Stampness of a stamp

Stamp collection, Initial experiment: Linguistic hedges, Typicality test, Feedback and analysis, Cropped Images test, Feedback and analysis, Taxonomies, MoodBoards, Product Statement, Contemporary+ Indian+ Revenue+ Stamp Towards final designs. Team Mobius Sharmila Radhika Aniket Aditi

What is the stampness of a stamp?

The Stamp
To find out what is stampness of a stamp, we chose 32 stamps out of Radhika’s collection. They contained stamps from the colonial days till date. With these stamps we conducted two experimentsLinguistic hedges and typicality test. People sorted the stamps based on looking at each stamp for a while and based on their prior knowledge. The following insights were obtained by interveiwing 20 people:

Results of tyicality test and linguistic hedges: Very typical Truly Typical Not so typical Not so atypical Atypical

Technically

Loosely

Cropped stamps
Once insights were obtained regarding stampness of stamp, an experiment was conducted where in cropped stamp images were used. This was done inorder to push the images out of their stamp context and analyze them further. People sorted these images based on parameters such as flavour of image, the colours, texture, elements, printing style and technique. Also they tried to put a context to each image- to what situation would each image fit the best. Following are the images presented and the results thereafter:

Observations:

• The younger interviewees tend to look at all stamp images at once and chunk them into categories, by process of elemination at times. • This might tend to become a bit too random and chaotic. • People tend to begin chunking with the stamps they have never seen or feel are remotest on stamp radar put them into loosely speaking stamps category and then proceed with further stamps. • People recognised stamps as stamps many a time due to the perforated border and not essentially due to the content. • A pattern of stamp classification had emerged based on replies from various interviewes but the those who collect stamps gave just the opposite feedback. For them rarer and remote the stamp the more likely it is to be remembered and identified. • Lot of stamps emerged to be deviants as in they invited equal contradictory reactions.

Insights:

• Perforrated edges is the most easily identified trait of a stamp • Other indicators are presence of denomination, country name and year. • Presence of the post-office circular ink mark is also indicative of a stamp. • Dull, diluted muddy coulours are asscociated with stamps so also is half tone and relatively cheaper production techniques like monochrome. • Themes like national leaders, freedom fighters, socio-political images are indicative of stamp. • The presence of a national emblem, colour muroon and a texture is indicative of a revenue stamp. • Though advancement in technology has thrown up several possibilities as regards printing etc multi coloured images, high quality photographic images etc are not associated with stamps.

Taxonomies
Stamp as visual representation collector’s item national identity revenue generation device government document

Product Statement: to evolve a Contemporary+ Indian+ Revenue (governmentness)+ Stamp+ design Contemporary (In India) India+ solar energy Pink Chaddi campn. Gay pride parade Chandralekha 2006 floods Dabbawalaas Indian Traditional artefacts Mythologies Architecture Symbols+ icons Jwellery + Bindi Tribal Art(efacts) Revenue (govternmentness) Digits National emblems Muroon, Navy blue Linear textures Govt. Documents Intaglio printing (govt. documents) stamp Perforated border Denomination year Monochrome Lines/ textures Themes: Personalities, flora-fauna, monuments, socio-culture-politcal line drawings half tones economy printing Design Lines Dots Textures Shapes Colour (& schemes) Principals of design

Local trains Terrorism Nandigram, singur Youth % India= 60 Chandrayaan Mumbai sealink

Embroidery Body Art Festivals + Rituals Film & media Rangoli/ aipan Schools of art Vehicle graphics Food Yoga Flora & Fauna Performing Arts National Leaders Identity: Flag, currency

Depth of field perspective Form Semiotics

Towards the design

Typical

Moderate (desired member)

Atypical

INDIA

INDIA

2009

2009

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