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Group Name:-

LEARNERS
Group Members:1. Shujaat Ali Nadeem
2. Syed Ezaz ul Hassan
3. Haider iftikhar
4. Asad mahmood

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Submitted To:-

Sir.Nazish

whose efforts and prayers are great source of strength to us. Their love inspired us to the higher idea of life” .4 DEDICATION “To our Dearest and most respected Parents.

Sardar Muhamaad Shafique & Sir. We wish to extend our deepest regards and obligation to Sir. Saba Amin who has guided us in this project and helped us in all possible ways to collect and analyze all the data. we would like to thank ‘ALLAH’ for his cordial and merciful blessings which have enabled us to complete this project.5 ACKNOWLEDGEMENT A task undertaken without offering prayers to almighty ALLAH and talking blessings from the elders is not a good beginning. Firstly. Nazish for their help and guidance in completing the project. We are obliged and grateful to our Mr. Muhammad Ashraf (HR Manager Pepsi) and Miss. Likewise the work completed without acknowledging the assistance to those who were always by our sides to make our efforts fruitful in the task left incomplete. ..

6 Abstract:Food and beverage sector is one of the emerging and fast growing sectors in Pakistan having 10% growth rate. The objective of company is to be the world best beverage company. where individual can grow and develop their skills along with the company. having a strong culture. The core objective is to study the culture of company. The consequence of task recommends that there is structure in the firm. This sector encompasses all types of establishments that supply food and beverages for consumption. its core values. . there is also a nurturing environment. The company is on the top in the sector of beverages having 70% market share and foreign direct investment.

................................................................................................................................................................................................................................. 28 Jurisdictions................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................. 19 Offices of PepsiCo............................27 Appendices..................................................23 Performance with Purpose......... 15 Performance driven Culture......... 21 Awards and Ceremonies............................................................................................................................................... 12 Incorporation and listing................................................................................................................................................... 21 Social Responsibility and Sustainability Culture..24 Concluding Remarks......................................................................................................................................................................................................... 13 Pepsi Cola International............................................... 10 Pepsi Cola in Pakistan..........................................................................................................................................................................................................................................................7 Contents Introduction.................................15 Indicators....................................................................... 11 Founders Of Company................................................................................................ 13 Pepsi Cola Pakistan Inc:-................................. 14 Organizational Culture in PepsiCo.............................................................................. 19 Communication......................................................................... 23 Code of Conduct.............. 19 Decentralization....................... 24 Difference between Pepsi Cola and Coca Cola................... 23 Guiding Principles........................... 26 Suggestions/Recommendations............................................................................................................................................. 19 Innovation and Risk........................................................... 29 .. 10 History of Pepsi Cola.............................................20 Employees Dressing............................................................................................................................................................ 20 Equipments and Technologies.............................................................................. 28 References............ 28 Participating firms............ 18 Diversity in Culture..................................................................................................

We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to employees.8 MISSION STATEMENT “To be the world's premier Consumer Products Company focused on convenient foods and beverages. our business partners and the communities in which we operate. we strive for honesty. And in everything we do. fairness & integrity” .

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so that their every Customer is contented and happy with their products. Being the best means providing outstanding Quality. To increase The value of their shareholder’s Investment throughSales growth. cost control and wise investment Of resources” .10 VISION STATEMENT “To be the world's best beverage Company. cleanliness and value. service.

Its head office is in New York. Pepsi is a symbol of hygiene. That year. In 1926.. The advertising theme "Delicious and Healthful" was then used over the next two decades.11 Introduction Pepsi International is a world renowned brand. North Carolina in 1898 by Caleb Bradham.848 gallons. possibly and kola nuts due to the used in sought to create a fountain drink that was delicious would aid in digestion and boost energy. History of Pepsi Cola It was first introduced as "Brad's Drink" in New Bern. Pepsi is producing Cola for more than 100 years and it has dominated the world market for a long time. Bradham pepsin Cola. to a rented warehouse. invigorating. . Pepsi was sold in six-ounce bottles. which operates almost all over the world. a fine bracer before a race". They produce. the logo was changed again. and sales increased to 19. quality and service.968 gallons of syrup. all over the world. The next year. who made it at his pharmacy where the drink was sold.. Bradham moved the bottling of Pepsi- Cola from his drugstore In and 1903. one of best carbonated drinks in the world. describing it as "A bully drink. It was later named Pepsi digestive enzyme the recipe. Bradham sold 7. In the year 1929. Pepsi received its first logo redesign since the original design of 1905.refreshing. It is a very well organized multinational company. automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola. In 1909.

the President of Loft Inc.000 bottles of Pepsi were consumed. Loft was a candy manufacturer with retail stores that contained soda fountains. Assets were sold and Roy C. the Pepsi-Cola Company entered bankruptcy – in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Pepsi-Cola's profits doubled. In 1963 it came again with much revised Strategy. In 1937 500. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. too /Pepsi-Cola is the drink for you. Eight years later. Coming at a time of economic crisis. During the Great Depression. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula." arranged in such a way that the jingle never ends. obliquely referring to the Coca-Cola standard of six ounces per bottle for the price of five cents (a nickel). sales were slow. instead of the 12 ounces Pepsi sold at the same price. Pepsi Cola in Pakistan In 1959 Pepsi Cola was introduced in Pakistan but due to lack of awareness it was unsuccessful therefore the headquarters decided to windup their business in Pakistan. sales increased substantially. . facing a lot of difficulties in promoting their product and competing against COCA COLA which was a well established brand here. but when the price was slashed to five cents. Pepsi encouraged pricewatching consumers to switch. that's a lot / Twice as much for a nickel. at the depth of the Great Depression. Pepsi gained popularity following the introduction in 1936 of a 12ounce bottle.12 In 1931. the campaign succeeded in boosting Pepsi's status.000. From 1936 to 1938. Pepsi's assets were then purchased by Charles Guth. With a radio advertising campaign featuring the jingle"PepsiCola hits the spot / Twelve full ounces. Megargel bought the Pepsi trademark. Initially priced at 10 cents. the company went bankrupt again.

the company was handed over to a new set of personnel.13 In 1971. Pepsi had secretly promoted its diversified products and carter to all demographic groups of Pakistan there for within 5 years they emerged as a market leader. having 72% of market share while COCO COLA had only 28% share.g City Name of Franchise Karachi Pakistan Bottlers Lahore Riaz Bottlers Faisalabad Multan Punjab Beverages Shamim & Company Founders Of Company The company was initially owned by late Nawab Saddiq Hussain Qureshi & family till 1989. Pepsi Cola International has given franchises all over Pakistan. The factory set up was reorganized & reestablished with expansion in various sectors. first plant of Pepsi was constructed in Multan. Consumer’s survey results explain the same outcome and Pepsi has been declared as the most wanted soft drink of Pakistan. It is consumed by all age groups because of its distinctive taste. Compared with other Cola in the market. Jehangir . Pepsi is the choice soft drink of every one. and from there after Pepsi is going higher and higher. These companies have installed their plants in different parts of Pakistan with these specified areas and names e. The Pepsi International did this by offering it to Mr. The Pepsi International franchise declared the management incompetent. thus. it is a bit sweeter and it contributes greatly to its liking by all.

2008 Yes . March 31. September 09. Pepsi Cola International Pepsi Cola International represents the soft drinks business of PepsiCo outside the USA. Basically the PepsiCo operate in three markets 1. Mr. Incorporation and listing The parent company of Pepsi cola international is PepsiCo Inc. Jehangir Tareen is Nephew of General (late) Akhtar Abdur Rehman. 3. who formed up his new team.14 Tareen. Soft Drinks: Pepsi Cola Company and Pepsi Cola International. 1992 CRO Lahore Form A/B Made upto date Mandatory Filing Monday. 2. Restaurants: Pizza Hut & KFC. Snake Foods: Pepsi Food International. Name PEPSI-COLA INTERNATIONAL (PVT) LTD Status Incorporated CUIN 0028338 Old CUIN L-05485/19920902 Registration Date Wednesday.

There are three countries in West Asia Division. Pakistan. Bangladesh.. Name PEPSI COLA (PAK) INC Status Incorporated CUIN 0009783 Old CUIN 146/19820907 Registration Date Monday. 1. 3. 1982 CRO Karachi Form A/B Made upto date Mandatory Filing None N/A . 2. Sri Lanka. September 27.15 Pepsi Cola Pakistan Inc:The Pepsi Cola Pakistan is a part of Pepsi Cola International (West Asia Division).

believes in. It is also a reflection of the philosophical mantra that the senior leaders bestow upon the organization as they see it playing a role within the community. It is a product of the organization mission. vision. "To focus on environmental stewardship. but also in our country. Mission Of PepsiCo Pepsi wants to be the preferred provider of quality products to attain a financial stability that will benefit its shareholders. Vision Of PepsiCo "Creating a better tomorrow than today". Indicators PepsiCo explains its organizational culture through the following indicators: 1. Pepsi Co. which are also consumers of the product. Hence. universal. and hopes to accomplish. and a commitment to build shareholder value" 2. tone. activities to benefit society. and character of an organization. 3. as well as in the rest of the world. purpose.16 Organizational Culture in PepsiCo Organizational culture refers to the unique atmosphere. and goals. Its organizational culture must reflect what the company stands for. A super-corporation such as PepsiCo not only plays a role within the community. needs to market itself with a very specific trademark that is inclusive. Purpose and Performance:Maximum financial gain to "drive shareholder value" . personality. and approachable.

5. Embracing diversity IV.PepsiCo. Sell worthy products VI. they claim. Africa and Europe. When analyzed. PepsiCo does believe in giving back to the community through "empowering people". However. This is also a way to strengthen the individuals who work collectively for the corporation and thus will . Foods and drinks serves America. the Middle East. and Pepsi drinks serve Asia.17 4. Philosophy Sustained growth through empowering the people 6. is to assure the shareholders that the company is and will remain in good standing. it is interesting that they place tremendous importance in top financial revenue as a way to demonstrate the success of their product. Respecting others Full inclusion III. Speaking the truth V. but a necessary statement to make to current and potential shareholders and investors who have to make crucial investment choices in today's shaky economy. Care for the customer. This is not greed. Leadership Chain as a "family". This. II. the indicators show that PepsiCo does believe in selling a quality product. Values:Following are the core values of PepsiCo I.

Performance driven Culture PepsiCo has a unique culture as compared to other companies within it industry. and worthy causes into consideration when giving back. PepsiCo believes in empowering its employees at individual level. PepsiCo now needs to focus on what truly matters in today's society: a trustworthy company to invest money in. In all. Due to this empowerment accountability and trust streams in all direction of the firm. PepsiCo also takes the environment. they have already established a loyal following. .18 help increase productivity. the community. Pepsi wants to assure consumers that they are part of the Pepsi family and that Pepsi will keep the customers' best interests as their number one priority. They have a performance driven culture where the squeezes the best from all their employees at all levels. PepsiCo displays traits that are traditional of a long-standing corporation that has felt the consequences of an unstable economy. As a cultural icon. Pepsi wants to show how palpable gains will result in giving back to both shareholders and the community as a whole. As a historically-recognized corporation. Therefore. Everything at the organization is measured.

E.O of PepsiCo) .19 “PepsiCo has a unique and admirable culture. We are committed to providing our people with a supportive and empowering workplace” (C. a community of talented people guided by shared principles.

Senior management encourages their junior to come up with ideas. Communication There is both upward and downward communication. Decentralization At PepsiCo every one of its employees is a leader. . People of the different race. The company encourages its staff to be risk taker and initiators. Diversity according to the company is the simple sound business. PepsiCo is a meritocracy where hard work is appreciated. The company culture also stress on sincerity and reality in all walks. Senior management encourages their junior to come up with ideas. Everyone is treated with equally and with respect. Employees are allowed to make their own decision to certain extent.20 Diversity in Culture PepsiCo is a diverse culture. recognized and rewarded. culture and speaking different languages work for PepsiCo and enjoying doing so. . At PepsiCo individual are allowed to pursue their own goals without strict structure. Innovation and Risk The company encourages its staff to be risk taker and initiators.

21 Offices of PepsiCo PepsiCo work in all over the world. The offices of PepsiCo are well decorated according to demand of new era. Equipments and Technologies A technology is the success of every business. . PepsiCo use latest technology in beverages sector for production. Pepsi Co in Pakistan spend billions of Rs every to import technology.

Awards and Ceremonies PepsiCo Awards program is designed to inspire and reward your employees for outstanding performance.22 Employees Dressing There is a proper dressing of employees in PepsiCo. The dress consists of blue Tshirt having a tag of PepsiCo in upper right side of shirt. .

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 PepsiCo views its goal of decreasing its environmental impact not only as socially responsible.24 “Talent sustainability is about continually working to develop and retain exceptional people. and producing attainable outcomes. . establishing and meeting goals. Products 2. Performance with Purpose CEO Indra Nooyi claims that “Performance with Purpose” consists of three parts. We are committed to investing in our employees to help them succeed. 1.  Another aspect of Pepsi’s commitment to social responsibility is reflected in its support of and commitment to its employees. PepsiCo’s commitment to its community and toward sustainable growth is outlined in something it calls “Performance with Purpose. while creating employment opportunities in the communities we serve” Social Responsibility and Sustainability Culture PepsiCo has recognized the importance of social responsibility to its reputation. We develop the skills needed to drive the company’s growth. The environment 3. Employees.” PepsiCo gives back to its communities and stakeholders while maintaining high standards. but also in the best interest of its stakeholders.

PepsiCo provides annual ethics training programs for employees and noted a 49 percent increase in employee ethics training from 2008 to 2009. The company expects its workers to be familiar with its Code of Conduct and employs a chief compliance officer to enforce the Code. Code of Conduct PepsiCo has also developed a Code of Conduct that addresses various business ethics issues such as bribery and conflicts of interest. Training sessions are available online or through workshops.25  It is PepsiCo’s goal to encourage a diverse corporate culture along with employee engagement in the workplace and community. .

6. Coca management style is considered as “genteel” and conservatism. television adds and brands. 1. 8. 2. 4. 3. PepsiCo follows the high level of decentralized structure while Coca Cola follows the high level of Centralized structure. Respect others and succeed together. Speak with truth and candor. Another difference between Coca Cola and PepsiCo is to hierarchy structure. . 3. Care for our customers. Win with diversity and inclusion. The PepsiCo “brash” organizational culture is more supportive of teamwork than Coca Cola genteel one. 7. Coca Cola Culture stifles the spirit of equality. Difference between Pepsi Cola and Coca Cola 1. our consumers and the world we live in. 2. There are no obvious internal candidates who would be capable and welcomed in the CEO positions. PepsiCo follow high level of decentralization which sometimes discourage the unity and coordination between employees. The PepsiCo focus more on innovations than Coca Cola. 6. 5. Due to centralization the communication system of Coca cola is much quick than PepsiCo. Balance short term and long term. There is big cultural difference between coca cola and PepsiCo which we can observed in their marketing strategies. Coca Cola has no clear management succession plans at highest level. 9. 5.26 Guiding Principles PepsiCo has developed the following six guiding principles that it uses to sustain its commitment. Sell only products we can be proud of. 4.

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It has the highest production capacity all over the Pakistan.28 Concluding Remarks Pepsi Cola is a reputable organization. where individual can grow and develop their skills along with the company. Perception of producing is high quality. . They maintain a high quality as Pepsi cola international collect sample from its different production facilities and send them for lab test in Tokyo. Throughout its history it has a good relation with franchisers working in different areas of the world where they have the production facilities. PepsiCo is a company with all its dimensions because even though there is structure in the firm there is also a nurturing environment. It is well known all over the world. Senior managers guides the workforce achieve individual as well as organizational goals. At PepsiCo the task as well as the man behind the task is given importance.

Company should also hire fresh candidates instead of experience one. .  Fresh blood is considered asset of an organization.  By creating awareness of Energy Drinks Company can earn more profit.  Lunch a TV program Studio  Should organize different musical shows for advertisement.  The company should target different universities of Pakistan and do some Promotional activities to promote sale.29 Suggestions/Recommendations  There should be separate employees who deals with visitors especially the students and provide the data without any hesitation.

30 . Appendices Participating firms Pepsi Cola International Pepsi Cola Pakistan Coca Cola Pakistan Jurisdictions Companies Ordinance 1984 Law of Contract 1872 Income Tax Ordinance 2001 Sale Tax Act 1990 Labor Laws Health and Safety Laws Customer Production Laws Quality Control Laws Contract of Agencies .

Hamid Jamil (Admin Manager) Mr. Qasim Raza (Plant Manager) Mr. Noman Jamil (Finance Manager) Mr.com/ . Saba Amin (Human Resource) Miss. Mahrukh Batool (Legal Advisor) http://www.31 References Mr.pepsico. Muhammad Ashraf (Human Resource Manager) Miss.