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1ST DESTINATION BOWLING CENTRE

CHAPTER 1: INTRODUCTION
1.1 Introduction of the product
Our products name is Mulitifunction Recycle Bin. The idea of the name comes from
our partners brainstorming. We take about three to four days to decide the best name of our
product. We think Multifunction Recycle Bin is the best name and it is suit with our soul. Our
group partners is Masturina binti Hamdan, Nor Hajasmira Binti Jaafar, and Nur Fatihah Binti
Mat Seman.
Multifunction Recycle Bin is one of the dustbins that has three function for user to
distinguish the garbage. So, user can throw the garbage based on the colour of the dustbin.
Blue colour is for paper, Chocolate colour is for glass and Orange colour is for aluminium.
Before we create this product, we need to buy the materials which are dustbin, wheel,
paint, brush, net and decorative. It takes a few days to finish up this product. We were
already found the cheap cost of the material in order to create an innovation product with
lowest cost.

1ST DESTINATION BOWLING CENTRE


1.1.2

1.1.3 Industry Profile


The sports business means many different things to different people. This is a truly
global industry, and sports stir up deep passion within spectators and players alike in
countries around the world. To one person, sports are a venue for gambling; to another, they
are a mode of personal recreation and fitness, be it skiing, cycling, running or playing
tennis. To business people, sports provide a lucrative and continually growing marketplace
worthy of immense investments. To athletes, sports may lead to high levels of personal
achievement, and to professionals, sports can bring fame and fortune. To facilities
developers and local governments, sports are a way to build revenue from tourists and local
fans. Sports are deeply ingrained in education, from elementary through university
levels. Perhaps we cannot state with confidence that sports enrich the lives of all of us, but
they certainly entertain a huge swath of the worlds population. In addition to economic
impact, the largest single effect that sports create is that of gripping entertainment: hundreds
of millions of fans around the globe follow sports daily, whether via radio, television, printed
publications, online or in person, as spectators or participants.
References:
(http://www.plunkettresearch.com/sports-recreation-leisure-market-research/industry-andbusiness-data)

1ST DESTINATION BOWLING CENTRE

1.1.4 Location Business

FIGURE 1.1.4.1: MAP OF KOK LANAS


*We are here.
1st DESTINATION BOWLING CENTER

1ST DESTINATION BOWLING CENTRE

FIGURE 1.1.4.2: MAP OF THE LOCATION OF 1ST DESTINATION BOWLING CENTER

*We are here.


1st DESTINATION BOWLING CENTER

1.1.5 Date of Business Commencement


15TH January 2016.

1ST DESTINATION BOWLING CENTRE

1.1.6 Factors Selecting Business


I.

High Demand

In Kelantan, there are only three bowling center which are located in Billion Kota Bharu,
Kompleks Sukan Perdana Kota Bharu and Kota Bharu Mall. So, from our research and
observation, we have decided to open a new bowling center at Kok Lanas, Kota Bharu.
When demand from customers was exceed from supply, it will cause many customers cannot
play it, so it make customers refuse to go again there because of frustration for the services
and lack of chance to play bowling. Other than that, it will waste their time for certain people
that live too far from the center. So when we operate this center, it will help and overcome
this problem where it is located at strategic places especially for students and publics from
Machang, Jeli, Bachok, Pasir Puteh. Students and publics from Kota Bharu also can join us.
In addition, in our bowling center, there are also having dry caf that provide sweet corn and
fruit juice, so customer can buy our products when they are there.
II.

Interest
As we known, not all people like to do outdoor sport because of many reasons. They

prefer more to do indoor sport. Same with bowling sport, many people especially teenagers
like to play because it is more relaxes and cool. Not only for teenagers but family also like to
spend their leisure time to play bowling. When we compare to futsal, female have a problem
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1ST DESTINATION BOWLING CENTRE


because not all can play it because it more aggressive and prefer to male, so they choose to
play bowling because it suit with their heart and soul. In the other hand, interest is one of the
important factors to students and publics in order to choose to spend their leisure time and
make it as one of their hobbies. Nowadays, students always follow the trends so to ensure
that they are not left behind, we are provide something that match with their interest such as
cyber caf and apparel boutique.
III.

Less of competitor.
There are only three bowling center in Kelantan that are higher competitiveness and have

been known with others

which are located in Billion Kota Bharu, Kota Bharu Mall and

Kompleks Sukan Kota Bharu. So, when there are only three centers in Kelantan that higher
competitiveness, the competitor is less. It will ease for us to establish the bowling center
when less of competitor in the area. Normally, bowling center are located in town center
which are people always crowded in town center especially during holidays. So, when we
build this bowling center at Kok Lanas, the competitor of the bowling is quite less if
comparing to them. Besides on that, it also less of the competitor with other sport such as
futsal, football and snooker because bowling is one of the indoor games that suitable for both
male and female.

1ST DESTINATION BOWLING CENTRE

1.1.7 Future Prospect of Business


I.

To make a renovation on our floor

Our prospect future is we want to make a renovation on our floor. We want to change
plaint color to be more aggressive to attract more new customers and to improve loyal
customers. For the dry cafe, we want to add the new menu such as western food and our
new recipe. We also want to renew our ladies and gent room to make customers more
comfortable. We will always change the perfume to ensure that the customer feel the
differences that we will make. For prayer room, we also want to make a renovation and we
want to add a space for reading. In addition, we want to add the clothes of pray. So, the
customers will not take a long time to wait their turn to pray.
II.

Build our own buliding


Other than that is we would like to build our own building and also add new branch in

other town such as at Bachok, Tumpat and Jeli. The reason why we choose those places in
order to open new branch in the future because we want to develop the rural area to ensure
the urban and rural area is same in the development. Besides that, we want to introduce to
rural area citizen the trend that must they follow, so that they will not miss the changing.
III.

To add more floors for other outlet


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1ST DESTINATION BOWLING CENTRE


In addition, we also want to add more floors for other outlet such as spa, snooker room,
gymnasium and mini boutique. For the mini boutique, we will always follow the new trend
from day to day but it will suit for our culture. Meaning that, we will always update and deal
with the supplier about the latest trends from day to day. We choose these outlets because
we believe in the future people will be more concern toward healthy and beauty life.
Nowadays people already concern about it but there are still have people that do not care
and do not take it as important for their life, so for future it will be 99% mostly people that will
concern about it.
IV.

Add new product

The last one is, we also want to add new product. We will not focusing on one products
only. We will add the products where that product is different from other company. So that,
we can market the product when it is become popular in other country in order to promote
the product to such country that are have develop such as Brunei, Singapore, China and
Japan. These countries are already developed if compared to our country. The product that
we want to add is the product that we produce on our own. Examples of the products that we
want to add are ice- cream, loan services and cosmetics. These products can help our
company to run the profit.

1ST DESTINATION BOWLING CENTRE

1.2 PURPOSE OF BUSINESS


I.

This business plan is prepared by 1 st Destination Bowling Center for the purpose of
obtaining

II.

working

capital,

loan

from

BIMB

for

the

amount

of

RM

2.5

million.
.
This business plan is prepared by 1st Destination Bowling Center as a guideline for
the managing the purpose venture.

1ST DESTINATION BOWLING CENTRE

1.3 COMPANY BACKGROUND


Name of the Company

1st DESTINATION BOWLING CENTER

Business Address

Tingkat 3, Pasaraya Econjaya Kok Lanas Sdn Bhd,


Lot 402-411 Jalan Kuala Krai, 16450 Kota Bahru.

Correspondent Address

1destinationbowlingcenter@yahoo.com

Telephone Number

09-7252490

Form of Business

Partnership

Main Activities

i. Bowling Sport
ii. Dry cafe

Date of Commencement

15th January 2016

Date of Registration

1st August 2015

Registration Number

DCC 4111

Name of Bank

BIMB

Bank Account Number

030344400065650

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1ST DESTINATION BOWLING CENTRE

1.4 OWNER/PARTNERS BACKGROUND

NOOR AMIRA BINTI RAMLI


Identity Card Number

820630-03-6000

Permanent Address

No. 10, Jalan Joran 1/24A, 40000 Shah Alam,


Selangor.

Correspondent Address

nooramiramli@yahoo.com

Telephone Number (HP)

013-4383794

Date of Birth

30th June 1982

Age

30 Years Old

Marital

StatusMarried

Academic Qualification

Degree (BBA) in Islamic Banking UiTM, 2003


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1ST DESTINATION BOWLING CENTRE

Course Attended

Skill

Diploma in Banking UiTM, 2000.

Organizational Behavior

Entrepreneurship

Have a commitment to the ideas of quality and equity in


dealing healthcare.

Have the ability to challenge the way are and find better
alternatives.

Experience

Honesty and fairness in dealing with other people.

Willingness to work with others and respect their view.

President of Koperasi Siswa UiTM Machang Bhd for the


year 2001-2002

Present Occupation

Work as a businesswoman.

Previous Business

Gold, diamond, silver, and pearl business.

Experience

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1ST DESTINATION BOWLING CENTRE

NOR HAJASMIRA BINTI JAAFAR


Identity Card Number

800610-04-5860

Permanent Address

No. 6 Jalan Ceria 3/6, Taman Universiti Indah, 43300 Sri


Kembangan, Selangor.

Correspondent Address

norhajasmirajaafar@gmail.com

Telephone Number (HP)

014-5430675

Date of Birth

10th June 1980

Age

32 Years Old

Marital Status

Married

Academic Qualification

Degree (BBA) in Islamic Banking, UiTM, 2003

Diploma in Business Management, UiTM, 2000

Human Resources

Organizational Behavior

Have a commitment to the ideals of quality and equity in

Course Attended

Skills

dealing healthcare.
:

Have the ability to challenge the way are and find better
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1ST DESTINATION BOWLING CENTRE


alternarives.

Experiences

Honesty and fairness in dealing with other people.

Willingness to work with others and respect their view.

Vice President for the Majlis Perwakilan Pelajar Uitm


Kampus Machang for the year 2002.

Present Occupation

Work as a Head Master at Sekolah Menengah


Kebangsaan Kandis, Bachok Kelantan.

Previous Business

Owner of boutique business at Boutique Collections Ajas

Experience

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1ST DESTINATION BOWLING CENTRE

NUR IFFA RINI BINTI W.SHAIDI


Identity Card Number

831212-14-5770

Permanent Address

No. 11, Jalan Kenanga 4 20/26B, 40000 Shah Alam,


Selangor.

Correspondent Address

ifnishaidi_nur@yahoo.com

Telephone Number (HP)

012-2792242

Date of Birth

12 December 1983

Age

29 Years Old

Marital Status

Married

Academic Qualification

Degree (BBA) in Finance UiTM 2005.

Diploma In Business Study UiTM 2003.

Finance

Marketing

Have a desire to get things done.

Willingness to work with others and respect their view.

Strengthen to do research on public.

Course Attended

Skills

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1ST DESTINATION BOWLING CENTRE

Experiences

Efficient in speak and write.

Have various communication skills.

President of Publicity and Multimedia of Economic Club


UiTM (2003).

Present Occupation

Work as a Manager of First Lady Boutique, Kota Bharu


Kelantan.

Previous Business

Open Spa and Salon at Kuala Lumpur.

Experience

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1ST DESTINATION BOWLING CENTRE

SITI MAINI BINTI MOHAMED


Identity Card Number

851004-03-5840

Permanent Address

Lot 52, Taman Sentosa 1, 71800 Nilai, Negeri Sembilan.

Correspondent Address

ctmaini_smm@yahoo.com

Telephone Number (HP)

017-8075990

Date of Birth

4 October 1985

Age

27 Years Old

Marital Status

Single

Academis Qualification

Degree (BBA) in Finance UITM 2008.

Diploma in Business Study UiTM 2006.

Finance

Marketing

Being confident with numbers.

Willingness to work with others and respect their view.

Honesty and fairness in job.

Have various communication skills.

Course Attended

Skills

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1ST DESTINATION BOWLING CENTRE


Experiences

President of Publicity and Multimedia of Economic Club,


UiTM (2003).

Present Occupation

Work as a Manager of Interior Designer at Ilham


Company, Kuala Lumpur.

Previous Business

Manager at Hotel Intan Perdana.

Experiences

1.5 LOCATION OF THE BUSINESS

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1ST DESTINATION BOWLING CENTRE


Our business location is located at Tingkat 3, Pasaraya Econjaya Kok Lanas Sdn
Bhd, Lot 402-411 Jalan Kuala Krai, 16450 Kota Bharu, Kelantan.There are a few reasons
why we choose that location. First of all is because of the physical location. The location is
adjacent to the main roads which is it is suit to us to operate our business area it. This is
because our target market will see the 1 st Destination Bowling Centre. So, people will always
full when it is located on that area especially on holiday. Besides that, students can spent
their leisure time at the Destination Bowling Centre. In the other hand, publics which are kids,
teenagers and also adults can hang out at there.
In Kelantan, there are only two bowling center that are famous which are in Kota
Bharu Mall and Kompeks Sukan Kota Bharu. So, if we built it around Kok Lanas, peoples
around Jeli, Kuala Krai, Tanah Merah, Machang and other small town will just go to Kok
Lanas to playing bowling. It will not make they feel trouble to go there because the location is
quite near compare to the Kota Bharu. Kok Lanas is one of the development towns. So, any
needs that they want, they can find it around Kok Lanas towns.
We have decided to hire purchase the third floor of Pasaraya Econjaya Kok Lanas.
So, we will make some renovation to give it looks better and more satisfied to us and our
customers. We can choose our own design in order to decorate the buildings to make it more
cheerful in order to attract the people to entry in our bowling center. In case there are any
problems with our floor, we can repair it as soon as possible. The sizes of the floor are quite
large. The floor can be divided by two. 2 over 3 can be bowling center and 1 over 3 can be
dry cafe.
In addition, the basic amenities that we have provided at our floors are water,
electricity, telephone lines, toilet, prayer room and Wi-Fi. So, these basic amenities can make
people comfort to stay in it. This is because people will ease to serve their self by having
these basic amenities if they stay for long time.
CHAPTER 2: ADMINISTRATION PLAN
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1ST DESTINATION BOWLING CENTRE


2.1 Vission and Mission
2.1.1 Vision
To be the best bowling center company in Kelantan and in Malaysia. We also
offer delicious and halal food to our customers.
2.1.2 Mission
To open more branches.
To become more efficient in business operation as a way to increase

productivity.
To expand our branch to another town within 5 years.

2.1.3 Objectives
To gain the profit in the business for the short and long duration.
Our aim is to have happy customers with our product and service.
To give the satisfaction to the potential customers.
To get the higher sales forecast demand in bowling center business.
To get the exposure in making business trading and get more sales, must
increase profits and to cut costs.
2.1.4 Goal
To run a profitable operation, this typically means increasing revenue while
limiting expenses.
To become more efficient in business operation as a way to increase
productivity.
To achieve the high performance results in the management and give
satisfactions to the potential customers.

2.2 Organization Chart


ORGANIZATIONAL CHART OF 1st DESTINATION BOWLING CENTER

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1ST DESTINATION BOWLING CENTRE

GENERAL MANAGER
NOOR AMIRA BT RAMLI

HUMAN RESOURCE
MANAGER
NOR HAJASMIRA

FINANCE MANNAGER
SITI MAINI BT MOHAMED.

MARKETING MANAGER
NUR IFFA RINI BT
W.SHAIDI.

BT JAAFAR.

2.3 Manpower Planning

POSITION
General Manager

NUMBER OF STAFF
1
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1ST DESTINATION BOWLING CENTRE


Human Resources Manager
Marketing Manager
Finance Manager
Operation Manager
Technician
Security
Cleaner
Waiter
Chef
Cashier

1
1
1
1
2
2
4
2
2
4

Table 2.3: Manpower Planning

2.4 Schedule of Task and Responsibilities

POSITION
General Manager

MAIN TASK
Decide on the organization objectives, policies
and programs and set standards and targets.
Assess the performance of the organization and
its activities.
Consult
with

staff

and

review

their

recommendations and reports.


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1ST DESTINATION BOWLING CENTRE


Human Resources Manager

Marketing Manager

Recruitment.
Performance Appraisal.
Managing
Carrier

Growth

of

employees/promotion
To carry out proper analysis on the market
research data.
To develop and maintain customer relations.
Managing and coordinating with the third party
advertising and marketing agencies.
To review financial statements, sales report,

Finance Manager

purchase track and keep a track of the same.


To play an active role in purchase negotiations.
To conduct regular audits.
Oversee activities directly related to making

Operation Manager

products or providing services.


Direct and coordinate activities of businesses or
departments concerned with the production,
pricing, sales, or distribution of products.
Determine, identify and troubleshoot technical

Technician

problems relating to software and hardware.


Install and configure software programs and
applications.
Ensure quality hardware and software support for

Security

Cleaner

Waiter
Chef

Cashier

end-users.
Monitoring Activity.
Investigate Alarms.
Determining Criminal Activity.
Collecting rubbish
Vacuum cleaning, polishing, sweeping, dusting.
Replenished paper towers, toilet paper, soap, etc.

as necessary.
Serve foods and drinks to the customers.
Cares about customer satisfaction.

Cook our product based on our own recipes.


Concern about customers need and want.
Concern about quality of products.
Handle counter with the good manner.
Sell socks.
Handle the shoes requirement.
Handle the caf.

Table 2.4: Schedule of Task and Responsibilities

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1ST DESTINATION BOWLING CENTRE

2.5 Schedule of Remuneration

POSITION

NO.

MONTHLY

EPF

SOCSO

SALARY

CONTRIBUTIO

(2%) (RM)

(RM)

N
80
60

4600
3450

60
60
60
36
36
73
36
36
72

3450
3450
3450
2070
2070
4140
2070
2070
4140

General Manager
Human Resources

1
1

4000
3000

(13%) (RM)
520
390

Manager
Marketing Manager
Finance Manager
Operation Manager
Technician
Security
Cleaner
Waiter
Chef
Cashier

1
1
1
2
2
4
2
2
4

3000
3000
3000
1800
1800
3600
1800
1800
3600

390
390
390
234
234
468
234
234
468

AMOUNT

Table 2.5: Schedule of Remuneration


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1ST DESTINATION BOWLING CENTRE

2.6 List of Office Equipment

ITEM
Office Furniture
Personal Computer
Air Conditioner
Printer
Office Renovation
Circuit Closed

QUANTITY

PRICE PER UNIT

TOTAL COST

1
4
4
2
2

(RM)
3500
1500
1500
250
2500

(RM)
3500
6000
6000
500
10000
5000

Television

Table 2.6: List of Office Equipment

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1ST DESTINATION BOWLING CENTRE

2.7 Administration Budget

ITEMS

FIXED ASSET (RM)

MONTHLY

OTHERS

Furniture and Fittings


Salaries
Rental Expenses

3500
-

EXPENSES (RM)
34960
-

EXPENSES (RM)
20000

Deposit
Registration and

2500

Licensing

Table 2.7: Administration Budget

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1ST DESTINATION BOWLING CENTRE

CHAPTER 3: MARKETING PLAN


3.1 Product and services
3.1.1 Packages
We will serve four packages that are for single, couple, family and drink serve. For
single package, the price is RM 7. For couple, the price is RM 15. While, for family the price
that we have set for them is about RM 25. For drink serve packages, the price will add about
RM 3 for each packages but it is maximum for four people only. Based on the packages that
we will serve, each of them are different specialties. Every package has its own seat. One
packages is about include tickets, shoes, socks, fruit juice and sweet corn.
3.1.2 Cafe
We will provide dry cafe for our customers. In our dry cafe, there are two products
which are fruits juice and hot sweet corn. There will made by our own recipes.
3.1.3 Wi-Fi
Wi-Fi will be available at our bowling center. Wi-Fi is very important to be a value
added to our business because we must to follow our trends and customer needs and wants.
3.1.4 Online Reservation
In our business, there is also having online reservations where it is for customers
who are wants to book the tickets for bowling games. Since we have the online reservation, a
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1ST DESTINATION BOWLING CENTRE


few of customer that do not have much time, they do not have to queue to buy the tickets but
can just come and play it only.

3.2 Target Market


Our target market is based on ages. There are kids, teenagers and adults.

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1ST DESTINATION BOWLING CENTRE

3.3 Market Size

Target Market

Kids
Teenager
Adult

Percentages

25%
40%
35%

Expected

Expected

Purchased Per

Purchased Per Year

Month (RM)
3628.8
5806.08
5080.32

(RM)
108864
174182
152410

Table 3.3: Market Size

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1ST DESTINATION BOWLING CENTRE

3.4 Competition
3.4.1 Pacific Bowl

STRENGTHENESS
The bowling center located at strategic place

WEAKNESSES
Less of promotion.

that is town center.


The price is reasonable.
The bowling center is in the mall.

Only teenagers have interest on bowling.


Do not have Wi-Fi.

Table 3.4.1: Pacific Bowling


3.4.2 Perdana Bowl

STRENGTHENESS
Long time established.
Have loyal customers.
Have an attracted promotion.

WEAKNESSES
The distance is too far from town center.
The bowling center is in a small mall.
Less of customers.

Table 3.4.2: Perdana Bowling

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1ST DESTINATION BOWLING CENTRE

3.5 Market Share


3.5.1 Bowling market share at Kelantan before 1st Destination Bowling Center enter the
industry.

COMPETITOR
Pacific Bowl
Perdana Bowl

PERCENTAGE (%)
60
40

Table 3.5.1: Market Share at Kelantan before 1st Destination Bowling Center enter the
industry.

The Percentage (%) Before 1st Destination Bowling Center Enter The Industry.

40%
Pacific Bowl

60%

Perdana

Chart 3.5.1: The Percentages before 1st Destination Bowling Center Enter The Industry.
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1ST DESTINATION BOWLING CENTRE


Table 3.5.1 and chart 3.5.1 above show about bowling market share before 1 st
Destination Center enter the market. The market has been monopoly by the Pacific Bowl
which has 50% of market share. Next is Perdana which is having 40%.

3.5.2 Bowling market share at Kelantan after 1st Destination Bowling Center enter the
industry.

COMPETITOR
Pacific Bowl
Perdana Bowl
1st Destination Bowling Center

PERCENTAGE (%)
50
25
25

Table 3.5.2: Market share at Kelantan after 1st Destination Bowling Center enter the industry.

The Percentage (%) After 1st Destination Bowling Center Enter The Industry.

25

Pacific Bowl
50

25

Perdana
1st Destination Bowling
Center

Chart 3.5.2: The Percentages after 1st Destination Bowling Center Enter The Industry.
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1ST DESTINATION BOWLING CENTRE


Table 3.5.2 and chart 3.5.2 above show the percentages of bowling market share
after our bowling center, 1st Destination Center enter the industry. The competitor as follow,
first Pacific Bowl is 50%, while Perdana Bowl is 25%. Our bowling center was achieving 25%
of the market. The largest monopoly is still Pacific Bowl.

3.6 Sales Forecast 1ST DESTINATION BOWLING CENTER


3.6.1 Sales Forecast for First Year of 1st Destination Bowling Center

YEAR
1

MONTH
January
February
March
April
May
June
July
August
September
October
November
December

SALES FORECAST (RM)


142000
147800
147250
146150
142000
143500
163800
159500
149200
161750
142100
161900

Table 3.6.1: Sales Forecast for First Year of 1st Destination Bowling Center

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1ST DESTINATION BOWLING CENTRE

Sale Forecast for the First Year of 1st Destination Bowling Center.
180000
160000
140000
120000

Column1

100000
80000
60000
40000
20000
0
1

10

11

12

Chart 3.6.1: Sales Forecast for the First Year of 1st Destination Bowling Center
Table 3.6.1 and chart 3.6.1 above show the sale forecast for bowling, cafeteria and
sock of the 1st Destination Bowling Center for the first year. For the first month it is operate
which is in January the sale are not too much because it is still new in the market which is
RM 142000. Then for next month sale increased to RM 147800 and decreased back on in
May, RM 142000 and June, RM 143500 due to the university and polytechnic students on
semester breaks. After the students begin a new semester, the sales were increases to RM
146150.

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1ST DESTINATION BOWLING CENTRE


3.6.2 Sales Forecast for Bowling

YEAR
1

MONTH
January
February
March
April
May
June
July
August
September
October
November
December

SALES FORECAST(RM)
85000
90500
89800
87000
85000
85900
104000
99000
88000
100200
85100
100100

Table 3.6.2: Sales Forecast for Bowling

Sale Forecast for the First Year of 1st Destination Bowling Center.
120000
100000
80000

Column1

60000
40000
20000
0
1

10

11

12

Chart 3.6.2: Sales Forecast for Bowling


Table 3.6.2 and chart 3.6.2 above show the sale forecast for bowling of the 1 st
Destination Bowling Center for the first year. For the first month it is operate which is in
January the sale are not too much because it is still new in the market which is RM 85 000.
Then for next month sale increased to RM 90 500 and decreased back on in May, RM 85 000
and June, RM 85 900 due to the university and polytechnic students on semester break.
After the students begin a new semester, the sales increases to RM 104 000.

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1ST DESTINATION BOWLING CENTRE

3.6.3 Sales Forecast for Cafeteria

YEAR

MONTH

SALES FORECAST (RM)


36

1ST DESTINATION BOWLING CENTRE

January
February
March
April
May
June
July
August
September
October
November
December

45000
45200
45300
47000
45000
45500
47500
48000
48500
48800
45000
49000

Table 3.6.3: Sales Forecast for Cafeteria

Sale Forecast for the First Year of 1st Destination Bowling Center.
60000
50000
40000

Column1

30000
20000
10000
0
1

10

11

12

Chart 3.6.3: Sales Forecast for Cafeteria


Table 3.6.3 and chart 3.6.3 above show the sale forecast for cafeteria which is the
products are sweet corn and fruit juice of the 1 st Destination Bowling Center for the first year.
For the first month it is operate which is in January the sale are not too much because it is
still new in the market which is RM 45 000. Then for next month sale increased to RM 45 200
and decreased back on in May, RM 45 000 and June, RM 45 500 due to the university and
polytechnic students on semester break. After the students begin a new semester, the sales
increases to RM 47 500.

37

1ST DESTINATION BOWLING CENTRE

3.6.4 Socks

YEAR
1

MONTH
January
February
March
April
May
June

SALES FORECAST (RM)


12000
12100
12150
12150
12000
12100
38

1ST DESTINATION BOWLING CENTRE


July
August
September
October
November
December

12300
12500
12700
12750
12000
12800

Table 3.6.4: Sales Forecast for Socks

S al e Fo reca st

f or

the Fi rs t Y
e ar

of

1 s
t D es ti
n ati on B o w
l i ng C en ter.

Chart 3.6.4: Sales Forecast for Socks


Table 3.6.4 and chart 3.6.4 above show the sale forecast for cafeteria which is the
products are sweet corn and fruit juice of the 1 st Destination Bowling Center for the first year.
For the first month it is operate which is in January the sale are not too much because it is
still new in the market which is RM 12 000. Then for next month sale increased to RM 12 100
and decreased back on in May, RM 12 000 and June, RM 12 100 due to the university and
polytechnic students on semester break. After the students begin a new semester, the sales
increases to RM 12 300.

39

1ST DESTINATION BOWLING CENTRE

3.7 Marketing Strategies


Marketing strategies are needed in order for the business to run as planned. The
strategies are formulated based on the product to be offered, the price to be charged and the
promotion and distribution required to achieve the forecasted sales.
3.7.1 Product
3.7.1.1 Brand
1ST DESTINATION BOWLING CENTERS logo is distinct as SPIRIT, ENERGETIC
and PLAYFUL with color elements that are eye catching. For bowling, sweet corn and fruit
juice are amazing, attracting, and delicious; it means customers will come again for the next
time. The branding of our dry caf product is sweet-sweet, which is sweet, delicious, and
freshness; it means how nice which are fun and easy to remember.
3.7.1.2 Quality
To achieve high quality, we make sure our product is made by our own recipe. Our
product will be durable as long as put in the storage that has been provided. To maintain the
fresh of the fruit, we put them in the refrigerator.
3.7.1.3 Packaging

40

1ST DESTINATION BOWLING CENTRE


We are use the cup to pack our product to serve to customers. Customers can
choose the size of cup with their interest. We also provide plastic bag.

3.7.2 Price
One of our strategies is to price. We have given a very suitable price than our
competitors. The differences in term of price can be look as below:

BOWLING CENTER

TICKET PRICE (RM)


RM 7
RM 6
RM 7

Pacific Bowl
Perdana
1st Destination Bowling Center

Table 3.7.1: The Comparison of Price between Competitors


We put the ticket prices as low as RM 7.00 which is same with Pacific Bowl. It
followed by Pearl Bowl that put price at RM 6.00.

3.7.3 Place
Manufacturer

customers.

We are a company that provides services to customers that are not using the
services of middlemen. We buy the raw materials and supply it directly to our customers. We
41

1ST DESTINATION BOWLING CENTRE


are also provides our own product to our customers which are sweet corn and fruit juice that
are uses by our own. We just only buy the raw material.

3.7.4 Promotion
3.7.3.1 Business Card

1ST DESTINATION BOWLING CENTER

TINGKAT 3, PASARAYA ECONJAYA KOK LANAS SDN


BHD, LOT 402-411 JALAN KUALA KRAI, 16450 KOTA
BHARU, KELANTAN.
NO. TEL: 09-7252490

Figures 3.7.3.1: Business Card


This is 1st Destination Bowling Center business card. Our company usually gives this
business card to our regular customers and our new customers. It makes it easy to contact
and with us. Our business card was including name of our company, our address, telephone
number, and also our correspondent address. Our logo also include at there.

42

1ST DESTINATION BOWLING CENTRE

3.7.3.2 Banner

1ST DESTINATION BOWLING CENTER


Tingkat 3, Pasaraya Econjaya Kok Lanas Sdn Bhd Lot 402-411,
Jalan Kuala Krai,16450 Kota Bahru.
NO. TEL: 09-7252490
HURRY UP!!!
GET THE LOWEST PRICE AT
RM7.00/GAME

OPEN ON 15 JAN 2016


Everyday open

NOW WILL BE

10.00 A.M 10.00 P.M

Figure 3.7.3.2: Banner

This is the banner for our Bowling Center. The banner is used to promote our
Bowling Center to our target market. It also used to attract the new customer to come to our
Bowling Center. We put 35 banners around our target market area.
43

1ST DESTINATION BOWLING CENTRE

3.7.3.3 Signage

1ST DESTINATION BOWLING CENTER


TINGKAT 3, PASARAYA ECONJAYA KOK LANAS SDN BHD, LOT
402-411 JALAN KUALA KRAI, 16450 KOTA BHARU, KELANTAN.
NO. TEL: 09-7252490

E-MAIL:

1destinationbowlingcenter@yahoo.com

SUNDAY - SATURDAY

10.00 A.M 10.00 P.M

The theme color of signage is orange. It is because we believe this color will attract
publics to be our customers. The signage was put front of the 1 st Destination Bowling Center
building.

44

1ST DESTINATION BOWLING CENTRE

3.7.3.3 Flyer

RM7/GAME

SWEET
CORN &
FRUIT JUICE
ALSO
AVAILABLE
AT HERE

EVERYDAY (10 A.M 10

P.M)

1ST DESTINATION BOWLING CENTER


TINGKAT 3, PASARAYA ECONJAYA KOK
LANAS SDN BHD, LOT 402-411 JALAN
KUALA KRAI, 16450 KOTA BHARU,
KELANTAN.
NO. TEL: 09-7252490

E-MAIL:1destinationbowlingcenter@yahoo.com

45

1ST DESTINATION BOWLING CENTRE

Figure 3.7.3.4 Flyer


Our flyer is consisting of name of bowling center, address, office hour, phone number,
correspondent address, logo, and also our product that available there. This is one way in
order to attract customer.

3.7.3.4 Signboard

500 METRE
1ST DESTINATION BOWLING CENTER
TINGKAT 3, PASARAYA ECONJAYA KOK LANAS SDN BHD, LOT 402-411 JALAN
KUALA KRAI, 16450 KOTA BHARU, KELANTAN.
NO. TEL: 09-7252490
E-MAIL:1destinationbowlingcenter@yahoo.com

Figure 3.7.3.5 Signboard


46

1ST DESTINATION BOWLING CENTRE


Our signboard is consisting the distance, name of our bowling center, address,
telephone number and correspondent address. We will put our signboard about 3 signboard
in everywhere to make publics were influenced to go to our bowling center.

3.7.3.5 Online
I.
II.

Facebook : 1st destination.bowlingcenter@facebook,com


Blog
: 1st Destination Bowling Center Kok Lanas
To follow the nowadays trends, we also provide facebook and blog to promote our

service and product. We believe that online promotion will be a best way that will make our
bowling center will known by publics. In our online promotion, we will insert all of our
information about our services and our products.

47

1ST DESTINATION BOWLING CENTRE

3.8 Marketing Budget

ITEMS
Banner
Signage
Signboard
Flyer
Business Card
Online
Grand Opening

FIXED ASSETS

MONTHLY

OTHER EXPENSES

EXPENSES (RM)

EXPENSES (RM)

(RM)
5250

1500
1500
200
200
200
5000

Table 3.8: Marketing Budget

48

1ST DESTINATION BOWLING CENTRE

CHAPTER 4: OPERATION PLAN


4.1 Process Flow Chart for Bowling

Lane maintenance

\
Clean the ball and pin

Inspection of quality of equipment

Greet the customer

Receive payment from the customer, serve the shoes.

49

1ST DESTINATION BOWLING CENTRE


Customer play the game

Customer return the shoes

Inspection the equipment list

Movement of equipment at the store

Keep equipment at the store.

Figure 4.1.1 : Process flow chart for Bowling

50

1ST DESTINATION BOWLING CENTRE

4.1.2 Flow Chart for Dry Cafe

Greet the customers

Receive order from customers

Get the right size of cup sweet corn and fruit juice

Select sweet corn and put into the suitable plastic bag

Check next item being ordered

51

1ST DESTINATION BOWLING CENTRE

Get the right size cup as ordered

Fill cup with drink order

Check order list to verify all ordered items are included

Received payment and give foods to customers

Movement of sweet corn and fruit juice to store

Sweet corn and fruit juice are store in the storage area.

Figure 4.1.2 : Process Flow Chart for Cafe

52

1ST DESTINATION BOWLING CENTRE

4.2 Operation Time


DAY

TIME

OPEATION/ACTIVITY

HOUR

Opening time, lane


Monday Saturday

9.00 a.m 10.00 a.m

maintenance / clean bowling

ball, pin and cafe


10.00 a.m 10.00 p.m

preparation.
Serve the customer

12

10.00 p.m 12.00 p.m

Closing time

*Closed: Hari Raya, Hari Pekerja, Hari Agung, Hari 1 Malaysia.

53

1ST DESTINATION BOWLING CENTRE

4.3 Material Requirement


4.3.1 Material requirement for Bowling Yearly
ITEMS

QUANTITY
REQUIRED

SAFETY
STOCK

PRICE PER
UNIT (RM)

Bowling Ball

200

10

140

TOTAL
PURCHASE
(RM)
29400

SUPPLIER

Pin

72

80.00

6160

Shoes

200

99

19800

Nazri Proshop
Bowler
Nazri Proshop
Bowler
Al-Ikhsan

Socks

3600

1.00

3600

Al- Ikhsan

Table 4.3.1: Material requirement for Bowling Yearly

4.3.2 Material Requirement for Caf Weekly

ITEMS

QUANTITY
REQUIRED

SAFETY
STOCK

PRICE PER
UNIT (RM)

TOTAL
PURCHASE
(RM)

SUPPLIER

Corn

28 kg

5 kg

12.00

396.00

Tesco

Sugar

28 kg

2 kg

2.50

75.00

Tesco

Straw

7 pack

1 pack

10.00

80.00

Tesco

Fruit Juice
Cup

7 pack

1 pack

10.00

80.00

Tesco

Corn Cup

7 pack

1 pack

10.00

80.00

Tesco

Milk

21 tin

5 tin

2.50

65.00

Tesco
54

1ST DESTINATION BOWLING CENTRE

Fruits

23kg

2kg

4.00

100.00

Tesco

Butter

2 kg

1 kg

3.00

9.00

Tesco

1 pack

1 pack

0.50

1.00

Tesco

Salt

Table 4.3.2: Material Requirement for Cafe Weekly

4.4 Manpower Requirement

POSITION

NO.

Job

MONTHLY

EPF

SOCSO

AMOUNT

Status

SALARY

CONTRIBUTIO

(2%)

(RM)

(RM)

(RM)
80

4600

General

Permanent

4000

(13%) (RM)
520

Manager
Human

Permanent

3000

390

60

3450

Manager
Marketing

Permanent

3000

390

60

3450

Manager
Finance

Permanent

3000

390

60

3450

Manager
Operation

Permanent

3000

390

60

3450

Manager
Technician
Cashier
Security
Cleaner
Chef
Waiter

2
2
4
2
2
4

Permanent
Permanent
Permanent
Permanent
Permanent
Permanent

1800
1800
3600
1800
1800
3600

234
234
468
234
234
468

36
36
73
36
36
72

2070
2070
4140
2070
2070
4140

Resources

Table 4.4: Manpower Requirement

55

1ST DESTINATION BOWLING CENTRE

4.5: Machine and Equipment

ITEMS

PRICE PER
UNIT (RM)

NO. OF
EQUIPMENT

TOTAL COST
(RM)

SUPPLIER

Set Chair and


Table

500

3000

G-ORANGE

Cashier
Machine

1250

2500

CASIO

130 000

12

1560000

Mega Lane

Lane Bowling

Bowling Center
Printer

250

500

MONALIZA

Personal
Computer

1500

6000

MONALIZA

Screen

1199

7194

SAMSUNG

Coffee Table

300

900

G-ORANGE

Water
Dispenser

899

899

PANASONIC

Sinki

200

400

G-ORANGE

Blender

100

200

PANASONIC

Corn Steamer

500

500

PANASONIC

Air conditioner

1500

6000

G-ORANGE

Sofa

1500

4500

G-ORANGE

Refrigerator

1000

1000

PANASONIC

Circuit Closed

2500

5000

G-ORANGE
56

1ST DESTINATION BOWLING CENTRE


Television
Cupboard

300

300

G-ORANGE

Table 4.5: Machine and Equipment

4.6 Operations Layout Plan

Figure 4.6.1: Overall Layout

57

1ST DESTINATION BOWLING CENTRE

Figure 4.6.2: Cafe Layout

4.7 Location
Tingkat 3, Pasaraya Econjaya Kok Lanas Sdn Bhd, Lot 402-411 Jalan Kuala Krai,
16450 Kota Bahru.

58

1ST DESTINATION BOWLING CENTRE

4.8 Production Planning


Calculation of Output
i.

Bowling

Average sales forecast per month = RM 91633.33


Price per game = RM 7
Total amount of output per month = RM 13090
If the number of working days per month is 30 days, the amount of output to be produce per
day is:
RM 13090 / 30 days = 436 units.
ii.

Cafetaria

Average sales forecast per month = RM 46650


Price per buy = RM 5

59

1ST DESTINATION BOWLING CENTRE


Total amount of output per month = RM 9930
If the number of working days per month is 30 days, the amount of output to be produce per
day is:
RM 9930 / 30 days = 331 units.
iii.

Sock.

Average sales forecast per month = RM 12296


Price per rent = RM 5
Total amount of output per month = RM 6148
If the number of working days per month is 30 days, the amount of output to be produce per
day is:
RM 6148 / 30 days = 205 unit.

4.9 Operations Overhead


Forecasting for a month:

ITEMS
Electricity Bills
Water
Telephone
Wi-Fi
Petrol
Rent
Salary
Shoes Repair and Maintenance
Marketing and Promotions
Depreciation
Deposit for Rent

OPERATION OVERHEAD (RM)


2000
100
200
400
300
20000
34960
500
8850
318859
20000

Table 4.9: Operation Overhead

60

1ST DESTINATION BOWLING CENTRE

4.10 Operations Budget

ITEM
Raw materials
Salary + EPF +

FIXED ASSET

MONTHLY

OTHERS

EXPENSES
3544
184000

EXPENSES

SOCSO
Maintenance

5000

Utilities

2700

Other Expenses
Total

5000
24044

189000

Table 4.10: Operation Budget

61

1ST DESTINATION BOWLING CENTRE

5.0 FINANCIAL PLAN

NAME OF
BUSINESS/COMPANY
BUSINESS ENTITY

1st DESTINATION BOWLING CENTER


2

1 = Private Limited Company


2 = Partnership
3 = Sole Proprietorship

TYPE OF BUSINESS

1 = Manufacturing
2 = Trading
3 = Service

62

1ST DESTINATION BOWLING CENTRE

ADMINISTRATION BUDGET
Particulars

F.Assets

Fixed Assets*
Land & Building
Furniture and Fitting
Deposit

Monthly

Others

Total

3,50

3,500
-

Working Capital
Salaries
Rental

17,400
20,000
10,000
-

Renovation

17,400
20,000
10,000
-

Other
Requirements
Deposit
Registration &
Licences
Insurance & Road
Tax
Other Expenses

20,000

20,000

2,500

2,500

22,500

73,400

3,50
Total

47,400

63

1ST DESTINATION BOWLING CENTRE

MARKETING BUDGET
Particulars

F.Assets

Monthly

Others

Total

Fixed Assets*
3,50
Banner
Signboard &

Signage
Working Capital
Business Card
Flyer

3,500
2,50
2,500
200
200
-

200
200
-

Other
Requirements
Deposit
Registration &
Licences
Insurance & Road
Tax
Other Expenses

4,000

4,000

4,000

10,400

6,00
Total

400

OPERATIONBUDGET

64

1ST DESTINATION BOWLING CENTRE


Particulars

F.Assets

Monthly

Others

Total

Fixed Assets*
Working Capital
Purchase of Materials
Carriage Inwards &
Duties
Salaries, EPF &
SOCSO
Maintenance
Utilities

3,544

3,544

14,490
3,000
2,700
-

14,490
3,000
2,700
-

Other Requirements
Deposit
Registration &

Licences
Insurance & Road Tax
Other Expenses
Total

23,734

Sales & Purchases Budgets


Sales
Month
(RM)
1
162,000
2
162,000
3
162,000
4
162,000
5
162,000
6
162,000
7
162,000
8
162,000

23,734

Purchases
(RM)
93,504
93,504
93,504
93,504
93,504
93,504
93,504
93,504
65

1ST DESTINATION BOWLING CENTRE


9
10
11
12
Total Year 1
Total Year 2
Total Year 3
Increment Year 2 (%)
Increment Year 3 (%)

162,000
162,000
162,000
162,000
1,944,000
2,041,200
2,143,260

93,504
93,504
93,504
93,504
1,122,048
1,178,150
1,237,058
5%
5%

5%
5%

PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE


Project Implementation Cost
Requirements

Suggested Sources of Financing

Cost

Loan

Hire-Purchase

Fixed Assets
Land & Building
Furniture and Fitting
Deposit

Banner

3,500
3,500

(5,000,000)

3,500
-

1,500

Own Contribution
Cash
2,500,00
0

Existing
Assets
2,500,000
-

2,00
0

3,00

Signboard & Signage

2,500
-

(500)
-

66

1ST DESTINATION BOWLING CENTRE


Working Capital
months

25,00
1

161,494

136,494

30,00
Other Expenses
Contingencies

26,500

(3,500)
-

TOTAL

197,494

(4,862,506)

Interest
on Loan

* Method: 1 =
2
=

flat rate

2,560,000

2,500,000

Interest on
Hire-Purchase

5%

8%

Loan duration
(years)

H.P. duration
(years)

Method*

annual rest

1st DESTINATION BOWLING CENTER


PRO FORMA INCOME STATEMENT
Year 1

Sales
Less: Cost of Goods
Sold
Opening Stock
Purchases
less: Closing Stock

Year 2

Year 3

1,944,000

2,041,200

2,143,260

1,122,048

1,178,150

1,237,058

Carriage Inwards & Duty

Gross Profit
Less: Expenses
Administrative Expenses
Marketing Expenses

568,800
4,800

597,240
5,040

627,102
5,292

67

1ST DESTINATION BOWLING CENTRE


Registration & Licences
Insurance & Road Tax
Other Expenses
Interest on Hire-Purchase
Interest on Loan
Depreciation on Fixed
Assets
Operations Expenses

2,500
4,000
(243,125)

4,000
(243,125)

1,900

1,900
242,280

Total Expenses

1,900

254,394

1,703,203

Net Profit Before Tax


Tax
20%
Net Profit After Tax
Accumulated Net Profit

4,000
(243,125)

1,797,599

240,797
0
240,797
240,797

267,114
1,899,340

243,601
0
243,601
484,398

243,920
0
243,920
728,318

1st DESTINATION BOWLING CENTER


PRO FORMA BALANCE SHEET
Year 1

Year 2

Year 3

ASSETS
FIXED ASSETS (Book Value)
Land & Building
Furniture and Fitting
Deposit
0
0
Banner
Signboard & Signage
0
0
0
0

2,800
2,800
2,000
-

2,100
2,100
1,500
-

1,400
1,400
1,000
-

68

1ST DESTINATION BOWLING CENTRE


7,600
CURRENT ASSETS
Deposit

5,700

20,000

20,000
0
0

Accounts Receivable
Cash

20,000
0
0

0
0

1,383,193

2,601,195

3,819,515

1,403,193

2,621,195

3,839,515

1,410,793

2,626,895

3,843,315

5,060,000
240,797
5,300,797

5,060,000
484,398
5,544,398

5,060,000
728,318
5,788,318

(3,890,005)
-

(2,917,504)
-

(1,945,002)
-

TOTAL ASSETS
OWNERS' EQUITY
Capital
Accumulated Net Profit
LIABILITIES
Loan Balance
Hire-Purchase Balance
Accounts Payable
Tax Payable

3,800

(3,890,005)

(2,917,504)

(1,945,002)

1,410,793

2,626,895

3,843,315

TOTAL OWNER' EQUITY &


LIABILITIES

1st DESTINATION BOWLING CENTER

FORECASTED PERFORMANCE
Particulars
PROFITABILITY
Sales
Gross Income
Net Income Before Tax
Net Income After Tax
Accumulated Net Income
LIQUIDITY
Tatal Cash Receipts
Total Cash Payments
Excess (Deficit)
Accumulated Cash

Year 1

Year 2

Year 3

1,944,000

2,041,200

2,143,260

240,797
240,797
240,797

243,601
243,601
484,398

243,920
243,920
728,318

(358,506)
(1,741,699)
1,383,193
1,383,193

2,041,200
823,198
1,218,002
2,601,195

2,143,260
924,939
1,218,321
3,819,515

69

1ST DESTINATION BOWLING CENTRE


SAFETY
Owners' Equity
Fixed Assets
Current Assets
Long Term Liabilities
Current Liabilities
FINANCIAL RATIOS
Profitability
Return on sales
Return on Equity
Return on Investment
Liquidity
Current Ratio
Quick Ratio (Acid Test)
Safety
Debt to Equity
BREAK-EVEN ANALYSIS
Break-Even Point (Sales)
Break-Even Point (%)

5,300,797
7,600
1,403,193
(3,890,005)
-

5,544,398
5,700
2,621,195
(2,917,504)
-

5,788,318
3,800
3,839,515
(1,945,002)
-

12%
5%
17%

12%
4%
9%

11%
4%
6%

-1.44
-1.42

-2.70
-2.67

#DIV/0!
#DIV/0!

-16.15

-6.02

-2.67

801,473
41%

863,391
42%

934,614
44%

70

1ST DESTINATION BOWLING CENTRE

APPENDIX

71

1ST DESTINATION BOWLING CENTRE

72

1ST DESTINATION BOWLING CENTRE

73

1ST DESTINATION BOWLING CENTRE

74

1ST DESTINATION BOWLING CENTRE

75

1ST DESTINATION BOWLING CENTRE

CONCLUSION
As a conclusion, we have made a business plan to establish the first bowling center
in the Kok Lanas. We decided to build bowling center in this area as we are seeing a lot of
factors that have a positive impact on us and the residents. Besides being able to provide
center places that can physically healthy polytechnic students and residents, it also can
develop the area closest to the bowling center. We buy high quality goods from the distributor
to satisfy our customer needs and wants. Besides that, with the establishment of a bowling
center in the area, it can reduce social problems among teenagers is more widespread.

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