Genesis

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The Jakes Fateful Decision

Threadless Revenues
$30M $23M $15M $8M $0M

2004

2005

2006

2007

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I’d Buy It

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Bruce’s Fateful Decision

“If someone’s going to cannibalize your business, better it be one of your other businesses.”
– Jonathan Klein, CEO, Getty Images

iStockPhoto’s Revenues
$300M $225M

$150M

$75M

2006

2007

2008

2012

$0M

The Cardinal Rule of Crowdsourcing:
Ask Not What Your Community Can Do for You—Ask What You Can Do for Your Community

A Perfect Storm
• The Amateur Renaissance • The Open Source Revolution • The Democratization of Production • The Rise of Online Communities

What about journalism?

Cultural Diversity Criminal Justice City Infrastructure Public Health Media Accountability Government Race & Demographics Consumer Protection Wealth forPoverty & Perez Hilton! 10 Questions Education Environment

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