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IE MDMK09

Borislav Kiprin - DigiOptimus

Hurbania.com
SEO RFP Response
Search Engine Optimization
Course Leader: Rodrigo Miranda Beltran

DigiOptimus
Plovdiv, Bulgaria
Phone: +359 879997300
E-Mail: bkiprin.mdmk2010@alumno.ie.edu
Web: www.borislavkiprin.com
2 Hurbania.com SEO RFP Response

Optimization Targeting
The website of www.hurbania.com is to be search engine optimized for the purpose of entering the Bulgarian market for e-
commerce of perfumes, mobile phone sets and electronics. This task will involve all copyright content, keyword tagging, HTML titles
and other website structure elements to be translated into Bulgarian. There will be 3 aspects of work – on portal, off portal and
maintenance/amelioration. All work is to be done in-house with the team structure described in page 2.

About DigiOptimus
DigiOptimus is a fully integrated digital marketing agency serving solutions for clients in Search Engine Optimization, Search Engine
Marketing and Social Networks Marketing. We are a young team of digital marketing specialists focusing on providing valuable
service and ROI for global customers focusing mainly on the Eastern European & Chinese Markets. Our services cover 7
languages – Bulgarian, English, Mandarin, French, Russian, Spanish and Serbo-Croatian. And in terms of search engine
optimization we work for achieving results with the three major ones – Google, Yahoo and Bing following their best practice
policies.

With the span on two continents (Asia & Europe), we offer a caring digital strategy aiming for satisfying results and customer
satisfaction.

Timeframe
JUL 20 - AUG 5 - AUG AUG 8 - AUG AUG 15 - AUG 18 - AUG 28 - SEP 1 - SEP SEP 15 - SEP
AUG 5 8 15 AUG 18 AUG 28 SEP 1 15 18
• Site Analysis • Report • Baseline • Report • Site • Report • Content • Report
& • Keywords optimization Building
Benchmark • HTML Titles • Landing • Backlinking
• Goals • Tagging pages
Clarification • Competition • Link Building
• Strategy Analysis • Social
Building • Translation Search

All described date above are to be consulted and agreed upon with the Hurbania Team. Constant interaction and ideas
confirmation is a must. In case of changes in the plans, priorities, goals and general strategy, changes shall also be discussed and
agreed upon. Beside the timeline offer above, we also offer a 6 months maintenance/amelioration period. Since SEO is not a one
time act, but rather a continuous effort of making the website more visible for SE bots with the idea of getting a higher SERP, we
offer 2.5 hours per week after SEP 18, 2008 for this continuous work as well for further link building in topical websites, blogs,
directories etc.

Reports
DigiOptimus takes pride in its CRM. We offer a complete breakdown of actions taken and implementation process. We also point
issues that might make the SEO and SEM campaigns afterwards work smoother. Every step is to be considered with a report
provided and confirmed on by the customer. We do realize that what makes us different in this abundance of SEO consultants,
agencies and freelancers is keeping the customer up to date and involving him in the process of restructuring, optimizing and
getting actual results. All this is done through already set document templates that make it easy for the decision makers to
understand and take and educated decision that would be acted upon.

A part for reporting we will provide a certain level of transfer of knowledge, so the management stuff at Hurbania can have a good
understanding of the whole strategy and the actions taken and to be taken. For that reason we are aiming at 3 days for reporting,
discussions and changes (if found needed).

Budget
All rates are based on the standard fee of EUR 35 per man-hour. Except the translation of the website, which is a flat rate fee of
EUR 1,050.00. Please find the suggested budget below!
Borislav Kiprin – IE MDMK09
The information contained in this document does not represent a binding contract. It is strictly to show the services and
action plan DigiOptimus is offering. DigiOptimus endeavors to ensure that the data and information in this document is
correct and fairly stated.
3 Hurbania.com SEO RFP Response

Stage 1 Stage 2 Stage 3 Stage 4 Stage 5


(JUL 20 - AUG 5) (AUG 8 - AUG 15) (AUG 18 - AUG 28) (SEP 1 – SEP 15) (SEP 19 – APR 19, 10)

SEO
1300.00 € 500.00 € 900.00 € 1100.00 € 0.00 €
(4 hrs /day x 25 EUR/hr)
Translation 0.00 € 1,050.00 € 0.00 € 0.00 € 0.00 €
Link Listing
0.00 € 0.00 € 675.00 € 1155.00 € 0.00 €
(3 hrs /day x 25 EUR/hr)
Maintenance
0.00 € 0.00 € 0.00 € 0.00 € 1650.00 €
(0.5 hr/day x 25 EUR/hr)
SUBTOTAL 1,300.00 € 1,550.00 € 1,575.00 € 2,255.00 € 1,650.00 €
TOTAL 8,330.00 €
Please note that paid listings are not included in the budget. They shall be reviewed and decided upon on “as is” basis and the sot
should be born by the customer. Please note that the above figures are payable only after receiving the Stage Report and agreeing
on the results achieved! For further clarifications, we will supply a General Terms & Conditions paper to be signed along with the
proposed Service Contract!
Team Structure

Project Manager We offer a single point of contact - the Project


Manager. For the purposes of smooth, rapid and
aligned action we regard this as the best approach.
Social Project Manager Borislav Kiprin
Copyright
SEO Specialists Networks Social Networks Specialist Maria Bojanova
Specialist Copyright Specialist Ana Maria Gomez
Specialist
On Portal SEO Specialist Ivan Draganov
Off Portal SEO Specialist Bogdan Merachev
On Portal SEO Off Portal SEO
Specialist Specialist Everyone on the team has hands on experience on SEO
ranging from 3 to 5 years.

Action Plan for On Portal and Off Portal SEO

On Portal SEO

HTML Meta Picture Picture Hyper- Landing


Keywords Copyright URL Sitemap
Titles Names Tagging Naming linkage page

On Portal Analysis & Actions

 Benchmarking the current situational analysis – This will  Picture SEO – involving proper picture naming and
help both of the customer and DigiOptimus to tagging.
benchmark the performance of the service to the initial
situational analysis.  Top pages analysis – Benchmarking the current best
performing pages on the website.
 Strategy building & Recommendations – this will include
approach to SEO, website structure, keyword base,  Sitemap – ensuring that the sitemap is well build and
copyright etc. bot readable.

 Landing page optimization - optimization for the Top 5  URL & HTML Titles – Optimization for relevance and eye
identified keywords. catch. Usually, in organic search people’s look browses
for the first 3 words and if they do not see what they
are looking for, they shift their attention further.
The information contained in this document does not represent a binding contract. It is strictly to show the services and Borislav Kiprin – IE MDMK09
action plan DigiOptimus is offering. DigiOptimus endeavors to ensure that the data and information in this document is
correct and fairly stated.
4 Hurbania.com SEO RFP Response

Off Portal SEO

Social Netwroks Article & Forums


Directory Listing Blog backlinking Paid Links Competition Anlysis
Linkage submissions

Off Portal Analysis & Actions

 Competition Analysis – benchmarking with direct  Paid Link Listings - building a database of submitted &
competitors’ practice & strategy. published links on third party websites, forums, blogs,
groups and directories.
 Current Backlinks Report – current backlinks listing of
website referring to www.hurbania.com.  Social Networks Linkage – This Is a growing new
channel that needs to be addressed and participated in.
 Blog Backlinking – identification of industry related blogs We offer this type of listings. Social Networks raise
and key figures and requests for listings. relevance in SE organic results.

 Link Listing – building a database of submitted &  Articles & forums submissions – The Bulgarian online
published links on third party websites, forums, blogs, user is heavily researching before buying anything online.
groups and directories. Mentioning the name and the product with a favorable
review in a forum or article will increase the CR.

On Portal and Off Portal SEO shall be conducted through a overlapping stage periods that are already described in the Timeline
frame.

Project Clarification

Please find below the answers to the questions as asked in the RFP!

 Evidences of Investment in SEO – DigiOptimus has a strong record of SEO. Every member in our team has between 3 and 5
years of experience in this field. We are investing in our team by sending staff for further education and specialization in digital
marketing. For example one of our staff members is currently pursuing a Masters in Digital Marketing at the renowned
Spanish university Instituto de Empresa.

 Keyword Analysis is based on the careful analysis of the Bulgarian Search Engine Market segmentation and specifics. All
words in use a re carefully evaluated, chosen and benchmarked against competition, relevance and ROI. We use
Wordtracker, Keyword Discovery, NicheBot and Google Adwords Keyword Tool. Then we benchmark them to number of
usage, popularity etc.

 Performance measurement - is based on usage of Google Analytics & Google Insight for Search. We will be providing in our
reports the advancement in SERP benchmarked against the initial analysis we made on www.hurbania.com before starting the
project. Also we will offer benchmarking against the Top 5 Ranked Competitors.

 PPC & SEO – DigiOptimus s also offering a SEM campaign service. However, if the plan does not include such at the current
moment or it is already awarded to another agency or freelancer, we offer full integration and collaboration with the SEM
campaign. We also offer a second opinion free of charge, if any interest shown by Hurbania.

 Approach aspects - we work in full conformity with Google, Yahoo and Bing best practice guidelines. In that sense no black hat
techniques are employed to achieve fast results. We do take our client’s business seriously and aim for long-term relationship
that the usage of a black hat technique will certainly harm if used. Please note that shall we be asked to employ tactics that
not in conformity with the best practice models of the search engines, we find ourselves in position to reconsider our further
participation on the project.

The information contained in this document does not represent a binding contract. It is strictly to show the services and Borislav Kiprin – IE MDMK09
action plan DigiOptimus is offering. DigiOptimus endeavors to ensure that the data and information in this document is
correct and fairly stated.
5 Hurbania.com SEO RFP Response

 Customer Testimonials please visit our clients at www.sanecocorp.com, www.theplushtoy.com, www.borislavkiprin.com for
further information. Also, you can find below the following testimonials:

“ …I have recommended DigiOptimus to many friends in need of the same services and benefits, we at Saneco Corporation
Ltd. have never seen such a positive return on our advertising dollars and look forward to a long & profitable association with
DigiOptimus in the Future.” – Borislav Kiprin, Freelance Photographer, www.borislavkiprin.com
“Almost immediately following the SEO services of DigiOptimus, our rankings began to rise, and in a matter of weeks we were
already dominating the top positions for all our target phrases. It has been nearly a year since the initial optimization efforts
and our placements continue to retain top rankings. The team at DigiOptimus have been a pleasure to work with and their
high level of professionalism and expertise have provided results above and beyond our initial expectations.” - Todor Saslekov,
CEO, Saneco Corporation Ltd., www.sanecocorp.com

 Work Load Approach – is divided by the members of the team. Work on the project shall be done as specified in the budget
proposal (on daily basis and allocation to the relevant team member). DigiOptimus does not make a difference between
customers. Every project is handled to the fullest and the utmost devotion and professionalism. In that sense, we are available
for clarifications, discussions and questions at all time during the course of strategy implementation as well as after project
completion.

Deliverables
The following documents shall be delivered to Hurbania within the timeline frame showed above:

 SEO Strategy – a full set of documents including the strategy action plan, reporting and actions timeline, as well as suggested
website, directory, blogs, forums and social networks listings for the purpose of link building.

 Project pre-launch website analysis – benchmarking picture of the pre-SEO website (including keywords, HTML titles & tags,
meta names, copyright, URL, picture tagging & naming, inbound & outbound links, social networks linkage etc.)

 Technical Site Review – full spectrum of coding, infrastructure and SWOT analysis on www.hurbania.com.

 Keyword Analysis & Research – will be provided in a set of MS Excel Workbook. The document will include a list of 10-20
keywords per category (perfume, watches, cell phones, digital cameras & sunglasses) and Top 5 ones in a separate table that
the team of DigiOptimus thinks that will do the best job to optimize the landing pages for.

 Competitors’ Benchmarking – identifying the top 5 Hurbania competitors in Bulgaria and presenting the analysis of their SEO
strategy, SERP in Google, Yahoo and Bing.

 Results Tracking – Google Analytics, Google Insight, Wordtracker, Foxy SEO Tool. The process and performance of the
website are tracked on daily basis and findings are applied into the general strategy. Modification is based only on agreement
by both Hurbania and DigiOptimus having in mind that SEO is teamwork.

 Underperformance identification – daily monitoring of the actions and the performance of the website by the Project
manager will ensure that if stumbled upon underperforming aspects of the strategy plan will be acted upon right away and
problem solved.

Miscellaneous
Should you need any clarifications on issues, terms and questions, please feel free to contact us! We are looking forward to build a
fruitful business relationship that both of the companies will gain from.

The above stated information is concerning only SEO. Should Hurbania require PPC and Social Networks set up and campaign
management, these matter shall be discuss separately.

The information contained in this document does not represent a binding contract. It is strictly to show the services and Borislav Kiprin – IE MDMK09
action plan DigiOptimus is offering. DigiOptimus endeavors to ensure that the data and information in this document is
correct and fairly stated.