Sony Ericsson reports first quarter 2010 results Q1 Highlights: Company returns to profitability in Q1 2010 * ASP rises to Euro 134 as Xperia(TM) X10 and Vivaz(TM) start shipping * Improved cost structure generates better margins The consolidated financial summary for Sony Ericsson Mobile Communications AB (Sony Ericsson) for the first quarter ended March 31, 2010 is as follows: Q1 2009 Q4 2009 Q1 2010 Number of units shipped (million) 14.5 14.6 10.5 Sales (Euro m.) 1,736 1,750 1,405 Gross margin (%) 8% 23% 31% Operating income (Euro m.) -369 -181 20 Operating margin (%) -21% -10% 1% Restructuring charges (Euro m.) 12 150 3 Operating income excl. restructuring charges (Euro m.) -357 Operating margin excl. restructuring charges (%) -21% -2% Income before taxes (IBT) (Euro m.) -370 -190 18 IBT excl. restructuring charges (Euro m.) -358 -40 21 Net income (Euro m.) -293 -167 21 Average selling price (Euro) 120 120 134

-32 2%


Bert Nordberg, President, Sony Ericsson commented, "We are pleased to see the positive impact of both the launch of new products and the business transformation programme improving the company's results. The Xperia(TM) X10, our first android-based Communication Entertainment device featuring signature Sony Ericsson applications Timescape and Mediascape(TM), and Vivaz(TM), a beautifully designed, touch-screen Symbian phone started shipping towards the end of the quarter. Both models have been well received by global customers." He added, "Increases in both gross and operating margins show that we are on the right track to build the correct cost structure for our business organization and strategy. We will continue to work through the transformation programme to ensure that we are competitive." Units shipped in the quarter were 10.5 million, a decrease of 28% compared to the same period last year, reflecting the streamlining of the portfolio over the past 12 months to focus on higher-end phones. Sales for the quarter were Euro 1,405 million, a decrease of 19% year on year. Average selling price (ASP) increased 12% both sequentially and year-on-year to Euro 134 during the quarter due to good sell through of existing models,

new flagship phones starting to ship at the end of the quarter and a positive currency effect. Gross margin rose both sequentially and year-on-year, reflecting a more favorable product mix and the benefit of cost of sales improvements in the past year, including the resolution of certain royalty matters during the quarter. Income before taxes for the quarter excluding restructuring was a profit of Euro 21 million, illustrating the positive impact of the cost reduction program. The transformation programme, which started in mid-2008, with the aim of reducing annual operating expenses by Euro 880 million is continuing with the full benefit expected during the second half of 2010. Since the start of the programme, Sony Ericsson has reduced its global workforce by approximately 3,150 people to reach a total of 8,450 by March 31, 2010. The total restructuring charges taken to date are Euro 342 million. As of March 31, 2010, Sony Ericsson retained a net cash position of Euro 563 million. During the first quarter of 2010, Sony Ericsson obtained additional external funding of Euro 150 million. The funding was guaranteed by the parent companies on a 50/50 basis. Market share in unit base for the quarter decreased by one percentage point sequentially and is now estimated to be around 4%.Sony Ericsson maintains a forecast of slight growth in units in the global handset market in 2010.

In order to fulfill the shareholder-centric management, Samsung Electronics has returned to shareholders through dividends and share buyback. The company will continue to make efforts to improve shareholder value. shareholder return (Unit : KRW 100 M) 2005 2006 2007 2008 2009 total payout common 7,193 7,081 10,113 6,987 10,256 preferred 1,147 1,124 1,598 1,102 1,598 total 8,340 8,205 11,711 8,089 11,854 payout ration 10.9% 10.4% 15.8% 14.6% 12.3% amount of shares purchased common 20,400 16,189 16,453 0 0 preferred 1,094 1,939 1,801 0 0 total 21,494 18,129 18,254 0 0 total shareholder return 29,834 26,334 29,965 8,089 11,854 net income 76,402 79,261 74,250 55,259 96,495 total payout ration 39.0% 33.2% 40.4% 14.6% 12.3% shareholder return dividends Year-end Cash Dividend Resolution Under the BOD resolution dated January 29, 2010, SEC completed the year-end dividend payment as follows: 1. 2009 Year-end Dividend Details * Type of dividend : Cash * Dividend per share :

- KRW 7,500 per common share - KRW 7,550 per preferred share * Dividend yield: 1.0% for common share, 1.0% for preferred share. * The dividend yield was calculated as follows : (Dividend per share) divided by (the average of ending prices of the stock for the week leading up to two days prior to the record date) multiplied by 100 * Record date: December 31, 2009 * Total payout: KRW 1,111.9 billion (The figure is rounded off for the amount below KRW 10,000,000) * Dividend pay date : April 19, 2010 dividends Dividend payment history for the recent five years (Unit : KRW 100 M) 2005 2006 2007 2008 2009 net income 76,402 79,261 74,250 55,259 96,495 payout ratio 10.9% 10.4% 15.8% 14.6% 12.3% dividend per share (KRW) common 5,500 5,500 8,000 5,500 8,000 preferred 5,550 5,550 8,050 5,550 8,050 total payout common 7,193 7,081 10,113 6,987 10,256 preferred 1,147 1,124 1,598 1,102 1,598 total 8,340 8,205 11,711 8,089 11,854 treasury stock Samsung Electronics did not acquire treasury shares in the year 2009. Treasury shareholding as of December 31, 2009 * Common share : 19,027,950 shares (11.2% of outstanding shares of common stock) * Preferred share : 2,979,693 shares (13.0% of outstanding shares of preferred stock) treasury stock Share buyback history (most recent 5 years) (Unit: 100 million KRW, 10,000 shares) 2005 2006 2007 2008 2009 net income 76,402 79,261 74,250 55,259 96,495 amount of shares purchased common 20,400 16,189 16,453 0 0 preferred 1,094 1,939 1,801 0 0 total 21,494 18,129 18,254 0 0 number of shares purchased common 380 260 280 0 0 preferred 30 40 40 0 0 number of treasury shares outstanding common 1,668 1,854 2,087 2,026 1,903 preferred 218 258 298 298 298 *The buyback amount includes transaction fees and any other costs of purchase.

Last year, despite challenging business conditions and fierce competition, Samsung achieved outstanding results, further enhancing competitiveness in all business areas. It secured an absolute competitive advantage in its major businesses (i.e. TVs, handsets, memory chips and LCDs), and increased their revenue and profit in other business areas including computers, digital appliances, printers and System LSI. As a result, we posted 136 trillion won in revenue and 10.92 trillion won in operating profits in 2009, becoming the first Korean company to achieve over 100 trillion sales and 10 trillion operating profits simultaneously.It carries great significance that it achieved the highest-ever sales through the unified efforts of all employees while many top global players faltered amid the global economic downturn. First, Samsung Electronics maintained sound financial results despite difficult business conditions: 136 trillion won in revenue and 10.92 trillion won in operating profit, representing an annual growth of 15% and 91%, respectively. This performance resulted from solid contributions from our major businesses as well as stable diversification of our various business areas.In our memory business, we posted better-than-expected results led by a healthy demand and a limited supply increase, and we strengthened our market dominance based on our cost cutting efforts and advanced technology. Its handset business continued to enjoy considerable growth with our global market share and shipment exceeding 20% and 220 billion units respectively, led by a strengthened product line-up and a successful market share expansion strategy in emerging markets. As for the LCD business, amid faster than expected recovery of supply-demand conditions, we maintained the highest profit margin in the industry and continued to widen the gap it other players based on our superior cost competitiveness and differentiated technology such as LED panels. In the TV business, its earnings improved significantly thanks to our strengthened dominance in the LCD TV market and the launching of LED TVs, further solidifying our status as the undisputed number one TV maker in the world. Second, Samsung Electronics strengthened its foundation to become a world premier company through "Innovation to Creation.". In order to become a world premier company through "Innovation to creation," we focused on securing competent human resources, enhancing creative R&D and strengthening our differentiated brand power. As a result, we saw continued improvements across all of our businesses. To help develop next-generation technologies, we expanded the number of our R&D staff, now representing approximately 42% of our total work-force. At the same time, we worked to expand the function of R&D labs and strengthen strategic partnership with other industry players. Thanks to these efforts, we maintained the second place in the number of our US registered patents in 2009, exceeding 3,611 and solidified our foundation to strengthen our next generation technology. In addition, with our successful premium marketing activities aimed to enhance our brand recognition, we came in 19th among the top 100 global brands co-ranked by Business week and Inter brand. Third, Samsung Electronics continued our shareholder-centric management strategy. To share our success with shareholders, we raised our 2009 year-end dividend by 50% to 7,500 won per share for common shares and 7,550 won per share for preferred shares, demonstrating our strong commitment to shareholder value.

In addition, our share price as of the end of 2009 increased 77% to 799,000 won from the end of 2008, reflecting our ability to generate strong earnings and our devoted efforts to enhance shareholder value. As a result, we had the honor of being selected as the company most committed to shareholder value and corporate governance by renowned financial institutes such as Finance Asia and the Korea Investor Relations Service. This year, we expect the global economy will enter a phase of recovery as advanced economies resume their growth and emerging countries, led by BRICs, to accelerate their growth. However, the likelihood of a financial crisis coming from Eastern Europe and the Middle East still remains, and competition is likely to intensify as our competitors complete their restructuring. Despite these challenges that lie ahead, we will make concerted efforts to deliver even better results this year. The year 2010 will be marked as the beginning of our endeavor to realize our "VISION 2020" announced last year. As part of our efforts to enhance our global competitiveness and profitability, we will make the following moves. First, we will further strengthen the competitiveness of our businesses. In doing so, we will widen the gap with other players in the TV, memory and LCD markets in terms of product and cost competitiveness and continue to differentiate our products, thereby solidifying our number one market position in each respective industry. In handsets in particular, we will narrow our gap with competitors and focus on strengthening our competitiveness in smart phones. As for our growth businesses such as printers, computers, digital appliances, system LSI, network and imaging, we will dramatically enhance our business capabilities, laying the ground work to become the number one player in the world. Second, we will strive to maximize synergy. On December 17, 2009, we combined our two business units (DS and DMC) and reorganized into seven independent businesses (Visual Display, IT Solution, Digital Appliances, Mobile Communications, Telecommunication Systems, Semiconductor, and LCD).The biggest reason behind this reorganization was to expedite decision-making and maximize synergy within business units. To this end, we will take the necessary action to combine the strengths of our businesses and create synergy. We will utilize best practices to improve the fundamentals of all our businesses. At the same time, we will develop convergent products to take advantage of our manufacturing base covering both components and sets and deliver quality services to differentiate our competitiveness going forward. Third, we will actively nurture the life care business covering health, environment and energy into one of our core businesses in addition to the existing infotainment business. To attain this goal, our new business planning division will collaborate with technology centers to draw up road maps and actively pursue this business. Fourth, we will shift our business focus from the existing "hardware" to "software & content," providing quality service and solution products to improve our businesses. Fifth, we will do our utmost to uphold our shareholder-centric policy. Being mindful of the fact that we can enhance shareholder value only by generating industry top-level profit, the entire staff will make the best efforts, while working in many different ways to deliver higher value to our shareholders.

Motorola's shareholder services are provided by its transfer agent, BNY Mellon Shareowner Services. BNY Mellon offers a Direct Investor Services Program for investors wishing to purchase or sell Motorola Common Stock. This plan is available to both present shareholders of record as well as to individual investors wishing to make an initial purchase of Motorola Stock. Key features of the Program: * Minimum initial investment for non-shareholders is $1000. * You can build your investment over time by making additional purchases periodically. Authorize individual automatic deductions from your bank account or send a check to the Administrator for each purchase. * Additional voluntary purchases can be made with as little as $50. * You can buy shares in whole dollar amounts rather than a specified number of shares. Your account is credited with the appropriate number of full and fractional shares. * Purchase orders are processed at least once every five business days. * Pay fees lower than those typically charged by a stockbroker for small transactions. * You can elect to reinvest all or a portion of your dividends in additional shares of Common Stock. * You can deposit your stock certificates for safekeeping at no cost to you. You may request a certificate for whole shares at any time, also at no cost. * You can transfer shares or make gifts of your stock, at no charge.

PRESS RELEASES MOTROLLA Motorola Wireless Solution is a Slam Dunk for New Orleans Hornets Wireless network exceeds National Basketball Association's wireless LAN requirements, keeping media and fans updated in real-time
SCHAUMBURG, Ill., May 3, 2010 /PRNewswire via COMTEX News Network/ -- The Enterprise Mobility Solutions business of Motorola, Inc. (NYSE: MOT) today announced that it has deployed a wireless LAN (WLAN) solution enabling the New Orleans Hornets to support the media with reliable and secure wireless coverage during the basketball season, delivering real-time reporting on game developments. Leveraging Motorola's consultation and implementation services, the New Orleans Hornets installed Motorola's innovative RFS6000 wireless LAN switches and AP-5131 access points at the New Orleans Arena, providing users with superior coverage and overcoming the difficult RF environment in a sporting arena. "Meeting the latest National Basketball Association (NBA) requirements for wireless connectivity and security required a vendor with the design expertise and innovative

technology necessary to integrate into existing systems in the building," said Tod Caflisch, vice president of information technology, the New Orleans Hornets. "Motorola stood out from the other vendors with a solid, cost-effective solution that addresses our specific needs while giving us the flexibility to expand in the future." Wireless connectivity is essential in a real-time reporting environment, such as at a fastpaced New Orleans Hornets game. When reporting on a game, sports writers rely on wireless connectivity to get statistics, real-time league updates and other information needed to deliver stories to media outlets around the world. Prior to deploying Motorola's comprehensive network solution, the New Orleans Arena was deploying wireless access points (APs) temporarily, game by game, which did not provide the capacity or throughput rates that the media needed or the NBA required. The Motorola wireless network solution deployed at the New Orleans Arena covers all areas required by the NBA, including the arena bowl and behind-the-scenes media work areas. Wireless coverage is now available in visitors' and home players' locker rooms helping to accommodate the needs of the media with access to the information they need to deliver game updates to fans. Motorola's WLAN solution far exceeds expectations, resulting in positive feedback from the media as well as increased productivity from the Hornets staff during non-game events at the arena. "We believe in customizing our wireless solutions to meet the unique needs of our customers," said Sujai Hajela, vice president and general manager for Wireless Network Solutions, Motorola Enterprise Mobility Solutions. "Motorola's wireless network technology is tailored to meet everyday business objectives and help customers improve productivity. Working with the New Orleans Hornets, we were able to exceed the NBA requirements for bandwidth and security, while creating a scaleable technology foundation for future needs." The Hornets have recently expanded use of the wireless network into their practice facility and have plans to implement the Motorola AirDefense Wireless Intrusion Prevention System, which provides proactive security monitoring to help prevent unauthorized access or malicious activity of hackers. The franchise is also looking to leverage the Motorola AirDefense Network Assurance solution to help network administrators troubleshoot connectivity or disruption of service issues before they have a prolonged impact on users. Longer term, the location-based capabilities and RFID support that the Motorola RFS6000 switch offers can be used to support maintenance, marketing, physical security and other efforts at the New Orleans Arena, meeting the needs now while being flexible and powerful enough to provide a foundation for future growth. Motorola delivers seamless connectivity that puts real-time information in the hands of users, which gives customers the agility they need to grow their business or better serve and protect the public. Working seamlessly together with its world-class devices, Motorola's unrivaled wireless network solutions include indoor wireless LAN, outdoor wireless mesh, point-to-multipoint, point-to-point networks and voice-over-WLAN

solutions. Combined with powerful software tools for wireless network design, best-ofbreed security, management and troubleshooting, Motorola's solutions deliver trusted networking and access anywhere to organizations across the globe.

Motorola Joins Forces With China Mobile to Showcase Exciting TDLTE Experience at Shanghai Expo
Reaffirms commitment to TD-LTE with an end-to-end TD-LTE demonstration that delivers compelling media mobility experience via USB dongles SHANGHAI, April 30, 2010 /PRNewswire via COMTEX News Network/ -- Shanghai Expo - As a leading provider of TD-LTE technology, the Networks business of Motorola, Inc. (NYSE: MOT) announced today that it is demonstrating end-to-end TD-LTE experiences at the Information and Communication Pavilion to support China Mobile Communications Corporation's (CMCC) presence at the Shanghai Expo. Delegates will be able to experience the real-life performance of TD-LTE via USB dongles, including video streaming, remote monitoring, video stream session, high-speed Internet browsing and more. Motorola's demonstration highlights include: * Simultaneous video streams: A single TD-LTE USB dongle can stream 24 simultaneous video streams while supporting very high-speed Internet browsing applications, at a total data rate of 20Mbps, demonstrating the true broadband performance of TD-LTE. A TD-LTE carrier in 20MHz can support transmission of a few hundred video streams simultaneously. In the near future, TD-LTE subscribers will then be able to access a collection of high-bandwidth and low-latency Internet applications including mobile TV, on-demand videos and video blogging anywhere. * TD-LTE demonstration vehicle: A two-wheeled, self-balancing electric vehicle carrying a camera and a laptop showcases real-time TD-LTE performance on the move. Live video captured by the moving camera can be viewed on other laptops and the main screen within the demonstration area via a TD-LTE USB dongle. In addition, visitors will be able to set up a video stream session between the laptop on the vehicle and the laptops within the demonstration area. In the near future, TD-LTE subscribers will be able to receive and transmit data, access favorite content, collaborate or conduct business at a speed about 20 times faster than the current 3G network, as they move on high-speed railways at speeds of about 350km per hour. "Motorola and China Mobile share the same commitment to accelerating TD-LTE commercialization and globalization," said Dr. Mohammad Akhtar, corporate vice president and general manager, Motorola Networks business in Asia Pacific. "We are very excited to support China Mobile in bringing the TD-LTE experience to Shanghai Expo. TD-LTE is now a commercial reality, making LTE a truly encompassing global technology standard."

These demonstrations showcase Motorola's third-generation OFDM-based products and a set of core networks running the latest specifications software and related application servers. Motorola's TD-LTE devices will receive and transmit over-the-air (OTA) data including high-definition video from and to the application servers, high-speed data from and to the application servers as well as from and to the Internet. Motorola provides indoor TD-LTE network coverage for major pavilions at the Shanghai Expo including the Expo Center and the U.S. Pavilion as well as backup systems to other vendor solutions in other pavilions. To help operators build a healthy TD-LTE ecosystem, Motorola will also integrate and launch the TD-LTE USB dongle that supports 2.3GHz at the event. Motorola is one of the few vendors in the industry that has expertise in, has committed to and is investing in FDD LTE and TD-LTE, as well as WiMAX. This leadership position builds on Motorola's more than 10 years of OFDM expertise and world-class R&D facilities devoted to TD-LTE development, including two R&D centers in China. Motorola's Wireless Broadband Access Solutions (WBAS) Hangzhou Center and the Wideband Base Transceiver System (WBTS) China Center have been working with Chinese operators for many years and can provide valuable insights that enable a prompt response to local needs. Interest in TD-LTE continues to grow due to several key factors: * The tremendous growth of data use while mobile falling prices, more variety and improved ease of use in end user devices * Additional spectrum is necessary for serving more users * TDD spectrum traditionally auctioned for lower cost/radio frequency/population * Global and local roaming between FDD and TDD networks, allowing both networks to be used in the same geographic area Dr. Akhtar added, "We see the growing interest in TD-LTE as the technology delivers increased capacity and a lower cost per bit. Motorola is the leader in TD-LTE through trials and engagements with various operators around the world. The selection by China Mobile today once again demonstrates the reliability and maturity of our TD-LTE solution." Motorola's TD-LTE Expertise and Achievements Motorola has gained significant experience and momentum in TD-LTE thanks to its OFDM experience, which was instrumental in the development and design of the TDLTE 4Tx/8Rx solution. These engineering innovations resulted in one of the most efficient radios in the market - allowing it to be compact enough to be installed and mounted on a tower. With more performance packed into a smaller unit, operators can get better performance out of the sites they deploy and may be able to use fewer sites, thereby lowering their total cost of ownership in less densely populated areas.

Motorola's ongoing advancements in TD-LTE include its recently announced companywide initiatives for the U.S. Pavilion at Shanghai Expo, end-to-end TD-LTE demonstration via the world's first TD-LTE USB dongle and first OTA TD-LTE data session on a TD-LTE network in Shanghai. These achievements, plus being the first vendor that completed all radio frequency (RF) test cases in CMCC's TD-LTE trial including the ability to support the TD-LTE maximum data rate in 20MHz and successfully running multiple user devices, and conducting the world's first TD-LTE live drive demo at ITU Telecom 2009 in Geneva, are further demonstrations of Motorola's LTE expertise. Motorola's Networks business delivers fully integrated and customizable media solutions enabling operators to offer personalized, rich media experiences to their subscribers. As a global wireless infrastructure leader, Motorola is committed to 4G with WiMAX and LTE solutions that provide a way for operators to profitably meet the ever-growing demand for mobile broadband today while giving 2G and 3G customers a future path as we continue to support their legacy networks. Motorola brings its services, fourthgeneration OFDM platform and 25 years of wireless data systems innovation, experience and expertise to bear as operators - wireline, wireless, cable and telco - seek to evolve their networks for the future. For more information about Motorola at Shanghai Expo, please visit our Shanghai Expo Digital Press Kit. Learn more about Motorola's LTE solutions by clicking here.

Motorola Announces Successful Completion of Phase I TD-LTE Field Trials With China's MIIT
Positive results fully support the ongoing field trials on a larger scale, demonstrating TDLTE commercial readiness with a new milestone SHANGHAI, April 30, 2010 /PRNewswire via COMTEX News Network/ -- Shanghai Expo -- The Networks business of Motorola, Inc. (NYSE: MOT) announced today that it has successfully completed the Phase I TD-LTE field trials with China's Ministry of Industry and Information Technology (MIIT). This over-the-air (OTA) TD-LTE trial included key functionality, performance and mobility test cases in a multi-sector, multisite environment that lays a solid foundation for large scale TD-LTE deployment. Motorola's key trial achievements include: * High performance with downlink throughput up to 80 megabits per second (Mbps) * Successful demonstration of key TD-LTE features including mobility and handover with live applications, low latency and more * Utilization of third-party user equipment (UE) test to guarantee standard compliance * TD-LTE trial sites overlaid on existing 2G/3G sites Motorola is now ready to begin Phase II TD-LTE field trials with increased focus on applications and quality of service (QoS) in Shunyi, Beijing.

The milestone follows the recently announced TD-LTE key functionalities test initiated by the TD-LTE working group, which was set up by MIIT in June 2009 with China's three telecom operators and other key industry partners. Motorola's unmatched expertise in OFDM mobile broadband technologies and class-leading TD-LTE solution performance has been leveraged as part of these efforts to develop a globally competitive TD-LTE end-to-end solution and drive for a healthy TD-LTE ecosystem. Motorola also leveraged its world-class research and development (R&D) facilities devoted to the development of TD-LTE, including two R&D centers in China - the Wireless Broadband Access Solutions (WBAS) Hangzhou Center and the Wideband Base Transceiver System (WBTS) China Center - to enable a prompt response to local customer requirements. "Thanks to our valued collaboration with partners, TD-LTE is well on its way to realizing its potential as a promising next-generation wireless technology that enables a compelling media mobility lifestyle," said Dr. Mohammad Akhtar, corporate vice president and general manager, Motorola Networks business in Asia Pacific. "We are very pleased to have reached yet another milestone with the successful completion of Phase I TD-LTE field trials and are looking forward to upcoming trial results. The announcement today is a testament to Motorola's commitment to TDD spectrum operators around the world and once again demonstrates the maturity of our TD-LTE solution." As an important TD-LTE partner of China Mobile Communications Corporation for the TD-LTE showcase network at Shanghai Expo, Motorola provides indoor network coverage for major pavilions. To help operators build a healthy TD-LTE ecosystem, Motorola will also work with partners to integrate and launch TD-LTE USB dongles that support 2.3GHz at the event. Dr. Akhtar added, "Accurate network simulation and planning, as well as highly efficient system optimization are key factors for successful deployment of a LTE network. Motorola has an advanced simulation platform based on LTE and is now working closely with China Mobile to leverage the proven TD-LTE platform at Shanghai Expo and in Beijing Shunyi. With its more than 10 years of OFDM expertise and award-winning LTE solutions, Motorola will be in the best position to enable TDD spectrum operators to roll out their next-generation networks." Interest in TD-LTE continues to grow because of several key factors: the low cost of TDD spectrum that is particularly attractive to emerging and developing markets; operators' continuing need for more capacity and spectrum; and the ability to roaming and hand-off between TD-LTE and FDD LTE networks. In effect, this ability to roam between FDD LTE and TD-LTE means operators can use TD-LTE networks to augment their FDD LTE network for more capacity or other applications such as video broadcasting, while operators choosing to use TD-LTE as their "main" network can still offer their subscribers the ability to roam to other operators' FDD LTE networks in different countries. Motorola is one of the few vendors in the industry that has expertise in, and is committed to investing in multiple wireless broadband technologies, both FDD LTE and TD-LTE as

well as WiMAX. In addition to the TD-LTE trials with MIIT, Motorola is actively engaged with global tier-one operators on TD-LTE trials. Motorola's Networks business delivers fully integrated and customizable media solutions enabling operators to offer personalized, rich media experiences to their subscribers. As a global wireless infrastructure leader, Motorola is committed to 4G with WiMAX and LTE solutions that provide a way for operators to profitably meet the ever-growing demand for mobile broadband today while giving 2G and 3G customers a future path as we continue to support their legacy networks. Motorola brings its services, fourthgeneration OFDM platform and 25 years of wireless data systems innovation, experience and expertise to bear as operators - wireline, wireless, cable and telco - seek to evolve their networks for the future.

UK – 22 April 2010 – Sony Ericsson today confirms that the company Board has recently approved the appointment of Kristian Tear as Executive Vice President, in addition to his role as Head of Sales and Marketing. This appointment follows the earlier appointment approved by the Board of Rikko Sakaguchi to the dual role of Executive Vice President and Chief Creation Officer. Sony Ericsson is a 50:50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in all major markets. Our vision is to become the industry leader in Communication Entertainment; where new styles of communicating through the internet and social media, become entertainment. Sony Ericsson offers exciting consumer experiences through phones, accessories, content and applications.

Announces new chief financial officer:
Sony Ericsson today announces that William ‘Bill’ A Glaser, Jr, former Sony Corporation Vice President and Head of Sony Group Risk Office, has joined Sony Ericsson and is appointed Chief Financial Officer effective today. In his new role Bill Glaser will succeed Ulf Lilja, who will return to Ericsson on 31 July. Bill Glaser will report to Sony Ericsson President Bert Nordberg, and he will be based at the company’s global corporate offices in London as well as its offices in Lund, Sweden.

Sony Ericsson reports first quarter 2010 results
* Company returns to profitability in Q1 2010 * ASP rises to Euro 134 as Xperia™ X10 and Vivaz™ start shipping * Improved cost structure generates better margins


Samsung Mobile kicks-off the launch of the Samsung Reality™ with a record-setting dodgeball game WHAT: Samsung Telecommunications America (Samsung Mobile) will attempt to set the Guinness World Record for the world’s largest game of dodgeball at The 69th Regiment Armory in New York City. The event will celebrate the recent launch of the Samsung Reality™, available exclusively at Verizon Wireless. On May 12, 1,500 dodgeball players from the New York Tri-State area will be armed with 600 balls to compete in the record-setting game. Players will battle it out until the last person is standing and will also have the opportunity to win Samsung Reality phones and gift cards. A big screen will broadcast the action and instant replays of the game. The Samsung Reality is a full-touchscreen social networking and messaging phone with a horizontal slide-out QWERTY keyboard. The Communities widget on the Samsung Reality provides customers one easy tool to access and update their favorite social networking sites like Facebook®, MySpace™, YouTube™, Twitter™, Photobucket™ and Flickr®. Samsung Mobile is currently accepting RSVP’s for the event via the Dodgeball tab on Follow the action on Twitter by accessing the hash tag #dodgethis.

Samsung Mobile Introduces The Stride™ With U.S. Cellular April 29, 2010
Handset Boasts Classic Clamshell Design Equipped with Favorable Features The attractive flip-style form factor makes the Samsung Stride™ (SCH-r330) ideal for consumers looking for a quick and simple way to stay connected. Equipped with Bluetooth® Wireless capabilities, the Samsung Stride is perfect for quickly pairing other Bluetooth-enabled devices while on-the-go for a seamless hands-free experience. Users can personalize the Stride by using its easyedge(SM) services to download their favorite ringtones, wallpapers, games and business applications. Users can also capture photos with the Stride’s 1.3 megapixel built-in camera. The Stride supports up to 55MB of internal memory for users to store pictures, contacts, text messages and more. The Stride is available eye-catching red with black trim.

Sprint and Samsung Mobile Celebrate Earth Day by Continuing their Green Leadership with the Eco-Friendly Samsung Restore April 20, 2010
Making it easy to go green without sacrificing technology, Samsung Restore will be available this summer; for more information visit

OVERLAND PARK, Kan., and DALLAS – April 20, 2010 – Sprint (NYSE: S) and Samsung Telecommunications America (Samsung Mobile), the No. 1 mobile phone provider in the United States1, continue to lead the wireless industry in providing ecofriendly wireless phones with today’s unveiling of their second “green” device together – Samsung Restore™. Samsung Restore features the award-winning Sprint One Click customizable user interface and offers environmentally conscious customers the perfect blend of technology with an environmentally friendly design. Samsung Restore will be available this summer in all Sprint retail channels including Sprint Stores,"> and 1-800-SPRINT1 for $49.99 with a new two-year service agreement, after a $50 mail-in rebate (taxes and surcharges excluded). For more information, customers can visit This is the third eco-friendly phone for Sprint, joining a host of eco-friendly accessories and programs already in place by the company. Samsung Reclaim™, announced last year, was the first phone in this country with components partially constructed from bioplastic2 materials. Made from 80 percent recyclable materials, Reclaim recently received the Best of Green: Best New Cell Phone Award in the Science and Technology category by Sprint ranked highest among all U.S. telecom companies and #15 overall on Newsweek’s Green Rankings, with a series of new environmental initiatives and green innovations. Sprint also scored highest among U.S.-based national wireless companies on theCarbon Disclosure Project’s (CDP) 2009 Global 500 Report on carbon disclosure. ”Samsung Restore qualifies for the Sprint Eco-Logo and builds on Sprint’s commitment to leading the wireless industry in environmental responsibility,” said Kevin Packingham, Sprint senior vice president-Product Development. “We had great success with our first eco-friendly device, Samsung Reclaim, and have found that consumers want eco-friendly devices without sacrificing technology. Restore provides both and continues Sprint’s great environmental commitment and legacy.” Samsung Restore is a full-feature messaging whiz, offering a slide-out, full QWERTY keyboard with optical joystick, 2.0 MP camera and camcorder, MP3 player with microSD card slot (supports up to 32GB; 2GB card included in the box), Stereo Bluetooth® wireless technology, access to Sprint Family Locator, Sprint Football Live, Sprint Navigation and Sprint TV3. Customers can easily e-mail or send texts to their family and friends in a flash. Samsung Restore will be available in two vibrant colors – Midnight and Limeade. “Samsung Restore follows the success of Samsung Reclaim, our first eco-friendly device with Sprint,” said Omar Khan, chief strategy officer for Samsung Mobile. “Restore builds on Samsung’s overall commitment to the environment, which includes developing devices with eco-friendly components, including casings, reduced and recyclable packaging and Energy Star qualified chargers. Restore offers users an impressive feature set and stylish design ideal for multiple messaging capabilities.” Earth-friendly design Samsung Restore and its packaging are designed with environmentally responsible components. Continuing Sprint’s Green leadership Sprint CEO Dan Hesse outlined Sprint’s “green” product vision in August 2009, when he announced Samsung Reclaim. Since that time, Sprint delivered a set of environmental

specifications for future consumer devices to all of its device manufacturers, and then went further, developing Sprint Eco-Criteria and an Eco-Logo to indicate devices that meet a more rigorous set of Sprint environmental criteria. The criteria supports Sprint’s “green” product development vision and evaluates device characteristics in terms of their use of environmentally sensitive materials, energy efficiency, lifecycle management, sustainable packaging, eco-applications and eco-innovation. As an industry leader in the reuse and recycling of wireless devices, Sprint has an aggressive, industry-first goal of reaching a 90 percent phone collection rate for reuse and recycling compared with annual wireless device sales by 2017. Sprint’s recently expanded Buyback program gives a financial incentive for current and new Sprint customers to trade in any eligible cell phone, regardless of manufacturer or carrier. Customers buying Samsung Restore receive a Sprint recycling envelope in each box, making it simple for them to recycle their old device and accessories responsibly. Designed to boost U.S. wireless recycling rates, Sprint’s Buyback program offers an instant account credit to current and new Sprint subscribers who turn in up to three eligible wireless devices, per active line of service. More than 900 wireless devices are eligible for an instant account credit from Sprint. Device credits range in value from approximately $5 to more than $300, depending on the make and model of the device being turned in. To learn more about wireless recycling visit the Sprint wireless recycling Web site. For just $69.99 per month, Sprint’s affordable Everything Data 450 plan with Any Mobile, AnytimeSM pairs nicely with Samsung Restore to give customers on the Sprint network unlimited nationwide calling to or from any U.S. wireless phone, unlimited text and picture messaging, unlimited Web, e-mail and social networking, and unlimited GPS navigation for the same price AT&T and Verizon charge for unlimited talk only (pricing excludes surcharges and taxes). Sprint Everything Data plans automatically enroll customers in the Sprint PremierSM loyalty program, whose benefits include annual device upgrades on the primary line, discounted accessories, six-month plan checks and ”just-because” perks. Existing Sprint customers can switch to an Everything Data plan without extending their service agreement. New lines of service require a two-year service agreement. Additionally, the Sprint Free Guarantee gives any customer opening a new line of service the chance to try Sprint for 30 days. If a customer isn’t completely satisfied, they can get reimbursed for the device purchase and activation fee, get the early termination fee waived, get a full refund for service plan monthly recurring charges incurredand get all associated taxes and Sprint surcharges associated with these charges waived. Sprint will waive the restocking fee for new customer exchanges as part of this policy. The Sprint Mobile Broadband Network (inclusive of data roaming) reaches more than 278 million people, 18,900 cities and 1,855 airports. The 3G Sprint Mobile Broadband Network (inclusive of data roaming) has more than twice the coverage of AT&T’s current 3G network and more than 10 times the coverage of T-Mobile’s current 3G network, both based on square miles4. Samsung Mobile Green Leadership Samsung takes pride in its long-standing commitment to the environment. Samsung provides Energy Star qualified power adapters for mobile phones and accessories, and the Samsung Mobile Take Back program allows consumers to send in their cell phones, free

of charge, to be properly disposed of. Additionally, Samsung Mobile has collaborated with the U.S. Environmental Protection Agency’s (EPA) “Plug-In To eCycling” National Cell Phone Recycling Week, to help collect and recycle cell phones through existing programs and sponsorships. Earlier this year, Samsung Mobile announced an active program to encourage recycling of mobile phones – the Samsung Mobile March to a Million. Through the March to a Million initiative, Samsung Mobile pledges to collect 1 million mobile phones for recycling in 2010.

Motorola is a $37 billion global communications company with a long history of creating innovative products and services for use in broadband, embedded, and wireless networks. Motorola’s solutions range from cell phones and handheld mobile computers to biometrics systems and fire and emergency services.

The Business Challenge
Motorola implemented a strategic road mapping process in the late 1990s to capture ideas for new products and technologies and communicate the company’s strategic plans. However, this led to the development of thousands of road mapping documents distributed across the enterprise in a variety of Microsoft Office files and formats. Motorola needed a way to centralize this large body of planning data, minimize duplication of development projects, and ensure that its R&D activities were aligned with long-term growth objectives.

The Solution
Motorola explored various technology options for supporting its long-range global innovation planning efforts. A principal goal was to streamline established road mapping processes and encourage greater collaboration among global development teams and key suppliers. After an extensive search, the company selected Sopheon’s Vision Strategist™ product planning solution.Among the reasons for Motorola’s choice of Vision Strategist was the fact that the software could provide multi-dimensional views of the company’s product, market, and technology roadmaps. Another important advantage of the solution was its ability to automatically notify key decision-makers and process owners when a roadmap was changed.According to Tony Piecz, Manager of Planning Solutions for Motorola, "Prior to implementingVision Strategist, our product and technology roadmaps were spread throughout the organization. Because there was no central database for our strategic and product planning information, we were missing opportunities to get everyone on the same page and improve the efficacy of our innovation processes. Vision Strategist also provided us visibility to our strategic plans and the decisions that were reached about those plans so that we didn’t have to start from ground zero each year. The software has given us the support we need to achieve our goal of 'One Motorola Roadmap.'


Ericsson (NASDAQ: ERIC) and Deutsche Telekom have successfully made a field trial of higher bandwidth optical transmission. Besides others, Ericsson and DT are engaged in the public funded R&D project 100GET, where this test took place. The new technology (delivered in this trial from the Marconi MHL 3000 WDM platform) will accommodate customer's steady growing broadband services in fixed and mobile broadband networks. By augmenting capacities significantly on existing fiber networks, the optical transport system helps network operators to scale with incremental Capex and to reduce power consumption per bit and thereby the cost substantially. More and more people enjoy IPTV and video over the Internet. More and more business situation demands audio materials to be sent over the network. These cause a dramatic rise in the amount of bandwidth needing transport across the network. There is a need to widen the whole transport system. To cope with this extra capacity, and especially the links between routers in the core of fixed and converged networks, the optical industry is migrating to a series of higher-speed transport standards. Ericsson is at the forefront of this progress as evidenced by ongoing 40G customer roll-outs and now the advancing of its 100G roadmap to respond to additional early customer demand by upgrading deployed Marconi MHL 3000 systems. Hans-Dieter Haag, member of CTO-organization within Deutsche Telekom's HQ said: "For today's and future transport networks, a flexible optical transport plane is an unquestioned necessity both regarding technical and commercial scaling. This leverages the value of our exiting fiber assets and helps us to cope with the bandwidth - revenue paradoxes. Further more, it is a key technology to support our efforts in corporate sustainability and power efficiency. Deutsche Telekom is actively contributing to the definition of various 100G standards. We are pleased to see the continuous scaling capabilities of already deployed equipment with mixed 10G & 40G traffic to be used even for the transmission of 100G channels." Håkan Eriksson, Senior Vice President and CTO of Ericsson said: "100G transmission is at the cutting edge of optical technology and is expected to become a key requirement for many network operators in the coming years. It is an excellent fact that Ericsson is already now displaying our capabilities to demonstrate the technology and work closely with customers like Deutsche Telekom and standards bodies to refine the technology." For the demonstration, an existing link with mixed 10G and 40G traffic with a 50 GHz channel spacing was used. A line rate of 112 Gbit/s was achieved using polarization multiplexed RZ-DQPSK and a fast polarization tracker over 600 km standard SMF. The link included multiple ROADMs and unequally distributed amplifiers. With links optimized for distance, more than 1200 km optical path length is possible and have demonstrated in lab environments. In the course of the running R&D project 100GET, DT and Ericsson will continue with field trials throughout 2009 and further cooperate closely with customers to determine the best modulation formats to ensure that the products fit future requirements. DT and Ericsson continue to drive ongoing industry research and standardization on high-speed optics. For example on 40GbE and 100GbE with IEEE, with the ITU-T for the use of new generation OTN's OTU-4 digital hierarchy for up to 112Gbit/s and with the OIF for long-haul 100G transmission.

The company’s thrust on Product Innovation and R&D have given the company a competitive edge in the marketplace. Samsung has two Software development centres Samsung India Software Centre (SISC) and Samsung India Software operations unit (SISO) at Noida and Bangalore respectively. While the Samsung India Software Centre in developing software solutions in Samsung’s global software requirements for hi-end televisions like Plasma and LCD TVs and Digital Media Products, SISO is working on major projects for Samsung Electronics in the area of telecom: wireless terminals and infrastructure, Networking, SoC (System on Chip) Digital Printing and other multimedia/digital media as well as application software. In addition to working on global R&D projects, SISO is also helping Samsung India’s Mobile business by focusing on product customisation for the Indian market. Samsung India currently employs around 2000 employees across its R&D Centres at Noida and Bangalore. Samsung India is also carrying out Hardware R&D at its Noida R&D Centre. The focus of the R&D Centre is to customise both Consumer Electronics and Home Appliance products to better meet the needs of Indian consumers. From Flat televisions with 'Easy View' technology, Frost free refrigerators with Stabiliser free operations to Semi automatic washing machines with Silver Nano technology, the Samsung R&D Centres in India are helping the company to continuously innovate and introduce products customised for the Indian market. Seoul, Korea, December 22, 2003 SAMSUNG Electronics Co., Ltd., the world's leader in advanced semiconductor technology, today announced the expansion of its Suzhou, China facility with a new assembly and final test line, and a R&D center for package technology and local engineering support. SAMSUNG is the market leader in China for SRAMs, display driver ICs, VCD chips, and TFT LCD panels for Notebook PCs. “SAMSUNG has been a major semiconductor and TFT-LCD flat panel supplier to China's electronic industry since the late 80's and this investment reinforces our commitment to manufacturer and market advanced, high quality devices for local consumption,” said Yoon Woo Lee, president and CEO of SAMSUNG Electronics' Device Solution Network business. “Today SAMSUNG sets another milestone in China. The new R&D center and production line will augment local customer support and strengthen our relationship with China's IT industry and academia.“ In 1989, SAMSUNG opened its first China sales office in Hong Kong. Since then, SAMSUNG has expanded sales operations in Shanghai, Peking, and Shenzhen to support China's rapidly expanding IT manufacturing industry. SAMSUNG established SAMSUNG Electronics Suzhou Semiconductor (SESS) production facility in 1996. Located at the Suzhou Industrial Park in China's Jiangsu Province, the production site first began manufacturing logic devices. Since then, SESS has expanded its capacity and product diversity with a broad line of semiconductors such as microcontrollers, DRAM modules, SRAMs, and Flash memories. The new line No.3 will increase capacity for high performance memories, especially for 256Mbit and higher density DRAMs, Flash memories and SRAMs. SAMSUNG's new R&D center, SAMSUNG Semiconductor China R&D Co., Ltd. (SSCR), is also located at the Suzhou Industrial Park. SSCR will focus on semiconductor package technology, which compliments the company's other local manufacturing lines.

Sam sung's first R&D center for the core component business established in China will play a pivotal role in stimulating joint R&D projects with the local academia. SAMSUNG plans to expand its R&D efforts to system solution development by the first quarter in 2004. Market research firm, Gartner Dataquest, forecasts the China Semiconductor market to reach $28.4 billion US in 2003 and increase to $46.7 billion US by 2005. About SAMSUNG Electronics

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