Learn how to build your Virtual Event Implementation Strategy

March 21, 2012

ASAE Conference Center, Washington DC
Virtual events are a critical communication channel for associations and tradeshow/conference
organizers. Virtual events require a strategic, integrated approach that combines marketing, sales,
education, membership, customer service and IT. Most event organizations have little idea on how to
set up a strategic and tactical plan to effectively benefit from this important digital channel.
We propose to help you.
A one-day, face-to-face educational seminar, the EastVirtual Event Workshop will help attendees
go from little or no virtual event knowledge to knowing the first steps on how to build a 30-day
implementation strategy.
Well provide the basics on what every virtual event organizer needs to know (Virtual Events 101);
plus the information needed to build a solid implementation plan.
Well take attendees rapidly from a 10,000-foot view of virtual events to a 500-foot one. Well
examine the issues surrounding the different business models; help the organizer plan her sales
strategy; outline staffing needs; and provide information on the latest technologies. The strategies to
engage attendees and deliver effective (and profitable) programming will also be discussed, with a
close look into how best to approach pre-event planning and post-event assessment. Well also cover
exhibit and sponsorship sales plans; audience acquisition techniques; ROI calculations; and how to
budget realistically for virtual events.
Attendees will:

In a single day, go from zero to 60 MPH in virtual event know-how, completing the
workshop 100% comfortable they can proceed with implementation.

Receive 100% actionable content, free of vendor bias and self-promotion.

Learn the key factors to making a virtual event a success or failure.

Define how to build a budget and revenue/expense model that fits internal resources.

Decide on the type of content that will attract an audience.

Discover the marketing model and how to integrate it with other marketing channels.

Optimize organizational effectiveness by identifying skills and resources that must be

developed or outsourced.

Analyze the latest technologies and platforms available to host virtual events.
Why
The workshop brings together the nations most knowledgeable and influential virtual event and
meeting talentexperts on the leading edge of virtual event strategy and implementationall at a
very low investment in time and money. Organizers will walk away with the first steps to building 30day strategy and implementation plan that could mean the difference between success and failure.
Who
Attendees will include:

Executive Directors

Content/Conference Managers and Directors

Event Marketing Managers and Directors

Online Business and Marketing Managers

Community Managers

Meeting and Event Planners

Learning and Training Managers