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Unlocking PURPOSE

factor?
WHYWHY
Factor?

What is the

What is the

Clich or fact, PEOPLE drive your organisation? In the digital age we are
faced with social media, lean process, do less with more, drive higher
prots and stay competitive. These key strategies cannot deliver results
without people who are making it happen. Over 50% of the workforce
in Australia alone are currently seeking new opportunities. The ip side to
this coin is that the majority of people hate change, so why would people be
looking for new opportunities? Analysing this trend, we believe a large percentage

of

people

leave oganisations due to the lack of engagement and passion for their job. These people are
not always dead wood often they are the consistent performers or the leaders of tomorrow. The
reasons for moving can be quantied as a lack of feeling valued, and or not seeing a long term future
in the organisation. In simple terms they dont buy into their current organisation and see little purpose in
continuing a day to day application of more of the same.

CRITICAL QUESTIONS: Do you know

This is the WHY Factor, the key that engages

what

makes

individuals, teams and organisations towards

you

listened

your
to

people
their

tick?

hearts,

Have

dreams

success.

and hopes? Can you align that to your


business?

What

do

you

need

to

accomplish and WHY? Do your people see

People dont buy what you do, they


buy WHY you do it - Simon Sinek

their contribution in the vision?


Simply put, engaging peoples hearts and
If you as a leader can do this electively
your

people

will

own

minds

your

through

unlocking

purpose

and

aligning that purpose to your WHY

vision and purpose, believe in it

Factor

delivers

extraordinary

because they see value and a

results. Recognising you have not

future in that vision. They

engaged your team is the rst

will

milestone.

want

to

engage

daily, passionately to help you


make the vision a reality.

Most

Managers

have

been

promoted due to technical ability


People

with

purpose

feel

less

not because they have the know

inclined to look for other opportunities

how

to

be

an

Authentic

leader

that

and take ownership for their role and the

unlocks purpose and delivers results through

end customer, almost as if they owned the

high performing teams.

business. This would be a desired state for


most organisations, where high levels of

Having the desire to achieve results through

productivity

your people will be a dened starting point in a

and

engagement

lead

to

increased customer engagement and long term

journey of unlocking potential.

prot.
Unlocking Purpose Christina Foxwell MD Ignite Purpose

Unlocking PURPOSE
THE POWER OF
What makes a
Leader inspirational?

LEADERSHIP

They say a good leader can sell the mission. Its more challenging than
a simple sale. You need to live the WHY factor and support your people
to see their purpose in your WHY!

The ability to inspire


people to reach
great heights of
performance and
success is a skill
that leaders need.
Passion, Purpose,
Listening and
Meaning makes a
leader inspirational.
The ability to
communicate that
passion, purpose and
meaning to others
helps establish the
inspirational
culture of your
organisation.

CONNECT with your team LISTEN to them


what makes them TICK?
Leadership is about getting to the drivers of your people,
being able to help them see purpose in their contribution
toward the teams goal, vision and mission.

Susan M Heathfield
About.Com - Human
Resources

ALLOW your team to VISION


Niel Rackhams research stated People believe what
they say and their own conclusions more than what they
are told Get them to articulate the WHY factor to you
and be prepared to support their commitment to deliver.

AUTHENTICITY is CRITICAL
Its believing in what you are presenting and living it
every day. Authenticity is vital when unlocking potential.
Your team will see you intent, if not immediate,
eventually. You only have one shot at this so align your
WHY Factor before starting to engage your team.

REWARD your people, COACH, DEVELOP and


provide regular POSITIVE FEEDBACK
Ive learned people will forget what you said, people will
forget what you did, but people will never forget how you
made them feel - Maya Angelou

HOW DO YOU MAKE YOUR TEAM FEEL?

Take the INDICATOR TEST!


Have you, your leaders, or your organisation experienced any of the following?
Your team regularly fail to achieve expected goals and business results
Key projects regularly end up over budget or behind schedule
Your team members are disengaged, miss meetings, and deliver poor-quality work
Team members are frustrated, argue, and lose focus on the big picture objectives
Leadership does not address conict and poor performance promptly
Team members quit and complain of favoritism, inconsistency, and poor treatment
You loose customers and increasingly need to manage complaints
If you have ticked 1 of the above it is a clear indicator that your Purpose needs unlocking!
Unlocking Purpose Christina Foxwell MD Ignite Purpose

Unlocking PURPOSE

WHY?
we HELP YOU

HOW?

We believe that centre to all engagement is purpose, and the WHY


Factor. We realise that if people feel valued, engaged and part of
your business, their performance will sky-rocket and your business will
reap the reward.
We help businesses grow using 3 important fail-safe ingredients:

we HELP YOU

Alignment
of working
environments

WHAT?

is our OBJECTIVE

Engagment
of the right skills to
build condence
and success

Building of
Sustainability
to drive performance

Our objective is to help business leaders unlock purpose in


their people to drive results.

WHAT DRIVES RESULTS?


When you work relentlessy with your team to unlock the WHY, not only will your team consistently deliver on
organisational requirements they will be relentless in their determination and engagement. Remember they buy the
WHY, so communication, authenticity and leading verses managing are critical success elements.
We at Ignite Purpose are passionate about helping you unlock potential in your team and look forward to supporting
you in not only achieving business results but in developing a culture and workplace that realises the value of your
people and the importance of the WHY factor, from the CEO to your team and ultimately the customer you serve.

ABOUT CHRISTINA :
Christina has consulted in People and HR Services for over 12
years. Her passion to engage successful outcomes in people,
teams and organisations can be dened as her purpose.
In her experience with organisations, and leading sales and
business teams, she has not only gained theoretical knowledge and application on how to achieve success but has a
practical business approach to change, performance and
culture shift.
Unlocking the WHY Factor in teams and aligning purpose to
business outcomes are the catalysts for Ignite Purpose.

Financial Services
Manufacturing,
Freight & Transport
Education
Distribution Channels
IT services
Engineering
Health Care
Professional Services
Recruitment Services
Media
Chemical & Agricultural
Pharmaceutical and Medical devices
FMGC

She has consulted and worked with the following industries:

T: +61 2 7901 3877


E: christina@ignitepurpose.com.au

www.ignitepurpose.com.au

A: 10 Tilley Lane, Suite 2.06 Frenchs Forest NSW 2086