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LONDON SNAPSHOT

METHODOLOGY
Mainstreet surveyed a random sample of 807 London Residents by Smart IVR™ on April 20th, 2016. A mixture of landlines and cell
phones were surveyed. Margin of error: +/- 3.45%, 19 times out of 20. Results were weighed by age and gender based on the
2011 Canadian Census.

A2

"Exclusive Mainstreet/Postmedia polls are protected
by copyright. The information and/or data may only
be rebroadcast or republished with full and proper
credit and attribution to “Mainstreet/Postmedia”.

LONDONERS SUPPORT LAV III MONUMENT
April 30, (Ottawa, ON) – A new Mainstreet/Postmedia poll finds that 67% of Londoners support the use of
the LAV III made in London to be used as a monument to the Afghanistan War. The Mainstreet/Postmedia
Poll has a margin of error of +/- 3.45%, 19 times out of 20.
“It appears that there is tremendous pride in the London built LAV III vehicle used by Canadian troops in
Afghanistan. Over two thirds of London residents would support it being used as part of a monument in
London to the Afghanistan war,” said Quito Maggi, President of Mainstreet Research. “These numbers
reflect significant support with only 19% of residents opposed to its use and another 14% not sure.”
“It's pretty clear that London residents want something done with the Springbank Dam, 59% said to either
fix it or turn it in to a footbridge, with the largest support for it being converted to a footbridge (41%) and
the rest wanting it fixed. Just 7% said to decommission the Dam while 34% weren't sure what to do with it.
As costs and other details of the options for the Dam become known, it's likely these numbers could
change and a larger percentage of the population would have an opinion.”
“The priority for London residents appears to be downtown revitalization with 21% support, followed by
Riverfront renewal at 13%, rapid transit at 11% and regional transit at 9%. This bears further study as 17%
indicated "something else" not listed in the survey, including over 25% of seniors over 65, and almost 3 in
10 London residents weren't sure (29%).”
“London City council has a near majority indicating support for the job it is doing with 49% approval,
although that includes just 12% who strongly approve of their performance. This compares to 19% who
strongly disapprove among the 40% who disapprove. This usually points to some polarizing issues or
groups who feel they are not being represented. Highest strong disapproval was among those 35-49 years
of age (23%), followed closely by seniors (22%) and males (21%).”
“With a council just in to year two of a four year mandate, there is certainly plenty of time to address this
mediocre approval rating ahead of the next election,” finished Maggi.
About Mainstreet Research
Mainstreet is a national public research firm. With 20 years of political experience at all three levels of
government, President and CEO Quito Maggi is a respected commentator on Canadian public affairs.
Differentiated by its large sample sizes, Mainstreet Research has provided accurate snapshots of public
opinion, having predicted a majority NDP government in Alberta, a majority Liberal government in British
Columbia and a majority Liberal government in Ontario. Mainstreet has been the most accurate polling firm
in several by elections and the most recent Toronto mayoral election. Most recently, Mainstreet was the only
polling firm to correctly predict a Liberal majority government in the 2015 federal election.
-30Available for Interview from Ottawa: Quito Maggi, quito@mainstreetresearch.ca
For more information: David Valentin, (514) 913-5524 - david@mainstreetresearch.ca

A3

What do you think the city of London should do
with the broken Springbank Dam?

18%

34%

7%

41%

Fix

Decommission

Footbridge

Not Sure

A4

What do you think the city of London should do
with the broken Springbank Dam?

City 18%
Males 17%

7% 41%
9%

Females 19%
18-34 15%

44%

9%

38%

42%
7% 40%

50-64 19%

6% 39%

65+ 21%
10

30%

5% 38%

35-49 19%

0

34%

35%
35%
36%

6% 43%
20

30

30%
40

50

60

70

80

90

100

18-34

35-49

50-64

65+

Male

Female

Fix The Dam

15%

19%

19%

21%

17%

19%

Decommission The Dam

9%

7%

6%

6%

9%

5%

Turn Into Footbridge

42%

40%

39%

43%

44%

38%

Not Sure

35%

35%

36%

30%

30%

38%

Sample

122

165

224

296

393

414

A5

Which of the following initiatives is most
needed for London: rapid transit, riverfront
renewal, downtown reinvestment, regional
high-speed rail or something else?

11%

29%
13%

21%
17%

9%

Rapid Transit

Riverfront Renewal

Regional High-Speed Rail

Downtown Reinvestment

Something Else

Not Sure

A6

Which of the following initiatives is most
needed for London: rapid transit, riverfront
renewal, downtown reinvestment, regional
high-speed rail or something else?

City 11%

13%

Males 10%

12%

Females 11%

14%

18-34 15%

8%

35-49 13%

13%

50-64 8%

16%

10

9%

20%

8%

22%
18%

30%
15%

28%

14%

24%

30

29%

19%

19%

28%

5% 17%
5% 14%

21%
20

17%

9%

22%

65+ 6% 16%
0

21%

28%
34%

26%
40

50

26%
60

70

80

90

100

18-34

35-49

50-64

65+

Male

Female

Rapid Transit

15%

13%

8%

6%

10%

11%

Riverfront Renewal

8%

13%

16%

16%

12%

14%

Downtown Reinvestment

18%

24%

22%

21%

20%

22%

Regional High-Speed Rail

19%

5%

5%

4%

8%

9%

Something Else

14%

17%

14%

26%

19%

15%

Not Sure

28%

28%

34%

26%

30%

28%

A7

Thinking about London City Council, do you
approve or disapprove of the way it is handling
its job?

11%

12%

19%

37%

21%

Strongly Approve

Somewhat Approve

Strongly Disapprove

Somewhat Disapprove

Not Sure

A8

Thinking about London City Council, do you
approve or disapprove of the way it is handling
its job?

City 12%
Males 11%

37%
39%

Females 13%

35%

18-34 13%

40%

35-49 11%

21%
19%

21%

0

10

30

40

50

9%

23%

22%
20

12%

18%

21%

65+ 7% 37%

10%

18%

20%

36%

11%

21%

23%

35%

50-64 16%

19%

11%
14%

14%

22%
60

70

10%
80

90

100

18-34

35-49

50-64

65+

Male

Female

Strongly Approve

13%

11%

16%

7%

11%

13%

Somewhat Approve

40%

35%

36%

37%

39%

35%

Somewhat Disapprove

20%

21%

21%

22%

19%

23%

Strongly Disapprove

18%

23%

14%

22%

21%

18%

Not Sure

9%

11%

14%

10%

10%

12%

A9

The LAV III is a London-built light armoured
vehicle and was used by Canadian troops in
Afghanistan. Should the city of London display
the LAV III as the monument for wartime
sacrifice?

14%

19%

67%

Yes

No

Not Sure

A10

The LAV III is a London-built light armoured
vehicle and was used by Canadian troops in
Afghanistan. Should the city of London display
the LAV III as the monument for wartime
sacrifice?

City 67%

19%

Males 65%

22%

Females 69%

15%

20%

35-49 66%

15%

19%

50-64 68%

15%

20%

65+ 69%
10

13%

16%

18-34 65%

0

14%

13%

18%
20

30

40

50

60

70

13%
80

90

100

18-34

35-49

50-64

65+

Male

Female

Yes

65%

66%

68%

69%

65%

69%

No

20%

19%

20%

18%

22%

16%

Not Sure

15%

15%

13%

13%

13%

15%

A11

SCRIPT

What do you think the city of London should do with the broken Springbank Dam?
Fix the dam
Decommission the dam
Turn the Dam into a footbridge
Not Sure
Which of the following initiatives is most needed for London: rapid transit, riverfront renewal, downtown reinvestment, regional high-speed rail or something else?
Rapid Transit
Riverfront Renewal
Downtown Reinvestment
Regional High-Speed Rail
Something Else
Not Sure
Thinking about London City Council, do you approve or disapprove of the way it is handling its job?
Strongly Approve
Somewhat Approve
Somewhat Disapprove
Strongly Disapprove
Not Sure
The LAV III is a London-built light armoured vehicle and was used by Canadian troops in Afghanistan.
Should the city of London display the LAV III as the monument for wartime sacrifice?
Yes
No
Not Sure

ONLY WE
CALLED
THE
LIBERAL
MAJORITY.

“I recommend "Raiders of the Lost Campaign Arc," released Oct. 18, because it’s an interview
with a pollster that everyone who follows politics should hear. Quito Maggi, of Mainstreet Public
Research, was the only pollster I saw call the Liberal majority with such confidence, a week
before we voted.
Maggi also has the distinction of being the guy who predicted the BC Liberals would win in 2013,
in defiance of the majority of the polls.
His technique involves picking a true bellwether riding and polling it thoroughly. His explanation
for how he does it is well worth a listen and should be required research for anyone running a
political campaign.” - Shannon Rupp, The Tyee, November 4th, 2015
Mainstreet Research | 132−2255B Queen Street East
| Toronto | Ontario | M4E 1G3 | Canada

Mainstreet is a national public research firm. With 20 years of political experience at all three
levels of government, President and CEO Quito Maggi is a respected commentator on Canadian
public affairs.
Differentiated by its large sample sizes, Mainstreet Research has provided accurate snapshots of
public opinion, having predicted a majority NDP government in Alberta, a majority Liberal
government in British Columbia and a majority Liberal government in Ontario. Mainstreet has
been the most accurate polling firm in several by elections and the most recent Toronto mayoral
election. Most recently, Mainstreet was the only polling firm to correctly predict a Liberal majority
government in the 2015 federal election.

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