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CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY

Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

BUSINESS
CASE STUDY
REMA TIPTOP Philippines
Submitted by:

Colombino, Mary Jane
Pazzuiagan, Francis Ann R.
Paycana, Nico
Santiago, Mary Joy
Quirobin, Ponciana

Submitted to:

Prof. Daniel Daffon

REMA TIPTOP

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CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY
Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

ACKNOWLEDGMENT
We, the students of Christ the King College of Science and Technology major in Operational
Management would like to express the deepest appreciation to our Professor, Mr. Daniel
Daffon for giving us an opportunity and giving us an inspiration to do our study in Strategic
Management.

We also appreciate the support of our parents and to our God who guides and gives us
knowledge to do our Case Study.

REMA TIPTOP

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CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY
Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

TABLE OF CONTENTS
I.

Introduction

II.

Brief Company Background

III.

External Audit (EFE, CPM)

IV.

Internal Assessment
Organization’s Culture
Management Audit Checklist
Marketing Checklist
Customer Analysis
Product and Service Planning/ selling practices, pricing, distribution, marketing
research, opportunity analysis,
Comparative ratio analysis, finance audit checklist
Production audit checklist
R and D checklist
MIS checklist
IFE
Porter’s 5

V.

Strategy Analysis SWOT Matrix (matching not more enumeration)
SWOT Matrix, IE Matrix, Grand Strategy Matrix

REMA TIPTOP

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CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY
Jaysonville, Putatan, Muntinlupa City
Email add: www.christtheking.edu.ph Tel No: 862- 6930

VI.

Strategy Choice
State choice and provide implementing guidelines and details
Broad fallback scenarios

VII.

Conclusion and recommendations

CHAPTER 1
Introduction:
Strategic management is the continuous planning, monitoring, analysis and
assessment of all that is necessary for an organization to meet its goals and
objectives. As we enter into the world of business we will encounter different kind of
industries. Rema Tip Top also manufacturers the industry’s most comprehensive
REMA TIPTOP

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Japan. You can always rely on the premium brand of REMA TIPTOP. and Australia. Moscow. REMA TIPTOP Page 5 . belt cleaning systems and conveyor belt splicing and repair products. the STAHLGRUBER group has been delivering top quality for satisfied customers. CHAPTER 2 Brief Company Background In 1923. The continual expansion of national and international market activities and the expansion and optimization of the sales structure. high quality cold vulcanizing cements Rema Tip Top has led the way with long lasting and environmentally.christtheking.6930 range of rubber lining materials pulley lagging. The recognized leader versatile. cleats.edu. service and product range guarantee customers the best possible performance. REMA tiptop products continue to set new industry performance standards.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville.ph Tel No: 862. scraper rubber. Putatan. products that deliver the best adhesion strength in the industry.sound adhesives. REMA Tiptop industries has had a reputation for the top quality products and services for more than 50 years. Muntinlupa City Email add: www. Rema Tip Top is not well known here in the Philippines but a notorious industrie in the field of Rubber Lining in Germany. Today subsidiaries and agents represent the brand REMA TIP TOP in over 170 countries around the globe. skirting rubber.

6930 As a result. reduces production costs.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville. Safeguarding the availability of your valuable plant and equipment is our main objective. REMA TIPTOP Industrie operates worldwide as a total solution provider. Through our international subsidiary companies. semi.finished products and overburden. agencies and alliance partners in more than 170 countries REMA TIPTOP Industrie provides total solutions against wear material build-up. developing engineered solutions for problems caused by unprotected plant parts and equipment in the materials handling and processing of materials such as mine ore. avoids unnecessary maintenance down time.christtheking.edu. Putatan. Muntinlupa City Email add: www. specialist expertise and the highest quality products for wear protection. corrosion protection and conveyor maintenance. worldwide. This ensures trouble free production processes. continuous system availability. REMA TIPTOP Industrie provides service cycle. and extends the service life of your equipment may times over.ph Tel No: 862. REMA TIP TOP Industrie has become synonymous with reliability. aggregates. the elimination of material build-up. REMA TIPTOP Page 6 .

We offer everything from a single source.6930 ONE BRAND – ONE SOURCE –ONE SYSTEM VISION AND MISSION VISION To be a Globally. to our after sales service and continuous maintenance programs.recognized Filipino Organization that delivers high quality skilled personnel and services to both its industry partners and company stakeholders while exceeding expectations of profitability and long term sustainable partnerships.  The wide range of quality products offered by REMA TIPTOP. including onsite project supervision and professional hands on application. Putatan.edu.christtheking. MISSION REMA TIPTOP are strictly oriented to customer needs and requirements of values: Quality. OUR OPERATING PRINCIPLES The success of our product is based on three main factors:  The know-how and expertise of highly trained specialists and application engineers. WE WILL SERVE YOU BETTER” REMA TIPTOP Page 7 . flexibility transparency and optimization.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville. Customer orientation. ONE VISION.  The complete range of services – from installation.ph Tel No: 862. Muntinlupa City Email add: www. sets the standard in wear resistance and elimination of material build-up “ONE TEAM.

christtheking. legal. political. it is aimed at identifying key variables that offer actionable responses.15 Opportunities 1.6930 CHAPTER 3 External Audit (EFE.05 3 0. Rubber Lining industrie is growing 10% Annually in projects.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville. Putatan. governmental. cultural. REMA TIPTOP Page 8 . CPM) The purpose of an external audit is to develop a finite list of opportunities that could benefit a firm and threats that should be avoided. environmental. and competitive information. technological.ph Tel No: 862. Firms should be able to respond either offensively or defensively to the factors by formulating strategies that take advantage of external opportunities or that minimize the impact of potential threats. Muntinlupa City Email add: www. As the term finite suggests. An External Factor Evaluation (EFE) Matrix allows strategists to summarize and evaluate economic.edu. social. the external audit is not aimed at developing an exhaustive list of every possible factor that could influence the business. rather. Key External Factors Weight Rating Weighted Score 0. demographic.

44 6.56 0.the culture which enables the Manufacturer to be RTT rubbers.09 1 0.4 5.08 3 0.14 4 0. Muntinlupa City Email add: www.32 0.11 4 0. Threats 7. COD and SS in the latex concentrate effluent posed another serious threat to the environment.edu. The high concentration of ammonia presents 0.ph Tel No: 862.6 8. 4. The skills of the senior employee passed 0. Putatan.10 4 0.09 to the new employee 3.15 4 0. Waste Management 0. REMA TIPTOP Page 9 . Wastewater discharged from latex rubber Processing usually contains high level of BOD.24 0.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville. applied in the material.08 4 0. Trust in government in the said company. Rubber liners jobs of 9.christtheking.5% annually.6930 2. Demand in the production of the adhesives 0. One Source.

In-plant control measures 0. Putatan.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville.ph Tel No: 862.6930 9.3 10.10 3 0. Competitive Profile Matrix 0. Muntinlupa City Email add: www.3 TOTAL 1 3.10 3 0.edu. The weights and total weighted scores in both a CPM and an EFE have the same meaning. DRALIA REMA TIPTOP TOYA Page 10 REMA TIPTOP .christtheking.4 The Competitive Profile Matrix (CPM) identifies a firm’s major competitors and its particular strengths and weaknesses in relation to a sample firm’s strategic position.

09 3 Price competitiveness 0.44 4 0.6 Product capacity 0.15 4 0. Putatan.2 Customer loyalty 0.6 Global expansion 0.6 4 0.15 4 0.44 o.2 TOTAL 1 REMA TIPTOP WEIGHT 3.3 4 0.christtheking.05 4 0.6 4 0.44 4 0.3 3 0.ph Tel No: 862.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville.3 3 0.6 4 0.2 4 0.3 2 0.10 3 0.46 Page 11 WEIGHT 3.11 Management RATINGS SCORE RATING SCORE 0.3 Market share 0.2 3 0.8 .36 4 0.41 3.3 4 0.edu.15 4 0. Muntinlupa City Email add: www.4 Financial position 0.27 3 0.3 3 0.4 4 0.2 4 0.4 Management structure 0.3 Organization structure 0.1 3 0.05 2 0.6 4 0.10 3 0.27 4 0.10 3 0.6930 FACTORS WEIGHT RATING SCORE Product quality 0.10 3 0.

marketing.edu. production/operations. Representative Managers and employees from throughout the firm need to be involved in determining a firm’s strengths and weaknesses. and management information systems operations.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville.christtheking.6930 CHAPTER 4 Internal Assessment The process of performing an internal audit closely parallels the process of performing an external audit. The internal audit requires gathering and assimilating information about the firm’s management. Putatan. research and development (R&D).ph Tel No: 862. Organization’s Culture Be highly socially responsible Have numerous meetings. The team will fully investigate and examine the plants operating systems and conditions The organization will recommend an optimum solution to meet the requirements Continuous development REMA TIPTOP Page 12 . Muntinlupa City Email add: www. finance/accounting. Preserve the natural environment. Have a participative management style.

The application of their project in terms of service where in the team out on installations instructions. Pricing policy also falls under this audit checklist section. REMA TIPTOP Page 13 . Instead.6930 Management Audit Checklist Basic Planning A management audit should be designed to achieve the specific goals of your company. Sub-items require the auditors to indicate if the business has a clearly stated mission that is understood and followed by employees. such as whether a budget is put in place in a timely fashion. Budget Management Another category of items on a management audit checklist should pertain to management's ability to design and control budgets. The first category of procedures on a management audit checklist typically concern basic business planning. Putatan. Check items evaluate how well management can set a price for products that is competitive and profitable. The financial comptroller of the Rema Tip Top seeks the highest profit they will get in a certain project.ph Tel No: 862. The budget for every projects is very significant because the amount which also pertains on the reliability of the production. There isn't an audit checklist that is set in stone. One of the items on a checklist under this section might require a check if sales are increasing. there are basic concepts and best practices that auditors follow in designing a management audit that suits your needs. The checklist also allows auditors to establish that the company has a written sales plan identifying the overall market and targeting customers. whether it is a realistic guide and the end-of-year budget variance. Muntinlupa City Email add: www.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville. The audit checks items that address the overall annual budget for the company.christtheking.edu. Rema Tip Top Philippines get a project by not only the quality of products they have but also the service they offer to their clients.

The transactions of chemicals is not easy to enter immediately into the warehouse without checking and monitoring the specific raw materials needed in the operations. such as job descriptions and a policy handbook.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville. Typically. the checklist might require auditors to report if regular staff meetings are held and whether employees are familiar with various company policies.christtheking.ph Tel No: 862. These items should address whether managers communicate company policy effectively and whether they set up a structure for internal communications that gets the best out of employees. Muntinlupa City Email add: www. equitable distribution of work and a consistent reward and discipline structure. appropriate utilization of employee skills and job satisfaction. adequate employee training.6930 Personnel Management A management audit also checks the way managers handle employees. Communications Throughout the management audit checklist should be items that instruct auditors to evaluate the way managers communicate with subordinates and each other. The checklist should instruct auditors to evaluate the level of employee feedback. Putatan. REMA TIPTOP Page 14 .edu. there are checks for the existence of specific items. The staffs help each other in terms of carrying the different adhesives they will need for the production. For example. The operations managers is responsible in communicating the branches of Rema in the Philippines particularly in Manila and Cebu. Items on an audit include a checks for effective supervisory structure and authority.

planning. Do the firm’s marketing managers have adequate experience and training? Yes. Does the firm have an effective promotion. opportunities and threats. because it is estimated before the proceeding of the project 9. The strengths. weakness. Does the firm have an effective sales organization? Yes because the operations manager acts also as the sales manager 6. Does the firm conduct market research? Yes 7. REMA is number one in rubber lining industry. Are present channels of distribution reliable and cost effective? Yes 5. Are marketing.ph Tel No: 862. Strengths 1. 8. and publicity strategy? No. Has the firm’s market share been increasing? Yes. Are product quality and customer service good? Yes.christtheking. Is the organization positioned well among competitors? YES 3. advertising. the general manager know the operations and manufacturing of the company Marketing checklist not only include the planning and budgeting but also the SWOT analysis of a certain organization. annually 4. Muntinlupa City Email add: www.edu. The team will fully investigate and examine the plants operating REMA TIPTOP Page 15 . and budgeting effective? Yes. 11. Putatan. because the financial comptrollers made an almost accurate distribution of budget to the employees.6930 Marketing Checklist Marketing Audit Checklist of Questions The following questions about marketing must be examined in strategic planning: 1. Are markets segmented effectively? YES 2. Are the firm’s products and services priced appropriately? Yes. In problem analysis.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville. because the rubber lining industry is more on skilled person 10.

Opportunities 1. Chemicals contain a high content which may harm the environment. Putatan.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville. Easy to read cost planning and accurate budgeting Efficient and reliable because you can rely on a detailed installation plan to suit your plant maintenance schedule. Training is very tight because skills in needed.christtheking. Muntinlupa City Email add: www. Huge projects help many people to have jobs There are 45 rubber liners jobs offering to many people Development of their capabilities in terms of competition High profit Steel manufacturers is a major factor in rubber industry. 4. 4. Competitions in rubber industry. 5. The staffs are fast and ensures the availability of the high quality products and services. Threats 1.ph Tel No: 862. 2. There is a huge or massive competition in this field of industry 3. 5.edu. Weakness 1.6930 2. The company develop and provide an individual solution to meet the requirements The procedure are detailed and transparent. 2. systems and conditions. Product and Services REMA TIPTOP Surface Protection the single source supplier REMA TIPTOP Page 16 . 3. 3.

Their heating system makes rubber application much faster than with the standard knives.         CHEMOCUT Hot Knife CHEMIOCUT Hot iron CHEMOCUT..6930 Whenever chemicals and abrasive materials cause damage to containers. valves. The different stichers.Meter Elmed Isotest 3P Wegener Testing Gun REMA TIPTOP Page 17 .42 V transformer CHEMOCUT Straight Blade CHEMOCUT Pointed Blade CHEMOCUT Hollow blade.edu. etc. 21mm CHEMOCUT Hollow blade.christtheking. have proven their efficiency in the field for many years.ph Tel No: 862. 25mm Flat Moon Push knife Quality Inspection.       Sticher “corrugated” Neck Stitcher Stitcher “Plane” Stitcher “opanol” Stitcher “pea” Stitcher “scaled” TIP TOP Hot knives and Hot iron.these special tools have been specifically designed for the application of uncured rubber sheets. Putatan.are specifically designed for the application of rubber sheets.         Hydromette UNI 1 Surface Comparator Minitest 600 F Wet film thickness gauge Microtester Shore. available in various shapes. and lengths. High-Quality Tools for Rubber Lining TIP TOP Stichers.suitable testing equipment is essential to ensure top quality rubber lining. widths. Muntinlupa City Email add: www. we offer “one-stop shopping” corrosion and wear protection. pipes.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville.

christtheking. Muntinlupa City Email add: www.6930 Safety equipment     Ex.Metre II Lamp.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville. 42 V Hand Lamp Overshoes Rema Tip top protection whenever chemicals and abrasive materials cause damage to containers. pipes.ph Tel No: 862. we offer “one-stop shopping” corrosion and wear protection solution in our Rubber lining system. conveying solutions and automotive in certified premium quality. wear protection. Putatan.. REMA TIPTOP Page 18 .edu. valves etc.

It identifies target customers. and then specifies how the product satisfies these needs.6930 Customer Analysis A customer analysis (sometimes called a customer profile or target market analysis) is a critical section of a company's business plan or marketing plan.edu.christtheking. Before beginning a customer analysis. Putatan.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville.ph Tel No: 862. ascertains the needs of these customers. it would be helpful to have a good understanding of basic marketing terminology. Muntinlupa City Email add: www. REMA TIPTOP Page 19 .

Muntinlupa City Email add: www. Putatan. they should view themselves as buying customers. giving customers a reason to want to do business with the company. at the expense of competition (Paraphrased from Theodore Levitt) REMA Tiptop Philippines REMA TIPTOP Page 20 .christtheking. services.ph Tel No: 862.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville. or marketing brands.edu.6930 Organizations should not view themselves as producing products.

The service of Rema Tiptop is one of the quality in the rubber lining industry and the staffs to their best in doing their work as part of their lives. Putatan.ph TelActual No: 862.edu.6930 product perform anc e T O P Product and Service Planning Service is an act or performance than one pantry can offer to another that is essentially intangible and does not result in the ownership of anything.christtheking.TI customer expectation CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville. Product and service planning is particularly important when a company is pursuing product development. REMA TIPTOP Page 21 . Muntinlupa City Email add: www.

The Rema make estimation before get the project because it is significant not only on the part of the client but also to the employees. price advertising. governments.Dhalia.6930 Pricing Five major stakeholders affect pricing decisions: consumers. Strategies and Tactics REMA TIPTOP Page 22 . suppliers. Distribution Distribution management is an overarching term that refers to numerous activities and processes such as packaging. Muntinlupa City Email add: www.ph Tel No: 862. the logistic as well as the supply chain manager of REMA communicate to the operations manager and to the finance department before they distribute to the specific place. Sometimes an organization will pursue a forward integration strategy primarily to gain better control over prices charged to consumers. unit pricing. Putatan. warehousing. Governments can impose constraints on price fixing. price discrimination. Sales Objectives.edu. and price controls. inventory. Ms. supply chain and logistics.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville. and competitors. The pricing of Products and Services of Rema is based on how huge a project is.christtheking. minimum prices. distributors.

In this manner we can guarantee absolute reliability and dependability and contribute to the success of our customers. Muntinlupa City Email add: www. Putatan.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville.edu.6930 The main components of planning in a company are objectives. Their relationship is shown below Decide / Set Objectives Develop Strategies Evolve Tactics / The distribution is somewhat similar to the strategies of the company wherein they set an objectives in “one source one system one brand” that they fully control .christtheking. professional services and experienced and highly qualified employees.ph Tel No: 862. strategies and tactics. check and monitor all of the materials before it goes to the warehouse and the last to the delegate place it will place. Marketing Research HIGH-VALUE PRODUCTS AND HIGHLY QUALIFIED EMPLOYEES Another secret of the REMA TIP TOP success is the global interaction between high-value products. The worldwide REMA TIP TOP network permits us to pass on our know-how and thus learn from each other on a daily basis. REMA TIPTOP Page 23 . The Market Research of Rema TipTop is not merely focused on their products but also to the quality of raw materials they will need in a specific project.

Muntinlupa City Email add: www.edu. Company –analysis of the company environment provides the current state of the company’s resources. as well as any alternative technologies on which the manager anticipates deploying the firm’s offering.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville. Putatan. Technology –analysis of the technology environment reveals the readiness of the particular technology. Competition –analysis of the competition environment reveal the firm structure of the REMA TIPTOP Page 24 .ph Tel No: 862. as well as the market they occupy.christtheking.6930 Opportunity Analysis Using a market opportunity analysis framework that revolves around four key elements: Customer – analysis of the customer environment uncovers or underserved customer needs.

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville. Muntinlupa City Email add: www. key competitors in the market place and the firm’s relative advantage to the competitors.christtheking.ph Tel No: 862. REMA TIPTOP Page 25 . Putatan.edu.6930 industry and market.

Putatan.ph Tel No: 862.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville.6930 Comparative Ratio Analysis Comparative ratio analysis is a method companies use to assess financial performance. Muntinlupa City Email add: www.edu. REMA TIPTOP Page 26 .christtheking.

asset use. Can the firm raise needed long-term capital through debt and/or equity? YES REMA TIPTOP Page 27 . 3. leverage.edu.christtheking.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville. Muntinlupa City Email add: www. Where is the firm financially strong and weak as indicated by financial ratio analyses? YES 2.ph Tel No: 862. they can provide a deeper meaning to the company's profitability. Can the firm raise needed short-term capital? No.6930 Though the ratios use accounting information. Putatan. Finance Audit Checklist 1. because the company is not well known here in the Philippines but it is a huge company in Germany where in they didn’t do a short-term capital in a certain products. and other business activities.

in the history of REMA you will observed that Germany. Putatan. Muntinlupa City Email add: www. Does the firm have good relations with its investors and stockholders? Yes.christtheking. Are dividend payout policies reasonable? Yes. the parent country of the rubber lining industry have bases in different countries. and one of their capital is the people who work in REMA tiptop 5. the accountants are CPA board passers and the financial manager has a lot of experienced too.edu.ph Tel No: 862. aside from estimating they do checking of the financial reports and they monitored if the company needs more project or not. 6.6930 4. Are the firm’s financial managers experienced and well trained? Yes.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville. 7. the task is very difficult that is why the employees are payed on how effective and efficient their work is. Does the firm have sufficient working capital? Yes. Production Audit Checklist REMA TIPTOP Page 28 . 8. Are capital budgeting procedures effective? Yes.

Muntinlupa City Email add: www. parts. 5. because before the raw materials enter into the warehouse there is a very long process BOC.DENR. Are quality-control policies and procedures effective? Yes. and markets strategically located? Yes.ph Tel No: 862. REMA TIPTOP Page 29 . the operations manager implement the policies and motivate the employee.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville. 2. equipment. the managers as well as the staffs are informed in every step of the company 6.DDB.edu. and offices in good condition? Yes. Are supplies of raw materials.BIR-ICC and the additional transportation. because the employees stayed in the company for almost 5-30 years 4.PDEA. 3.6930 Questions such as the following should be examined: 1. resources. Does the firm have technological competencies? Yes. The materials and parts are significant in the project. and subassemblies reliable and reasonable? Yes. Are facilities.christtheking. the admin office and the main office is systemized. because they check and monitor all the departments in the company. Are facilities. Are inventory-control policies and procedures effective? Yes . Putatan. machinery.

Are management information and computer systems adequate? Yes. they have their own office and their work is more on development 5. because the cost is getting higher. because until now they do a deep research on how to improve the chemicals they are using in different sector of the company 4. Are R&D resources allocated effectively? Yes.ph Tel No: 862. 2.6930 R and D checklist Questions such as the following should be asked in performing an R&D audit: 1. are they cost-effective? No. because the R and D is conducted in Germany. 3.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville.christtheking. Is communication between R&D and other organizational units effective? Yes . If outside R&D firms are used. Putatan.edu. 6. Muntinlupa City Email add: www. Are the organization’s R&D personnel well qualified? Yes. the REMA TIPTOP Page 30 . the company is big and the systems is complex but useful. Does the firm have R&D facilities? Are they adequate? Yes.

Do all managers in the firm use the information system to make decisions? Yes 2. Are data in the information system updated regularly? Yes 4. 7. Do managers from all functional areas of the firm contribute input to the information system? Yes REMA TIPTOP Page 31 .christtheking.ph Tel No: 862. Is there a chief information officer or director of information systems position in the firm? Yes 3.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville.6930 superior in the company communicate to different countries with regards to the development.edu. Are present products technologically competitive? Yes . because the company is highly expertise and have a high quality standards. MIS checklist Questions such as the following should be asked when conducting this audit: 1. Putatan. Muntinlupa City Email add: www.

christtheking. Is the information system user-friendly? Yes 8. Muntinlupa City Email add: www. Are there effective passwords for entry into the firm’s information system? Yes 6. Are strategists of the firm familiar with the information systems of rival firms? Yes 7. Do all users of the information system understand the competitive advantages that information can provide firms? No 9. Are computer training workshops provided for users of the information system? No 10.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville. Putatan.ph Tel No: 862.6930 5. Is the firm’s information system continually being improved in content and userfriendliness? Yes Internal Factor Evaluation REMA TIPTOP Page 32 .edu.

Putatan. The Internal factor evaluation matrix or short IFE matrix is used in strategy formulation.edu. REMA TIPTOP Page 33 . IFE matrix also provides a basis for identifying and evaluating relationships among those areas.6930 Internal Factor Evaluation (IFE) matrix is a strategic management tool for auditing or evaluating major strengths and weaknesses in functional areas of a business. The IFE Matrix together with the EFE matrix is a strategy. The IFE matrix method conceptually relates to the Balanced Scorecard method in some aspects.formulation tool that can be utilized to evaluate how a company is performing in regards to identified internal strengths and weaknesses of a company.ph Tel No: 862. Muntinlupa City Email add: www.christtheking.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville.

09 0. 4.edu. 4% Represented in more than 170 countries. Weigh t 8% Specialists continue to develop new materials.09 0.79 . 2. Ratin g Weighted Score 4 4 3 3 4 3 4 0.08 Internal Weaknesses 1. 8% Manufactured respecting international standards of quality and safety. 3. Muntinlupa City Email add: www. 12% High-Quality Products.26 0.12 0. 6. 3% Strong management team. 8. 4.christtheking.32 3 3 0.12 0. Lack of advertisement Absence of strategic partners Lot of competitors Limited access to international markets.40 0. 5. 9.15 0. 4% Loyal Employees.ph Tel No: 862.6930 Internal Strengths 1.24 0. 3. Putatan. 10% Professional Services. 2.12 2 1 2 1 0.48 0. 7.32 0. 13% 9% 12% 8% Minor (1) Major Weakness (2) Minor REMA weakness TIPTOP Page 34 Strength (3) Major Strength (4) TOTAL WEIGHTED SCORE 100% 2. 5% Innovative high-quality solutions.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville. 4% Good Reputation and image.

edu. Putatan.christtheking. Muntinlupa City Email add: www.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville.ph Tel No: 862.6930 Porters 5 REMA TIPTOP Page 35 .

edu.6930 Chapter V Strategy Analysis SWOT MATRIX STRENGTH 1.ph Tel No: 862.The company develop and provide an individual solution to meet the requirements 3The procedure are detailed and transparent. . The staffs are fast and ensures the availability of the high quality products and services. Putatan. 5. Chemicals contain a high content which may harm the environment. 2. Muntinlupa City Email add: www. REMA TIPTOP Page 36 WEAKNESSES 1. Training is very tight because skills in needed. The team will fully investigate and examine the plants operating systems and conditions. THE ORGANISATION 2.christtheking. Easy to read cost planning and accurate budgeting 4.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville. Efficient and reliable because you can rely on a detailed installation plan to suit your plant maintenance schedule. In problem analysis. There is a huge or massive competition in this field of industry 3.

High profit 5. Development of their capabilities in terms of competition 4.edu.6930 OPPORTUNITIES SO STRATEGIES WO STRATEGIES 1. Muntinlupa City Email add: www. Steel manufacturers is a major factor in rubber industry.ph Tel No: 862. Huge projects help many people to have jobs 2. ST STRATEGIES Chapter VI Strategy Choice REMA TIPTOP Page 37 WT STRATEGIES . THREATS Competitions in rubber industry.christtheking. There are 45 rubber liners jobs offering to many people 3.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville. Putatan.

o Resources of the company. and weaknesses. industry. George Steiner stated that three types of data are required to perform a situation audit: identifying threats. and internal environments.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville. in terms of factors critical to the success of the business.edu. o Other performance measures or areas of interest. Putatan. including: o Analysis of customers and markets. strengths.ph Tel No: 862. o Environmental setting. Past performance of the firm. 1.6930 The first step in evaluating and choosing a strategy is to review the results of the strategic situation assessment consisting of an analysis of the general. Data about the current situation. Strategy Choice and Provide implementing guidelines & details REMA TIPTOP Page 38 .christtheking. Forecasts of the future. o Competition. Muntinlupa City Email add: www. 3. 2.

costs. Relationship to life-cycle stage. preemptive.edu. Involves large amounts of money relative t\o other activities of the firm. Putatan. maturity. such as differentiation. at least five criteria tend to determine which factors are critical to the business and their relative importance: 1. There are several techniques for identifying CSFs for a business. and aging and decline.6930 Critical success factors (CSFs) for any business are the limited number of areas in which satisfactory results ensure successful competitive performance. such as market share. and the focus differs at the different firm levels. 3. In general. Relationship to strategic thrusts. 5. It is important to evaluate the firm. How effective has the existing strategy been? 2. Relates to a major activity of the business. strategic analysis begins at the corporate REMA TIPTOP Page 39 . 2. cash flow. business. renewal. The development and evaluation of alternatives should be two separate and distinct steps.christtheking. but it is equally important evaluate the capabilities of competitors. and functional levels. that is. segmentation. such as marketing at IBM. with close scrutiny of policies and plans at each of these levels. profits. Muntinlupa City Email add: www. its industry. Three basic questions must be asked during strategy evaluation: 1. What will be the effectiveness of selected alternative strategies (or changes in the existing strategy) in the future? The form of strategic analysis and choice varies considerably according to the stage of development of the firm. How effective will that strategy be in the future? 3. turnaround. For multi-industry and multiproduct/product firm. and the like. and its general environment. introduction. 4. growth. Impact on performance measures. Studies have shown that three to six factors are usually critical to success in most industries. and the like.ph Tel No: 862.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville. The evaluation should take place at the corporate.

The fall back plan is also a part of project management plan and defines the cases where action have to be taken. Broad Fall back Scenarios Anyone who has anything to do with planning for any type of organization immediately and instinctively turns to some sort of forecast of the future as a starting point. you can say that the fall back plan is generally Made for results risk it is back up plan for contingency plan.6930 level. Putatan.christtheking. Muntinlupa City Email add: www. Fall back plan is implemented when the contingency plan fails or is not fully effective in other words. Why? Because we have all been educated to believe that if we are to make decisions about the future of an organization. Alternative business-level strategies must be examined within the context of each business unit in multi-industry firms.CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysonville. we must first know what the future that the organization will have to deal with will be like. Chapter VII Conclusion and Recommendation REMA TIPTOP Page 40 . Corporate strategy provides guidance for resource allocations among businesses and also indicates standards for adding new businesses or deleting existing ones. Functional strategies must be identified to initiate and control daily business activities in a manner consistent with business strategy.edu.ph Tel No: 862.