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New Marketing exploration Knowledge management Mass marketing Market intelligence 2. Michael Porter developed which of the following model? GE Approach/Model BCG Model Five Forces Model Value Chain model 3. Which one of the following option is true for the core marketing concept? Needs Wants Demands All of the given options 4. What comes in your mind when you hear this statement “What place do you want your product to hold in the consumer’s mind”? Product Positioning Promotion Place 5. In which of the following stage marketer provides quality product and services without variation in quality? Storing Selling Standardizing and grading Risk Taking 6. Which of the following phase of marketing research process is considered MOST expensive and subject to error? Exploratory research Hypothesis Data collection
Data validation 7. Which of the following product is MOST likely be purchased through routine decision making? Car Shirt Soft drink Television set 8. In the Boston Consulting Group approach, which one of the following is a measure of company strength in the market? Relative market share BCG matrix Business portfolio Market growth rate 9. After analysis and processing data, it is converted into which of the following forms? Facts Postulates Information Results 10. A person on the University Book Shop's survey asks respondents to tell the shop, in their own words, what they like least about textbook shopping. What is a type of this question? An open-ended A dichotomous A multiple choice A scale 11. Which of the following tasks are included in marketing management? Marketing analysis Marketing planning Marketing implementation All of the above 12. Which of the human wants are backed by buying power? Needs
Wants Demands Exchange 13. Which of the following is the last step in marketing research process? Developing the research plan Interpreting and reporting the findings Defining the problem and research objectives Implementing the research plan 14. Which one of the following research instruments is used to collect information quickly? Mail questionnaires Telephone interviewing Personal interviewing Computer interviewing 15. A market or an organization where a specific market plan is developed for each specific market or customer refers to which of the following organizations? Functional organization Geographic organization Product management organization Customer management organization 16. Which one of the following option is NOT research instrument for data collection? Experiment Observation Questionnaire Information 17. Society and culture shape the basic form of human needs refers to which one of the following option? Needs Wants Values an exchange
18. The best known product portfolio planning method was developed by: Philip Kotler Harvard University Boston Consulting Group James P. Hess 19. How many forces are in a Porter’s model of competition? Three Four Five Six 20. Studies of the origin of man, religion, and thought-provoking ad campaigns are on the rise. This study reflects which of the following views? People’s views of the universe People’s views of nature People’s views of society People’s views of organization 21. When Nokia introduced its new mobile set in the market in response to consumer demand, which one of the following philosophy is consistent with such action? Selling concept Production concept Customer concept Marketing concept 22. Which one of the following is the most basic cause of a person’s wants and behavior? Culture Brand personality New product Selective perception 23. In which of the following stage marketer provides quality product and services without variation in quality? Storing Selling
Standardizing and grading Risk Taking 24. Study of human populations in terms of size, density, location, age, sex, race, occupation and other statistics refers to which of the following studies? Segmentation Demography Psychographic Geographic 25. Maslow has a list of human needs from the most pressing to the least pressing. They include all of the following EXCEPT: Physiological need Safety need Need recognition Self-actualization 26. Record system that provides current data on sales, costs, inventories, cash flows, accounts receivable and payable refers to which of the following data? Internal data External data Secondary data Primary data 27. In the Boston Consulting Group approach, which one of the following measure provides a measure of market attractiveness Relative market share BCG matrix Business portfolio Market growth rate 28. Marketing environment is made up of which of the following environment? Micro and micro environment Demographic Environment Economic Environment Natural Environment 29. Which of the following phase of marketing research process is considered MOST expensive and subject to error?
Exploratory research Hypothesis Data collection Data validation 30. The information collected for the specific purpose at hand refers to which of the following data? Primary data Secondary data Encrypted data Bulk data 31. What does this statement shows “Trade of value between at least two parties”? Competition Transaction Exchange Need 32. People are willing to work for large organizations but expect them to become increasingly socially responsible. What does this statement show? People’s views of the universe People’s views of nature People’s views of society People’s views of organization 33. Which of the following environment involves natural resources that are needed as inputs by marketers or that are affected by marketing activities? Cultural environment Natural environment Political environment Technological environment 34. Each culture contains smaller ___, or groups of people with shared value systems based on common life experiences and situations. Alternative evaluations Subcultures Motives Attitudes 35. A state of "felt deprivation" in human is called:
Want Demand Value Need 36. Which one of the following is a key to build lasting relationships with consumers? Price of the product Need recognition Quality of product Customer satisfaction 37. Large number of manufacturers and greater number of product variety increases Bargaining power of buyers Bargaining power of suppliers Rivalry among the competitors Threat of substitute 38. Relationship marketing is an integral part of which type of marketing philosophy? Customer and marketing philosophy Product philosophy Production philosophy Selling philosophy 39. Publics--carry news, features, and editorial opinions refers to which of the following publics? Financial publics Media publics Government publics Citizen-action publics 40. Which one of the following represents large growing kid and teen market? Baby boomers Generation-X Generation-Y Echo boomers 41. Pak Suzuki Motor Company is introducing a faster model of car in the market regardless of the need of the customers. Pak Suzuki Motor Company has characteristics associated with which of the following concepts?
Production Sales Marketing Social 42. In SWOT analysis, strength and weaknesses are part of which of the following environment? Internal Outdoor External Outside 43. Which one of the following option is true for Marketing? Demand management Customer relationship Making a sale Making a profit 44. Which one of the following concept states that consumers will favor products that offer the most quality, performance and features? Product concept Selling concept Marketing concept Production concept 45. What is one way that a social class is NOT measured? Occupation Education Income Number of children in family 46. Sale is decreasing due to substitute product, this statement related to which one of the following research? Causal research Observational research Experimental research Survey research 47. Companies should set up systems that ___ customer to complain.
Discourage Encourage Do not allow None of the given options 48. Which one of the following is NOT a part of market potential Size Growth rate Size and growth rate Inflation 49. A change in an individual's behavior prompted by information and experience refers to which one of the following concept? Learning Role selection Perception Motivation 50. Building, keeping and growing profitable value-laden relationships with all customers of a company refers to which one of the following concept? Customer lifetime value Customer perceived value Customer relationship management Societal marketing
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