You are on page 1of 21


planeta - rtweek2014

 Try Wikispaces Classroom now. ( Brand new from Wikispaces.

rtweek2014 (/rtweek2014)

 Edit

 253 (/page/history/rtweek2014)

… (/page/menu/rtweek2014)

Responsible Travel Week 2014
related: responsible travel week, 2014
on this page: agenda/calendar, donations
facebook: event page (52 going)
google+ rtweek (14 going)
slideshare: Responsible Travel Week 2014
(22,000+ views)
storyify: #rtweek14
youtube: hangouts
hashtag: #rtweek14 (twitter - google+ facebook )
editing: What is responsible travel?
Hope you enjoyed Responsible Travel Week!
Some background: We asked friends around the
world to fall in love with responsible travel February
10-16 as hosted our sixth annual
Responsible Travel Week, a week-long
unconference that kicked off 2014 in fine style. A
great plus: admission was free and there was no jet lag for participants! The event took place online and around the world through a series of
local events organized by participants. Sponsorships are available.
Real-time hangouts were streamed live and archived via YouTube. Online and on-the-ground events are featured below in the calendar.


Responsible Travel Week 2014 #rtweek14

Share the love! Hashtag #rtweek14 = Responsible Travel Week, February 10-16 (photo by planeta)

hashtag: #rtweek14



planeta - rtweek2014

Katrine Carstens @Katrine29
10 Feb
Volunteer tourism: 'the more expensive, the less responsible', study
concludes… #rtweek14 via
Retweeted by Alisha King

Inge Dykman @IngeDykman
13 Feb
Conferencing responsibly via Google Hangout with @ronmader
discussing Responsible Travel Week @CapeTownTourism #rtweek14
Retweeted by amy settler

Responsible CapeTown @respCPT
18 Feb
"If you haven't tried cycling in CPT yet, have a think about the
benefits! #welovecapetown" Agreed!"
Retweeted by Jonas lonas

Tweet #rtweek14

2014 was the sixth year for Responsible Travel Week and's 14th year of innovative conferencing. We expect our global
conversation to take a great leap forward thanks to inspired participation. There are plenty of ways to get involved.
One of's tentpoleevents, Responsible Travel Week manifests our commitment toward effective communication and collaboration.
Responsible travel is not an ethical dilemma of whether to have fun or be responsible. You can do both!
Crowdsourced and crowdfunded, Responsible Travel Week amplifies down-to-earth applications of noble concepts including responsible travel,
conscious travel, the local travel movement and ecotourism with the inexpensive social web. We have the tools in hour hands to plan trips, to
welcome visitors, to make the world a better place. We welcome financial sponsors, including individuals and institutions willing to invest in a
more formal approach, including awards and workshops focused on digital literacy training.
Let's learn how to use new technologies, how to combine high tech with lo-fi face-to-face gatherings.
We will make specific suggestions Monday-Friday that correspond to the levels of engagement . Featured are special motivational exercises
to help you be creative (Monday), generous (Tuesday), attentive (Wednesday), curious (Thursday) and empathetic (Friday). Saturday and
Sunday's schedules are more flexible.
Plan ahead and let us know your plans. What participants get out of an event depends on what's put in. We start the year on a clean slate.
We recommend budgeting time before, during and after the week to make the most of networking opportunities. If you introduce your interests
and interact with others even a modest investment of time can pay off spectacularly with new ideas and contacts. Be inspired and be inspiring!

Contact Info
Ron Mader
email Ron



planeta - rtweek2014

How to get involved
Engaged participation in any event (online and on the ground) requires a commitment and a certain degree of curiosity. On this wiki page you'll
find specific suggestions on what you can do before, during and after the event. You don't have to do everything, but please find a way to get
involved to make the most of responsible travel. This event is what you make it, what you learn and what you do. Consider it a wake-up call
for a healthier 2014.

Top Tips
Circle the dates on your calendar and budget time.
Introduce yourself via Facebook .
Tweet using the #rtweek14 hashtag.
Comment and ask questions on Ron's blog .
Join us for the real-time hangouts.
If you cannot create, curate.
Share what you learn with family and friends. 'Responsible travel' has little value if we cannot articulate its values in public.
Do what you love doing, not what you think you ought to be doing.


Responsible Travel Week 2014 from ron mader



Social Web

> Before
Responsible Travel

Responsible Travel Networking - Facebook
Responsible Travel Handbook (2006) (PDF) @TransAbroad
Responsible Tourism - Transitions Abroad




planeta - rtweek2014


Local Travel on Google+
Blog: Ratings, Reviews, Endorsements and Testimonials

Here are a few things you can
do to prepare for a lively week.
Reflect on why you care about
travel, what you love and what
you would like to learn about
responsible travel.
Register for social web
channels you'd like to master.
Make a wishlist of the things
you'd like to do, people you'd
like to meet, places you'd like
to visit in 2014. If you're a
traveler, what 'responsible
travel' options are of greatest
Collaborate! In the
backchannel (email, private
face-to-face chats), talk this
over with colleagues and
figure out at least one
announcement you can make
during the week. Prepare
ahead of time so you can
announce your news on

Monday, February

Google+ Hangout : 830am PST, YouTube
Participants: @lynnerosie
@ecabanilla @sustourismire @thetravelword

Responsible Travel Week Day Blog
#1. Today's challenge: Be
Elsewhere on the Web
Before the Beginning - Aivar Ruukel/Storify
Tai Roob Dai Mai - Chris Taylor Creativity is the ability to
@CReidTaylor (Outbounding Discussion )
transcend tradition and to
create meaningful new works.
Chances are good there are How to photograph yourself hugging third world children @Reductress (Outbounding discussion )
examples of innovative
tourism options -- museums,
markets, parks -- where you Township Tours - Jeanett Andrea Søderstrøm live. Please show us stokes @gipsygiraffe
your passion. Anything new (Outbounding )
emerge in the past year? Let's
celebrate what's new, daring,
bold, exciting and
We'd love to know about the
experiences that connect
locals and visitors in a
mutually beneficial manner.
We'd like to hear about new
tours, upcoming events,
exhibits, menus and
transportation options.
If you have the Foursquare
app, check in! Let us know
the places you'd recommend
for responsible travel. You can
also create maps, slideshows
and videos. Please show us
responsible travel options in

awareness and
site visit, Edith
Park , Cape
Town, 930am1pm
hacia un
turismo más
responsable ,
Mexico, 1pm


Campus Calasanz
the-opening-event-for-responsible-tourism-week-2014-at-edithstephens-wetlands-park-2 @OptimisticRose @CityofCT @respCPT

child protection



planeta - rtweek2014
If you cannot create, curate!
According to @hashtracking
Hashtag Explorer, #rtweek14
generated 486,136
impressions with 246 tweets
Twitter Statistics and
Rankings of #rtweek14
via @TweetBinder

Tuesday, February 11
Day #2. Today's challenge:
Be generous.
Generosity is the freedom
from meanness or smallness
of mind or character.

Google+ Hangout : 830am PST, YouTube
Elsewhere on the Web
Good tourism is the type that helps a country's poorest
progress - Frans de Man - @BigFish04

University of
the Western
Cape , Cape
Town, 9401040am

Responsible Travel - Outbounding [ |@outbounding]]

During last month's
Storytelling on the Social
Packaging Poverty - Shawn Humphrey - @BluCollarProf
Web Hangout , Ethan Gelber
made the case that we should
hear more about other people
than one's own
Where to go in 2014: the responsible traveller’s must-do travel
accomplishments during
list - @WTM_WRTD (Outbounding )
Responsible Travel Week.
Generosity Challenge on the
Eric Fischer's Flickr set 'See something or say something ' Social Web: If you have an
@enf (Outbounding )
account on LinkedIn, please
give your colleagues
Street Children World Cup - @SCWC2014
endorsements and
recommendations. Which
The Day We Fight Back Against Mass Surveillance
reminds me, many thanks to
friends for their
recommendations of
Responsible Travel Week (see
responsible tourism day

Wednesday, February 12 Google+ Hangout : 830am PST , YouTube
Participants: @BnZunni
@GetLocalFlavor @Ruukel

Responsible Travel Week Day
#3. Today's challenge: Be

False Bay
College ,
Cape Town,

Let's face it. There's plenty of
greenwash and misdirection in
the world. We bemoan low
attention spans and think
there's not much we can do
about it.
Attention is focusing
consciousness and taking

Elsewhere on the Web
If responsible travel could be Rethinking Tourism - Deborah McLaren
sold like beer or wine or



planeta - rtweek2014
mezcal, we encourage
ourselves to stay thirsty. But
responsible travel is not a
thing, not something
consumed but rather
experienced. And it's
experienced by visitors and
locals alike!
Responsible Travel Handbook (2006)


(PDF) @TransAbroad

Nerdy Stats
Here's the advice from Susan
Sontag: "Pay attention.
Attention is vitality. It
connects you with others. It
makes you eager. Stay
There are plenty of ways of
paying attention this week,
including watching the
hangouts, the #rtweek14
hashtag and reading the
features in the column to the
right. Friends around the world
are telling their own stories,
recommending and curating
resources so that we do not
have to reinvent the wheel.
What works best for you?
Social Web Challenge:
Wednesdays are the day in
which we guide friends
through the world of membergenerated wikis. Keep an eye
on the hashtag
#WikiWednesday . Edit the
Wikipedia or tweet a page of
your choice from the Planeta

Thursday, February 13

Google+ Hangout : 830am PST , YouTube
Participants: @ThisTourismWeek @lynnerosie

Responsible Travel Week Day
#4. Today's challenge: Be

Curiosity is the desire to learn
Elsewhere on the Web
about anything. It's giving free
range to inquisitiveness. - @2OceansAquarium

Two Oceans
Aquarium ,
Cape Town, 35pm
Check in via

I find it curious that many
World Radio Day!
colleagues in tourism are
frankly not that curious.
Officials and tour providers
On a Tram in Melbourne
alike use the 'business as
usual' approach when
Day in the Life of a Deuce Driver - @RTCSNV
business is anything but
Las Vegas Deuce on the Strip
usual these days. It is as if
tourism is being promoted the
Gouritz Cluster Biosphere Reserve
same way it was in 1970 or
1980: show some exotic
locales and emboss the name
of a travel agent. Promotional
posters show iconic imagery
but rarely faces of locals.
We have been inspired by the
social web -- the handmade
videos, the smartphone
deborah mclaren
photos, the informative
podcasts that give a glimpse



planeta - rtweek2014
to what lies beyond the

community tourism

Social Web Challenge:
Search for a place you'd like
to travel on Flickr. What are Nerdy stats
the most 'interesting'
pictures? Which photos have
a Creative Commons share
alike-attribution license? You
can also broaden your search
by topic and we highly
recommend checking out the
eye candy that constitutes
the groups World Market ,
World Mountains and World
Parks . Bonus points if you
give the pictures you like a

Friday, February 14
(Valentine's Day)

Google+ Hangout : 830am PST, YouTube
@thetravelword @ConsciousHost @lynnerosie

Responsible Travel Week Day
#5. Today’s challenge: Be
Elsewhere on the Web
Sustainable tea coffee and chocolate @gerhardbuttner
While it makes sense to talk
Mezcal Treasure Hunt
about what we love in travel
New York Travel Festival @NYtravfest
and tourism, maybe our focus
ought to be on empathy.
An empathy revolution @romankrznaric
What is empathy? I love this
definition from Roman
Krznaric's Empathy Library :
"empathy is the imaginative
act of stepping into the shoes
of another person and viewing
the world from their

University of
Technology ,
Cape Town, 911am

Soulshine Festival


Nerdy stats
For those not familiar with
Roman Krznaric, he's
suggesting nothing less than
an empathy revolution .
While not specifically talking
about travel and tourism, he
makes the point that we could
improve our world by talking to
strangers and listening to
strangers in an empathetic
We've long promoted empathy
as one of the critical levels of
engagement. It compliments
the attention, generosity,
curiosity and creativity
It's not a big ask. Tim Minchin
says in his
Life Lessons "Empathy is
intuitive, but is also something
you can work on,
We have our work cut out for
us, as locals, visitors and



planeta - rtweek2014
everyone in between. So raise
your glasses, open your heart
and have a wonderful,
wonderful Valentine's Day.
Mapjam ,

Saturday, February

Sunday, February

Monday, February

Nerdy Stats
Impact: 2,674,877 - The potential number of times somebody
could have seen the hashtag
Reach: 557,469 - The number of unique users that could have
seen the hashtag
308 Contributors
Contributor Influence: Very Low 60, Low 19, Medium Low 60,
Medium 66, Medium High 76, High 19, Very High 8
Mossel Bay:
Great Brak
River Museum
first walking
tour of

February 22

March 3
World Wildlife Day

830am PST - 430pm Edinburgh - 630pm Kiruna
Confirmed:@AbhishekKBehl @WildNavigator

330pm Las Vegas - 1130pm London - Tuesday 930am
Brisbane - Darwin 9am - Auckland 12:30pm
Confirmed: @RondaJGreen , Denise Goodfellow

March 10-15
Open Education Week



planeta - rtweek2014
Elsewhere on the Web
World Environment Day Flickr Group

June 5
World Environment Day

August 2014
Indigenous Peoples Week

Aboriginal Australia

September 27
World Tourism Day

Elsewhere on the Web

November 5

London: WTM

Responsible Tourism Day - Slideshare

Responsible Tourism Day

World Parks Congress

Elsewhere on the Web

February 2015
Responsible Travel Week

Monday Hangout
Pre-Event: Build the Buzz

February 2014: Engage

Post Event: Reflect

Share the news online and in face-to-face chats
Link to this page
Announce the countdown (example: less than 10 days until
Responsible Travel Week!)

Show off your work
Make announcements
Ask questions

We will ask the participants to
answer a short survey

Please thank people whose
Hold local events, including photosafaris,
work has inspired you during
Ask questions.
carrotmobs and green drinks
Responsible Travel Week
Create your own poster (examples )
Show off local information resources including
Prepare a presentation
foamboards and pop-up museums
Online comment via the social
web channels you consulted
Organize local events, including photosafaris, carrotmobs and Give feedback about what's working, what's
green drinks
not working
On the ground share with
Create local information resources including foamboards and
Update pages on , including
colleagues what you learned
pop-up museums
What is responsible travel?
Suggest updates for
Review Hashtag stats



planeta - rtweek2014

Social Web
Register on social web channels

Announce developments at conferences

Facebook: join the event and share the event on your wall
Flickr: upload photos and curate a gallery
Google+ Join the Google+ Event
Slideshare: View the presentation . Please share the
presentation using Facebook, Twitter and Google+. You can
also embed the presentation on your site. Creative? Upload
your own RT work.
Twitter: Use the hashtag: #rtweek14
(more info about tags and tagging); retweet tweets about
Responsible Travel Week; tweet this page (there's a button in
the left column)
Youtube: create your own video playlist (example )
Ron's Blog: Comment on Ron's blog

Social Web
Participate on social web channels

Check your 2014 calendar.
What RT events were

Facebook: join the event and share the event Social Web
on your wall
Evaluate participation on social
Flickr: upload photos and curate a gallery
web channels
Google+ Ask questions and consult tips via
the Google+ Event
Facebook: How many people
Slideshare: Please share the event
introduced themselves?
presentation using Facebook, Twitter and Flickr: Were albums and
Google+. You can also embed the
galleries were created?
presentation on your site.
Google+ How many people
Twitter: Use the hashtag: #rtweek14
joined and posted?
(more info about tags and tagging); retweet
tweets about Responsible Travel Week; tweet Slideshare: How many views
this page (there's a button in the left column) did the presentation receive?
Youtube: create your own video playlist
Were other RT presentations
(example )
Ron's Blog: Comment on Ron's blog
Twitter: How popular was the
Youtube: Were any RT
playlists created?
Ron's Blog: Comment on Ron's

Easy Ways to Participate
Levels of


Tourism Pros

Be attentive Check out the conversations, pictures,

Check out the conversations,
pictures, videos

Check out the conversations, pictures,

Be creative Upload photos, videos from your trips;
Announce upcoming events, publications,

Upload photos, videos from local
attractions and services

Upload photos and videos from local
attractions and services; Share

Be generousSay kind things about the kind of travel you Say kind things about the kind of
travel you love

Say kind things about the kind of travel you

Put yourself in the shoes of locals and other Put yourself in the shoes of visitors
empathetic travelers
and other locals

Put yourself in the shoes of your colleagues,
visitors and locals

Be curious Seek out the type of travel that inspires you Ask visitors about their homes and Seek out the type of travel that inspires you
on the ground or as an armchair explorer
where there travels have taken them on the ground or as an armchair explorer


(Responsible) Travel Posters from ron mader



planeta - rtweek2014

Conscious travel and waking up from ron mader

Attention Businesses Featured on
Attention Travel companies

and Spanish language schools .

More local events
More partners
More sponsors ($)

2014 is's 14th year of online conferencing and the sixth year for Responsible Travel Week. We expect the conversations to take a
great leap forward thanks to inspired participation from returning participants and those new to online conferencing and responsible travel. Take
a peak at what we accomplished during Responsible Travel Weeks in 2013, 2012, 2011, 2010 and 2009. Each year our discussion has
continued to mature as the social web becomes easier to use and responsible travel becomes more trendy!
The past six years Responsible Travel Week has encouraged everyone to show the practical actions of making tourism beneficial to locals and
visitors alike. With locals, visitors and everyone inbetween seizing the day around the world, Responsible Travel Week is the easiest way to
organize, educate and inspire.

Questions and Answers (Q&A)
What is Responsible Travel? Responsible travel is treating others the way they wish to be treated. It's a variation on the Platinum Rule... it's
also good manners. Rephrasing the Cape Town Declaration "Responsible travel creates better places for to live and better places to visit."
Good friends agree that responsible travel is a must-have in the growing movement that connects visitors and locals.
Who should participate? Everyone's invited! For visitors, this event is an opportunity to see where to go, how to travel and who to meet. For
local tourism leaders and travel businesses, this is free advertising and an opportunity to learn good practices from around the globe. For
journalists, authors, bloggers and other media pros, this is an opportunity to scan beyond the horizon for stories and a way to share the news
about features you've published. Active participants will be featured on this page and we will be happy to retweet your tweets, add stars to your
Flickr photos, like your comments on Facebook, +1 on Google+ and give the thumbs up on YouTube videos.
Why participate? If you are curious about responsible travel, this event lets you explore the topic in depth. It's a catalyst for many to get up
to speed on specific topics AND social web channels. If you prepare a bit and budget time during the week, you'll learn a lot. Exemplary
performance will be recognized and rewarded. Let's pool our talents and learn together. The more information we share, the easier it is for
others to join these efforts.
How much time does it take to participate? This depends entirely on you. If you are presenting a program or tour, then there's considerable
preparation time. If you are keen on learning what's taking place around the globe, then there will be time you need to budget for perusing the
Twitter feed or watching the Google+ hangouts . If you are casually interested, then it's adviseable to give yourself at least 15-30 minutes/day
to consult this wiki page and the exterior links each day.
May I contribute $ to support Responsible Travel Week? - Individual donations and institutional support are welcome. If there are large
contributions ($500 and up), we would like to integrate this as a payment for webinars to keep the conversation moving forward.

What are the benefits of VIP ticket holders? VIPs are eligible for gifts, 1-1 consultation and diploma! Those who contribute more than $100



planeta - rtweek2014

receive free gifts, including Ron's original postcards from Oaxaca.
What are the benefits to general participants? Think low investment, high return. You have the opportunity to gain knowledge and
networking. In terms of quantifiable benefits, engaged participants grow the number of Twitter followers and likes on Facebook during
Responsible Travel Week. Track the number of new endorsements and recommendations on LinkedIn, views on Slideshare presentations,
views or edits on wiki pages.
What are the featured topics? We are seeking some interesting stories about tourism's connections to accessibility, biodiversity
conservation, indigenous peoples, food, parks and protected areas, volunteering and water conservation/recreation. Other big questions to be
explored are the connections between city and rural environments. Other topics: child protection, hunting, public transportation, mission trips,
sports tourism, e-waste and the proper disposal of batteries.
What's new in 2014?
New local events in Las Vegas. For the second year we're conducting the global unconference from one of the world's most storied
cities. Look for early morning photosafaris and soundwalks in Henderson parks. Those with more ambitious ideas are encouraged to let
us know.
Increased use of Google+ for Live Hangouts . Now we can chat directly with participants with live Q&A.
Flipboard! Check out the Responsible Travel Flipboard
Outbounding. Upvote your favorite RT features on Outbounding .
What matures in 2014?
VIP Tickets
We're holding our annual poster challenge!
We're connecting responsible travel to cities
We're connecting responsible travel to events
We're connecting responsible travel to parks
We're connecting responsible travel with indigenous culture
We're connecting responsible travel with child protection
We're improving our marketing tips for responsible travel services
We're improving our tips for travelers seeking responsible travel options
We're updating our directory of tourism portals with links to specific info about responsible travel

Sponsorship Opportunities
Responsible Travel Week offers one-of-a-kind sponsorship marketing opportunities including:
Worldwide exposure via live international hangouts and tweetchats
Variety of sponsorship packages tailored to your needs
Partnership with the world's oldest ecotourism/responsible travel website
Access to policy-makers, locals and passionate travelers
Responsible travel is not universally defined and perceptions change country to country. The week-long dialogue is one of the few
chances to discuss the nuances
Logos and mention in kudos on the official Slideshare presentation
We are seeking sponsors for Responsible Travel Week to help cover the development of training seminars and webinars to carry the
conversations forward. Benefits include your logo on the official event info (including the popular Slideshare presentation ), a link on this page
and VIP tickets. Contact Ron Mader for details.
How do participants document responsible travel? Photos and videos are ideal. Show us responsible travel in action. If you don't have a
camera of your own, think about curating pictures via sites like Pinterest or assembling the info as a story via Delicious or Storify. If you
cannot create, curate!
I would like to organize a local event, but I don't have time during RT Week. What can I do? You can announce the event during RT
Week or simply let others know that a local get-together is in the works. On Twitter, use the hashtag
#rtweek14 .
Can I volunteer? Editors help us update our directory of official Tourism Portals and reward the countries and cities that make responsible
travel a priority. Find the links of specific information about responsible travel on official portals and share on our Facebook event and Google+
pages or via Twitter.
How does this event encourage collaboration? One of the goals of Responsible Travel Week is to encourage collaboration within local and
regional communities. We need to find ways out of institutional silos and get people to share information. Toward this goal, we encourage
participants to be generous in their words of praise and testimonials for others. It's blue sky thinking, but we'd like to replace finger pointing
with recommending positive interactions. Keep an eye on our country contest as we compare how different nations fare when it comes to
showcasing specific examples of responsible travel in action.
What's being updated on the Planeta Wiki? We ask editors to help edit the global review of tourism portals. Other pages we will be
updating include volunteer, sami, tapas, Responsible Tourism in South Africa, Responsible Tourism in Cities, maya, parks, biodiversity.
Instead of re-inventing the wheel, we'd like suggestions to help update our Who's Who resources of those working in the UK and in Germanspeaking Europe.



planeta - rtweek2014

What is the role of cities and responsible travel? Responsible travel should be embedded within policies and part of the focus will be to
create a snapshot of world cities including Las Vegas, USA, Cape Town and Mossel Bay, South Africa, Auckland, New Zealand and Oaxaca
City, Mexico. This continues our work since 2011's Responsible Tourism in Cities Workshop.
Why an unconference? Simply put, we think participants can organize themselves and the unconference is the ideal approach. Traditional
conferences are overly scripted without opportunities to engage one another. We created the Responsible Travel Week as an inexpensive way
to broaden and deepen conversations about travel and tourism. That said, the online unconference approach can be complicated, so Ron will
be updating his blog and storifying (not a real word ... yet) tweets about Responsible Travel Week. The point is to explore the social web by
exploring the social web.
Can anyone create a local event? Yes! Get people involved and learn together what 'responsible travel' is all about. Whether it's a tweetup
or a photo safari, organize what you think would work best and most simply.
Can I announce news regarding a responsible travel business or tour? Yes! You can talk up your own business or the business of
colleagues you respect.
Who can use the #rtweek14 hashtag? Anyone can use the #rtweek14 hashtag to announce relevant resources, videos, podcasts and
upcoming events and tours. We recommend that the #rtweek14 hashtag be used to document what you find inspiring during RT Week
Does the #rtweek14 only work on Twitter? Hashtags are most popularly used on Twitter and will be used to help us curate our favorite
tweets in the Storify feature on RT Week. This past year hashtags have begun to be used on Facebook and Google+. On Flickr you can use
the hashtag to identify posters or relevant photos. Please tag presentations on Slideshare and posts on Wordpress. You can use the hashtag
to identify relevant info on Delicious, our favorite bookmarking channel. In short, if it applies, tag it!
What's the difference between the hastags #rtweek14 and #rtyear14? We're using #rtweek14 to focus attention on responsible travel
between February 10-16. That said, we think responsible travel should be practiced every day, so we're using #rtyear14 throughout 2014 to
call attention to publications, events and resources related to related travel.

Games, Challenges and Contests
You cannot win it if you're not in it!
Nominations please for the cities and countries which are in the vanguard of responsible travel.
Nominations please for favorite display of responsible travel via the social web:
a gallery on Flickr
a stack on Delicious
a map on Foursquare
a board on Pinterest
a story on Storify
a playlist on YouTube
Speaking of Flickr ...
Travel companies - Add photos to Workshop 21
Spanish language schools - Add photos to Taller 21
Locally create
an informative foamboard
a pop-up museum
a free, public photosafari
a public green drinks cocktail hour
a soundwalk

Storytelling Now
Let's do a check-in. How capable are you in telling your story via the social web and heritage media? What are your aspirational goals? You
have more resources at your disposal than you realize. The Storytelling Now presentation can help you become aware of your allies and your




Everyone is invited.

Todos estan invitados.


2014 Responsible Travel Week takes place Feb 10-16.
We suggest participants budget at least one hour/day for
participation. It helps if you spend some time prior to
Responsible Travel Week for background reading and
registration online the social web channels you wish to
explore this year.

La Semana de Turismo Responsable 2014 se llevara a cabo del
10-16 febrero. Sugerimos que los participantes programar por lo
menos una hora al día para la participación. Ayuda si inviertes unas
horas antes de la semana para leer los ensayos recomendados y
registrar en los caneles de las redes sociales que quieres explorar
este año.


Responsible Travel Week is a live demonstration of social La Semana de Turismo Responsable es una muestra en vivo de los
web as an easy and inexpensive means of documenting
redes sociales como una manera facil y barato para documentar los




planeta - rtweek2014
the challenges and successes of developing responsible
tourism. Consider this an unconference. There is a flexible
agenda with topics of common interest an an invitation to
the participants themselves to show responsible travel in

desafíos y éxitos del desarrollo del turismo responsable.

Free (Financial donations are accepted)

Gratis (Las donaciones financieras son aceptadas)

Considere esto un unconference. Hay una agenda flexible,
simplemente con los temas de interés común y una invitación a los
propios participantes para mostrar el turismo responsable en acción.

Responsible Travel Week takes place online and integrates La Semana de Turismo Responsable se realiza en línea e integra al
mundo digital con las prácticas buenas alrededor del mundo.
the world.
Busca y apoya algún evento en tu localidad. Crea un fotosafari o
Seek out and support local events. Create a photo safari or patroniza greendrinks o un carrotmob.
host greendrinks or a carrotmob.

WHERE the digital realm with down to earth good practices around


One of the key objectives of Responsible Travel Week is to Uno de los objetivos claves de la Semana de Turismo Responsable es
create incentives for continuity - we'd really like to hear crear incentivos para la continuidad - nos gustaría oír noticias
updates on recent tourism conferences and previews of
actualizadas sobre conferencias de turismo y también saber sobre los
upcoming events that touch upon the core values of
acontecimientos en el futuro. Otro objetivo fundamental es fortalecer
responsible travel. Another key objective is to strengthen las relaciones y hacer nuevos amigos!
relationships with existing contacts and make new friends!


We'll be using Delicious, Facebook, Flickr, Google+,
Slideshare, Twitter and YouTube to document tourism
practices around the world.

Usaremos Delicious, Facebook, Flickr, Google+ Slideshare, Twitter y
YouTube para documentar prácticas sobre turismo en todo el Mundo.

Consejo: Se honesto y abierto. Esta es la semana para gritarle al
Tip: Be honest and be public. This is the week where you mundo las cosas buenas que ves a tu alrededor. Se un lider y
get to shout out to the world the good things you see
guiarnos o seguir los temas en que te interesan y te apasionan.
around you. Lead the way or follow the topics for which you Platica sobre comida, parques, museos, oportunidades para voluntar,
have interest and passion. Talk food, parks, museums,
turismo lento (slowtravel) y el movimiento acerca turismo local (local
volunteering, slowtravel / localtravel. These conversations travel). Estas conversaciones ampliar y profundizar nuestro diálogo.
broaden and deepen our dialogue. Have fun!
Que te diviertan!





Alla är inbjudna.

Kõik on kutsutud.

Jeder ist eingeladen.


2014 Responsible Travel Week äger
rum 10-16 februari. Vi föreslår deltagarna
budgeterar minst en timme / dag för

2014 Aasta Vastutustundliku Turismi Nädal
toimub 10-16 veebruaril. Osalemiseks
soovitame pühendada iga päev vähemalt ühe

Die Woche für Tourismus mit
Verantwortung findet von 10 bis 16
Februar 2014 statt. Wir schlagen vor,
mindestens eine Stunde pro Tag für die
Teilnahme einzuplanen.


Responsible Travel Week är en
Vastutustundliku turismi nädalal kasutame
demonstration av social web som ett sätt erinevaid social web vahendeid, et tutvustada
att dokumentera utmaningar och
vastutustundliku turismi näiteid ja edulugusid.
framgångar av ansvarstagande turism .
Mõelge sellele unconference. Ei ole
Tänk på detta en unconference. Det finns kindlaksmääratud päevakorda, lihtsalt huvi
ingen agenda, bara frågor av gemensamt pakkuvates kutse osalejad ise näidata
intresse, en inbjudan till deltagarna själva vastutustundlik turism in action.
att visa ansvarsfull turism i aktion.

Die Woche für Tourismus mit
Verantwortung ist eine LiveDemonstration der Möglichkeiten von
Social Web zur Dokumentation der
Erfolge und Herausforderungen einer
verantwortungsbewussten TourismusEntwicklungj.

Gratis (Finansiella donationer accepteras) Free (Rahalisi annetusi on aktsepteeritud)

Kostenlos (Finanzielle Spenden werden

Responsible Travel Week äger rum på

Vastutustundliku turismi nädal toimub

Die Woche für Tourismus mit

jordnära god praxis i hela världen.

võimalused ning vastutustundliku turismi
kohalikud praktised näited kogu maailmast.

verbindet die digitale Welt mit praktisch
erprobten Konzepten auf der ganzen


Die Responsible Travel Week ist eine
Unkonferenz. Es gibt keine feste
Tagesordnung. Themen von
gemeinsamem Interesse werden von
den Teilnehmern diskutiert.

WHERE nätet och integrerar den digitala eran med internetis ning ühendab endas digitaalse ajastu Verantwortung erfolgt online und


Ett av de viktigaste målen för Responsible Üks vastutustundliku turismi nädala olulisemaid Eines der wichtigsten Ziele der Woche
Travel Week är att skapa ett incitament eesmärke on innustada järjepidevust - soovime für Tourismus mit Verantwortung ist es,
för kontinuitet - vi skulle verkligen vilja se väga kuulda uudiseid hiljuti toimunud või
Anreize für Kontinuität zu schaffen - wir
uppdateringar från de senaste turismeesseisvatest konverentsidest ja üritustest.
würden wirklich gerne über die
konferenserna och eventen, och vi vill
Teine oluline eesmärk on tugevdada suhteid
neuesten Tourismus Konferenzen und
också gärna se en agenda för framtida
vanade sõpradega ja leida uusi sõpru!
Veranstaltungen erfahren und freuen
evenemang. Ett annat viktigt mål är att
uns über Tipps zu Ereignissen in der
stärka relationer med befintliga kontakter
Zukunft. Ein weiteres wichtiges Ziel ist
och få nya vänner!
es, Kontakte zu stärken und neue
Freunde zu machen.
Vi kommer att använda Delicious,

Me kasutame näidete esitlemiseks järgmisi

Wir werden mit Delicious, Facebook,




planeta - rtweek2014
Facebook, Flickr, Google+, Slideshare, vahendeid - Delicious, Facebook, Flickr,
Flickr, Google+, Slideshare, Twitter und
Twitter och YouTube för att dokumentera Google+, Slideshare, Twitter ja YouTube
YouTube Tourismus-Praxis auf der
metoder på turismområdet runt om i
ganzen Welt dokumentieren. Seien Sie
Ole aus ja avatud. See on nädal, kus sa saad ehrlich und öffentlich. Dies ist die
teadvustada maailmale häid asju, mida sa näed Woche, bei der Sie der Welt über die
Var ärlig och var offentlig. Det här är den enda ümber. Loo oma kohalik sündmus või
guten Dinge, die Sie in Ihrem Umfeld
vecka där du får skrika ut till världen de
toeta mõnd kohalikku sündmust. Tee
beobachten, erzählen können.
bra saker du ser omkring dig. Skapa en "foamboard ". Algata ja juhi arutelu teemal,
lokal händelse. Stöd en lokal händelse. mille osas tunned kirglikku huvi. Räägi kaasa Veranstalten Sie ein lokales Event.
Gör en Foamboard. Skapa nya eller följ haakuvatel teemadel nagu - kohalik toit,
Unterstützen Sie ein lokales Event.
ämnen som du har intresse och passion vabatahtlik tegevus, aeglane reisimine, kohalik Erstellen Sie ein Foamboard.
för. Prata mat, parker, museum, prata
reisimine. Need vestlused laiendada ja
Übernehmen Sie die Initiative oder
volontärarbete, prata slowtravel /
süvendada meie dialoog. Have fun!
folgen Sie den Themen, die für Sie von
localtravel! Dessa samtal kan bredda och
Interesse und wichtig sind. Sprechen
fördjupa vår dialog. Ha kul!
Sie über Essen, parks, museums,
Freiwilligenarbeit, slowtravel /

Specific Tips
Everyone - Be inspired and be inspiring. Attitude is everything.
Everyone - Be a romantic. What do you love about responsible travel? Share the love.
Everyone - Share examples of responsible travel that you have personally experienced. Provide specific examples.
Everyone - Be generous. Compliment someone via Twitter, fave a photo or write a testimonial on Flickr, like us on Facebook, give a thumbs
up to a video on YouTube. You can even call or greet someone face-to-face!
Have your say - Comment on Ron's blog
Walk the talk - Practice responsible travel where you are. Take a walk with neighbors and visitors.
Be frugal and creative - Make a pop-up museum about responsible travel!
Live local - Organize a local Photosafari and/or Green drinks
Play nice! - Use Responsible Travel Week as an opportunity to build healthy relationships at the local AND international levels.
Prepare - Budget time and plan now by circling the dates on your calendar: February 10-16.
Register - If you'd like to learn how to use social web channels, register online and test out a few before the week begins. Sooner the better!
Share - Responsible travel is better with friends.
Make it delicious - Eat good local food and let visitors know where to treat their taste buds with local or organic or fair trade goodies.
Be creative - Make your own poster or video showing responsible travel in action
Survey Says ... - What is responsible travel? Please answer the RT survey
Facebook - Introduce yourself on Facebook ; Write something kind about someone/something you respect; Like other people's intros and
resources; Share the event on your wall; Let us know about relevant groups and pages on Facebook. (Status report: Now more than 30 people
have registered on Facebook to participate during RT Week. Last year we had more than 200. Let's see if we can equal that # but more
importantly, let's judge the success on the quality of interaction and ROI, aka Return on Involvement!).
Flickr - Add photos to the Flickr Groups: City Parks , World Parks , World Food , World Trees , Hyperlocal , Si Más Bicicletas (Yes
More Bicycles)
Foursquare - Check in at the places you love and favorite places you'd like to visit
Google+ Please circle and join our real-time hangouts.
Twitter - Use the hashtag: #rtweek14 (more info about tags and tagging)
YouTube - Upload a video for Responsible Travel Week; create a playlist focusing on responsible travel
Wikis - Edit the responsible tourism page on Wikipedia; volunteer to edit the Planeta Wiki; share your own wiki

Conference organizers - Provide summaries or previews of events featuring responsible travel
Government officials - Prepare blogs, tweets, flickr albums and Slideshare presentations about your work in responsible travel. We
challenge city and country leaders to volunteer to edit the Planeta Wiki for the next six months. If you'd like to be able to edit about the place
where you live and work, let us know you'd like to be an editor.
Bloggers and Journalists - Preview Responsible Travel Week and ask questions that you'd feedback. Afterwards, please keep us updated on
features that focus on responsible travel.
Guidebook Authors and Publishers - Preview Responsible Travel Week in your blog or twitter account and ask questions that you'd like
assistance. Afterwards, please keep us updated on how your books integrate new information generated during RT Week
Students - Share news about Responsible Travel Week with your teachers and classmates. Print out the free posters (below) for your
classroom or academic message board.
Teachers - Share news about Responsible Travel Week with your students and colleagues. Print out the free posters for your classroom or
academic message board.
Travelers - Please answer the RT survey
Travel companies, guides, hotels, restaurants - If your services are particularly eco- and people-friendly, let the world know. Add photos to
Flickr, videos to YouTube and show us specific examples of your work; print the free posters (below) for your business; create your own poster
(and submit it to our poster competition!); offer discounts to visitors who mention RTWeek; encourage your clients to use social web to provide
testimonials of what you do well; tweet about specific actions and provide links where we can find details
Trusted colleagues - Editors, please help clarify the text and translate the info on this page; update other Planeta Wiki pages that we can



planeta - rtweek2014

Sponsors - Those interested in financially supporting Responsible Travel Week should contact Ron .

Recommendations from LinkedIn
Kurt Ackermann, Imagineer
“Ron has been an early, consistent and persistent voice advocating and facilitating open communications, collaboration and information
sharing among those keen to see truly responsible travel flourish to the benefit of local communities and travellers. RT Week is one of many
examples of Ron's work to bring like-minded people together from around the world to help strengthen a community of shared interest in RT
and to help often isolated or marginalised individuals and organisations find and support one another. That he manages to do this while helping
participants learn new skills but without traditional barriers to participation is a testament to his experience and insight.” January 20, 2014
Andy Drumm
“Ron's online sustainable tourism conferencing continues to generate valuable opportunities for global multi-stakeholder engagement on key
issues in our field. The networking opportunities these conferences such as the upcoming Responsible Travel Week provide are great for
participants in english and spanish, and help to share learning that promotes the benefits of responsible travel for nature and local
communities, not to mention travelers themselves!” January 24, 2014
Ethan Gelber, The Travel Word
“People tend to come and go in the travel space. The speed with which it changes and fleeting allegiances can make it hard to double down on
critical causes in pursuit of meaningful long-term passions. One person who's stuck to his guns, his causes and his integrity... is Ron Mader.
An early and outspoken pioneer in the eco/responsible/sustainable/local/conscious travel world, he has not relented in his pursuit of a raft of
powerful objectives, like online conferencing, live and digital networking, transparency and inclusion, and the critical value of travel that is
indeed responsible. I am honored to know him, to have collaborated with him and to continue to be able to work with him, including as a
supporter of the unconferences and online events he spearheads, such as Responsible Travel Week and Indigenous Peoples Week.” January
18, 2014
Sallie Grayson, people and places
“Ron's work to facilitate the dialogue re responsible travel via social networking and the web is tireless - his support for small local travel
organisations is exemplary - join him in the responsible travel week - i promise you - you will learn something” January 20, 2014
Lynne Gray, THAT'S PR
“Ron is up there with the good guys in the travel industry. He is the founder of this very important week in the industry's calendar and inspires
others to become involved. It's a pleasure to work with Ron.” February 1, 2014
Elizabeth Halpenny, University of Alberta
“Ron does great work in bringing people from diverse fields together to talk about the opportunities presented by on-line communications. His
work has advanced important conversations about tourism, conservation and sustainability.” January 19, 2014
Gregory Hubbs, Editor-in-Chief, Transitions Abroad
“Ron Mader, the inspiring and tireless host of for the past 20 years, developed Responsible Travel Week six years ago as a
space for individuals to meet virtually using nearly every possible social media tool to discuss the foremost issues and examples of
Responsible Travel (RT) of the moment around the world. Participants are urged to use the hashtag #rtweek14 to share and learn about RT in a
familiar manner using Twitter and other popular social media platforms. RT week uses's Wikispaces page as a central resource
for all social media, articles, blog posts, videos, and related content. Ron Mader also facilitates lively discussions with creative themes using
Google+ hangouts, which are posted on YouTube for yet further exposure and discussion year round. has participated
for many years by embedding RT-related tweets and other posts using the various social networking streams. In sum, RT week uses the tools
of the Web in almost every conceivable combination to facilitate direct and remote discussions regarding what is one of the most important
historical movements in travel/tourism. We can think of no one more qualified to lead the field in promoting the RT movement than Ron Mader.”
February 5, 2014
Alastair McKenzie, Travel Coffee Break
“Ron has been a regular participant in my 'live' hangouts on air since they started a year and half ago, not least because he completely
understands the fast growing importance of live video streaming, webinars and online conferencing for promoting responsible tourism and
building engaged communities.”January 19, 2014
Barbara Tomasella, Sustainable Tourism Ireland
“I periodically attend the online conferences organised by I really find these online events extremely useful, from a professional
perspective and from an academic perspective. These events are very well organised and facilitated, completely accessible for referencing, very
easy to join, as well as a really good opportunities to network online with peer colleagues, when you have limited budget to attend face to face
events/ conferences. From an academic perspective, if it is true that the responsible tourism agenda should be brought forward through a multistakeholder approach, then online conferencing is the only way to maintain the necessary momentum across the RT practitioners, based
globally. Ron Mader's events are a powerful tool to bring forward the RT agenda across the globe.” January 22, 2014

Outcomes and Evaluation
Quantitative Goals

Qualitative Goals

We would like to see an increase in the number of people using the hashtag on Twitter We would like to see editors embedding responsible
and Google+, an increase in the number of views of this page (keep an eye on the page travel tips on this wiki



planeta - rtweek2014

stats ... RTWeek2013 received 13,659 views in 2013)
We would like to encourage and catalyze
More views on the Planeta Wiki's pages
collaboration and networking at the local (city,
More tweets using the hashtag on Twitter
country) and global levels
More original presentations and videos from participants
We would like to see specific tips for locals and
More news stories about responsible travel prior to and during Responsible Travel Week visitors
More translations of 'responsible travel' in other languages
We would like to see guidelines for policymakers
We would like to see information about responsible
More edits from Planeta Wiki editors prior to and during Responsible Travel Week
travel translated into other languages (those interested
More participation from travel companies and language schools featured on
are cordially invited to use this wiki)
We would like to see examples of curation using
social web
10 veteran or new businesses featured on
To encourage social bridging we would like to see
examples of Photo Safaris, Soundwalks, Foamboards
Commitment from 1-5 institutions to conduct social web workshops
and Pop-up Museums
Hashtag evaluation

Country Contest
Go to our Ranker page to vote on our Country Bragging Rights contest. #countrycontest

Buzzword Bingo

Visible Tweets


Responsible Travel Week






planeta - rtweek2014

Links (Vision for Sustainable Tourism)

Ron's Blog
Recommending Responsible Travel Week
Responsible Travel Week Questions and Answers

Twitter Handles

Questions to be asked

Do official city or country tourism portals have info about 'responsible travel'?
How is 'Responsible Travel Week' translated in other languages?
What's on your audio playlist for those passionate about travel and conservation?
By what measures should we judge a country's success in tourism: Economic? Social? Environmental?
What do you love about responsible travel?
What did you enjoy about Responsible Travel Week?

Poster Challenge

- Search

We challenge participants to make their own fan art for RT Week. Use your own images and add 'Responsible Travel Week' and '#rtweek14.'
Bonus points if you include the logos for the social web channels you'll be using.



planeta - rtweek2014

Buzzword Bingo
(Nerdy fun: Bonus points if you include the following words in your blog posts and tweets!)



planeta - rtweek2014

Ranker: Responsible Travel Leaders
Responsible Travel Week continues our competition focusing on the countries which are responsible travel leaders.
Winner(s) receive bragging rights!
Go to our Ranker page to vote:
There is plenty of info online -- -- and the Planeta Wiki -- -but online the most interesting bits of Responsible Travel Week will be communicated via Google+ hangouts streamed live via YouTube and
the posts tweeted on Twitter with the #rtweek14 hashtag. On the ground participants can create their own events large or small anywhere on
the planet. Tweetups are easy to arrange. Simply invite your friends to a coffeeshop or pub and tweet about responsible travel for an hour. It's
that simple!
Kudos to the City of Cape Town for organizing events. I'll be getting up early (6am!) to skype live at on Wednesday afternoon (South Africa
time). Once we hear details, we'll share the info here. Please encourage your friends who are able to attend in person.
The City of Cape Town has partnered with Responsible Travel Week since 2011 and it is an
absolute delight to see what you are doing in 2014. Many thanks for years of inspiration and the opportunity to learn so much about South
Africa from South Africans!

Responsible Travel Buzz: Toward a Top 10
Which countries are receiving the most 'buzz' during 2014's Responsible Travel Week? Here's our assessment based on the number of local
events, #rtweek14 tweets and other social web innovations that inspire all of us toward responsible travel:
South Africa
United States of America

Time since Event started in
Las Vegas






planeta - rtweek2014

Embedded Tweets

Ron Mader


Have you started planning for Responsible Travel Week? Feb 10-16,
Online & local events #rtweek14 #rtyear2014
3:22 PM - 12 Jan 2014

Help · About · Blog · Pricing · Privacy · Terms · Support · Upgrade
Contributions to are licensed under a Creative Commons Attribution Share-Alike 3.0 License.
Portions not contributed by visitors are Copyright 2014 Tangient LLC