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Postgraduate Program of The London School of Public Relations-Jakarta Revised: 02 Course Subject : Social Media in Business Date / Lecturer : Dr. Objective/ general aims This unit is about using social networking for business in a cost effective and time efficient way.Si. Rino F. the sector skills council for business and information technology. the council for administration. and e-skills UK. Code of Subject / Credit : SMB / 4 Valid date : 24 February 2014 Subject Description This unit is endorsed by CfA. Boer & Hersinta. M. 2 .

Syllabus of social networking management for a business.competitive and media. Presentation. describe the limitations (1. practice.)  Etc.1) & identify current external social networking tools for the geographical location of a business (1. 3 Method Media Infocus White Board Durati on 2. discussion.5 h Unit 303. Erik Qualman (2011) – Chapter 1 & 2 Lon Safko & David K Brake (2009) Infocus White Board + Computer Lab. 2. informal. formal.3). discussion. question & answer Date: 26/2 Reguler Class/R 1/3 Executive Class/E 2 Students will be able to evaluate external social networking tools for a business – PART 2 Date: 5/3 R & 8/3 E Features: these are product specific and can change.4).2) Explanation will cover a topics such as : external social networking tools :  Facebook  LinkedIn  Twitter  Google Plus  Youtube  Orkut (Brazil)  Local social networking (Koprol etc.Syllabus of social networking management for a business. Presentation. Erik Qualman (2011) – Chapter 1 & 2 . question & answer Compare the functionality and features of different external social networking tools (1. frequency.Teaching Strategy No Specific Objectives Topics Sub Topics 1 Students will be able to evaluate external social networking tools for a business – PART 1 Define social networking (1. select the external social networking tools for a business Functionality for example: length of message.5 h References Unit 303.

Syllabus of social networking management for a business Mary Thomas (2012) .Syllabus of social networking management for a business Mary Thomas (2012) Identify the audience groups for social networking for a business (2. help out in community forums etc.4) Brand ambassadors: extend your marketing reach . Presentation. discussion.5 h Unit 303.pra ctice. time management.5 h Unit 303. question & answer Infocus White Board 2. spam/hackers. brand ambassadors. amplification.(1. generally positive about the brand.1). discussion. question & answer Infocus White Board + Computer lab. Limitations: for example: privacy. personal vs business profile. security.2) The students will understand: how to classify the social networking audiences of a business – PART 2 Explaint the importance of evaluating the need for brand ambassadors in social networking for a business (2.5) and justified the selected ones (1. Uses for example: targeted marketing.6). 2. listening.3) Date: 19/3 R & 22/3 E Explain how to recognize brand ambassadors (2. 3 The students will understand: how to classify the social networking audiences of a business – PART 1 Date: 12/3 R & 15/3 E 4 Explain the potential uses of grouping people in social networking tools (2. influencing. Explain how to ensure the validity 4 Presentation.

7) Date:26/3 R & 29/3 E Explain how to recognize the influencer (2.10) Compare brand ambassadors and influencers (2. could be impartial Explain how to ensure the validity and credibility of influencers (2.11) 5 Presentation.Syllabus of social networking management for a business.and credibility of brand ambassadors (2.6) 5 The students will understand: how to classify the social networking audiences of a business – PART 3 Explain the importance of evaluating the need for influencers in social networking for a business (2.5 h Unit 303. discussion.8) Influencers: can extend the marketing reach may not be positive about the brand.pra ctice. 2. question & answer Infocus White Board + Computer lab. .5) Explain how to manage brand ambassadors (2.9) Explain how to manage influencers (2.

dominating the conversation Share content includes Presentation. sharing links. question & answer Infocus White Board 2.2) Explain the disadvantage of using social media management tools (3.6 AC are linked and should be delivered together Use a social media management tool to share content 6 Unit 303. Infocus White Board + Computer lab.3) Use a social media management tool to group an audience relevant to a business (3. perception of spamming.5 h Jim Sterne (2010) Lon Safko & David K Brake (2009) Disadvantages: for example: missing audience.6 Students will be able to use social media management tools in relation to social networking – PART 1 Date: 2/4 R & 5/4 E 7 Students will be able to use social media management tools in relation to social networking – PART 2 Date: 9/5 R & 12/4 E Define the term ‘social media management tool’ (3. & 3. discussion. videos. global visibility.5. schedulling content for appropriate time Presentation.Syllabus of social networking management for a business.5) Importance: for example: productivity and efficiency.4) Use a social media management tools to schedule content relevant to a business (3.5 h Unit 303. discussion. question & answer 3.Syllabus of social networking management for a business Jim Sterne (2010) .1) Explain the importance of using social media management tools in relation to social networking (3. 2.pra images ctice.

build relationship.3: AC are linked and should be 7 . monitoring content question & answer On going dialogue.30am at 15/4 for both class R & E) 9 Students will be able to use social media management tools in relation to social networking – PART 3 Date: On the reading week (18.Syllabus of social networking Date: On the reading week (18. Infocus discussion. this is finding.relevant to a business (3.5 h Unit 303.9) Compare risk analysis and digital Listen . discussion.7) 8 PRACTICAL TEST/MID EXAM: Students will be able of using social networking tools for marketing purposes.2 and 4. for example: engage. for.8) Use a social media tool to have ongoing dialogue with an audience relevant to a business (3.5 h Unit 303. Follow the instruction Computer Laboratori um 3h Infocus White Board 2. discovering. discuss 4.pra White 2.6) Explain the benefits of using short-URLs within content (3. Presentation. searching.Syllabus of social networking management for a business Presentation.30am at 16/4 for both class R & E) 10 Students will be able to carry out a risk Use a social media management tool to listen to content relevant to a business (3.

management for a business Explain the importance of monitoring for risks (4. question & answer Infocus White Board 2.Syllabus of social networking management for a business. Jim Sterne (2010).5 h Unit 303. question Board + & answer Computer Lab.5 h Unit 303. question & answer Infocus White Board 2.1) Identify social networking measurement and monitoring tools Social networking measurement and monitoring tools: for example.1) delivered together ctise. The ground rules of social media metrics 8 Presentation. automatic. manual.3) Create a digital crisis management plan in relation to social networking for a business (4. paid for. discussion. free. discussion.4) Learned from the good Presentation. and bad practices. . Hoffman & Fodor (2010). Erik Qualman (2011) – Chapter 7 & 8 Luthfie (2012) Date: 30/4 R & 3/5 E 12 Students will be able to use social networking measurement and monitoring tools for a business – PART 1 Date: 7/5 R & 10/5 E Define the term social networking measurement and monitoring (5.analysis and create a digital crisis management plan in relation to social networking for a business – PART 1 crisis management (4.2) Erik Qualman (2011) – Chapter 7 & 8 Luthfie (2012) Date: 23/4 R & 26/4 E 11 Students will be able to carry out a risk analysis and create a digital crisis management plan in relation to social networking for a business – PART 2 Carry out a risk analysis in relation to social networking for a business (4.Syllabus of social networking management for a business.

Lab.Syllabus of social networking management for a business Analyse changes in sentiment to social networking for a business (5. 2. Presentation. question & answer Infocus White Board + Compt. Changes in sentiment: positive. discussion. practice.Syllabus of social networking management for a business.pra ctise.5) Measure the ROI of social media marketing Presentation. Presentation. negative.6) Recommend improvements to social networking for a business (5. negative neutral.2) 13 Students will be able to use social networking measurement and monitoring tools for a business – PART 2 Date: 14/5 R & 17/5 E 14 Students will be able to use social networking measurement and monitoring tools for a business – PART 3 Date: 21/5 R & 24/5 E 15 Students will be able to use social networking measurement and monitoring tools for a business – PART 4 Explain the potential uses of social networking measurement and monitoring tools (5. question & answer Infocus White Board + Compt. 2. question & answer Infocus White Board + Compt.7) 9 . discussion.5 h Unit 303.5 h Unit 303. Lab. discussion. Hoffman & Fodor (2010). practice.Syllabus of social networking management for a business. 2. neutral.3) Explain the limitations of social networking measurement and monitoring tools (5.4) Measure the amount of engagement and amplification on social networking for a business (5. positive neutral. Lab.5 h Unit 303.(5.

Donna L. ClassR 2. Fodor.18 June 2014. 10 ..Date: 28/5 R & 31/5 E 16 LSPR FINAL EXAM Written Ex. Coordination Meeting with C&G on 20 June 2014 C&G EXAM Date: 27 June 2014 – Written Exam (TASK A) – 5. Marek. Can you measure the ROI of your social media marketing? MIT Sloan Management Review.5h Date: 4/6 for Regular Class & 7/6 for Executive Class LSPR EXAM RESULT Date: 11 June 2014 Coordination Meeting (internal) on 12 June 2014 Registration on Walled Garden will be held on 16. Hoffman. (2010).30pm – 9pm at PGP Campus 28 June 2014 – Practical Exam (TASK B & C) – 9am to 3pm at Campus B & C 5 July 2014 – Practical Exam (Submission of TASK C) Date: 8 July 2014 Submission of grades to External Verifier Date: 10 July 2014 Submission of grades to Academic Date: 12 Juy 2014 Submission of exam documents to External Verifier & Practical name List to C&G References: 1.

co.com/brand-influencers-brand-ambassadors-different/ https://www. Nukman. The social media bible: tactics. Canada: John Wiley and Sons.com/blog/how-to-define-identify-and-engage-social-media-influencers-for-yourbrand/#sm. (2011). Canada: John Wiley and Sons.001j836bnk66czd11da21fd6sww8k https://gambitnash. 5. | | 2013 Mr. London: Appletree Publications. its time: building e-commerce strategy for your brand.searchenginejournal. Social media metrics: how to measure and optimize your marketing investment. | | 2013 http://www.Boer Assessor Tgl. Inc. Socialnomics: how social media transforms the way we live and do business. Thomas.uk/blog/2015/09/03/brand-ambassador-vs-social-influencer/ http://www. Brake. New Jersey: John Wiley & Sons. Ravi Makhija Internal Coordinator Tgl. Inc. Rino F. Luthfie. David K. Jim. Erik. 3. Lon. | | 2013 Olivia Hutagaol. Safko.net/simplify360/5-reasons-why-influencer-marketing-is-the-best 11 . Social media made simple. (2012). E-Commerce for brand.slideshare. learning from local case. M. Qualman. Internal Verifier Tgl. and strategies for business success.. Inc. Mary. (2010). Sterne. (2009). Prepared by : Checked by : Authorized by : Dr. (2012).com/identify-best-socialmedia-influencers/140074/ http://simplymeasured.steamfeed. 6. 4. tools.2.Si.