Corporate Social Responsibility programs have become a priority for Human Resources. As business markets change due to change in technology & economy initiatives, companies need to spend more time and money on Corporate Social Responsibility. In today’s business climate is Corporate Social Responsibility critical to corporate success and organizations are investing more so as not only to get Government initiatives like tax savings, but also to build an image of a socially responsible Corporate citizen & build a long term and sustainable future. In business profit earnings and overall growth of business get the highest priority and are certainly creditable, but ultimate credibility of business enterprise, particularly of larger ones is in the utilisation of profit, be it for best possible upliftment of its workforce and for espousing Social, National Development causes or for rendering services to mankind as a whole. Fulfilling the Qualitative aspect of utilisation of profit, the world's largest family ‘Sahara India Pariwar' is proud to have reached today new horizons of growth and development. On the basis of Sahara’s philosophy of Collective Materialism Sahara have always given importance to the fact that profit earning is the Quantitative aspect whereas the proper utilisation of profit is the Qualitative aspect. Ironically, Sahara only recognise and get recognised by the Quantitative aspect. Subroto Roy, therefore earnestly appeal to one and all in Politics, Media, Business etc. that every action, reaction, selection, appreciation or criticism should be oriented strictly towards the Qualitative aspect. He appeals to anybody and everybody to accord top priority to Qualitative aspect in anything and everything for peaceful, prosperous and progressive co-existence of mankind anywhere and everywhere.

OBJECTIVES of the Study
Page 1

1. Corporate Social Responsibility of an Organisation.(Indian Organisation) 2 . Various Aspects of Corporate Social Responsibility of an Organisation with special reference to SAHARA INDIA PARIWAR. 2. To study the Corporate Social Responsibility performed by Sahara India Pariwar in and around Ambey Valley. 3.



CORPORATE SOCIAL RESPONSIBILITY “A need in today’s Indian society”
Businesses today have realised that, in order to continue thriving, they have to adopt a more holistic and inclusive business model which has a direct correlation with business performance. This includes a system of triple bottom-line reporting - economic, social and environmental - and a focus on transparency and accountability. Companies are now expected to discharge their stakeholder responsibilities and societal obligations, along with their shareholder-wealth maximisation goal. In June 2008, a survey was carried out by TNS India (a research organization) and the Times Foundation with the aim of providing an understanding of the role of corporations in CSR. The findings revealed that over 90 per cent of all major Indian organizations surveyed were involved in CSR initiatives. In fact, the private sector was more involved in CSR activities than the public and government sectors. The leading areas that corporations were involved in were livelihood promotion, education, health, environment, and women's empowerment. Most of CSR ventures were done as internal projects while a small proportion were as direct financial support to voluntary organizations or communities. In a survey carried out by the Asian Governance Association, which ranks the top 10 Asian countries on corporate governance parameters, India has consistently ranked among the top three along with Singapore and Hong Kong, for the last eight years. India Inc has joined hands to fine-tune all its activities falling under CSR. For this, it has set up a global platform to showcase all the work done by Indian firms. Confederation of Indian Industry (CII) and the TVS Group have collaborated to form the CII-TVS Centre of Excellence for Responsive Corporate Citizenship. The outfit, based in Chennai, will provide consultancy services and technical assistance on social development and CSR. CII's 'Mission on Sustainable Growth' has set up a code which was formulated in 2006. It provides consultancy services and technical assistance on social development and CSR. The mission's aims are to promote the reduction of excessive consumption of natural resources and emission of greenhouse gases. The code had started with 23 new signatories and the total number of code signatories had gone up to 102, by September 2008. Page 3

Many large corporate houses are taking up projects — along with the help of the government — which are 'green' to promote the cause of sustainable development.

• •

• •

Coca-Cola India has started with a corpus of US$ 10 million for its CSR activities in 2008. It has undertaken US$ 25–30 million a year project on water conservation, and the project "Elixir of life" to provide drinking water to nearly 30,000 school children. Coca-Cola India won the 'Golden Peacock Global Award for Corporate Social Responsibility – 2008' for these initiatives. ArcelorMittal will spend about US$ 500 million as part of its CSR initiatives in Jharkhand and Orissa. BHEL has joined hands with a UN body 'Global Compact' (The United Nation's Global Compact is a partnership between the UN, the business community, international labour bodies and non-government organisations (NGOs) to partner with global corporate houses for greater focus on corporate social responsibility. Global Compact, in association with FICCI, is also organising the first ever national convention on 'Excellence in Corporate Citizenship and Global Compact'. Tata Motors and space agency ISRO are likely to launch the prototype of the world's cleanest vehicle that will run on hydrogen and leave behind nothing more than a trail of water vapour. Bajaj Auto, Ashok Leyland, Tata Motors, Mahindra & Mahindra and Eicher Motors have come together to develop hydrogen-blended compressed natural gas (HCNG)-run vehicles to tackle the problem of rising pollution. Pepsico India has signed the CII-Code for Ecologically Sustainable Business Growth recently, and in so doing it has committed to decrease the consumption of natural resources and promote ecologically sustainable growth in the group. Its water conservation initiative has resulted in saving over 2.4 billion litres of water annually, bringing down the consumption by 40 per cent since 2005. The effluent discharge has also decreased by 60 per cent. Likewise, the company has brought down the generation of sludge in effluent treatment plants (with over 25 per cent reduction in one year alone) through the use of bio-enzymes. At the community level, the waste-to-wealth initiative has developed zero solid waste centres that helps more than 2, 00,000 community members all over the country. Reliance Power (R-Power) is planning an investment of over US$ 12.63 billion for renewable and alternative energy resources such as hydroelectric, wind, solar and fuel cell-based power. The company is planning to generate about 5,000 MW from hydroelectric energy and most of the projects would come up in waterabundant north-eastern states. The Indian paints industry too is making its products more environmentally friendly by opting for water-based paints and making it carcinogen-free. The heating, ventilation, air-conditioning and refrigeration (HVAC) industry is working to get rid of its 'global warmer' stigma through greater use of gases with zero ozone depletion potential (zero ODP). Page 4

Sustainable Technologies and Environmental Projects Ltd (STEPS) is planning to start a project to change plastic, organic and electronic waste into petroleum without the usual harmful residue. Pharmaceuticals Company Jubilant Organosys Ltd runs an anti-tuberculosis programme with the government of Uttar Pradesh.

Rural Development Rural development is attracting major CSR initiatives from various corporates.

• •

• • • • •

Airtel has tied up with Indian Farmers Fertiliser Cooperative Limited (IFFCO) to reach farmers directly. Farmers will receive free voice messages twice daily on farming techniques, weather forecasts, dairy farming, rural health initiatives, fertilizer availability, loan information and market rates. Additionally, farmers can also call a dedicated helpline, manned by experts from various fields, to get answers to their queries. Reliance Communications has introduced low tariff initiative like the Grameen Programme for rural subscribers. SREI Sahaj e-Village Ltd will set up 25,000 IT kiosks to be known as common service centres (CSC) across West Bengal, Bihar, Orissa, Assam, Uttar Pradesh and Tamil Nadu, by 2010. ITC's e-Chapual has been a great developmental initiative which has also added value to its own agricultural products. It comprises improving the lives of farmers and villagers. HDFC has started a 'village adoption' scheme to improve the investment climate in Indian villages. Mahindra Shubhlabh, the agricultural business arm of Mahindra & Mahindra, aims to use especially cultured seeds to improve contract-farming productivity. DCM Shriram provides information services through its chain of Krishi Vikas Kendras, which have now evolved into Hariyali Kisan Bazaars. Hindustan Petroleum has started community kitchen programmes in some Indian villages. ICICI Bank has launched an ambitious rural banking and agribusiness initiative.


Page 5

• Organization Culture –Corporate Social Responsibility helps to develop and
improve the organizational health culture and effectiveness. It helps in creating a socially responsible culture within the organization. • Organization Climate – Corporate Social Responsibility helps in building the positive perception and feeling about the organization. The employees get these feelings from leaders, subordinates, and peers.











• Image- Corporate Social responsibility helps in creating a better corporate

• Profitability –Corporate Social Responsibility leads to improved profitability and
more positive attitudes towards profit orientation. • Corporate Social Responsibility helps in developing leadership skills, motivation, loyalty, better attitudes, and other aspects that successful workers and managers usually display.

• Development of Human Resources –Corporate Social Responsibility helps to
provide an opportunity and broad structure for the development of human resources’ behavioral skills in an organization. It also helps the employees in attaining personal growth.

Page 6


Page 7

Sahara India- a corporate, which believe that quality, is never an accident it is a result of planning, team work and a commitment of excellence. Sahara India Pariwar is a multibusiness conglomerate with diversified business interest that includes finance, real estate, media & entertainment, tourism & hospitality, and service & trading.

Sahara India Pariwar Year Workers Dependents Asset Establishments 1978 in Gorakhpur, UP,India 3 15 INR2000 1 No Trade union No owner 2010, headquarter in Lucknow,UP, India 10 lakh 50 lakh Over INR100,00,000 crore 1800

Important points
• •

The employees at Sahara India Pariwar greet each other by saying “Sahara Pranam” Every year, Republic day and Independence day is celebrated as Bharat Parv ( national festival) and Sahara India Pariwar celebrates it as the biggest event of the pariwar( family).

• • •

Sahara India Pariwar has been the official sponsors of the Indian cricket team and Indian hockey team. Sahara India Pariwar in often referred as the world’s largest family 10,00,000 workers/ employees and no trade union Page 8

• • • • • •

Its five star hostel ‘Sahara Star’ near Mumbai airport has the world’s largest pillar less clear-to-sky dome of its kind Holds the Guinness world record for planning 125,256 trees by 1400 volunteers in 6 hours and 35 minutes 0n 5th June 1988 at amby vally city Hold the record in India for 25%-50% hike in the gross salary of all of its employees at one go. Conducts mass marriage ceremony of 101 underprivileged girls every year Subrato Roy Sahara is also referred as “Saharasri” who is the Managing worker of the Pariwar. Sahara India Pariwar had recently enterted into Indian premiar League(IPL) as the official sponser of Pune Team.

Profit Sharing

Page 9

Sahara India Pariwar is a major entity on the corporate scene having diversified business interests that include Finance, Infrastructure & Housing, Media & Entertainment, Consumer Products, Manufacturing, and Services & Trading. Quality is our essence and we, at Sahara India Pariwar , have always stressed on the Qualitative aspect. Consequently in this run for quality, quantity has always pursued us. We look forward to reaching the zenith and reaffirm our commitment to the process of sound nation-building. “We chase Quality & Quantity chase us”,is the main motto of Sahara India Pariwar.


• •

WE CHASE QUALITY, QUANTITY CHASES US Core Commitments – Sahara’s Strength Emotion Emotion is in Performance of genuine duties towards the loved ones primarily in their benefit, from their point of view. EMOTION is THE KEY that generates the required energy and enthusiasm for desired quality performance. Discipline The enthusiastic obedience of laws and orders, which are given by the rightful authority. Duty The enthusiastic obedience of laws and orders, which are given by our CONSCIENCE. No Discrimination Never should we discriminate in any of our actions, reactions, attitudes, decisions, conclusions, in any of our expressions while caring for the six healths of other human beings, namely physical, material, mental, emotional, social and professional healths. Page 10

Quality Results from honouring Rules, Regulations, Commitments, Values, Fairness, Performance of Duties by honestly balancing one's own and others' reasonable point of view in the matters of Material & Emotional aspects. Give Respect To definitely make others feel important and respected by giving sincere regard to others' feelings, reasonable wishes & thoughts with an open and receptive mind and warmth. Self-Respect To develop a sense of respect for oneself in others' mind, i.e. to generate genuine & warm feelings for oneself among others on a continuous basis. Truth Means total transparency in action, reaction, attitude and all other expressions and the conviction to follow the right course. Collective Materialism Means to progress and prosper together for collective sharing and caring and not individually or for a select group. Religion There is a religion higher than religion itself - it is NATIONALITY. We may practise our religions in the confines of our homes, but outside, we should be Indians and only Indians. 'Bharatiyata' or Nationalism thus becomes our supreme religion. Absolute Honesty People generally manipulate and deceive for achieving their unreasonable desires and greed if others do not or can not see, hear or understand. But we firmly believe that our mind inside knows the truth and we should be absolutely honest to our mind inside and accordingly our actions, reactions, directions, decisions and all our expressions should be present in all human dealings.

Page 11

A commitment of Sahara India Pariwar to the genuine needs and rights of anybody & everybody - Be it to a depositor, newspaper reader, consumer.... all business associates and Sahara India Family Members.

India needs effective consumer protection and protection of workers' genuine rights. There are various agencies, promising protection & action. But no external body can provide justice unless the company becomes 'QUALITY CONSCIOUS' WITH STRICTLY NO DISCRIMINATION POLICY AND JUSTICE CONSCIOUSNESS as its very dominating nature.

Sahara India Pariwar not only believe but also practice NO DISCRIMINATION, JUSTICE & HIGH QUALITY - means enthusiastic, productive performance of duty "KARTAVYA' towards the workers' genuine satisfaction. Response Will Never Be Delayed And Justice Will Never Be Denied

To provide justice - be it a matter of the tiniest imperfection or injustice in Sahara’s COMMITMENT - products or services. direct or indirect, short term or long term.

Page 12




Infrastructure and housing

Media and entertainment

Consumer products


Services and Trading


Page 13

Page 14


Page 15

• Mostly all the kartavyayogis(Workers) of corporate HR are well aware of the role and importance of the CSR They are self motivated to attend such CSR program . • Corporate HR, Sahara India Pariwar , time to time conducts CSR programs and it is a continuous process.

Most of the kartavyayogis feel that CSR increases the corporate image.

Page 16

In Sahara India Pariwar, CSR is an integral part of the organization. It is not only in Ambey Valley where it is practicing its CSR, but in every parts of the Country & the globe to promote peace, harmony & well being of all man kind to the highest extent possible.


What does India’s prayer “Gayathri” say, “Lord and enlighten God, who inspired us by his intelligence – US, NOT ME OR THEE. That is the social and civic sense. There you get the conception of community service which tells us that unless we strive to evaluate all he elevation of a few is the country’s degradation and decay our “Gayathri” reads like the stirring time of the english poet who prayed “make no more grants God, but elevate the raceat once.” Poverty anywhere is a threat to prosperity everywhere. The core of corporate public relations is that humankind has now moved from “ME” generation which means that in the past man has pursued a philsophy of “Every man for himself and the devil care the hindmost.” In the whole of the Vedas and Upanishads we have no prayer for “I” but the whole community. They, in effect, said”when a man, see a fellow man in rags, in filth, starving in slums, unless I raise him I have not raised myself.” Hence we can conclude that CSR in modern days is a necessity & not a mere obligation.It helps in building a holistic & responsible image of the organizations with a progressive & sustainable future.

"Corporate Social Responsibility is no longer just an addition, it is a key differentiator."

Page 17


1. The study is limited to the Corporate HR, SAHARA INDIA PARIWAR LUCKNOW,while the case study is based purely on the CORPORATE SOCIAL RESPONSIBILITY performed by the organization while laying the foundation of Ambey Valley Lake city and hence after in that area only. So the study is subject to the limitation of area.

2. The study is based only on secondary data so lack of keen observations and interactions were also the limiting factors in the proper conclusion of the study. 3. The Case Study is based purely on Secondary data. 4. The Case Study does not reveal about the Corporate Social responsibility of the Organisations in other fields other than AMBEY VALLEY. 5. The Study also does not intends to draw any comparission between The CORPORATE SOCIAL RESPONSIBILITY perfomed by Sahara India with any other organizations. 6. The graphs and pie-charts in this study paper are purely based on estimated secondary data, which might not hold true in real life scenario.

Limitation of secondary data
1. May be outdated. 2. No control over data collection. 3. May not be reported in the required form. 4. May not be reported in the required form. 5. May not be very accurate. Page 18

6. Collection for some other purpose.

Page 19

• • • Human Resource Management by L. M. Prasad Human Resource Management by Dipak. k. Bhattacharya Human Resource Management by K. Ashwathapa

Page 20

2. WEBSITES: • • • zoom_query=training+and+development

Page 21

Sign up to vote on this title
UsefulNot useful

Master Your Semester with Scribd & The New York Times

Special offer for students: Only $4.99/month.

Master Your Semester with a Special Offer from Scribd & The New York Times

Cancel anytime.