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SMU MBA SPRING 2016-2017

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SMU MBA SPRING 2016 Assignments are available. For Booking ,Kindly mail us
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DRIVE
PROGRAM
SEMESTER
SUBJECT CODE & NAME
BK ID
CREDITS & MARKS
Q.No
1

ASSIGNMENT
SPRING 2016
MBA
III
OM 0010 - OPERATIONS MANAGEMENT
B1934
4 CREDITS AND 60 MARKS

Criteria
Write short notes on :
a. Origin of operations research

Marks

Total Marks

a. Origin of operations research

10

b. Levels of Strategies in an Organisation

c. Consumer Pricing Expectations Range

b. Levels of Strategies in an Organisation


c. Consumer Pricing Expectations Range
A

Explain following Models of Operations Research


a. Iconic model
b. Analogue model
c. Symbolic model
d. Descriptive model

a. Iconic model

2.5

b. Analogue model

2.5

c. Symbolic model

2.5

d. Descriptive model

2.5

10

3.

Case Study: Services Operations Management at XYZ Restaurant


XYZ restaurant has been performing satisfactorily over the last 30 years. It opened its first
outlet in the year 1980 in Pune, and since then it has grown to 1000 outlets in the mid-east
Asia. In the year 2000, XYZ restaurant enjoyed the maximum footfall in almost all the nations
it was present. By 2005, it added Italian and French food in its menu to compete with the
established international brands in this field. XYZ followed a process of service operations
management, which focuses on delivering excellent services to the customers.
After some time, XYZ faced a problem of low quality of French and Italian food that was not
at

SMU MBA SPRING 2016-2017


Dear Students,
SMU MBA SPRING 2016 Assignments are available. For Booking ,Kindly mail us
on kvsude@gmail.com OR call us to +91 9995105420 or S M S your Email ID
us in the following Format On +91 9995105420 we will reach back you with in
24H

par with other restaurants. The nations of mid-east Asia did not welcome the change in
the image of XYZ from local food chain restaurant to international restaurant. The customers
found lower quality of French and Italian foods in XYZ than they used to get in other
restaurants. The offering, delivery and image of XYZ could not match the new services and
customers avoided to visit XYZ for Italian and French foods. The market of this restaurant
was still favouring its local sense of cooking food. XYZ soon reverted to the earlier service
operations and policies of local belongingness and thus recovered the lost customers.
Discussion questions:
1. What can be the reasons for the failure of XYZ restaurant in introducing French and
Italian foods?
2. What strategies could have helped XYZ restaurant while introducing new services?
A

1. What can be the reasons for the failure of XYZ restaurant in

10

introducing French and Italian foods? (Hint: The reasons can


be failure of making planning activities, monitoring and
controlling activities and quality assurance activities)
2. What strategies could have helped XYZ restaurant while

introducing new services? (Hint: Following SERVQUAL and


evaluating the performance of services)
4

Explain the following criterions that a decision maker may adopt under uncertain conditions.
a. Maximax Criterion
b. Maximin Criterion
c. Minimax Regret Criterion
d. Realism Criterion
e. Insufficient Reason Criterion

5.

a. Maximax Criterion

b. Maximin Criterion

c. Minimax Regret Criterion

d. Realism Criterion

e. Insufficient Reason Criterion

10

Solve the assignment problem shown in the following table:

10

12

19

11

10

12

14

13

11

15

11

Also determine the total assignment cost.


A
6

Optimal

assignment total

10

assignment
There
are cost
four jobs, namely D, E, F, and G, which need to be sequenced on two
machines, namely machine 1 and machine 2. The processing time of the jobs D, E, F, and
G on machine 1 are 2, 6, 4, and 8, respectively. However, on machine 2, the processing
time of D, E, F, and G is 3, 5, 7, and 4, respectively. Determine the job sequencing for this
problem and Total flow time for four jobs.

Optimum Sequence

10

Total flow time

*A-Answer
Note Please provide keywords, short answer, specific terms, specific examples and marks break - up
(wherever necessary)
Note Answer all questions. Kindly note that answers for 10 marks questions should be approximately of
400 words. Each question is followed by evaluation scheme.

**********

SMU MBA SPRING 2016-2017


Dear Students,
SMU MBA SPRING 2016 Assignments are available. For Booking ,Kindly mail us
on kvsude@gmail.com OR call us to +91 9995105420 or S M S your Email ID
us in the following Format On +91 9995105420 we will reach back you with in

24H

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