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CONFIDENTIAL

Proletariat Brewing
Company
We the People, bringing life, liberty, and the pursuit of hoppiness to the
Proletariat

Business Plan
Prepared July 2012

Contact Information
Richard Miller
rickmiller@proletariatbrewingcompany.com
484-354-9677
proletariatbrewingcompany.com
243 Bardel Dr
Coatesville, Pa 19320, USA

Table of Contents
Executive Summary .....................................................................................................................1
Who We Are..........................................................................................................................1
What We Sell ........................................................................................................................1
Who We Sell To ...................................................................................................................1
Financial Summary .............................................................................................................2
Company........................................................................................................................................3
Company Overview ............................................................................................................3
Management Team..............................................................................................................3
Products and Services .................................................................................................................5
Products and Services .........................................................................................................5
Competitors ..........................................................................................................................5
Target Market ...............................................................................................................................7
Market Overview.................................................................................................................7
Market Needs .......................................................................................................................8
Strategy and Implementation....................................................................................................9
Marketing Plan ....................................................................................................................9
Milestones...........................................................................................................................11
Financial Plan .............................................................................................................................12
Sales Forecast......................................................................................................................12
Personnel Plan....................................................................................................................15

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third parties without the express written consent of the plan author.

Table of Contents
Budget ..................................................................................................................................17
Cash Flow Assumptions...................................................................................................19
Loans and Investments.....................................................................................................20
Financial Statements .................................................................................................................21
Projected Profit and Loss Statement ..............................................................................21
Balance Sheet......................................................................................................................23
Cash Flow Statement ........................................................................................................24
Appendix .....................................................................................................................................27
Monthly Financial Details ...............................................................................................27

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information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of the plan author.

Proletariat Brewing Company

Executive Summary
Who We Are
Proletariat Brewing Company is an emerging brewpub concept that will create a higher
quality pub food, as well as a brewpub that sell great beer that pairs well with food.
The company will use mostly local vendors allowing it's guests to have a much fresher
product than any big box restaurant,

What We Sell
Proletarait Brewing Company will be selling high end craft beers moderately priced
and paired with some elevated pub food as well as a higher end menu for the guests
who want something more. Proletariat Brewing Company will also sell it's beers off
premise as well.

Who We Sell To
Proletariat Brewing Company's target market will be the craft beer drinker, as well as
the citizens of Coatesville Area. The company will get the message out through
facebook, twitter, local newspapers, as well as word of mouth created by the founders
of Proletariat Brewing Company, Rick Miller, Kevin Brooks, and Dan Garber. The
company has already done charity events for "Help Kick Hunger" and will continue to
do so in the future.

The U. S. market for craft beer continues to climb as more Americans are choosing a
higher quality beverage which for a premium price. The market climbed in double
digits for 2010 and 2011, and is still going strong in 2012.

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third parties without the express written consent of the plan author.

Proletariat Brewing Company

Financial Summary
Proletariat Brewing Company is using 1% of the target audience for sales forecasting.
The company has been conservative with an average guest will spend between $15 and
$20. The company has also used higher costs for it's products to be created resulted in a
higher food and beverage cost. Labor costs are also higher and will be controlled by
effectively Overall Proletariat Brewing Company wanted to produce a worst case
scenario and have a realistic approach for a startup company. Proletariat Brewing
Company has already been marketing it's products before pushing to open a
brewpub. The company has had individuals looking for the brewpub due to media
coverage in multiple magazines, internet(through search engines, facebook, and
twitter). The company will be profitable within six months, and will be able to pay the
loan off early, most likely by the third year.

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information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of the plan author.

Proletariat Brewing Company

Company
Company Overview
Proletariat Brewing Company is a new brewpub venture started by Rick Miller, Dan
Garber, and Kevin Brooks. The three of them realized that there is a need for a
brewpub that has great beer as well as great food to be paired with it. Many brewpubs
have great beer, but their food is subpar. Rick has been in the restaurant business
managing multiple restaurants over the years. Dan has been brewing beer for a little
over two years and loves to bring to the market something unique and refreshing with
each batch he brews. Kevin is a young chef who was classically trained at Le Cordon
Bleu in San Francisco, Ca.. He has been working in kitchens since he was 14 years old.
Proletariat Brewing Company has primarily been doing test batches out of Dan and
Rick's homes to get unbiased feedback from beer lovers across the country. Rick
entered one of his beer in Preston and Steve's 1st annual homebrew competition last
year, and placed 5th out of 375 beers. Pretty good since it was the first attempt for this
particular style. Proletariat Brewing Company is a C corporation, with a small group of
investors beyond Dan, Kevin and Rick

Management Team
Rick Miller
Rick Miller - President/General Manager
Rick has been in the food service industry for over 15 years working in
management in both the front and back of the house. He has worked from quick
service all the way to fine dining. Quality food is really important to Rick, because it is
not just about filling ones stomach, but food should always fill the soul. Rick's love for
good beer traces back to when the craft beer industry was just starting out on the east
coast in the late 90's. He prefers to have some great American craft beers over the
European counterparts. His main education is in Hotel/Restaurant Management where
he attended Northampton Community College for two years. He is also a graduate of
Dale Carnegie Leadership Training, as well as a graduate of Immaculata University for
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Proletariat Brewing Company

Hispanic Cross Cultural Communications, which is essential in the restaurant industry


in the area of Chester County, Pa due to the high latino population

Kevin Brooks
Kevin Brooks - Executive Chef
Kevin has been cooking since he was 14 years old. He started his culinary career in
a "hole in the wall" seafood kitchen called the Bay Gourmet as a dishwalker and quickly
became the nighttime cook/supervisor. After working at Bay Gourmet fro five years
and learning alll the basics of a restaurant, from knife cuts to butchery and filleting of
fish, to handling a cash register and money, he decided to train professionally. He
attended Calfornia Culinary Academy's Le Cordon Bleu program and graduated with
an Associate's Degree. While in school he worked as an on-call cook, and a full time
employee for many organizations, ranging from food prep at a corporate establishment
such as Sodexho to working with the west coaasts most reconizable fine dining caterer,
Paula Le Duc. After graduating he returned to the east coast to further his knowledge
and love of the art of cooking. He worked for Victory Brewing Company for two years
where in less than three months he was heading up the kitchen at Victory Brewing
Company. While he was there he won the Golden Meat Grinder, an award given to the
winner of Victory's Cooks Showdown, similiar to the show "Chopped". He was
responsible for training, doing purchase orders and daily additions while there. He left
Victory Brewing Company to Ruffini's to become a kitchen manager, and to give
himself the challenge of saving a failing business.

Dan Garber
Dan Garber - Brewmaster
Dan started out home brewing in his kitchen, using his experience in cooking and
baking to pair flavors to create off the wall, delicious brews. His background in the arts
helped him to design and hand draw the labels for his first beers, and the years he spent
in the construction industry gave him the ingenuity to be able to fabricate his first
brewing setup from scatch, almost for free. Experimentation and practice have hond
his skills, and he is constantly striving to learn more and more, to become an even better
brewer.
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Proletariat Brewing Company

Products and Services


Products and Services
Proletariat Brewing Company will set itself apart from other local breweries and
brewpubs by using local suppliers for much of their menu. Many of the brewpubs use
frozen food products for most of their menus. This not only makes for mediocre food,
but also hurts local farmers who have fresh products. Proletariat Brewing
Company will also offer little things like an "Amuse Bouche" to our guests before their
meal begins, getting them excited for their dinners. When a new beer is launched we
will pair the "Amuse Bouche" with the new beer for our guests to try something new.
Proletariat Brewing Company will also go beyond the normal pub food and create
memorable dishes that will go far beyond the norm and make people want to come
back. The beers that will be on tap will be more than the usual IPAS and lagers, but
have unique ancient style beers from around the world, as well as having unique food
style beers like Caramel Porter and Orange Cream Ale. The service staff in the
restaurant will set themselves apart from other restaurants by having thorough
knowledge of craft beer and food.

Competitors
There are three brewpubs within twenty minutes of our location in the Coatesville.
Where the brewpub will be located there is a variety of chain restaurants, as well as two
independant restaurants. In this area there is only three that serve alcohol. The
brewpubs consist of:
- Victory Brewing Company. Victory Brewing Company has a great seleciton of craft
beers in it's portfolio. The variety of the beers is typically lacking however when many
of their beers are on the extremely hoppy profiles and very Germanic background.
They have won awards for beers like Golden Monkey, Prima Pils, as well as Fest. They
also have a production facility on location, as well as a retail store helping to drive their
sales. There food is usually good, but there is a lack of consistency of their products.
Staffing has been a real issue within their kitchen, where many of the experienced staff
have left for various reasons.

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Proletariat Brewing Company

- Iron Hill Brewery. Iron Hill has been very consistent with their food quality. Iron
Hill has had steady growth, their beers are decent but nothing that is absolutely
amazing. Iron Hill does have a restaurant liqour license allowing it to be able to serve
more than beer and Pa. wines. Their restaurant is near the courhouse in West Chester
and near West Chester University. This brewpub does have great exposure and has
multiple locations.
- McKenzie's Brewhouse. McKenzie's Brewhouse is another brewpub in the city of
Frazer, Pa. The food is completely uninspiring, and the beers that are produced there
are not produced from malted grain, but extract instead. They do have a liqour license
as well, but do not actually have a manufacturer's license for their so called brewery.
The restaurants with liqour licenses near Proletariat include:
- The Flying Machine Cafe. They have unique area for their restaurant because they
are on location for the Chester County Airport. The airport is a small location with
only private planes coming and going through there. There is one craft beer on tap, and
they do have a liqour license, but they have the same quality of food as any other chain
restaurant. The restaurant's menu has not changed in over 15 years and is completely
outdated.
- Harry's Hotdogs. Harry's is the neighborhood hangout. The usual suspects for food,
nothing to extravagent. They do have a craft beer on tap, but nothing to out of the
ordinary. They do have a small takeout section for six packs as well as having
cheesesteaks and hot dogs for take out.
- Chil's. The food is very bland, but with a southwestern flair. They do have a liqour
license, but the selection for beer and wine is lackluster. The best beer they have on tap
is Samuel Adams, but only the mainstream of Samuel Adams selection.

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Proletariat Brewing Company

Target Market
Market Overview
Proletariat Brewing Company will focus on a couple of different segments. The main
clintele will be those who love fresh craft beer and for those looking for a great quality
meal. The craft beer market is on the rise. It continues to grow at a pace of about 15%
each year. American's beer tastes are changing, and with that change is a growing craft
beer market. The big brewer's(Anheuser-Busch, Miller and Coors) have tried to mimic
the craft beer market but with little penetration into the craft beer world. Their beers
are mass produced and lack any depth of character. Most craft beer drinkers in the U.S.
are men between the ages of 25 - 45. However, there is a growing number of women in
the same age group that are now drinking craft beer. This same group of people are
also pushing for better food choices in restaurants. These consumers are pushing for
fresh local products. This group has a greater tendency to make the choice of going to
dinner at least once a week, and will also have drinks beyond just the weekend. In this
age bracket of men and women there are approximately over 61,000 within 15 minutes
of our location. If we would take just 1% of the market share we would have 610 guests
that would come through our doors. Victory Brewing Company, one of our
competitors was able to to do 1600 covers in a single weekend dinner, which is
approximately 2.6% of that market in one dinner. Victory Brewing Company is not
easily found either. There is no signage from any roadway, so there is little upfront
exposure. There is still people living in Downingtown, where Victory is located, that do
not know where Victory is. To compete with Victory, we will have better food quality,
memorable service as well as unique craft beers. Our desired location will be in
Coatesville on business 30, which is the main street of the city. This location is currently
owned by the Redevelopment Authority of Coatesville. There is not a single sit down
restaurant in Coatesville that serves alcohol. There is a diner on the west side of town,
and a few bars in the city but nothing that will bring people into the city to go and have
a great meal and a good drink. The location consists of three different buildings that are
interconnected. The front two buildings which face business 30 will be the home of
the initial brewhouse, the kitchen, bar area, and the dining room. The building behind
the front two will allow us to expand to have a bottling line eventually, as well as
storage space and the ability to expand with more fermentation tanks. The buildings
will need renovations, but will allow us to design where the kitchen, bar, and
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third parties without the express written consent of the plan author.

Proletariat Brewing Company

brewhouse will be in comparison to the rest of the dining room. Everything will be
open for people to see how the food is being prepared, as well as how there beer is
being brewed. We want our brewpub to be open, just like our business practices.

Market Needs
Our target customer is the craft beer drinker. People are looking for a better beer, but
will be looking for a competititve price. Restaurants typically sell craft beers between
$5 and $10 for a craft beer. We will undercut those prices by making our beer on site,
and give a fresher quality than they could find somewhere else. We can sell at $4 a
glass and still make an incredible profit. Our closest competition is Victory Brewing
Company, which is 15 minutes away, and there is usually a three hour wait for a table
on the weekends. Iron Hill also sees the same which is 20 minutes away from our
location. We can take a share of this market and give people great service and great
food to keep them coming back.

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third parties without the express written consent of the plan author.

Proletariat Brewing Company

Strategy and Implementation


Marketing Plan
Overview
Proletariat Brewing Company will differentiate itself by offering it's guests a better
value than Victory Brewing Company, Iron Hill, and McKenzie's brewhouse. Proletariat
are going to offer fresh and local products at the same price range as our competitors.
The difference will be a higher quality item for the same price. We have already started
an audience through facebook as well as twitter. Proletariat Brewing Company have
over 100 fans on facebook and that number continues to grow. Proletariat Brewing
Company will be doing charity events with different local orginizations, such as the
Sons of Ben, who are affiliated with the Philadelphia Union as well as giving out
samples to people to grow those numbers. Proletariat already have the web presence,
which people are continuing to message and call to find when we will be opening our
doors. We have had contacts from all over the world about our business. Proletariat
are part of the Brewer's Association, which has been fundamental at helping us get the
word out. Proletariat will also work with an email marketing system to remind people
of special events that we will be having to help consistent flow of the restaurant.
We will also use the local newspapers to let people know about our new brewery, as
well as Main Line today, where we will be talked about in April 2012's issue. There also
be invitation to our restaurant during the grand opening of friends, family, local
government offices such as the chamber of commerce, and other local restauranteurs
and business owners. There will also be some kegs that will go to local craft beer
restaurants such as The Station Taproom, to help get there guests excited about a new
brewery. We will also give beer to Shaving Grace,(a local barber shop) that gives
complimentary drinks while you wait to get a trim. There will also be brochures sent to
the local residents including our menu to bring in business.

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Proletariat Brewing Company

Positioning
We are the Proletariat, the footsoldiers of the new American Revolution, overthrowing
the ideals of corporate greed through transparent business practices, equality among all
employees and genuine concern for our communities.

Pricing
Our pricing will be competitive with our competition. We will keep our beer prices
slightly lower than our competition. Our beer will be fresh and will be the main reason
why people will come to Proletariat Brewing Company. Since there is such a high
markup on draft beer, we will still make money on a product that is priced lower than
our competition. It typically costs us about 20 cents to make a draft beer, while we will
sell it at $4. The goal is to create a valuable product. We will also give out special
promotions to our loyal guests with one day promotions by giving a 10% discount to
our fans., which would only cost 2% of the product cost, but will help drive sales, and
reducing your labor costs.

Promotion
We have been promoting Proletariat Brewing Company through several outlets such as
facebook, twitter, local magazines, as well as doing private tastings, and also crafting
craft beer for individuals. We have also been giving samples to guests and employess
at Station Taproom in Downingtown, as well as employees and guests of Amani's
BYOB. We will also be doing a grand opening and extending a welcome to all of
our fans as well as the local chamber of commerce, city officials, local celebrities such as
RIp Hamilton, a Coatesville native who plays for the Chicago Bulls, as well as
family and friends of those who work at Proletartiat Brewing Company.

Distribution
Since Proletariat Brewing Company will be starting out with only draft beer as well as
kegs, and growlers for our guests who would like to take our beer home with them, we
will be selling in three different distinct markets. 1. Within our walls. We will be able
to sell our kegs to our consumers on site, as well as growlers for people who do not
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Proletariat Brewing Company

have a kegerator at home, but would like one our nonflagship beers that we will not
have for sale in kegs initially. We will also be selling beers by draft to our guests of our
restaurant.
2. We will also be selling our kegs to local craft beer restaurants such as Station
Taproom, The Whip, Ron's Original Grille, Appetite's on Main, The Drafting Room and
more. We will also sell to non craft beer restuarants as well, since many will carry a
Victory Brewing Company beer, because people will be looking for it, as we grow our
business. We will start with only 1/6 of a barrel kegs for outside sales, to create smaller
batches, and have freshness guararteed with our beers.
3. We will also sell kegs to local beer distributors to help expand our market
share. This will be the smallest source of our revenue. As our beer gains a hold of the
market share, people will look for it more within the beer distributors. These
distributors will actually carry our product for the local restaurants due to the three tier
system in Pa. Within 1-3 years of opening we will expand to a bottling line and develop
packaging as well as creating another form of sales for those do not want to buy kegs of
beer.

Milestones
Milestones
May 2012. Have the financing available for acquiring the property as well as purchase
supplies for renovations, equipment, as well as having working capital to work with
acquriring goods for making beer and food.
Nov 2012. Have renovations completed, as well as having licenses approved for food
service, manufacturing beer, as well as having the brewpub.

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information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of the plan author.

Proletariat Brewing Company

Financial Plan
Sales Forecast
Sales Forecast Table
Year 1

Year 2

Year 3

Food Sales

32,879

34,194

35,561

Inside Beverage Sales

52,883

56,585

60,546

Outside Beverage Sales Distributor


and Restaurant

88

97

106

Outside Beverage Sales Retail Store

36

38

40

$12.00

$12.00

$12.00

$4.00

$4.00

$4.00

Outside Beverage Sales Distributor


and Restaurant

$40.00

$40.00

$40.00

Outside Beverage Sales Retail Store

$60.00

$60.00

$60.00

Food Sales

$394,548

$410,328

$426,732

Inside Beverage Sales

$211,532

$226,340

$242,184

Outside Beverage Sales Distributor


and Restaurant

$3,520

$3,880

$4,240

Outside Beverage Sales Retail Store

$2,160

$2,280

$2,400

$611,760

$642,828

$675,556

Food Sales

$3.00

$3.00

$3.00

Inside Beverage Sales

$0.40

$0.40

$0.40

Outside Beverage Sales Distributor


and Restaurant

$13.20

$13.20

$13.20

Outside Beverage Sales Retail Store

$13.19

$13.21

$13.20

Unit Sales

Price Per Unit


Food Sales
Inside Beverage Sales

Sales

Total Sales
Direct Cost Per Unit

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Proletariat Brewing Company

Direct Cost
Food Sales

$98,637

$102,582

$106,683

Inside Beverage Sales

$21,153

$22,634

$24,218

$1,162

$1,280

$1,399

$475

$502

$528

$121,427

$126,998

$132,828

$490,333

$515,830

$542,728

80%

80%

80%

Outside Beverage Sales Distributor


and Restaurant
Outside Beverage Sales Retail Store

Total Direct Cost


Gross Margin

Gross Margin %

Sales by Month

About the Sales Forecast


The sales forecast represents four seperate categories that we are focusing on. We are
using about 1% of our target audience for the amount per week. Food sales are a major
category for sales, but represent the least for gross profit. We are looking for people to
spend an average of $14 per person for food. This would be a sandwich and a
appetizer/dessert. The average entree for the restaurant menu will be around $16, but

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information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of the plan author.

Proletariat Brewing Company

we will most likely have people ordering from the pub menu. I was counting on a
modest 2% increase during the winter and spring months, with a small dropoff for
summer, and then a 3% increase over summer for the fall. I also did a 4% increase for
years two and three. This is smaller than the industry standard.
The second category is inside beer sales, which the bulk of our profits will be from.
We know that most people will have at least two beers in our establishment, but settled
for 1.5 beers a person. We know that once people try our product we will get them to
come back for three reasons. They can walk to our location, the beer is cheaper than our
competitors, and our beer is better than our competition. Our costs for beer are higher
than normal, due the manufacturing of smaller batches. The increase is higher in this
category, however we are lower than the craft beer industry which is growing in double
digits. The average increase is 7% for the months of the first year, and 4% higher for the
next two.
The third and fourth categories are outside beer sales. We will be selling kegs and
growlers for our customers for the first two years, with an expansion into bottling into
the third year. The numbers for distributors and restaurants represents the bulk of our
outside sales. We have already done the leg work for getting our name out there with
local craft beer pubs within our area. We will be having a 1/6 barrel on in some of these
places at all times. This is just over two cases of beer, which can last a shift in some
establishments. We wanted to sell to the restaurants and distibutors cheaper so that
they may make a reasonable profit, and it will help drive people outside of their local
tavern into the city to have a beer straight from the brewery. Our numbers for our own
retail have a slightly lower cost of sales because we want people to have a good deal
from us, rather than buying a keg from a distributor, or a pint from another restaurant.
Overall, we wanted to have numbers that were under the industry norm, since we are
a startup, but we are well under what other food service establishments make for sales
in our area. The typical full service restaurant makes around 50k/week.

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Proletariat Brewing Company

Personnel Plan
Personnel Table
Year 1

Year 2

Year 3

Kevin Brooks

$24,000

$24,720

$25,464

Dan Garber

$24,000

$24,720

$25,464

Sous Chef

$21,120

$21,540

$21,972

Line Cook 1

$19,680

$19,872

$20,076

Bartender 1

$9,600

$9,648

$9,696

Bartender 2

$9,600

$9,648

$9,696

Server 1

$5,400

$5,412

$5,424

Server 2

$5,400

$5,412

$5,424

Server 3

$4,320

$4,332

$4,344

Server 4

$4,320

$4,332

$4,344

Busser 1

$7,680

$7,800

$7,908

Busser 2

$3,840

$3,900

$3,960

Dish 1

$17,280

$17,628

$17,976

Dish 2

$6,912

$7,056

$7,188

Host 1

$16,320

$16,644

$16,980

Host 2

$6,144

$6,264

$6,396

Total

$185,616

$188,928

$192,312

About the Personnel Plan


The personell plan includes will be as follows:
- Kevin Brooks (executive chef) and his sous chef will be in charge of all food
preparation, along with one line cook for four days a week
- Dan Garber will oversee all brewery operations with the assistance of Rick Miller

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Proletariat Brewing Company

- Rick Miller will oversee the entire operation and be a second bartender for every
night except Friday and Saturdays, where the second bartender will be in place
- there will be a maximum of four server on a night business based on volume. We
will also have a hostess, busser and dishwasher every evening shift.
In the first year we will be very conservative with our sales, and keep labor costs low,
by having our three managerial partners(Dan, Rick, Kevin) performing most of the
duties

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Proletariat Brewing Company

Budget
Budget Table
Year 1

Year 2

Year 3

$185,616

$188,928

$192,312

$27,852

$28,344

$28,848

$3,600

$0

$0

$24,000

$24,000

$24,000

$9,600

$9,600

$9,600

$0

$0

$0

$12,000

$12,000

$12,000

$262,668

$262,872

$266,760

$42

$0

$0

Kitchen Pans

$1,031

$0

$0

other kitchen equipment

$4,488

$0

$0

$300

$0

$0

84" refrigerated Chef base

$4,400

$0

$0

25 cu. ft. reach in refrigerator

$4,200

$0

$0

10 burner gas range w/ 2 26 1/2"


ovens

$2,200

$0

$0

charbroiler

$1,000

$0

$0

deep fryer

$600

$0

$0

Hotwell

$300

$0

$0

gas flattop

$750

$0

$0

$5,000

$0

$0

$20,000

$0

$0

$800

$0

$0

$6,000

$0

$0

$800

$0

$0

Expenses
Salary
Employee Related Expenses
Marketing & Promotion
Rent
Utilities
Office Supplies
Insurance

Total Expenses
Major Purchases
french fry cutter

slicer

convecttion oven
push through dishwasher
worktables
refrigerated prep station 1 door
reach in freezer

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Proletariat Brewing Company

walk in cooler

$8,000

$0

$0

$15,000

$0

$0

Mash Tun 1bbl

$1,000

$0

$0

7 - Fermenters 1 bbl

$7,000

$0

$0

$200

$0

$0

$75,000

$0

$0

$158,111

$0

$0

POS system

Grain Mill
building supplies

Total Major Purchases

Expenses by Month

About the Budget


Our marketing and promotions are in the budget for the first week we are open. We
will be inviting city officials, local business owners, as well as friends, family, and our
fans that have been supportive during the early years of our brewing. We will also be
inviting some local celebrities like Rip Hamilton (Chicago Bulls NBA guard) , who is a
Coatesville native. We will also be inviting media outlets in the beer world as well.

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Startup Costs
The main startup costs for the brewpub is the kitchen and brewing equipment. These
will be a one time purchase, and we will try to find used equipment at a fraction of the
cost rather than buying everything brand new. All of the costs that are listed are prices
for new equipment. Purchasing the building would be the best option, but we could
use the capital on building the business out and renting for the first couple of years and
have a lease to purchase option.

Cash Flow Assumptions


Cash Flow Assumptions

Cash Inflow
% of Sales on Credit

10%

Avg Collection Period (Days)

15

Cash Outflow
% of Purchases on Credit

10%

Avg Payment Delay (Days)

15

Inventory
Months to Keep on Hand

Minimum Inventory Purchase

$10,000

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About the Cash Flow Assumptions

Loans and Investments


Loans and Investments Table

Private Loan
Loan at 10% interest for 60 mos.

Total Amount Received

Year 1

Year 2

Year 3

$250,000

$0

$0

$250,000

$0

$0

Sources of Funds
Investors
Proletariat Brewing Company has a small amount of investors that helped with the
early brews and have also helped in the construction of equipment. At this point and
time they have less than 5% of equity in Proletariat Brewing Company.
Private Loans
Proletariat Brewing Company will be submitting business plans to venture capital firms
in pursuit of the additional money needed to finance the company and provide
operating cash for the business. We expect the terms to be at an interest rate of 10% and
be repayed in 5 years.

Use of Funds
The company will use its financial resources during the startup phase to pay for
inventory, equipment, and fixtures. The company will keep the rest of the loan for
additional expenses incurred during the first several months while building the
clientele.

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Financial Statements
Projected Profit and Loss Statement
Projected Profit and Loss Statement
Year 1

Year 2

Year 3

Revenue

$611,760

$642,828

$675,556

Direct Cost

$121,427

$126,998

$132,828

Gross Margin

$490,333

$515,830

$542,728

80%

80%

80%

$185,616

$188,928

$192,312

$27,852

$28,344

$28,848

$3,600

$0

$0

$24,000

$24,000

$24,000

$9,600

$9,600

$9,600

$0

$0

$0

$12,000

$12,000

$12,000

Total Expenses

$262,668

$262,872

$266,760

Operating Income

$227,665

$252,958

$275,968

Interest Incurred

$21,398

$19,297

$14,642

Depreciation and Amortization

$31,622

$31,622

$31,622

Income Taxes

$34,929

$40,408

$45,941

$139,716

$161,631

$183,763

23%

25%

27%

Gross Margin %
Expenses
Salary
Employee Related Expenses
Marketing & Promotion
Rent
Utilities
Office Supplies
Insurance

Net Profit
Net Profit / Sales

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Gross Margin by Year

Net Profit (or Loss) by Year

About the Projected Profit and Loss Statement


The first year the company will be open we will see a modest profit. It will take about 5
months of opening to see a positive cash flow, and will subsequently increase over the
22
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next two years. We underscored the amount of growth as about 3% over the first year,
even though the industry is recieving double digit growth overall.

Balance Sheet
Balance Sheet
As of Period's End

Year 1

Year 2

Year 3

$202,989

$350,952

$517,047

$2,764

$2,683

$2,818

$21,158

$22,106

$22,160

$226,911

$375,741

$542,025

Long-Term Assets

$158,111

$158,111

$158,111

Accumulated Depreciation

($31,622)

($63,244)

($94,866)

Total Long-Term Assets

$126,489

$94,867

$63,245

Total Assets

$353,400

$470,608

$605,270

$718

$742

$743

Sales Taxes Payable

$0

$0

$0

Short-Term Debt

$0

$0

$0

$718

$742

$743

$212,966

$168,519

$119,417

$213,684

$169,261

$120,160

Paid-In Capital

$0

$0

$0

Retained Earnings

$0

$139,716

$301,347

$139,716

$161,631

$183,763

Total Owner's Equity

$139,716

$301,347

$485,110

Total Liabilities & Equity

$353,400

$470,608

$605,270

Cash
Accounts Receivable
Inventory

Total Current Assets

Accounts Payable

Total Current Liabilities


Long-Term Debt

Total Liabilities

Earnings

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About the Balance Sheet


As the balance sheet shows, we do not expect any trouble meeting our debt obligations.
As long as we can achieve our specific objectives, we should not need to take on
additional debt beyond the orginal $250,000 loan.

Cash Flow Statement


Cash Flow Statement
Year 1

Year 2

Year 3

$139,716

$161,631

$183,763

Depreciation and Amortization

$31,622

$31,622

$31,622

Decrease in Accounts Receivable

($2,764)

$81

($135)

($21,158)

($948)

($54)

$718

$24

$1

$0

$0

$0

$148,134

$192,410

$215,197

($158,111)

$0

$0

Investments Received

$0

$0

$0

Increase in Short-Term Debt

$0

$0

$0

Increase in Long-Term Debt

$212,966

($44,447)

($49,102)

$54,855

($44,447)

($49,102)

$0

$202,989

$350,952

$202,989

$147,963

$166,095

$202,989

$350,952

$517,047

Operations
Net Profit

Decrease in Inventory
Increase in Accounts Payable
Increase in Sales Taxes Payable

Net Cash Flow from Operations


Investing & Financing
Assets Purchased

Net Cash Flow from Investing &


Financing
Cash at Beginning of Period
Net Increase in Cash

Cash at End of Period

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Cash Flow by Month

Cash Flow by Year

About the Cash Flow Statement


The first year of cash flow shows the initial loan, as well as all the major purchases, and
construction costs. The second year and third year show a slight increase from year to
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year, while the cash balance continues to grow, and making it possbile for expansion
into a larger market area for the beer.

26
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Appendix
Monthly Financial Details
Sales Forecast Table (With Monthly Detail)
Year 1

Y1 M1

Y1 M2

Y1 M3

Y1 M4

Y1 M5

Y1 M6

Y1 M7

Y1 M8

Y1 M9

Y1 M10

Y1 M11

Y1 M12

Food Sales

2,524

2,574

2,625

2,677

2,731

2,786

2,841

2,813

2,785

2,757

2,840

2,926

Inside
Beverage Sales

3,786

3,937

4,095

4,258

4,429

4,606

4,790

4,650

4,515

4,383

4,602

4,832

Outside
Beverage Sales
Distributor and
Restaurant

10

11

12

Outside
Beverage Sales
Retail Store

$12.00

$12.00

$12.00

$12.00

$12.00

$12.00

$12.00

$12.00

$12.00

$12.00

$12.00

$12.00

Inside
Beverage Sales

$4.00

$4.00

$4.00

$4.00

$4.00

$4.00

$4.00

$4.00

$4.00

$4.00

$4.00

$4.00

Outside
Beverage Sales
Distributor and
Restaurant

$40.00

$40.00

$40.00

$40.00

$40.00

$40.00

$40.00

$40.00

$40.00

$40.00

$40.00

$40.00

Outside
Beverage Sales
Retail Store

$60.00

$60.00

$60.00

$60.00

$60.00

$60.00

$60.00

$60.00

$60.00

$60.00

$60.00

$60.00

$30,288

$30,888

$31,500

$32,124

$32,772

$33,432

$34,092

$33,756

$33,420

$33,084

$34,080

$35,112

Unit Sales

Price Per Unit


Food Sales

Sales
Food Sales

27
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Proletariat Brewing Company

Inside
Beverage Sales

$15,144

$15,748

$16,380

$17,032

$17,716

$18,424

$19,160

$18,600

$18,060

$17,532

$18,408

$19,328

Outside
Beverage Sales
Distributor and
Restaurant

$160

$160

$200

$200

$240

$280

$280

$320

$360

$400

$440

$480

Outside
Beverage Sales
Retail Store

$60

$60

$60

$120

$120

$180

$180

$180

$240

$300

$300

$360

$45,652

$46,856

$48,140

$49,476

$50,848

$52,316

$53,712

$52,856

$52,080

$51,316

$53,228

$55,280

Food Sales

$3.00

$3.00

$3.00

$3.00

$3.00

$3.00

$3.00

$3.00

$3.00

$3.00

$3.00

$3.00

Inside
Beverage Sales

$0.40

$0.40

$0.40

$0.40

$0.40

$0.40

$0.40

$0.40

$0.40

$0.40

$0.40

$0.40

Outside
Beverage Sales
Distributor and
Restaurant

$13.20

$13.20

$13.20

$13.20

$13.20

$13.20

$13.20

$13.20

$13.20

$13.20

$13.20

$13.20

Outside
Beverage Sales
Retail Store

$13.20

$13.20

$13.20

$13.20

$13.20

$13.20

$13.20

$13.20

$13.20

$13.20

$13.20

$13.20

Food Sales

$7,572

$7,722

$7,875

$8,031

$8,193

$8,358

$8,523

$8,439

$8,355

$8,271

$8,520

$8,778

Inside
Beverage Sales

$1,514

$1,575

$1,638

$1,703

$1,772

$1,842

$1,916

$1,860

$1,806

$1,753

$1,841

$1,933

Outside
Beverage Sales
Distributor and
Restaurant

$53

$53

$66

$66

$79

$92

$92

$106

$119

$132

$145

$159

Outside
Beverage Sales
Retail Store

$13

$13

$13

$27

$26

$40

$40

$40

$52

$66

$66

$79

$9,152

$9,363

$9,592

$9,827

$10,070

$10,332

$10,571

$10,445

$10,332

$10,222

$10,572

$10,949

$36,500

$37,493

$38,548

$39,649

$40,778

$41,984

$43,141

$42,411

$41,748

$41,094

$42,656

$44,331

80%

80%

80%

80%

80%

80%

80%

80%

80%

80%

80%

80%

Total Sales
Direct Cost Per
Unit

Direct Cost

Total Direct
Cost
Gross Margin

Gross Margin %

28
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Proletariat Brewing Company

Year 1

Year 2

Year 3

Food Sales

32,879

34,194

35,561

Inside Beverage Sales

52,883

56,585

60,546

Outside Beverage Sales Distributor and Restaurant

88

97

106

Outside Beverage Sales Retail Store

36

38

40

$12.00

$12.00

$12.00

$4.00

$4.00

$4.00

Outside Beverage Sales Distributor and Restaurant

$40.00

$40.00

$40.00

Outside Beverage Sales Retail Store

$60.00

$60.00

$60.00

Food Sales

$394,548

$410,328

$426,732

Inside Beverage Sales

$211,532

$226,340

$242,184

Outside Beverage Sales Distributor and Restaurant

$3,520

$3,880

$4,240

Outside Beverage Sales Retail Store

$2,160

$2,280

$2,400

$611,760

$642,828

$675,556

Food Sales

$3.00

$3.00

$3.00

Inside Beverage Sales

$0.40

$0.40

$0.40

Outside Beverage Sales Distributor and Restaurant

$13.20

$13.20

$13.20

Outside Beverage Sales Retail Store

$13.19

$13.21

$13.20

Food Sales

$98,637

$102,582

$106,683

Inside Beverage Sales

$21,153

$22,634

$24,218

$1,162

$1,280

$1,399

$475

$502

$528

Unit Sales

Price Per Unit


Food Sales
Inside Beverage Sales

Sales

Total Sales
Direct Cost Per Unit

Direct Cost

Outside Beverage Sales Distributor and Restaurant


Outside Beverage Sales Retail Store

29
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Proletariat Brewing Company

Total Direct Cost


Gross Margin

$121,427

$126,998

$132,828

$490,333

$515,830

$542,728

80%

80%

80%

Gross Margin %

Personnel Table (With Monthly Detail)


Year 1

Y1 M1

Y1 M2

Y1 M3

Y1 M4

Y1 M5

Y1 M6

Y1 M7

Y1 M8

Y1 M9

Y1 M10

Y1 M11

Y1 M12

Kevin Brooks

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

Dan Garber

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

Sous Chef

$1,760

$1,760

$1,760

$1,760

$1,760

$1,760

$1,760

$1,760

$1,760

$1,760

$1,760

$1,760

Line Cook 1

$1,640

$1,640

$1,640

$1,640

$1,640

$1,640

$1,640

$1,640

$1,640

$1,640

$1,640

$1,640

Bartender 1

$800

$800

$800

$800

$800

$800

$800

$800

$800

$800

$800

$800

Bartender 2

$800

$800

$800

$800

$800

$800

$800

$800

$800

$800

$800

$800

Server 1

$450

$450

$450

$450

$450

$450

$450

$450

$450

$450

$450

$450

Server 2

$450

$450

$450

$450

$450

$450

$450

$450

$450

$450

$450

$450

Server 3

$360

$360

$360

$360

$360

$360

$360

$360

$360

$360

$360

$360

Server 4

$360

$360

$360

$360

$360

$360

$360

$360

$360

$360

$360

$360

Busser 1

$640

$640

$640

$640

$640

$640

$640

$640

$640

$640

$640

$640

Busser 2

$320

$320

$320

$320

$320

$320

$320

$320

$320

$320

$320

$320

Dish 1

$1,440

$1,440

$1,440

$1,440

$1,440

$1,440

$1,440

$1,440

$1,440

$1,440

$1,440

$1,440

Dish 2

$576

$576

$576

$576

$576

$576

$576

$576

$576

$576

$576

$576

Host 1

$1,360

$1,360

$1,360

$1,360

$1,360

$1,360

$1,360

$1,360

$1,360

$1,360

$1,360

$1,360

Host 2

$512

$512

$512

$512

$512

$512

$512

$512

$512

$512

$512

$512

Total

$15,468

$15,468

$15,468

$15,468

$15,468

$15,468

$15,468

$15,468

$15,468

$15,468

$15,468

$15,468

30
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Proletariat Brewing Company

Year 1

Year 2

Year 3

Kevin Brooks

$24,000

$24,720

$25,464

Dan Garber

$24,000

$24,720

$25,464

Sous Chef

$21,120

$21,540

$21,972

Line Cook 1

$19,680

$19,872

$20,076

Bartender 1

$9,600

$9,648

$9,696

Bartender 2

$9,600

$9,648

$9,696

Server 1

$5,400

$5,412

$5,424

Server 2

$5,400

$5,412

$5,424

Server 3

$4,320

$4,332

$4,344

Server 4

$4,320

$4,332

$4,344

Busser 1

$7,680

$7,800

$7,908

Busser 2

$3,840

$3,900

$3,960

Dish 1

$17,280

$17,628

$17,976

Dish 2

$6,912

$7,056

$7,188

Host 1

$16,320

$16,644

$16,980

Host 2

$6,144

$6,264

$6,396

Total

$185,616

$188,928

$192,312

31
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Budget Table (With Monthly Detail)


Year 1

Y1 M1

Y1 M2

Y1 M3

Y1 M4

Y1 M5

Y1 M6

Y1 M7

Y1 M8

Y1 M9

Y1 M10

Y1 M11

Y1 M12

$15,468

$15,468

$15,468

$15,468

$15,468

$15,468

$15,468

$15,468

$15,468

$15,468

$15,468

$15,468

Employee
Related
Expenses

$2,321

$2,321

$2,321

$2,321

$2,321

$2,321

$2,321

$2,321

$2,321

$2,321

$2,321

$2,321

Marketing &
Promotion

$3,600

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Rent

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$800

$800

$800

$800

$800

$800

$800

$800

$800

$800

$800

$800

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$25,189

$21,589

$21,589

$21,589

$21,589

$21,589

$21,589

$21,589

$21,589

$21,589

$21,589

$21,589

$42

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Kitchen Pans

$1,031

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

other kitchen
equipment

$4,488

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$300

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

84"
refrigerated
Chef base

$4,400

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

25 cu. ft.
reach in
refrigerator

$4,200

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

10 burner gas
range w/ 2 26
1/2" ovens

$2,200

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

charbroiler

$1,000

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

deep fryer

$600

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Expenses
Salary

Utilities
Office Supplies
Insurance

Total Expenses
Major
Purchases
french fry
cutter

slicer

32
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Proletariat Brewing Company

Hotwell

$300

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

gas flattop

$750

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

convecttion
oven

$5,000

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

push through
dishwasher

$20,000

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$800

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$6,000

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$800

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$8,000

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$15,000

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Mash Tun 1bbl

$1,000

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

7 - Fermenters
1 bbl

$7,000

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$200

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$75,000

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$158,111

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

worktables
refrigerated
prep station 1
door
reach in
freezer
walk in cooler
POS system

Grain Mill
building
supplies

Total Major
Purchases

33
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Proletariat Brewing Company

Year 1

Year 2

Year 3

$185,616

$188,928

$192,312

$27,852

$28,344

$28,848

$3,600

$0

$0

$24,000

$24,000

$24,000

$9,600

$9,600

$9,600

$0

$0

$0

$12,000

$12,000

$12,000

$262,668

$262,872

$266,760

$42

$0

$0

Kitchen Pans

$1,031

$0

$0

other kitchen equipment

$4,488

$0

$0

$300

$0

$0

84" refrigerated Chef base

$4,400

$0

$0

25 cu. ft. reach in refrigerator

$4,200

$0

$0

10 burner gas range w/ 2 26 1/2" ovens

$2,200

$0

$0

charbroiler

$1,000

$0

$0

deep fryer

$600

$0

$0

Hotwell

$300

$0

$0

gas flattop

$750

$0

$0

$5,000

$0

$0

$20,000

$0

$0

$800

$0

$0

$6,000

$0

$0

$800

$0

$0

Expenses
Salary
Employee Related Expenses
Marketing & Promotion
Rent
Utilities
Office Supplies
Insurance

Total Expenses
Major Purchases
french fry cutter

slicer

convecttion oven
push through dishwasher
worktables
refrigerated prep station 1 door
reach in freezer

34
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Proletariat Brewing Company

walk in cooler

$8,000

$0

$0

$15,000

$0

$0

Mash Tun 1bbl

$1,000

$0

$0

7 - Fermenters 1 bbl

$7,000

$0

$0

$200

$0

$0

$75,000

$0

$0

$158,111

$0

$0

POS system

Grain Mill
building supplies

Total Major Purchases

35
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Proletariat Brewing Company

Projected Profit and Loss Statement (With Monthly Detail)


Year 1

Y1 M1

Y1 M2

Y1 M3

Y1 M4

Y1 M5

Y1 M6

Y1 M7

Y1 M8

Y1 M9

Y1 M10

Y1 M11

Y1 M12

$45,652

$46,856

$48,140

$49,476

$50,848

$52,316

$53,712

$52,856

$52,080

$51,316

$53,228

$55,280

Direct Cost

$9,152

$9,363

$9,592

$9,827

$10,070

$10,332

$10,571

$10,445

$10,332

$10,222

$10,572

$10,949

Gross Margin

$36,500

$37,493

$38,548

$39,649

$40,778

$41,984

$43,141

$42,411

$41,748

$41,094

$42,656

$44,331

80%

80%

80%

80%

80%

80%

80%

80%

80%

80%

80%

80%

$15,468

$15,468

$15,468

$15,468

$15,468

$15,468

$15,468

$15,468

$15,468

$15,468

$15,468

$15,468

Employee
Related
Expenses

$2,321

$2,321

$2,321

$2,321

$2,321

$2,321

$2,321

$2,321

$2,321

$2,321

$2,321

$2,321

Marketing &
Promotion

$3,600

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Rent

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$2,000

$800

$800

$800

$800

$800

$800

$800

$800

$800

$800

$800

$800

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

Total Expenses

$25,189

$21,589

$21,589

$21,589

$21,589

$21,589

$21,589

$21,589

$21,589

$21,589

$21,589

$21,589

Operating
Income

$11,311

$15,904

$16,959

$18,060

$19,189

$20,395

$21,552

$20,822

$20,159

$19,505

$21,067

$22,742

Interest Incurred

$0

$2,083

$2,056

$2,029

$2,002

$1,974

$1,947

$1,918

$1,890

$1,862

$1,833

$1,804

Depreciation and
Amortization

$2,628

$2,628

$2,629

$2,629

$2,634

$2,634

$2,635

$2,635

$2,642

$2,642

$2,643

$2,643

Income Taxes

$1,737

$2,239

$2,454

$2,680

$2,911

$3,157

$3,394

$3,254

$3,125

$3,000

$3,319

$3,659

$6,946

$8,954

$9,820

$10,722

$11,642

$12,630

$13,576

$13,015

$12,502

$12,001

$13,272

$14,636

15%

19%

20%

22%

23%

24%

25%

25%

24%

23%

25%

26%

Revenue

Gross Margin %
Expenses
Salary

Utilities
Office Supplies
Insurance

Net Profit
Net Profit /
Sales

36
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Proletariat Brewing Company

Year 1

Year 2

Year 3

Revenue

$611,760

$642,828

$675,556

Direct Cost

$121,427

$126,998

$132,828

$490,333

$515,830

$542,728

80%

80%

80%

$185,616

$188,928

$192,312

$27,852

$28,344

$28,848

$3,600

$0

$0

$24,000

$24,000

$24,000

$9,600

$9,600

$9,600

Gross Margin

Gross Margin %
Expenses
Salary
Employee Related Expenses
Marketing & Promotion
Rent
Utilities
Office Supplies

$0

$0

$0

$12,000

$12,000

$12,000

Total Expenses

$262,668

$262,872

$266,760

Operating Income

$227,665

$252,958

$275,968

Interest Incurred

$21,398

$19,297

$14,642

Depreciation and Amortization

$31,622

$31,622

$31,622

Income Taxes

$34,929

$40,408

$45,941

$139,716

$161,631

$183,763

23%

25%

27%

Insurance

Net Profit
Net Profit / Sales

37
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Proletariat Brewing Company

Loans and Investments Table (With Monthly Detail)


Year 1
Private Loan
Loan at 10%
interest for 60
mos.

Total Amount
Received

Y1 M1

Y1 M2

Y1 M3

Y1 M4

Y1 M5

Y1 M6

Y1 M7

Y1 M8

Y1 M9

Y1 M10

Y1 M11

Y1 M12

$250,000

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$250,000

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Private Loan
Loan at 10% interest for 60 mos.

Total Amount Received

Year 1

Year 2

Year 3

$250,000

$0

$0

$250,000

$0

$0

38
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Proletariat Brewing Company

Cash Flow Statement (With Monthly Detail)


Year 1

Y1 M1

Y1 M2

Y1 M3

Y1 M4

Y1 M5

Y1 M6

Y1 M7

Y1 M8

Y1 M9

Y1 M10

Y1 M11

Y1 M12

Net Profit

$6,946

$8,954

$9,820

$10,722

$11,642

$12,630

$13,576

$13,015

$12,502

$12,001

$13,272

$14,636

Depreciation
and
Amortization

$2,628

$2,628

$2,629

$2,629

$2,634

$2,634

$2,635

$2,635

$2,642

$2,642

$2,643

$2,643

Decrease in
Accounts
Receivable

($2,283)

($60)

($64)

($67)

($68)

($74)

($69)

$42

$39

$38

($95)

($103)

Decrease in
Inventory

($18,955)

($637)

($408)

($402)

($501)

($113)

$239

$223

($240)

($727)

($7)

$370

Increase in
Accounts
Payable

$1,776

($1,085)

$0

$11

$17

($6)

($6)

($6)

$17

$19

($18)

($1)

Increase in
Sales Taxes
Payable

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

($9,888)

$9,800

$11,977

$12,893

$13,724

$15,071

$16,375

$15,909

$14,960

$13,973

$15,795

$17,545

($158,111)

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Investments
Received

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Increase in
Short-Term
Debt

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Increase in
Long-Term
Debt

$250,000

($3,229)

($3,256)

($3,283)

($3,310)

($3,338)

($3,365)

($3,394)

($3,422)

($3,450)

($3,479)

($3,508)

Net Cash Flow


from Investing
& Financing

$91,889

($3,229)

($3,256)

($3,283)

($3,310)

($3,338)

($3,365)

($3,394)

($3,422)

($3,450)

($3,479)

($3,508)

Operations

Net Cash Flow


from
Operations
Investing &
Financing
Assets
Purchased

39
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Proletariat Brewing Company

Cash at Beginning
of Period

$0

$82,001

$88,572

$97,293

$106,903

$117,317

$129,050

$142,060

$154,575

$166,113

$176,636

$188,952

$82,001

$6,571

$8,721

$9,610

$10,414

$11,733

$13,010

$12,515

$11,538

$10,523

$12,316

$14,037

$82,001

$88,572

$97,293

$106,903

$117,317

$129,050

$142,060

$154,575

$166,113

$176,636

$188,952

$202,989

Net Increase in
Cash

Cash at End of
Period

Year 1

Year 2

Year 3

$139,716

$161,631

$183,763

Depreciation and Amortization

$31,622

$31,622

$31,622

Decrease in Accounts Receivable

($2,764)

$81

($135)

($21,158)

($948)

($54)

$718

$24

$1

$0

$0

$0

$148,134

$192,410

$215,197

($158,111)

$0

$0

Investments Received

$0

$0

$0

Increase in Short-Term Debt

$0

$0

$0

Increase in Long-Term Debt

$212,966

($44,447)

($49,102)

$54,855

($44,447)

($49,102)

$0

$202,989

$350,952

$202,989

$147,963

$166,095

$202,989

$350,952

$517,047

Operations
Net Profit

Decrease in Inventory
Increase in Accounts Payable
Increase in Sales Taxes Payable

Net Cash Flow from Operations


Investing & Financing
Assets Purchased

Net Cash Flow from Investing & Financing


Cash at Beginning of Period
Net Increase in Cash

Cash at End of Period

40
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Proletariat Brewing Company

Balance Sheet (With Monthly Detail)


As of Period's
End

Y1 M1

Y1 M2

Y1 M3

Y1 M4

Y1 M5

Y1 M6

Y1 M7

Y1 M8

Y1 M9

Y1 M10

Y1 M11

Y1 M12

Cash

$82,001

$88,572

$97,293

$106,903

$117,317

$129,050

$142,060

$154,575

$166,113

$176,636

$188,952

$202,989

$2,283

$2,343

$2,407

$2,474

$2,542

$2,616

$2,685

$2,643

$2,604

$2,566

$2,661

$2,764

$18,955

$19,592

$20,000

$20,402

$20,903

$21,016

$20,777

$20,554

$20,794

$21,521

$21,528

$21,158

$103,239

$110,507

$119,700

$129,779

$140,762

$152,682

$165,522

$177,772

$189,511

$200,723

$213,141

$226,911

$158,111

$158,111

$158,111

$158,111

$158,111

$158,111

$158,111

$158,111

$158,111

$158,111

$158,111

$158,111

($2,628)

($5,256)

($7,885)

($10,514)

($13,148)

($15,782)

($18,417)

($21,052)

($23,694)

($26,336)

($28,979)

($31,622)

Total LongTerm Assets

$155,483

$152,855

$150,226

$147,597

$144,963

$142,329

$139,694

$137,059

$134,417

$131,775

$129,132

$126,489

Total Assets

$258,722

$263,362

$269,926

$277,376

$285,725

$295,011

$305,216

$314,831

$323,928

$332,498

$342,273

$353,400

$1,776

$691

$691

$702

$719

$713

$707

$701

$718

$737

$719

$718

Sales Taxes
Payable

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Short-Term Debt

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Total Current
Liabilities

$1,776

$691

$691

$702

$719

$713

$707

$701

$718

$737

$719

$718

Long-Term Debt

$250,000

$246,771

$243,515

$240,232

$236,922

$233,584

$230,219

$226,825

$223,403

$219,953

$216,474

$212,966

$251,776

$247,462

$244,206

$240,934

$237,641

$234,297

$230,926

$227,526

$224,121

$220,690

$217,193

$213,684

Paid-In Capital

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

Retained Earnings

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$6,946

$15,900

$25,720

$36,442

$48,084

$60,714

$74,290

$87,305

$99,807

$111,808

$125,080

$139,716

Accounts
Receivable
Inventory

Total Current
Assets
Long-Term Assets
Accumulated
Depreciation

Accounts Payable

Total
Liabilities

Earnings

41
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Proletariat Brewing Company

Total Owner's
Equity
Total
Liabilities &
Equity

$6,946

$15,900

$25,720

$36,442

$48,084

$60,714

$74,290

$87,305

$99,807

$111,808

$125,080

$139,716

$258,722

$263,362

$269,926

$277,376

$285,725

$295,011

$305,216

$314,831

$323,928

$332,498

$342,273

$353,400

42
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Proletariat Brewing Company

As of Period's End

Year 1

Year 2

Year 3

$202,989

$350,952

$517,047

$2,764

$2,683

$2,818

$21,158

$22,106

$22,160

$226,911

$375,741

$542,025

Long-Term Assets

$158,111

$158,111

$158,111

Accumulated Depreciation

($31,622)

($63,244)

($94,866)

Total Long-Term Assets

$126,489

$94,867

$63,245

Total Assets

$353,400

$470,608

$605,270

$718

$742

$743

Sales Taxes Payable

$0

$0

$0

Short-Term Debt

$0

$0

$0

$718

$742

$743

$212,966

$168,519

$119,417

$213,684

$169,261

$120,160

Paid-In Capital

$0

$0

$0

Retained Earnings

$0

$139,716

$301,347

$139,716

$161,631

$183,763

Total Owner's Equity

$139,716

$301,347

$485,110

Total Liabilities & Equity

$353,400

$470,608

$605,270

Cash
Accounts Receivable
Inventory

Total Current Assets

Accounts Payable

Total Current Liabilities


Long-Term Debt

Total Liabilities

Earnings

43
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the
understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.