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Product Reputation Market Intelligence Report for Televisions

Prepared for Gregory Yankelovich,


May 16, 2010

Product Name Manufacturer CSI PFS PRS PSS No. of


Reviews

Samsung LN52A630 52-Inch 1080p 120Hz LCD HDTV with Red Touch of Color Samsung 1.71 1.62 1.08 1.04 117

Sony Bravia V-Series KDL-52V4100 52-Inch 1080p LCD HDTV Sony 1.70 1.56 1.02 1.08 53

Sony BRAVIA XBR Series KDL-52XBR9 52-Inch 1080p 240 Hz LCD HDTV, Black Sony 1.61 1.58 1.06 1.03 61

Samsung LN52A550 52-Inch 1080p LCD HDTV Samsung 1.61 1.56 1.05 1.02 281

Sharp Aquos LC52D85U 52-Inch 1080p 120Hz LCD HDTV Sharp 1.58 1.52 1.02 1.02 78

Samsung LN52B630 52-Inch 1080p 120 Hz LCD HDTV with Red Touch of Color Samsung 1.57 1.62 1.07 1.03 52

Sony Bravia XBR KDL-52XBR6 52-Inch 1080p 120Hz LCD HDTV Sony 1.57 1.60 1.02 1.06 85

Samsung LN52A750 52-Inch 1080p DLNA LCD HDTV with RED Touch of Color Samsung 1.56 1.58 1.02 1.03 431

Samsung LN52A650 52-Inch 1080p 120 Hz LCD HDTV with Red Touch of Color Samsung 1.55 1.59 1.03 1.03 1011

Coby TFTV1524 15-Inch Widescreen LCD HDTV/Monitor with HDMI Input, Black Coby 1.54 1.44 1.06 1.00 93

Toshiba REGZA 52HL167 52-Inch 1080p LCD HDTV Toshiba 1.52 1.55 1.04 1.02 54

Sony Bravia XBR KDL-52XBR6 52-Inch 1080p 120 Hz LCD HDTV Sony 1.51 1.57 1.02 1.05 111

Samsung LNT5265F 52-Inch 1080p LCD HDTV Samsung 1.45 1.54 1.00 1.03 221

As of May 16, 2010 the Televisions category contains metrics for 472 products based on the analysis of 36475 customer reviews

Glossary
CSI (Customer Satisfaction Index) - The Customer Satisfaction Index is an aggregate measurement of the delta between a
customer's expectation of a product and their actual experience with it.
PFS (Product Functionality Score) - The Product Functionality Score measures the gap between customer expectations of a product
and their actual experience with it.
PRS (Product Reliability Score) - The Product Reliability Score measures the gap between the customer's expectations of a product's
performance over its life-cycle and their actual experience with that product. A low reliability score points a Product Manager to potential
problems in either the manufacturing or packaging processes that can be addressed before the erosion of their brand value begins.
PSS (Product Support Score) - The Product Support Score measures the delta between the customer's expectations of a product's
support against their actual experience. Currently it is an aggregate score that measures performance of a channel, delivery, and
technical support organizations combined.