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Craig Platz

3505 107th Dr. SE, Lake Stevens, WA 98258


214.924.1504 cplatz@mac.com

QUALIFICATIONS SUMMARY
Motivated, results-driven Manager, Analyst and/or Consultant specializing in the management and
leadership of internal and external teams to accomplish company objectives on time and within budget.
Highly experienced, and with an extensive record of achievement in working directly with customers and
suppliers to implement cost down process improvements. Consistently striving towards a high level of
participation and communication with all participants during all stages of a project cycle.
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Outstanding record at implementing process improvements to reduce cost and increase revenue.
Skilled in leading the negotiation of pricing and contract terms and conditions.
Management of supply and demand, schedules, supplier quality, delivery and financial performance.
Highly effective in researching and partnering with external companies to optimize solutions.
Proven leadership and initiative in managing and motivating diverse teams to accomplish objectives.

PROFESSIONAL EXPERIENCE
Home Depot: Snohomish, WA
Merchandiser: January 2016 Current

Organize and perform pack-down on low and out-of-stock product utilizing store lift equipment.
Maintain, straighten and clean shelves, fixtures, displays and product. Maintain up to date
paperwork that coordinates with the MET service standards.
Build displays and maintain display material. Maintain, order, and install material/signage.

Shawk!, inc.: Redmond, WA


Photo Retoucher: April 2015 March 2016

Modifies and enhances images to incorporate in final layout. Performs retouching, composition,
specific color corrections, and modifications for digital layouts per clients technical specifications.
Ensures accurate, consistent, and timely completion of high quality images, effectively using
industry standard software, tools, and Photo and Color manipulation techniques.

Lifestyles & Living French Quarter Guide: New Orleans, LA


Co-Business Owner: March 2012 March 2016

Published the monthly French Quarter Guide, providing ad design, pagination, page layout,
print-ready output, and maintained magazine distribution to over 180 locations in New Orleans.
Delivered Augmented Reality app experience to make magazine interactive with a smart phone.
Created online eMagazine of the publications and posted on own portal and both scribd and issuu.
Provided Marketing solutions for customers ranging from menus and rack cards to tote bags.
Performed web site design and portal maintenance for customers from display sites to ecommerce.

Harmon Media Group: Canton, OH


Director, Product Development: Sep 2010 Feb 2012
Designed and directed the recreation of the real estate portals HarmonHomes.com and
eHarmonHomes.com utilizing contract labor.
Partnered with Quark to create Harmon Homes Marketing Center (brand marketing print solution).
Designed and oversaw sales based tools for advertisers in AdNet system.
Craig Platz 214.924.1504 cplatz@mac.com Page 1 of 2

Craig Platz
3505 107th Dr. SE, Lake Stevens, WA 98258
214.924.1504 cplatz@mac.com

Delta Media Group: Canton, OH


Vice President, Product Development: July 2009 April 2010
Designed and directed the creation of the real estate portal PropertyPursuit.com.
Defined and established all PropertyPursuit.com saleable packages and products.
Architected the advertiser dashboard for managing portal content and purchasing products.

Network Communications Incorporated: Lawrenceville, GA


Senior Business Analyst: Jan 2008 July 2009
Designed and directed the creation of a web-based application to create print and online ads.
Implemented an enterprise level publishing solution for total inventory real estate publications.
Managed development and B2B communications for MITS (rental community) data feeds.

Dominion Enterprises: Dallas, TX

(Formerly Trader Publications that acquired United Advertising Media)

General Manager, Homes Media Group: 2007 2008


Directed prepress facilities in Canton OH, Sacramento CA, Norfolk VA, and Las Vegas NV.
Managed development teams in Danbury CT, Harrisburg PA, Norfolk VA, and Dallas TX.
Provided primary technical contact for all Trader print facilities and management teams.
General Manager, HarmonHomes.com: 2006 2008
Managed all sales, web development, optimization, design and customer service teams.
Increased Search Engine Optimization traffic by 200%, while reducing Pay Per Click budget by 50%.
Directed redesign of portal to increase ad response, by focusing on improved user experience.
IS Manager, Harmon Media Group: 2003 2006
Managed developers providing Internet and print publishing solutions for our real estate division.
Directed the creation of a realtor dashboard to manage listings for print and Internet advertising.
Designed and implemented web-based solution for advertisers to create print ready ads online.
Oversaw development, design, sales, service, and SEO/SEM teams for HarmonHomes.com.
IS Manager, Production Operations: 1999 2003
Provided technical solutions and support for divisions of Dominion Publishing and Printing.
Configured and implemented decentralized publishing workflow solution for the Parenting division.
Created company wide CTP solution incorporating trapping, imposition, proofing, archiving and FTP.
Acted as publishing technology expert providing prepress workflows and equipment for Dominion.
Production Director: 1998 1999
Managed the implementation of a new production facility, located in Dallas, TX.
Maintained annual operational and CAPEX budgets and quarterly forecasts.
Attended the Edwin L. Cox School of Business Program at Southern Methodist University.
Production Manager: 1993 1998
Managed the four-color production group in Seattle, WA. (Over 100 employees).
Established department and individual standards as well as personal performance tracking.
Created and maintained a division to provide prepress services for Miller Freeman, Inc.
Provided research, implementation and support for all UAM analog and digital prepress solutions.

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