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WidgetsWidgets 101101

WidgetsWidgets 101101 
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What is a Widget ? (n) [wijwijwijwij-it]

What is a

?
?

Widgets are the web a la carte.

What is a ? Widgets are the web a la carte.

What is a

?
?

Widgets are contextual and personalized, they're social, they're visual and interactive, and they're viral.

? Widgets are contextual and personalized, they're social, they're visual and interactive, and they're viral.

What is a

?
?

Widgets are the new black

What is a ? Widgets are the new black

What is a

?
?

Widgets are elegant little interactive modules designed to help people perform simple, personally-relevant and highly useful functions.

little interactive modules designed to help people perform simple, personally-relevant and highly useful functions .

What is a

?
?

Think of the most useful things you do online, then try to imagine them being about 10 times more convenient than you're used to. That's a widget.

you do online, then try to imagine them being about 10 times more convenient than you're

What is a Widget

Movable, embeddable, mini- applications

Widgets can be almost anything

Goal: to deliver a miniature version of useful content outside primary website

SharingSharingSharingSharing andandandand viralviralviralviral builtbuiltbuiltbuilt in!in!in!in!

Web Widget Overview

Web Widget Overview

AKA

Other terms used to describe web widgets include:

Gadget

Badge

Module

Capsule

Snippet

Mini

Flake

OriginsOrigins andand GrowthGrowth

OriginsOrigins andand GrowthGrowth

As Old as The WWW

First widgets

link counters

advertising banners

Later:

ad and affiliate networks used code widgets for distribution purposes Recent growth has to do with 4 factors…

RSS Adoption

RSS Adoption
Expansion of Blogosphere
Expansion of Blogosphere

Growth of Social Networks

Growth of Social Networks

Democratization of the Web

Democratization of the Web Wikipedia [Encyclopedia] YouTube [TV] Digg [News] Google [Search] eBay [Shopping]

Wikipedia [Encyclopedia]

YouTube [TV]

Digg [News]

Google [Search]

eBay [Shopping]

BigBig Money!Money!







 



HowHow Many?Many?



   

 

 

BreakdownBreakdown

  

   

   

   

   

  

  

  

 

  

  

   

ThreeThree TypesTypes ofof WidgetsWidgets

ThreeThree TypesTypes ofof WidgetsWidgets
   




 


Self-expression widgets

Self-expression widgets
Self-expression widgets
Widgets that generate revenue

Widgets that generate revenue

Widgets that generate revenue

Site-enhancement widgets

Site-enhancement widgets
Site-enhancement widgets
Site-enhancement widgets

Who’sWho’s ControllingControlling thethe WidgetsphereWidgetsphere??

ControllingControlling thethe WidgetsphereWidgetsphere??  
 






          



          
          

Who’sWho’s ControllingControlling thethe WidgetsphereWidgetsphere??

ControllingControlling thethe WidgetsphereWidgetsphere?? 

     

   
   
   
   

Who’sWho’s ControllingControlling thethe WidgetsphereWidgetsphere??

News Sites (CNN, Forbes)

Video Sites (Youtube)

Bands (Radiohead)

Books Stores (Random House Publishing)

Travel/Weather (Ding/Weatherbug)

Photos (Slide, RockYou, Flickr)

Content Providers & Media Companies

Content Providers & Media Companies  

  

Who’sWho’s ControllingControlling thethe WidgetsphereWidgetsphere??

Social Networks

Personalized Homepages

Blogs

Who’sWho’s ControllingControlling thethe WidgetsphereWidgetsphere??

Desktop (Google Gadgets, Yahoo Widgets, Apple) on PC, Macs

Mobile (Nokia, AT&T)

DesktopsDesktops

DesktopsDesktops

Mobile:Mobile: NokiaNokia

Mobile:Mobile: NokiaNokia

Who’sWho’s Doin’Doin’ itit Right?Right?

Who’sWho’s Doin’Doin’ itit Right?Right?

Who’sWho’s Doin’Doin’ itit Right?Right?

Who’sWho’s Doin’Doin’ itit Right?Right?

FurtherFurther ReadingReading



 

 



















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  





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







 





 



  



 



































 

  









 

















 









 

 

 

 



























  













