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NORANIZA BINTI BACHO (CF140099)

RAFIDAH BINTI KATCHO (CB140022)


SHAFIQAH BINTI EDDY WIYONO (CB140082)
SITI ZAHARAH BINTI MAZLAN (CF140165)

The Perspective Of Customer Towards Smoking At Awana


Restaurant, Taman Universiti, Parit Raja

Background Of Study
Many countries have laws that prohibit smoking in public
places but there are numbers of customer are smoking at
Awana Restaurant
There will be more customers like to have free smoke place
The perspective of customer either positive or negative
towards smoking important related to the environmental
factors associated with smoke and they have to protecting
their health
Customers worried about the environment polluted with
smoking can cause various type of disease

Statements Of Problems

The number of smoking at Awana Restaurant rapidly


increasing
Non-smoking become more worries
No one care about the perspective of the customers and
defend them against smoking

Objective Of The Study

To get the perspective of the customers about smoking in


Awana Restaurant, Taman Universiti.
To find out the suggestions to improve the smoking situation in
Awana Restaurant, Taman Universiti.

Significance Of The Study

We choose to investigate this matter because the benefits to


customers who are eating at Awana Restaurant to choose
whether they want to eat there or not
Benefits to an employee to have their right on protecting their
health while they are working in smoking space
employer able to manage their restaurant to comfort all their
customer, can maintain the quality of their restaurant with the
health care of customers with the smoke-free area.

Limitation Of Study

These findings are only true for Awana Restaurant customers


and cannot to be generalised to other restaurant customers.
The same study needs to be conducted from other restaurants
to see if these any similarities with the perspective that will
influences customer's choice in selecting a restaurant to dine
in.

Definitions Of Term
Perspective
Perspective in the narrative may be defined as the way the
representation of the story is influenced by the position,
personality and values of the narrator, the characters and,
possibly, other, more hypothetical entities in the story world

Smoking
Smoking is the act of release smoke that can be inhaled by
others in the surrounding area. Smoke will be inhaled by people
who comes to dine in at Awana Restaurant that will reflect their
negative or positive perspective towards smoking at Awana
Restaurant.

Methodology

Research design Questionnaire


Sample of research 50 respondent
Research instrument - The questionnaire consists of eighteen
question which was divided into three parts A, B and C
Data collection method - distributed by hand to be filled by
the chosen respondents at Awana Restaurant

Findings

Figure 1: Gender Respondents

Figure 3: Smoking Status of Respondents

Figure 2: Age Range of Respondents

Figure 4: Frequent Respondents go to Awana Restaurant

Figure 5: Time usually respondents dine in at Awana Restaurant

Figure 6: Choosing Between Smoking is a Bad Attitude or Not

Figure 7: Choosing Between Respondents Feel Annoyed Towards People Who


Smoking At Awana Restaurant Or Not.

Figure 8: Different View of Smoking should be


allowed in Awana Restaurant

Figure 9: Smoker Had No Respect To Customer


Convenience.

Figure 10: Smoking Not Considered The Harmful Effect of


Smoke To Customer

Figure 11: Smoking In Restaurant Is Rude And


Inconsiderate

Figure 12: Smoking Harmed Peoples Health

Figure 13: Not Polite To Smoke At The Restaurant

Figure 14: Quality of Food Will Be Degraded

Figure 15: Designing The Smoking Area Outside


Awana Restaurant

Figure 16: "No Smoking" Sign Would Affect The Smoking Situation
At Awana Restaurant

Statement

Respondent

Yes

R2, R4, R7, R8, R9, R10, R11, R12, R13,


R14, R15, R16, R17, R18, R22, R23, R26,
R27, R30, R29, R31, R32, R33, R34, R36,
R37, R40, R44, R46, R46

No

R1, R3, R5, R6, R19, R20, R21, R24, R25,


R28, R29, R35, R38, R39, R41, R43, R45,
R47, R48, R50

Statement
Suggestions

Respondent
to

smoking situation

improve R1, R2, R2, R7, R9, R10, R11, R12, R13, R14,
R16, R19, R20, R21, R23, R25, R26, R27, R29,

R30, R31, R32, R33, R34, R36, R37, R39, R40,


R44, R46, R46
Suggestions

not

smoking situation

improve R4, R5, R6, R8, R15, R17, R18, R24, R28, R35,
R38, R41, R43, R45, R47, R48, R50

Discussio
n

Most of respondent strongly agree that


smoking would harm peoples health
Only small fraction of the respondents
strongly disagrees with the statement
There are several factor that smoking would
harm peoples health
Regarding from the finding, there were
several influences that smoking would
affected the environment at Awana
Restaurant
Since majority of the respondents were
female and non-smoker, the finding of the
research did not show any significant result in
the perspective of smoking

Most of the respondents strongly agree that


there should be designated smoking area to
separate between smoking and nonsmoking.
Placing a signboard "no smoking" in the
restaurant could improve smoking situation
at Awana Restaurant.

Conclusion
This research has shown that the perspective of the customer
towards smoking at Awana Restaurant.
Smoking would harm people's health is the most selected
among respondents.
With regards to findings, smoking is harmful means of the
quality of food would degrade because of the smoke of
smoker.
Lastly, designated separated smoking area will attract
customer to dine in Awana Restaurant

Recommendations
Recommendations Based on Findings

1. Awana Restaurant should provide a separated area for smoking


and non-smoking if they want to attract customers to dine in.
2. Awana Restaurant should put no smoking' sign to create
awareness among smoker not smoking in the restaurant.
3. Awana Restaurant must emphasise convenience of customers
and welfare of employee health.
Recommendations for Future Research
1. Customers from another restaurant to see whether there are any
similarities in the findings
2. Explore the different types of service strategies by the restaurant to
attract customers and the effectiveness of these strategies.
3. Although there are lots of restaurants, it might be good if they
maintain the quality of food, service, cleanliness and convenience
for customers.

References

Al-Badayneh, D. D. (1988). Attitudes Toward Cigrette Smoking As Deviant Behavior.


Jordan: Department Of Sociology.

Lucas, G . J . (2012). Saving Smoker From Themselves The Paternalistic Use Of Cigarette.
University Of Cincinnati Law Review, 1-55.

Niederhoff, B. (2011). Hamburg: Interdisciplinary Center For Narratology, University Of


Hamburg. Handbook Of Narratology. 384, 693.

Macy Jt, C. L. (2012). Smoking behaviors and attitudes during adolescence


prospectively
predict support for tobacco control policies in adulthood.
Nicotinetob res, 14(7) : 871-9.

Moore, R. S. (2005). The sosiological impact of attitudes towards smoking: secondary


effects of the demarketing of smoking. Science psychology, 703 - 718.