict management (2L) 6. sugar. dairy processing. national agricultural policy. dependence on middlemen. recent development in alternative dispute settlement mechanism (3L) 11. Nagpur 1. Financial capital for livelihood – linkages with financial institutions. their linkages with livelihoods. feasibility analysis. gender relations and roles (2L) 5. farm planning.. cost concepts. marketing network (2L) 7. five capitals for sustainable livelihood framework (2L) 2. cash flow budgeting and forecasting. cost benefit analysis. rural infrastructure. Sustainable livelihood – concept of livelihood. crop insurance and Kishan Credit Cards (4L) 9. planning. principles. floriculture and medicinal plants (4L) 3. Sage publication 4. farm waste management (3L) 8.

and their application in the rural context (6L + 2P) Application of IT for project management . Saxena H. Basu. Problem identification and formulation in the rural context. Ragulated Agricultural Markets 7. Microsoft Office Package.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) 2. Materials & Maintenance : [ 4 L ] ISO 9000. 5. Khanna Publishers 4. integrated economy – ecology models (2L) Participatory Approaches – Participatory Rural Appraisal. research methods for Sustainable Development Course Content 1. R. Approach in research towards sustainability . cost benefit and feasibility analysis. Agrawal Agricultural Marketing in India 5. 3.K. Performance management.B. 3.K.. Participatory Learning Methods. Conflicts.Basic Computer Application.Windows Operation.M. Planning & problems in ship manning. Kitab Mahal. 5. Power Point. Mathur. Agricultural Problem of India. DBMS (Access). Co-operation in India 8. Prentice Hall of India 2. 2.. 3. Different crew nationalities. B. A. Principles and Practice of Co-operative Banking 10.A. Bhattacharya. Choubay. Principle and Methods of Farm Management 6. C.what is sustainability research – holistic and interdisciplinary approach.Dhondval. R. Shipping Organization : [ 2 L ] Organizational hierarchy & function in a shipping office. Elements of ship operation and their impacts in a voyage. Fundamentals of PERT/CPM and Project Management. A. Bank Credit Management. Agencies & ships H. 9. Tandon and S.L.. management : [ 2 L ] Manning. Acharya and N. Inventory control. Quality bench marking for company & Ships . Runs. SPSS. GIS (Arc GIS). monitoring and evaluation (6L+2P) Project Management. ISO 14000.N. National Horticulture Board (NHB) & Director of Horticulture 4. Electronic spreadsheet (Excel). Chatterjee. in Shipping Management ( SHM ) SHM 401 – Ship Operation Management 1. Cost effectiveness.quantitative and qualitative methods for understanding rural society. New Delhi Various Reports of APEDA.S.Effective Management and Planning Tools.R. internet and web page design (4L + 6P) Readings 1. Bill Taylor.B. LFA.P. Chopra Kanchan & Gopal Kadekodi: Operationalising Sustainable Development. Memoria. participatory monitoring and evaluation framework. WBUT/MBA/ 4th Sem (4 Credit : 40 Hours) Introduction : [ 2 L ] Different types of voyages. CPM/ PERT. Panneerselvam: Research Methodlogy. Prentice Hall of India 3. social audit (6L + 2P ) Project appraisal including social analysis. 6. Participatory development methods and approaches (4L) Quantitative and qualitative Analysis for sustainability research . 2. Role of a Ship Manager. Goutam Sinha and Taposh Ghoshal: Research Methodology: A guide for Researchers in Management and Social Sciences.SWOT Analysis. 4. Sage Publications M. Fundamentals of Banking Theory and Practice WBUT/MBA/4th SEM (4 credit : 40 Hours) [SD 406] : Participatory Approaches. 4. village study approaches including field research methods. S.. Shipping Communication Exigency Management : [ 4 L ] 61 6 1 .Word.

Audits. London : Henry S. 8. temping. logistic chain management in shipping : [ 6 L ] Elements and criteria of logistic chain management. arrival/departure. communication. Maritime Finance Principles (I) : [ 2 L ] Demands in Shipping Management. role of agents and other parties. current developments. Marcus . Bunkers. Maritime Finance Principles (II) : [ 2 L ] 62 6 2 . Ship procurement & sale. Financial Institutions etc. Classification Societies. Insurers. Port Authorities . manning.M. Branch . Deaths & Delays. Port Authorities. Charteres . Demand Elasticity. Co Adventurers . features. ship acquisition & Phasing out of old ships 9. Co -ordination : [ 2 L ] With Flag State. logistic requirement in case of door-to-door operation. Suggested Readings [1] Elements of Shipping : Alan E. Specific financial aspects. International Banking & Credit System. ISM & Other Audits . 7. 10. etc. Policies. choice of proper ships for proper voyage. Interfacing appropriate ships for identified Voyages. Arrests & Detention. Case Studies. Crisis.Thomas Reed Publications. lay off procedures. loading/unloading. London/Auburn House Publishing Company . limitations and forgery. Agents. Alderton . Demand for Shipping Services.LLP.J. evaluation of ships performance in a voyage. Evaluation & Trend Forecasting : [ 6 L ] Evaluation of performance report of a ship against a voyage / over time . importance of proper interfacing. stevedoring. Law of Diminishing Marginal Utility. Importance & Implications. Loss & profit against a vessel. extending life of the ship.Change of business face. Other Managements : [ 6 L ] Strategic. Marketing. Need for shipping practice. exigencies and limitation effecting performance.Case Studies. Port State Control.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) Accidents. Planning for new ship procurement. Elements of Technical Planning. Meaning of different demands. 6. Owners ( incase of management of ships ). Utility & redundancy . 2.Transportation Studies Gordon & Breach : E.spares . London [4] Marine Transportation Management [5] The Shipping industry (The Technology & Economics of Specialization) . Gubbins SHM 402 – Maritime Financial Management 1. freight forwarding. Importance of Govt. 3. role of bunkering . liner services. surveys. WBUT/MBA/ 4th Sem (4 Credit : 40 Hours) Introduction : [ 6 L ] Shipping Financial Markets (Private & Public). procurement of ships from ship yard.Chapman & Hall [2] Neil Cockett on Bunkers : Neil Cockett [3] Sea Transport Operation & Economics : R. repairs. Sub Charterers . Ship Operation Criteria : [ 6 L] Ship Hiring / & commissioning on Charter Procedures.Croom Helm. Managerial.

Case Studies.E.H. Suggested Readings [1] Transport System Optimization & Pricing : Jain Owen Jansson [2] Sea Transport Operation & Economics [3] Understanding Freight Business [5] Vessel Operating Economics . minimum requirement for voyage qualification. 9. 7. Floating of New Shares.A.V.Parsons R. Pricing in Shipping : [ 6 L ] Commodities and freight.) SHM 403 – Maritime HR Management 1. Implications of Conferences on Shipping Finance. Running and voyage costs. Taxes–Exemptions-Benefits-Returns . Pricing of Shipping Services. Shipping Loans & Recovery Procedures. recovery. U.John Wiley & Sons : R. 6.Fenyoe : National Port Council. Budgeting & Account keeping. London . Situation in World Crisis. Sale and Purchase of Shares. Minimum facility requirements of Seafarers under ILO. Global influencing criteria. Special Attitude Requirement. Other Allied Conferences. Shipping Conferences : [ 2 L ] Important Liner conferences & its Implications. meaning. Elasticity of Supply. Charter contracts & payments. upward and downward swim of pricing. other accessories cost. Freight Forecasting & computation.K.M. International Currency Influence : [ 2 L ] International currency fluctuations & its effect on Ship Operation & Management. Preparation of Balance Sheet. Monopoly. Evaluation and identification of areas for improvement. 8. Supply of Shipping Services. other technical qualifications as per International guidelines. procedure of redressal. non-payments and non-receipts. Supply in Shipping. Other Investments. lump payments and receipts. Budgeting and Accounts : [ 8 L ] Capital Cost. Supply Schedule. perfect competition. . Private & Public Shares. Recruitment and Planning : [ 4 L ] 63 6 3 .K WBUT/MBA/ 4th Sem (4 Credit : 40 Hours ) Global Update : [ 2 L ] ISF / BIMCO Record update & comparison of world maritime manning scenario. Shares & dividends : [ 6 L ] Introduction. 5. identification and preparation of financial terms in shipping documents in case-to-case basis. Other International Factors influencing pricing. (U. 2. Introduction. On Board Manning hierarchy for offices and crews.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) 4. Fetherston O. Hidden & Pronounced Cost. Case Studies.M. 3. : C.Allera Freight Forecasts J. Dividend Making Procedures. Case Studies.Fairplay Publications. Certificates of Competencies and other Professional Certificates. Imperfect Competition.Thomas Meadows & Company Limited . Alderton : J.B.Thomas Reed Publications. Countering Strategies. Lawrence [6] United Kingdom International : S. receipts. State & International Conferences. Special Requirements for Sea Farers : [ 4 L ] Different job situation and working hours. Holding Rights.E. Maritime Financial System : [ 6 L ] Documentary credit system. Advantages & Risks.

Suggested Readings [1] ISF/BIMCO Periodicals : ISF/BIMCO [2] MS Notice. Relevant State and International Laws and Rules in Employing National & Foreign Manpower.M. Performance Evaluation : [ 2 L ] Performance Appraisal. Certification: [ 2 L ] Different certificate of competencies & its suitability ( Indian. PORT & LOGISTIC MANAGEMENT (PLM) WBUT/MBA/ 4th Sem (4 Credit : 40 Hours) Introduction : [ 2 L ] Shipping commerce & its movement across global scenario. IMO STCW Convention & its update. Current and Future Trend. Applicable Taxes and Benefits.Ministry of Shipping.).S. 6. Multinational Crew Management : [ 6 L ] Competence Level and Character traits of different nationalities. Problems arising out of difference in inter cultural and inter personal relationships. Strategic Planning. MASSA. Liberian. U. follow up on personnel feedback Personnel Management: [ 4 L ] Appointment.K. Training of Zohri’s window and other Management Principles of Offices & Crews. . cultural differences. 8. Shipping Communication System types. Deputation. Different Unions & their Roles . Specific demands of OECD Countries. MASSA. 9.availability & planning of suitable placement. 11. Traits & competency. ) Unions and Associations : [ 4 L ] Different unions / associations.. Resignation. Advantages and Disadvantages. Crew performance study--. Provident and other Welfare Funds. London. dispensation. suitability of specific groups for specific vessels. 10. NUSI etc. Different Issuing Authorities of Certificates and its acceptability under I. Panamian. of India : International Maritime Organization [4] Different Bulletins of : Different Associthe different Assoations/Unions ciations/Unions PLM 401 – Commercial Shipping . . Criteria for Retention. importance of experience Standby & wastage computation. Rights and Limitations of Unions. Claims and Compensation Ancillaries : [ 2 L ] Different world shipping managing bodies ( FOSMA. 7. Important factors influencing communication from ship to shore & vice versa. Maintaining Roster. Reasons for Human conflicts on board . Trend & shift of Focus. Procedure of Recruitment and other qualification requirement for specific posts. Promotions and Incentives on Performances. Commodity Analysis : [ 4 L ] 64 6 4 .O. record keeping. Procedure to address demands & claims. Leave. Selection from surplus. FOSMA. Cost Evaluation.IMO (UNO). Manning Market : [ 4 L ] Different Global Manning Market. 5. pre planning against company policies. Address of the Situations. INSA etc. Promotion.ISF/BIMCO Publication . Choice of Ship Owners for Crew. Back feed & its importance. 2. General working. Case Studies. U. / Commonwealth etc.Indian National Ship Owners’ Association (INSA). recruitment criteria for different vessels. Minimum Certification Requirement for International Voyages. Entitlement. Govt. Circulars : Directorate General of Shipping [3] STCW’95 Compilation 1.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) 4. Salary Structure. Europe continent and South East Asian Countries. Crisis management in manning : [ 6 L ] Reasons for Short Supply or over flow in Manning.

extra ordinary requirements in case of special cargo ports or management of special cargo.0 Cargo Handling Equipments : [ 8L] Introduction. Free trade & protection. Unitized Cargo Handling Systems . Loading Discharging Time Sheet. 8. involvement of different parties. Accident Management. London . Loading / Unloading management. 6. Case Studies. Lifters & Movers . Roll on / Roll off ( Ro / Ro ) Vessels . conventional break-bulk handling . 4. Premier Global Private Ports. Privatization : [ 4 L ] Privatization & port financing post liberalization scenario in India.Pergamon Press. Patrick M. Container Cranes) Stowage within container . effective communication management. Case Studies. Advantages & Disadvantages. Record keeping. Back up systems . 9. Balance of Trade & Balance of protection. Importance of Dredging.0 Developments & Quality Standards :[6L] 65 6 5 . Role of Support Vessels.LLP. Container Handling Equipments ( Palletisation . role of ship owners and ports. London/Hongkong . Ship’s papers . Branch Export – Marketing Management . Stowage Factors . London WBUT/MBA/4th Sem ( 4 Credit /40hours) PLM 402 – Cargo Handling Systems Management 1. International Trade : [ 4 L ] Theory of International Trade . active players/bodies in Port Operation. Ship Management at Port : [ 4 L ] Load Line /Tonnage measurement. Modalities for improvement.Chapman & Hall. Oram & .0 Stowage Planning :[ 6L] Type of Cargoes . Berth Management : [ 6 L ] Berth management. London : Institution of Civil Engineers [5] Elements of : Alan E. effect of SEZ and EEZ on Port Sector. highlights and lows of Port Operation Management. Congestion Management.C. 3.R. Logistic Chain Management. Statutory Documents & Office Papers . Types of general cargo handling equipments . OXFORD C. 7.0 Associated Cargo Handling Support :[6L] LASH ( Lighter Aboard Ship ) . Stowage Plan & Onboard Stowage . Evaluation of PortStay. Branch Export Practice [4] Capital Dredging . Port Operation & Management : [ 6 L ] Port commodity dynamics & its influence on port operation. risk management. Important Ocean Routes of the World. Global & National Situation. Ship Stresses & Stability 4. Factors Determining type of cargo handling equipments .Chapman & Hall. Extraordinary Management : [ 4 L ] Specificity Management/ Dangerous cargo management ( storing / loading / unloading )/ Commissioning management of new ports/ Riverine Port Management. Baker [2] Port Management: Prof.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) Maritime Trade / Commodity Analysis. Containerisation . Case Studies. Role & Rights of Government in Private Sector vis-à-vis improvement and management. Import / Export : [ 6 L ] Procedure.Thomas Telford. Procedure on Arrival & Departure. Identification and Verification of Ship & Personnel. Time management.. Specificity & Features of Ports for handling specific cargoes. pricing & taxes. Suggested Readings [1] Efficient Port : R. Operation Practices at Premier Ports around the world. 3. Pre Shipment Planning . 5. 2.B. Stow-aways Management. & Operation Alderton [3] Elements of : Alan E. Ware House Management.

Principles of Investment appraisals. Cost considerations. Economic appraisal. : Himalaya Publishing House . Forecasting procedure. Port Productivity . sequence of Investment. London & Operations 66 6 6 . Flexibility & Technical changes.0 Port Operation Development : [12L] Productivity & Operational Planning.D. Rate of Growth. Ro/Ro etc ).0 Port Development Project : [8L] Port development Management ( the need. Case studies 3. Purchase Maintenance & Control of Equipments . Seasonal variations.Service time Ratio. Environmental & safety ). Scheduled traffic. Scenario writing. The Economic optimum. Different Aspects of Port planning ( Nautical. Weather delays . : McGraw Hill Book Economics Kazmier Company [4] Planning & Control Theory : M. Evaluation of forecasts). Port Policies. Classification & Safety of cargo . participation of project planners ). berthing capacity planning constraints. Multipurpose.0 Traffic Forecasting : [8L] Traffic forecasting ( Forecasting Principles. Uncertainty factors .K. Financial analysis.J.MBA Revised & Final Syllabus’2008(For the Batch starting from Academic year 2008-2009) Developments in Cargo Handling & Terminal Operations . Use of consultants. Forecasting Traffic of Various type of vessels .Case studies Suggested Readings [1] Applied Transport Economics : K.M. Facts Concerning Containers – Equipment Development and Control .Pearman Science Publications [2] Traffic System Analysis : Martin Wohl & : Mc Graw Hill Brian V Martin Book Co. Container.) [2] Port Management & Operations : Prof Patrick M.Manohar Rao. Procedure for implementation of port projects. Co-ordinated Contigency Planning.J. Evaluation Summary Methods. UNCTAD assistance. Control Statistics. the investment plan. [3] Basic Statistics for Business & : Leonard J. Seasonal variations.Alderton : LLP . market Forecast. Terminal design principles. Hinter land Changes. Port development finance. Terminal/Berth development considerations ( Break bulk . Benchmarking for Quality Standards .0 Planning Aspects & Economics : [12L] Planning principles ( Port Planning Objectives .Planning for Variation in Traffic. Civil. Cost-Benefit-discounts. Master Planning & Port Zoning. capacity & Traffic specialization. Dry & Liquid Bulk . Case Studies 2 . London Alderton [3] Shipping Practice : Edward F Stevens : Sir Issac Pitman & Sons . London [4] Shipping : Alan E Branch : Chapman & Hall & Management [5] Shipping Industry – : Edmund Gubbins : Gordon & Breach ( The Technology & Economics of Specialisation ) WBUT/MBA/4th Sem ( 4 Credit /40hours) PLM 403 – Port Modernisation & Traffic Forecasting 1. Four Investment Decisions). Compensation . Mumbai [5] Port Management : Prof P. waiting time. : LLP. 6.Case studies Suggested Readings [1] Progress in Cargo Handling : Chris Baker : Gower Press ( U. Congesation Cost pitfalls.0 Cargo Control & Safety :[8L] Port time & cargo handling speed . short term & Long term Planning.Project Planning feasibility study. berth occupancy. 5. Congestion . Case studies 4. Project control.0 Equipments Control & Warehousing : [6L] Cargo Security & Warehouse Technology . General Operational Delays .Button & : Gordon & Breach A. Trend Forecasting.