Brand Styling Brief

H O W TO S T Y L E YO U R B R A N D
BRAND
STYLING BRIEF
brought to you by
Fiona Humberstone
Fiona Humberstone 2015. For non-commercial use only, please do not distribute. thebrand-stylist.com.
BRAND STYLING BRIEF
HELLO THERE!
If youre styling your own brand, writing down your intentions
at the outset will avoid the inevitable overwhelm when youre in
the thick of the design stage. Use this briefing form to maintain
your clarity, focus and calm throughout the journey.
This brief is the very one I use for all of my clients and it works
in line with the process I outline in my new book, How to Style
Your Brand. Even if youre working with a designer, you might
find the briefing form a helpful way to distil down the thinking
youve done in the Planning Workbook, also available as a free
download from thebrand-stylist.com.
If youre a brand stylist or professional graphic designer, by all
means use this as a springboard for ideas for your own brief,
Im sure youll be able to adapt, replace and use questions that
reflect your unique design process.
Happy planning!
Warmest,
Fiona
Ps. Loved this? Have a friend that would find it

useful? Please do share the link to my blog where
your contacts can download a copy for themselves.
Id really appreciate it if you didnt upload the file
or distribute yourself.
Many thanks!
BRAND STYLING BRIEF
BRAND STYLING BRIEF

N a m e C o m p a ny
L o c at i o n D a t e
FIR S T TH I NGS FI RST

W h a t m o t i v at e d yo u t o r e s t y l e yo u r b r a n d ?
H o w d o yo u s e e m e b e i n g a b l e t o h e l p yo u ?
H o w s bu s i n e s s ?
W h a t d o yo u d o ?
YO U R S WE E T SPOT
W h a t a re yo u k n o w n f o r ? W h at m a k e s yo u r bu s i n e s s u n i q u e ? W hy d o c l i e n t s c o m e t o yo u ?
A re t h e re a ny p e rc e p t i o n s a b o u t yo u r bu s i n e s s
t h at n e e d t o ch a n g e ?
BRAND STYLING BRIEF
YO UR CLI E NTS
H o w w o u l d yo u d e s c r i b e t h e c l i e n t s yo u m o s t e n j oy w o rk i n g w i t h ?
W hy d o t h ey l ove w o rk i n g w i t h yo u ?
W h a t v a l u e d o yo u a d d ?
W h o a re yo u o u t t o i m p r e s s ? W h o ex a c t l y, s h o u l d b e b l o w n aw a y by t h i s n e w b r a n d i d e n t i t y ?
TH E S TYLE
H o w w o u l d yo u l i k e p e o p l e t o s e e yo u r bu s i n e s s ?
W h a t s h o u l d yo u r c l i e n t s t h i n k a n d f e e l ?
BRAND STYLING BRIEF
YO UR VALUE S
W h a t i n s p i re s yo u m o s t a b o u t yo u r bu s i n e s s ?
W h a t v a l u e s d r i ve yo u r bu s i n e s s ?
TH E FU TURE
H o w d o yo u s e e yo u r bu s i n e s s ch a n g i n g ove r t h e ye a r s ? H o w s h o u l d t h e n e w b r a n d r e f l e c t t h i s ?
W h a t p l a n s d o yo u h ave f o r t h e n ex t t w o ye a r s ?
TH E BR IEF
H o w w o u l d yo u s u m m a r i s e w h at yo u r e l o o k i n g f o r i n yo u r n ex t b r a n d i d e n t i t y ?
BRAND STYLING BRIEF
INSPIR ATI ONS

W h i ch w e b s i t e s r e f l e c t w h e re yo u r e t r y i n g t o
g o w i t h yo u r b r a n d i d e n t i t y ?
H o w a n d w hy ?
NEXT STEPS
BRAND STYLING BRIEF
WHAT NEXT?
Now youre cool, calm and collected, the next step is to translate this
focus into a compelling brand identity. And whether you plan on
creating something yourself, or working with a professional, youll find
all of the help, guidance and inspiration you need in my new book, How
to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand
Identity. Now available to preorder on Amazon.co.uk and Amazon.com
as well as direct from my distributors for worldwide shipping.
Throughout the year Ill be publishing more useful guides like this one,
and so if you havent already, do make sure youre subscribed to the
newsletter to be one of the first to hear!
You can subscribe at thebrand-stylist.com.
FI O NA HU M BER STONE
Author, Speaker, Creative Director. If you
would like Fiona to speak at your next
conference or event you can get in touch
directly at speaking@fionahumberstone.com or
find out more at fionahumberstone.com.
BRAND STYLING BRIEF
preorder
or
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No w ava
o.uk!
on Amazon.c
WORKING WITH FIONA HAS BEEN TRANSFORMATIVE TO OUR BUSINESS.

-HANNAH GRIFFIN, DITTO
E V E RYTHI NG YOU NEED TO KNOW TO

CRE ATE A DI STI N C T IV E BR A ND ID ENTITY
The right brand identity has the power to attract, engage and compel
people to do business with you. But for many entrepreneurs, creating
an effective brand can be a challenge. Whether youre a start-up on a
lemonade budget, or a seasoned entrepreneur planning on working with
a professional, an understanding of the process is essential.
In this comprehensive workbook, branding expert Fiona Humberstone
will walk you through the process of styling your brand. Find your focus,
create an inspirational vision, unlock the power of colour psychology
and understand the design details that will make your business
irresistible. How to Style Your Brand will ensure you get your branding
right, first time.
Drawing on her experience from developing hundreds of brand
identities for companies worldwide, Fionas tried and tested framework
will give you the clarity, confidence and creative know-how to create a
brand identity that wins you business.
PREO RD E R YO UR CO PY TOD AY ON A M A ZON . CO.U K
O R AT T HE B RAN D -S T Y LI ST. COM
BRAND STYLING BRIEF
COPY R IG HT NOTIC E
You are free to use this brief for branding your
own business but may not sell it, distribute it or
repurpose the content in any way.
All rights reserved. No part of this publication
may be reproduced, stored in a retrieval
system, or transmitted, in any form or by any
means, electronic, magnetic tape, mechanical,
photocopying, recording or otherwise, without
prior permission in writing from the Publisher.
The moral right of Fiona Humberstone to be
identified as author of this work has been asserted
by her in accordance with the Copyrights, Design
and Patents Act 1988.
All images Matt Pereira www.mattpereira.co.uk
BRAND STYLING BRIEF

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H O W TO S T Y L E YO U R B R A N D

BRAND STYLING BRIEF

Ps. Loved this? Have a friend that would find it

BRAND STYLING BRIEF

BRAND STYLING BRIEF

FIR S T TH I NGS FI RST

BRAND STYLING BRIEF

BRAND STYLING BRIEF

BRAND STYLING BRIEF

INSPIR ATI ONS

BRAND STYLING BRIEF

BRAND STYLING BRIEF

WORKING WITH FIONA HAS BEEN TRANSFORMATIVE TO OUR BUSINESS.

E V E RYTHI NG YOU NEED TO KNOW TO

BRAND STYLING BRIEF

BRAND STYLING BRIEF

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