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B L O G G I N G V S . V L O G G I N G : H O W T O C H O O S E W H AT ' S R I G H T F O R YO U
J E S S I C A DAV I S

SEPTEMBER5,2014

1COMMENT

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logging and vlogging are very eective strategies for brands and individuals
who want to generate the maximum amount of tra
c for their websites. Be it
amateur blog owners, beauty gurus on YouTube, or experienced professionals
in the eld of social media marketing everyone is trying their hand at

promotingtheir businesses, or promoting themselves through the two mediums.

For manywell-known bloggers and vloggers, it is their primary source of income, and way
of making a living. You can see for yourself how the top vloggers attract huge numbers of
views and subscribers (http://vidstatsx.com/youtube-top-100-most-subscribed-peoplevlogs-channels) on their YouTube channels. However, how does one decide on the perfect
medium to convey their thoughts and impart their knowledge? Well, rst it is important to
know which method of communication is right for you or your business.

BenefitsofBloggingforSearchTrafficandPromotion
Blogging, in the most simplest terms, is like an online log where the author can document
their experiences, share thoughts and information, and give advice. Publishing blogs has
become a norm for business owners, corporates, and professionals
(http://www.reelseo.com/tips-video-company-blog/), as they provide a great platform for
engaging with potential consumers.
Blogs are easy to set up, and there is no specic technical knowledge that is required to
do so. If you are using blogging platforms like WordPress, Blogger, Tumblr or Pen.io, they
can be activated without any monetary investment. Blogging does not require a vast array
of equipment. The only things you might require are a laptop or a desktop and a working
Internet connection. If you can write well, and convey your thoughts through written
words blogging can really work for you. By using techniques like a
liate marketing, or
by optimizing your blogs using proper SEO, you can make a living through writing blogs.

TheDrawbacksofBloggingThatEveryoneFaces
If you own a blog, and are looking to gain a loyal readership, it is vital to have a good
knowledge of SEO. Learning about keywords, meta tagging, and adding an appropriate
description is necessary to ensure that your blog shows up among the higher searches on
search engines.
Along with having good SEO knowledge, you will have to keep your blog updated on a
consistent and regular basis. Once your readers start to enjoy reading your blog, they will
want to come back for well-written posts. However, if your blog posts are spread far apart
from each other, readers may start to lose interest in reading. Being a blog owner also

means that you would have to be able to write in a captivating manner. The issues,
themes and topics you write about need to be appealing and substantial for them to get
the readers attention.
356
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ALSO How Buzzfeed is Taking Over the World - One Video at a Time

(http://www.reelseo.com/buzzfeed-video-strategy/)
192

TheUpsideofVlogging:GetYourselfonCamera
40

62

Vlogging involves the same process of sharing information, experiences and giving advice,
but24it is done in a video format as opposed to a written one. Setting up a good vlog is not
very di
cult if you have the right kind of equipment. Many vloggers set up YouTube
21

accounts, using which they can easily record, edit and publish video content online.
The vlogger need not have professional writing skills, as vlogging is more inclined towards
giving the audience a more conversational experience. As long as the topic or issue being
discussed is interesting and engaging, vloggers and their respective vlogs can become
verysuccessful and popular. Hank and John Green of the Vlogbrothers
(https://www.youtube.com/user/vlogbrothers/)

(https://tubularlabs.com/yt/vlogbrothers?

utm_source=reelseo&utm_medium=in-post-links&utm_campaign=reel-cp-post-links) are the kings

of vlogging and their YouTube channel has over 2.3 million subscribers.

Honey Badgers: The Crazy Truth

TheDownsideofVlogging:BeingonCamera
People who are contemplating about starting a vlog should know that vloggingneeds a
lot of equipment. To produce a high quality vlog, an advanced video camera that records
in high-denition, and professional editing software is a must. All the equipment required
for vlogging can cost some extra dollars, which might be a concern if you are not a pro
vlogger yet.
Another disadvantage of a vlog is that it does not provide a chance to edit it after
publishing it online. Unlike blogs, which can be edited easily, vlogs have to be either taken
down, or re-made to correct the error. Vlogs are also quite time-consuming to make. It
can take anywhere from two to four hours to record, edit and publish a vlog.

VloggingvsBlogging:TheChoiceisYours
The choice lies entirely with the person who is either starting a blog or a vlog for the rst
time. Both modes of communication have pros and cons that need to be considered
before making a decision. If you are not a great writer, and nd it easier instead to speak
to people vlogs might be your forte. However, if you are a person who expresses
themselves better with written words, blogs might just be the thing for you.
Of course, you could run avlogparallel to a blog. This makes it easier to attract more
readers and viewers, and to get their ideas across through a medium of their choice.
Image (http://machoarts.com/)

Read More Related

How to Vlog Like a

Pro - Vlogging Tips
from YouTube's
NextUp Vlogger,
Scooter Magruder
[Creator's Tip #53]

14 Simple But
Powerful Video
Marketing Tips for
Your Vlog

Why Your Business

Should be Vlogging
and How to Get
Started

How to Become a
Successful YouTube
Vlogger: 5 Common
Mistakes to Avoid
[Creator's Tip #56]

BuzzFeed Video
Shares Its Formula
for Video Content
Marketing

73% of B2B
Marketers Say Video
Positively Impacts
Marketing ROI

Recommended Stories

How to Optimize
YouTube Tags and
Descriptions
[TubeTalk #33]

11 Big Brand Video

Strategies to Steal on
Your Way to YouTube
Stardom

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H O W YO U T U B E I N F L U E N C E R S A R E D R I V I N G S I G M A B E A U T Y ' S S U C C E S S
( H T T P : / / W W W . R E E L S E O . C O M / S I G M A - B E A U T Y - YO U T U B E - I N F L U E N C E R S / )
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H O W T O H I D E YO U R YO U T U B E S U B S C R I B E R C O U N T B U T W H Y YO U S H O U L D N ' T
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J E S S I C A D AV I S
( H T T P : / / W W W . R E E L S E O . C O M /A U T H O R / G U E S T/ )
Jessica Davis is a Content Strategy expert at Godot Media
(http://www.godotmedia.com/), a leading content services company. She has a vast
experience working with online businesses and ne tuning their content marketing
strategy. Other than social media, she is also interested in technology and fashion.

NOTE: Opinions expressed in this article are those of the contributing author and not
necessarily that of ReelSEO.com

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Jointhediscussion
FredericPierron 2yearsago

Iamnotsureitisonlyamatterofpreferences.EvenwithagoodknowledgeofSEOandagoodskill
tofindandwriteinformations,Bloggingcouldbealsohardtobediscoveredandpromoted.Thereare
somanyblogs,somanybloggers!!!Onthecontrary,theVologgingisstillnew.Thehardpartisto
findthegoodprocesstocreatethevideo:findingtheinfo,writingandremerberingthetextyouwant
tosay,usingornotaprompter,editing,...Butwhenyouhavefindthegoodwaytodo,itcouldbe
quitefasttodo.
ThehardnessinVloggingistokeeptheenergyfromonevideotoanother:sometimeyouareonthe
topandsometimesitisarainyday,youdon'thaveenoughmojotosmile,speakclearly,etc...
Vloggingorbloggingaretoactivitiesthattakealongtime...topromote!Becausecreatingpostsor
videoareonlyaveryshortpartofthejob.Iassumeitislessthan30%ofthewholetime.Therestof
thetimeistweeting,"Facebooking","Googleing",commenting,emailing,toletknowthatyouexist,
thatyouareanexpert,thatyouarebuildinggoodcontent,etc...
Also,thereissomethingspecificinVlogging:youhavetobuildpartnershipwithothervloggersifyou
wanttoincreaseyouranalytics.Otherwise,youwillstayinthehiddensideofthemoon,waitingfor
searchenginestofindyou,whichmayneverhappen.
4

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