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Shital Mehta

CEO - Pantaloon Fashion Retail limited


Mumbai Area, India
Retail
Current

Pantaloon Fashion retail


limited

Previou
s

Madura Fashion &


Lifestyle,
Godrej Foods limited,
ITW Signode Ltd

Educati
on

WHARTON BUSINESS
SCHOOL

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Background

Summary
Worked as a COO of International brands and Retail division of Madura Fashion and
Lifestyle, part of the Aditya Birla Group
Responsible for running as well as expanding portfolio of international brands, through JV,
Franchising or Licensing route.
Launched British lifestyle brand HACKETT in India through a Joint Venture.
Turned THE COLLECTIVE, India's only luxury multi-brand retail concept, into a profitable
retail concept.
Headed ESPRIT business in India for 2 years.
In the past, led the transformation of VAN HEUSEN from being wholesale led, Mens Shirt
brand into Premium, Retail-led lifestyle brand for Men, Women and Youth.
Van Heusen is currently India's one of the most successful Premium Apparel-led lifestyle
brand.

Experience
CEO
Pantaloon Fashion retail limited
January 2013 Present (3 years 5 months)Mumbai

COO - International brands and Retail


Madura Fashion & Lifestyle
May 2000 January 2013 (12 years 9 months)
Last assignment as COO of International brands and Retail division of Madura Fashion
and Lifestyle.

Brand Manager

Godrej Foods limited


1996 2000 (4 years)
Worked as a Marketing Manager for Processed Foods division. Was responsible for Brand
Management function for the Fruit-drinks category.

Sales Engineer
ITW Signode Ltd
1992 1994 (2 years)

Skills
Top Skills

33Brand Management

Shital also knows about...


5New Business Development
3Apparel
3Product Development
2Business Planning
2Competitive Analysis
2Market Research
1Merchandising
1Plannning
1Retail Marketing
1Sourcing
P

Education
WHARTON BUSINESS SCHOOL
AMP, MANAGEMENT
2010 2010

S.P. Jain Institute of Management & Research


MBA, Marketing
1994 1996

DDIT
BE, Electronics and Communication
1988 1992
Recommendations
Given (2)

1.

Smita Agarwal
Head of Retail Buying,Planning & Merchandising - Van Heusen
Smita was one of the first person to build retail buying and planning function for Van
Heusen brand from scratch. She made exceptional contribution towards making VH one
of the most successful retail brand in india. Sheis extremely strong in analytics and
planning area. She is exceptionally dedicated and sincere manager with immense
dedication and great attitude.
October 8, 2011, Shital managed Smita at Madura Fashion & Lifestyle

2.

Satish Karunakaran
Group Supply Chain Manager
Satish ensured smooth SAP implementation in Madura...Satish played vital role in
ensuring that supplychain becomes critical strength for Madura garments, in times to
come..he is fantastic human being with great attitude and networking skills...
March 6, 2010, Shital worked with Satish at Madura Garments

Wharton business school: ADVANCED MANAGEMENT PROGRAMS FOR SENIOR


EXECUTIVES
SPJAIN: MARKETING
DHARMEDESAI GUJARAT UNIVERSITY
SALIL NAIR CEO OF SHOPPER STOP(STUDIED AT HOLY CHILD SCHOL
DISCUSS ABOUT ONLINE RETAILING AFFECTING THE IN STORE BUSINESS..
HOW IS IT POSSIBLE THAT THE COMPANY EARNS.. AND HOW LONG WOULD
FUNDING ONLY SUFFICE
HARPAL SINGH KUKREJA
Responsible for expanding the footprint of Westside stores through taking property on lease or
appointing franchisee for the brand

Promotion portfolio gave immense exposure to


1) Collaborative working with brands for mutual benefit
2) With the offerings becoming more or less similar between the retailers how a better offerings can
swing the purchase decision
Specialties: Negotiations

PANTALOONS-DEAL WITH SIMON CARTER-LONDON

ADITYA BIRLA FASHION AND RETAIL LIMITED

The first Pantaloons store was launched in Gariahat,Kolkata in 1997


Pantaloons featured among 100 most trusted brands in India
With a chain of 130 fashion stores across 40 cities and towns, Pantaloons is constantly
extending its footprint into the rest of modern India. It spans a retail space of 1.7 million square
feet which is amongst the largest in India.
PIONEER IN DEFINING SHOPPING EXPERIENCE
AIMIA LOYALTY AWARD, CUSTOMER EXPERIENCE

ABFRL hosts India's largest fashion network with over 7,000 points of sale
across over 375 cities and towns, which include more than 2,000 exclusive
ABFRL brand outlets. ABFRL's e-commerce business, Trendin.com reaches out
to multiple destinations across India. With more than 12.5 million loyalty
members as of September 2015, ABFRL has a strong bouquet of loyalty
programmes in India.
BFRL is India's No 1. Fashion Lifestyle entity with a proforma combined
revenue of about INR 5,500 crore for FY 2015, growing at a rate in excess of
20 per cent and EBITDA of INR 532 crore (as of FY 2015) that has been
surging at an impressive rate of 30 per cent over the last five years.
A US $41 billion corporation, the Aditya Birla Group is in the League of Fortune 500. It is anchored by an
extraordinary force of over 120,000 employees, belonging to 42 different nationalities.
REVENUE OF PANTALOON-1300 CRORE APPROX
20-30% GROWTH EVERY YEAR
FIRST EVER FRANCHISEE STORE IN OCT-DEC15

MR. PRANAB BARUA - MANAGING DIRECTOR, ADITYA BIRLA FASHION AND RETAIL
LIMITED MR. ASHISH DIKSHIT - BUSINESS HEAD, MADURA DIVISION MR. SHITAL
MEHTA - CHIEF EXECUTIVE OFFICER, PANTALOONS DIVISION MR. S. VISVANATHAN
- CHIEF FINANCIAL OFFICER, ADITYA BIRLA FASHION AND RETAIL LIMITED
I think on the market context the consumer sentiments have remained quite
muted as you are probably aware for the last 12 months and the same thing has
continued this quarter as well. However, this year the festive season was
basically falling in quarter three which was split last year between quarter two
and quarter three and this helped us the entire industry to post stronger growth
this quarter compare to the H1 performance so far. However, this quarter is also
marked by continued high intensity promotion and discount across the industry
as player chase growth aggressively, this is particularly true of the E-commerce
channel which further increased the pressure during the quarter.
had increased our advertising spend by almost 60% - 58% to be accurate during
the quarter.

The other major initiative the company has taken is actually a very wide scale
digital transformation through a comprehensive Omni-channel program to create
a seamless consumer experience across his physical and digital presence in line
with the evolving consumer who is increasingly buying online.