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SARAH SPOTO

linkedin.com/in/sarahspoto | sarahspoto.com

CORE COMPETENCIES
MBA candidate pursuing marketing opportunities in the automotive industry.
Team player experienced in digital merchandising and brand marketing. Critical and strategic thinker with strong quantitative
analysis skills and experience leading cross-functional teams.

EDUCATION

PROFESSIONAL EXPERIENCE

Simon Business School

New Castle Vintage Auto – Hampton Falls, NH
MARKETING STRATEGY

University of Rochester
Expected Graduation June 2017
GPA 3.80
Master of Business
Administration – Marketing,
Entrepreneurship Tracks
Simon Leadership Fellow
Forte Foundation Fellow
SEMA Auto Scholarship
Car Care Women’s Board Scholar
President, Net Impact
VP Marketing, Venture Capital Fund
Simon Marketing Association
Entrepreneurship Club
Classes Include: Data Analytics,
Business Modeling, Managerial
Economics, Capital Budgeting,
Marketing Management,
Accounting, Process
Improvement, New Ventures

Led marketing and business development strategies for a classic car restoration start-up.
 Consulted the founder on marketing and business development strategies including
web presence and branding, revenue stream diversification, and funding
opportunities and strategies.

Leadership Scholarship
Phi Beta Kappa
Omicron Delta Epsilon
Summa Cum Laude
President, Entrepreneurship Club
Risk Management Chair, Tri Delta
University of Richmond in
Florence Study Abroad

Conducted in depth competitive analysis including travel to major European
restoration companies in the Netherlands and the United Kingdom.

American Eagle Outfitters – Pittsburgh, PA
ASSISTANT WEB BUYER, aerie.com Apparel

2013-2015
Managed the web apparel business, including 7 categories (1700+ styles or $16.5M+), by
supporting buying and planning of assortment, identifying product needs, managing
website, managing shipping/tracking of products, and collaborating with marketing and
design on digital marketing and branding.
 Developed a detailed weekly sales analysis recap that supported promotional
decisions, current and future marketing strategies, and sales projections.

Developed a streamlined method for managing shipping/ tracking issues to
communicate delays and decrease transportation costs, saving the company
$500,000+ during the West Coast port strikes in early 2015.

Improved efficiency of website maintenance by establishing relationships with
developers and testing and analyzing to decrease workload by 50%. Trained fellow
assistants in new, improved processes to increase efficiency across merchant team.

Lake Forest College
Graduated May 2012
GPA 3.98
Bachelor of Arts–
Business and Studio Art

2014-Present

Lands’ End, Inc – Dodgeville, WI
ASSISTANT OMNICHANNEL MERCHANT, Menswear

2012-2013
Managed $15M+ in annual revenue by managing 55+ products and developing products
and strategies to increase profit in 4 categories online, in catalog and 300 retail stores.
 Collaborated with cross-functional partners within the Design, Creative, Global
Sourcing, Inventory Planning, and Marketing teams to execute business strategies
and deliver profitable results.

Increased sales and margins through product development, product line assortment,
sales planning, promotions, and product launches.

Increased the sales plan 10% by expanding the line with new innovative products,
including launching a new active wear category.

LEADERSHIP, ASSETS, & INTERESTS
The Uncovered Artistry Project—www.UncoveredArtistry.com
BRAND MARKETING & OPERATIONS MANAGER, FOUNDER

2010-Present
Obtained a $10,000 grant to found a nonprofit retail company that sells 40+ handmade products made by domestic abuse survivors.
 Manage brand image that reflects the company’s mission for awareness of domestic abuse through social media outlets, a selfdesigned website, and branded promotional material.
 Manage sales and customer service, ensuring the customer is satisfied with products and educated on domestic abuse.

Oasis Foods—www.OasisFrozenFoods.com
HEAD OF MARKETING, FOUNDER

Jan 2016-Present
 Founded social enterprise to end food desserts; won 1st place at NY Sate Business Plan Competition and $10,000 in funding.
Marathon Runner & Triathlete: Completed 2 full marathons, 4 half marathons, and 3 triathlons. Training for fourth triathlon.
Languages/Technical Skills: Italian (Beginner); Microsoft Excel, Microsoft Word, Microsoft Access, Risk Solver, QlikView, Tableau